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BBC To Use Apple's Final Cut Pro
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You are currently in Film, Photography, Digital Animation, Broadcasting / Production
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Tue Mar 20, 2007 4:39 pm Reply and quote this post
The BBC announced last week that it will be using Apple’s Final Cut Pro HD software for all its digital editing needs. The BBC is currently in the process of transitioning to high definition content. Initially the BBC Factual series (link is to an unofficial, but much better organized, site) will begin shooting in HD and by the end of 2010 the network aims to shoot all programs in tapeless HD. wrote:
The move to high definition is almost passé at this point, and indeed while researching an upcoming story on Final Cut Pro usage in the industry, I was somewhat surprised to learn the HD is more the norm than the exception, even if it is often still printed out to film.

However the BBC’s decision to embrace Final Cut Pro HD right now seems a bit odd given that Adobe’s video editing suite is rumored to be arriving later this year. Adobe Premier has been nipping at Final Cut Pro’s heels for years, I think there’s good reason to believe that Adobe may have some new tricks up its sleeve with the next release.

Certainly the BBC Factual is a feather in Apple’s cap, and a pretty nice one at that, especially given that Final Cut Pro hasn’t seen a significant updated in some time. If you can stomach the Apple PR slant, there’s a video on the Final Cut Pro site that walks through how the BBC uses Final Cut Pro.

Contributed by Editorial Team, Executive Management Team
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Tue Mar 20, 2007 5:43 pm Reply and quote this post
I don't really understand why Adobe's video editing tools have been represented as being almost non-existent. I've used Premiere and After-Effects for a while now and with the last versions the way the two work together is brilliant. Although pricey as a package I see it as a damn sight better than what Apple's Final Cut has to offer. In my opinion Autodesk's video editing and effects suite is brilliant and I wouldn't mind really getting to grips with it but Adobe's offering is what I'm used to.

On a final note, what's with all the Apple brown-nosing in the posts? If it's meant to be news why is it always given a pro-Apple slant, rather than a balanced view being given?

Contributed by defukt, iVirtua Leading Contributor
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Wed Mar 21, 2007 8:33 am Reply and quote this post
Apples Final Cut Pro software is deemed the industry standard in video editing, etc, along with Avid Products (which I personally hate).

@defukt the reason Sam and I seem to have a pro-slant is that we both use apple products, and to say the least we love 'em.  However your more than willing to say that apple release rubbish products, just expect a battle

Contributed by William Tildesley, iVirtua Ultimate Contributor
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