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Don't get me wrong; I'm a mac user my self, and Apple make some of the finest computers available to the consumer, in the world. I use both a Mac and a PC on a daily basis; and i'm not denying that macs are best
I think though, It has become evident to me why Apple have "failed". Some may not see them as failing, if anything they have become very very sucessful; but looking at the bigger picture, they are far from the market leader in personal computing.
Firstly, the Get a Mac campaign and it's attitude tells us a lot. Why are Apple who are supposed to be innovative and creative creating these ads, that are the simplest form of "attack" against the competing company? Apple The "Mac" with the stubby, unironed shirt with a voice which sounds like he's stoned, is meant to be a Mac user? I think it reflects the worst kind of Mac Fanboy; "Just because i've got a mac, I'm cool and creative, and I'm better than you". This selfishness is reflected in many mac online communities; take a look at the mentaility of those over at "Spymac.com"; what used to be an active Mac tech community.
I'm not quoting sources here, just from memory; but Jobs did call Record Comanies "greedy" which had a massive effect on relations.
Apple never licenced their OS to independent manufacturers - this means a big hit on the market, and it probably meant Apple would never have market share. It also meant, that apple inevitable had top reliability. The only reason their comuters are so reliable, is because they run on bespoke hardware; unlike windows which you can run, even on a computer you built yourself, leading to unreliability.
Too innovative? The Newton, the G4 Cube, Lisa... all pretty much failures for one reason or another. The lisa; At a time when 96 kibibytes of RAM was considered an extravagance, much of the Lisa's high price tag—and therefore its commercial failure—can be attributed to the large amount of RAM the system came with. Most personal computers didn't begin shipping with mebibyte-sized RAM until the mid-to-late 1980s. Though generally considered a commercial failure, the Lisa was in one respect a marked success; like the Newton, and the Lisa, and the G4 Cube. In 1989, Apple buried about 2,700 unsold Lisas at a landfill in Logan, Utah and got a tax write-off on the unsold units.
Maybe the iPhone will go the same way(?); amongst my friends, many of them don't understand what it does, and don't see it as a replacement to their normal Nokia phone; then I turn to my uncle who uses a Windows Mobile 2005 based PDA every day; and he wouldn't even consider the iPhone for what he uses... Exchange Server, and apps for work; where he doesn't what something that basically compares to an iPod; so I'm really waiting to see if this iPhone even takes off.