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GAME "very disappointed" by underage sales blunder
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Sun Jun 29, 2008 6:44 am Reply and quote this post
High Street retailer GAME has told GamesIndustry.biz that it is "very disappointed" that one of its stores has sold an 18-rated game to a minor.
Consumergroup Which? sent teenagers to a number of retailers to test agerestrictions in the UK, and found that three chains GAME,entertainment retailer Woolworths and electronics store Maplin allsold 18-rated games to youngsters.
"We are very disappointed thatthis incident occurred," said GAME. "A full investigation has beenconducted, and we have taken appropriate action to ensure that it doesnot happen again."
                   
The High Street retailer thedominant games specialist in the UK said that it takes its legalobligations seriously, and that its in-store staff receive extensivetraining to ensure age-ratings are adhered to.
"GAME is a responsible retailer and takes its legal obligations exceptionally seriously.
"AtGAME we want to sell the right games to the right customers. To ensurethat this happens our store teams receive extensive and regulartraining about their responsibilities and our procedures to uphold thelaw, but this is only one element of our comprehensive systems," addedthe retailer.
Under the video recordings act, the maximum penaltyfor selling a mature-rated game to a minor is a GBP 5000 fine and/orsix months in jail.
Sarah Kidner, editor of Which? Computingsaid: "It's shocking and surprising that 18-rated games have been soldto a child as young as 15 by household names."


Contributed by Editorial Team, Executive Management Team
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