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As reported (well, mocked) by website UK Resistance (http://www.ukresistance.co.uk/), the sign - which appeared in the Bluewater Shopping Centre branch of GAME - listed different specs for the two consoles.
It suggested that the cost of extras such as a HD-DVD drive and wireless network adapter push the price of the Xbox 360 up to nearly GBP 485 - while the PS3, which comes with a Blu-ray drive and wireless functionality built-in, is priced at GBP 425.