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Asus and Gigabyte in public argument over claims
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You are currently in Business and Industry in Gaming, Media, Web, IT and Computing
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Sat May 24, 2008 6:06 pm Reply and quote this post
A very public argument has broken out between two of the biggestmotherboard manufacturers, Asus and Gigabyte. The Taiwanese companiesfell out last week when Asus released a statement saying that “acertain Taiwanese Motherboard Manufacturer had made false claimsagainst Asus motherboards.”
This, it turned out, was down to leaked confidential information from Gigabyte that Asus’ Energy Processing Unit(EPU) doesn’t do what it’s supposed to. Asus has claimed that themotherboard chip “can detect current PC loadings in real time andautomatically moderate the power supply for complete system level powersavings.”
Late last week some slides, branded ‘confidentialdocuments, not for distribution’ ended up on the web. In the slides,Gigabyte says the energy advances are purely software based and accusesAsus of ‘cheating end users.’
Gigabyte standing by its allegations
And,despite saying there was ‘regret’ over the incident – largely as aresult of showing the documents in a press briefing - it seems Gigabyteisn’t in any mood to acquiesce over the allegations.
“WhileGigabyte would like to express regret over any confusion this situationmay have caused our competitor’s customers, we do stand by ourstatements and testing report 100 per cent, and eagerly await ourcompetitor to clarify the issues we raised in order to avoid anyfurther confusion.”
In other words, Gigabyte wants Asus to talkin more detail about the specifics of what it said, in terms of theEPU’s performance. Gigabyte says its statements were made in responseto a report Gigabyte compiled comparing its GA-EP35-DS3L motherboardagainst Asus’ P5K-SE/EPU.
However, things aren't as simple as just bickering over the EPU- Asus and its smaller competitor Gigabyte have bickered for some timeover various issues and it could well be that things have come to ahead. Gigabyte has admitted the slides came from its own event, so ifAsus can prove its competitor wrong in court, it could be interesting.
Asus’sstatement late last week claimed it was ready to take legal actionagainst the company adding: “After investigation, it is clear that thiscompany in question made use of a sponsored gathering of local andinternational media to deliberately spread information that we considerboth untrue and without credible verification.”
“This ‘disinformation’ is not only extremely damaging to ASUS but also completely misleading to the consumers. “

We’ll see what happens next…

Contributed by Editorial Team, Executive Management Team
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