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Company Comes Up With 'Hybrid' Hamburger
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Tue Jun 27, 2006 11:05 pm Reply and quote this post
Company Comes Up With 'Hybrid' Hamburger

By JIM SALTER
AP Business Writer


AP Photo

Other News Video

ST. LOUIS (AP) -- What's a health-conscious burger lover to do? The real thing tends to have too many calories and too much fat, but meatless burgers seem to lack the flavor and consistency of real beef.

St. Louis-based Solae LLC has come up with a solution, a patent-pending invention called SoleCina that involves both the process and the ingredients to produce either a "hybrid" meat - part soy, part real meat - or a completely meatless food that tastes like chicken, beef, pork or turkey.

The company said both versions taste - and feel to the mouth - much like real meat, but are much healthier. For example, a hybrid burger dubbed the "Better Burger" by Solae has two-third the calories and half the fat and saturated fat as a burger of comparable size.

SoleCina has been in the works for a decade. Details were introduced this week at a gathering of food scientists and technologists in Orlando, Fla.

Solae is a $1 billion food innovation company that specializes in soy protein - the company has more than a 50 percent share of the world's isolated soy protein food ingredient market. It makes soy-based ingredients found in hundreds of grocery store products, including food bars, beverages, snacks and meatless alternatives.

Solae is not saying which manufacturers will use the technology, but products using SoleCina are expected to be on the market by the end of the year.

"This is a game-changing innovation with the potential to greatly enhance how our customers satisfy changing consumer needs," Solae President and Chief Executive Officer Tony Arnold said.

SoleCina converts a blend of vegetable and meat protein into a meat substitute or hybrid with the consistency of cooked, whole-muscle meat, said Jonathan McIntyre, Solae's vice president of research and development.

"You would be hard-pressed to take a look at this product and have any idea it's anything other than what you're used to in a cutlet, a flank steak, that type of product," McIntyre said. "You get the chewiness and mouth-feel quality."

You also get a healthier meal. McIntyre said soy is the only plant-based protein with a protein quality equal to that of meat, milk and eggs. It is also rich in iron and vitamin B, and is cholesterol free.

Marcia Mogelonsky, senior research analyst for the market research firm Mintel International in Chicago, said Solae's product could be a boost for the meat substitute industry that has stagnated in recent years.

"There are a lot of people who try to cut back on meat," Mogelonsky said. "Just think - if half your meat is soy, you can have twice as many portions.

"But the biggest problem with soy has always been taste and the mouth feel. If they've really overcome that, they've come a long way."

On the Net:
Solae LLC: http://www.solae.com

Contributed by Thomas Lohse, iVirtua Ultimate Contributor
30700 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Wed Jun 28, 2006 6:37 am Reply and quote this post
Why not just make burger-flavoured water? Or vegetables that taste like beef? Nothing beats the real thing....

Quote:
"There are a lot of people who try to cut back on meat," Mogelonsky said. "Just think - if half your meat is soy, you can have twice as many portions."


If half your meat is soy, and you have double the portion, then you will receive more crap than having just one portion of meat. Example:

Soy Burger (two portion):
2 X (0.5 Kg Beef + 0.5 Kg Soy) = 2.0 Kg of stuff

Regular Burger (one portion):
2 X (1 Kg Beef) = 1 Kg of stuff

So much for reducing intake. If a soy burger had exactly half the meat of a regular burger, you would not actually "cut back on meat" - you would have the same amount of meat, plus soy. Obviously Mr. Mogelonsky did not take maths at school. Or science. Or cooking.

Which means he is probably a businessman - undoubtledly the most qualified kind of person to distribute advice on dieting, food and life in general. We should all trust him , and go out and buy his marvellous new "soy burgers", because that will generate even more revenue for his business, which will undoubtedly go towards covering R&D costs for this latest engineering marvel.

Oh, and one more thing, soy is very high in protein, as is beef. What is the point in eating so much protein if you are not an athlete or bodybuilder? Simple, it generates profit for Solae.

Contributed by Andy, Editorial, Marketing & Services Team
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Sun Jul 02, 2006 8:31 pm Reply and quote this post
I want beef, for the beefs sake, not for the ammount!

Soya sucks in taste imo...

Contributed by Jakob, Executive Management Team
29093 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Fri Jul 07, 2006 4:48 pm Reply and quote this post
Quote:
If half your meat is soy, and you have double the portion, then you will receive more crap than having just one portion of meat. Example:

Soy Burger (two portion):
2 X (0.5 Kg Beef + 0.5 Kg Soy) = 2.0 Kg of stuff

Regular Burger (one portion):
2 X (1 Kg Beef) = 1 Kg of stuff

So much for reducing intake. If a soy burger had exactly half the meat of a regular burger, you would not actually "cut back on meat" - you would have the same amount of meat, plus soy. Obviously Mr. Mogelonsky did not take maths at school. Or science. Or cooking.


No need for an analysis, this is just some soya-freak eating some flavoured-beef-substitute shit;
a) if your a Vegetarian don't bother with Meat-Substitution, you chose not to eat it... So eat nuts or pulses...
b)If you want extra portions of things, or feel the need to, your either American or Obese.  

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

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