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BBC add Digg, Delicious etc - Social Bookmarks go mainstream
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Thu Aug 16, 2007 8:58 am Reply and quote this post

In an effort to promote the BBC as the place to go for news and to attract a younger more in touch audience the BBC seems to have tapped into the web 2.0 phenomenon of social bookmarking allowing user to submit their articles to Digg, Facebook, Reddit, and Stumble Upon.

This really does show that tools like are now being accepted in mainstream society as the increase in people online continues.

Go on any BBC article ( to see the new functionality.

The BBC said:

These sites allow you to store, tag and share links across the internet. You can share these links both with friends and people with similar interests. You can also access your links from any computer you happen to be using.

So, if you come across a BBC story that you find interesting and want to save for future reference or share it with other people, simply click on one of these links to add to your list.

All of these sites are free to use but do require you to register. Once you have registered you can begin bookmarking.

Each of the sites works slightly differently so use the links below to find out which service best suits your needs.

You can find out more about social bookmarking on Wikipedia.

Last edited by William Tildesley on Thu Aug 16, 2007 9:47 am; edited 2 times in total

Contributed by William Tildesley, iVirtua Ultimate Contributor
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Thu Aug 16, 2007 9:07 am Reply and quote this post
This means social bookmarking finally goes mainstream - it means it is no longer a phenomenon found only amongst "nerds".

The explaination has been given to the average joe visiting - and will open awareness for a massive audience, but also provide massive marketing, and search ranking boosts for the sites in question.

Contributed by Editorial Team, Executive Management Team
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Thu Aug 16, 2007 12:33 pm Reply and quote this post
Late yesterday the BBC added social bookmarking buttons to all its news stories, yet again cementing the position of sites like StumbleUpon, Facebook, Reddit, Digg and as the top ways to share websites with friends. And in a move that will ensure many more non-tech users get referred to those services, the BBC provides this explanation for newcomers, plus details about how to sign up:

When the New York Times added social bookmarking in December 2006, Facebook, Digg and Newsvine made the cut: obviously the lack of a Newsvine button on the BBC is a let down for the company, which remains smaller than the others. It’s indicative of the “winner takes all” nature of social bookmarking sites.

How many new users will these buttons refer to social bookmarking sites? We’re not sure, but more mainstream acceptance must surely mean the end of geek rule. Or does it?

We're mentioned on mashable

Contributed by Editorial Team, Executive Management Team
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