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European gamers spend as much timeplaying videogames as they do watching TV or hanging out with familyand friends, claims a new Nielsen report.
The Video Gamers InEurope 2008 report is based on survey results from 6000 Europeans aged16-49 from the UK, France, Germany, Italy, Spain, Benelux, Switzerland,Austria, Denmark, Sweden, Norway, Finland, Czech Republic, Poland andLatvia.
Interesting reading The reportsfindings are hardly unsurprising, but make for interesting readingnonetheless. Over a third of the UK’s population define themselves as‘active gamers’ and 40 percent of the respondents play videogamesbetween 6-14 hours per week, alongside time spent watching TV, surfingthe Internet or visiting friends and family.
72 percent of thosesurveyed said that they played videogames for fun (no, we’re not surewhy the other 28 percent play them either…), 57 percent said used gamesa way of stimulating the imagination with 45 percent claiming thatgaming made them think.
Recognised place in culture “Ourresearch findings cement what those who work in the industry understandas a given, namely that videogames hold a recognized place in today’sentertainment culture,” said Jens Uwe Intat, chairman of the ISFE board.
“Thepeople that are videogaming today are of all ages, of both genders andof all nationalities. As an industry, we offer a huge variety ofentertainment choices for all tastes and skill levels, and adult taxpayers, grandparents and kids alike are playing in the way that suitsthem best.”
For the full report check out www.isfe.eu