User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Themes
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Are Women gamers just as competitive as men?
Digg This Digg Topic Tag it on del.icio.us Tag topic on On del.icio.us Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in The Great Debates!
Post new topic Reply to topic
Fri Jun 13, 2008 4:41 pm Reply and quote this post
Oberon Media's new COO, Don Ryan, believes that there is little difference between male and female gamers.
"Myexperience at MSN and Xbox Live is that women are as competitive if notmore competitive than men, except that they just don't want to spend orhave the time or learn 'up-down-X-X-Y-Y'...They don't want to deal withthat," he told GamesIndustry.biz.
"You give them one button, they'll kick your butt."
Ryanalso recognises that although the current generation of consoles aren'tnecessarily considered as casual devices, that could changesignificantly over time - so that while the USD 300-500 price points ofthe Xbox 360 and PlayStation 3 can compare with the PlayStation 2 whenit launched, Sony's older console has a much bigger casual appeal today.
                   
"Iagree with your general premise in that, if I'm a single mom thatreally likes puzzle games, I'm not necessarily going to go and buy aPlayStation 3 to come home and download Bejeweled," he said.
"Whenwe designed Xbox Live Arcade...That's the reason it had a retro-arcadetilt to it. We knew that we had to have the rabid owner of the boxcompletely engaged. So, you know, Geometry Wars and the rest of it.
Then, what happens, underneath it you have this nice foundation of Hexic, Bejeweled and Astro Pop."
Ryanknew that the users of the Xbox 360, and those who paid for content andservices, were often different people - giving Microsoft the potentialto reach both.
"What we tried to do was, again, segment intothese two core audiences, with some content bridging - puzzle gamesalways bridge, especially action puzzle games - and link them to thecommunity."
"And what ended up happening is exactly what wethought. 'Hey, I'm familiar with that. I know how to play that! Get outof my way. Oh, I beat you!. And then the competition kicks in..."
To date, Oberon's titles haven't yet appeared on the PlayStation Network or WiiWare - but that could change in the near future.
"Ultimately,what we're going to try to concentrate on are a few set of coreplatforms, then we'll partner with people for expanding thedistribution of our intellectual property across other platforms," hesaid.
"Just like any publisher who is focused, we are going toidentify potential franchise extensions and find people who are just asexcited about our IP for those devices."
So, while the companydoesn't have any plans to internally build WiiWare games, for example,that doesn't mean they won't talk to other parties about exploitingtheir IP on other platforms.
"Ultimately, what you are going tosee is the PS3, the Xbox 360...as the price curves comes down, you aregoing to see more and more casual content."

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic


Page 1 of 1

iVirtua Latest
Latest Discussion

Discuss...
Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.


Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact