An exclusive gaming industry community targeted
to, and designed for Professionals, Businesses
and Students in the sectors and industries
of Gaming, New Media and the Web, all closely
related with it's Business and Industry.
A Rich content driven service including articles,
contributed discussion, news, reviews, networking, downloads,
and debate.
We strive to cater for cultural influencers,
technology decision makers, early adopters and business leaders in the gaming industry.
A medium to share your or contribute your ideas,
experiences, questions and point of view or network
with other colleagues here at iVirtua Community.
Rumors have been floating around the blogs and message boards on the internet that PC giant Dell bought-out Alienware Computers. Alienware is known for their high-end gaming PCs and laptops. However, during Epic’s GDC presentation, Dell was there to announce that the deal was indeed true, and Dell has purchased Alienware. The two companies will still run independently from each other, keeping their hardware lines seperate, but a move like this will only strengthen Dell’s position in the PC gaming market.
Why is that Wicked? Dell arnt particualry good, and Alienware are a high end brand, lets just hope they dont cut back on funding, for that niche audience.
I love the Alienware Area 51... Wow..
http://www.alienware.com
Oh, and they have silent water cooling!
Despite all the denials, previous reports have turned out to be true - Dell is buying Alienware for an undisclosed amount of cash. Alienware’s high-end computers are both clamored for by gamers, and scoffed at because of their high prices. According to Dell, Alienware will continue to operate as a wholly-owned subsidiary of the parent company. Dell revamped its XPS line in 2001, looking to tap into the PC gamer market, but they never quite got there. With the purchase of Alienware, it appears that they have finally arrived. No word yet on how this affects the XPS line.
The other interesting part of this story is that, with the acquisition of Alienware, Dell finally sells AMD-based computers. This puts Apple in the position of being the only computer manufacturer building Intel-based machines, with no AMDs in their product line.
Yes. However I think the smaller (in users) more high-end computer building companies should try to aviod being nabed by big commerical companies like Dell, because it ruins their image, however its all down to figures and if the figures aint right then somthing has to be done.
Contributed by applet1, Guest 510 iVirtua Loyalty Points • • • Back to Top
I dont think its their figers, they could have survived, and the branding will probably be kept. Its really just the world of mergers and business, however the concerns lie where cutbacks and comprimises could be made by the larger company (Dell) to make it even more profit making and viable.
Dell is allowing Alienware to run in exactly the same way as before - they will not be changing the way that Alienware does things (which is a shame, in a way - I wouldn't have minded buying a typical Alienware PC for a typical Del price).
The last thing they'd do is change the prices; its a brand which they can make some money from. I wasnt expecting any changes in the way it was run, just speculating that components and quality may diminish; I haven't heard any reports yet, so they must have the same suppliers.
I would have like Apple to take them over... Imagine what they could have done to the design... amazing.
From MacRumours:
An early blog post hinting at the deal from Voodoo PC's president suggested that Apple's recent entry into the Intel computer market has increased pressure on Dell to differentiate themselves:
Quote:
With the recent Intel/Apple relationship it’s clear that 15% (or whatever) of the consumer space for Dell may not be enough. Apple is likely to go to 8% with the help of Intel over the next year or so. The PC gaming market is threatening Dell’s “perceived technology leadership” – and ultimately the consumer space. The Alienware brand is cooler than Dell, and perhaps a likely candidate for Dell to take over based on size alone.
Digg Topic
Tag topic on On del.icio.us
Technorati Search
Post to Slashdot
