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Microsoft Corp. today kicked off the greatest holiday lineup in video game history by announcing it will reduce the estimated retail price (ERP) of Xbox 360™ by $50 (U.S.) beginning Aug. 8. Soon to follow, Electronic Arts Inc. (EA) will release its blockbuster video game title “Madden NFL 08” on Aug. 14. “Madden NFL Football,” one of the most important mass-appeal franchises in video games, was the top-selling game of 2006 and is the top-selling franchise of the past 10 years. Only Xbox 360 offers a console for all interests and budgets.
“The fact that we have been able to keep our launch price longer than any other console while retaining our leadership position demonstrates that consumers believe in the value of Xbox 360,” said Mitch Koch, corporate vice president, Global Retail Sales and Marketing Group, Entertainment and Devices Division at Microsoft. “On the eve of the best holiday games lineup ever and the launch of ‘Madden NFL 08,’ there has never been a better time to jump into Xbox 360.”
is this going to boost Xbox 360sell?
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well that is nice, beacase that is going to increase sale b ecause people will want tro buy it now because it isnt as expensive, so here i come, ima get my self a 360! ya
Seems like it already has done--the 360 has shot up the Amazon charts after this price drop. Apparently, the Elite has become the top selling SKU, Core remains the worst selling. Just goes to show that even now, almost 2 years after launch, most 360 buyers are still higher disposable income tech-heads, not the Madden masses.
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