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NEW YORK (Reuters) - Dell Inc (DELL.O: Quote, Profile , Research), said on Friday British retailer Tesco (TSCO.L: Quote, Profile , Research) will sell Dell personal computers in outlets across Europe.
Quote:
Dell said, starting January, customers will be able to purchase Dell XPS and Inspiron computers in Tesco stores in the United Kingdom, Ireland, Poland, Czech Republic and Slovakia.
Earlier this month Dell said it had reached an agreement with European retailer DSGi to offer Dell computers at PC World, Currys and Dixons.co.uk in the UK as well as outlets in Norway, Spain, Finland, Greece and across eastern Europe.
(Reporting by Yinka Adegoke) via Reuters Tesco has clasped Dell to its sizeable retail bosom, and will begin punting the firm's computers from next month.
Closely following DSGi, which last week inked a similar deal with the PC giant, Tesco will be dishing out Dell XPS desktops and Inspiron notebooks to its huge customer base.
The retailer will also flog Dell products in Ireland, Poland, Czech Republic and Slovakia.
Dell abandoned its direct business model in April this year amid flagging sales at the firm. Since then it's been climbing into bed with retailers across the globe in its efforts to turn around diminishing market share.
Best Buy, Carrefour, Staples and Walmart have all recently signed deals to stack their shelves with Dell computers.
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