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FT.com, the Internet versionof the Financial Times, is instituting a new model for free and paidcontent on its website. Starting tomorrow, users will be able to accesscontent on FT.com for free up to a total of 30 views per month. After30 days, they will need to purchase a subscription in order to accessmore content.
This gives users plenty of opportunities to get the content theywant, for free. Only the serious users will need to purchase asubscription beyond this, and that aligns nicely with the monetarygoals of FT, as well as the concept that more content should be freeonline. This new model is also being promoted as useful for bloggers,as any reference links will be available to readers for free as well.
After The New York Times made more of its premium content available for free, and Murdoch announced plans to do the same for the Wall Street Journal, it’s clearthat the pressure is on for more publications to give up content forfree. What’s not detailed regarding FT.com’s new model is whereadvertising fits in, and if there are any plans to completely free upcontent and supplement costs with advertising revenue.
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