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Borders bookstore to begin game sales in the UK
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Tue Mar 04, 2008 9:37 am Reply and quote this post

Borders bookstores is planning on adding video games to its currentroster of books, DVDs, and CDs. "We believe there is a significantopportunity for computer games inour stores, following much positive feedback from our customers and ourstore staff," said David Kohn, commercial director for Borders UK &Ireland, while speaking with MCV.
Kohn believes that games could potentially end up surpassing DVD salesfor the retailer. "When it comes to Borders, we believe that computergames could delivera level of sales equal or greater than our current DVD business. Thiscould amount to as much as 10 percent of total Borders sales." heexplained.
It also appears that Borders will be focusing more on the casual andchildren's markets. "We also see a computer games offer, particularlybased on the Nintendoformats, complementing our market-leading children's line-up." Whilethe Borders crowd may not necessarily be the right market for say, Call of Duty 4 or Bioshock, titles such as those under Nintendo's "Touch Generations" umbrella, or even games like Professor Layton, seem like they would be a perfect fit.
No word on whether this is coming to stores outside of the UK.

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