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<!-- Author Start --> Phil Elliott <!-- Author End -->
09:00 (BST)
16/05/2008
GamesAid charity launched <!-- Article Start -->
A new videogames industry charity called GamesAid has been set up withthe purpose of raising money predominantly to support children'scharities in the UK.
Founded by seven trustees, including Mastertronic's Andy Payne,Sports Interactive's Miles Jacobson and Relentless co-founder AndyEades, the charity will operate around a special industry socialnetwork website with the principal aim of democratising fund-raisingefforts and maintaining transparency of operation.
The website will also enable the charity to run without theneed for a fixed office location and staff, so that overheads can bereduced to a minimum - with the initial goal of keeping costs to below5 per cent of total funds raised.
"It's down to the people in the industry to suggestcharities, to get involved in the diligence process, to help steer theTrustees' opinions, to communicate with others, to build good feeling -to do the stuff that raises cash," Payne told GamesIndustry.biz.
"It's a new way of doing it," added Eades. "It's in the Web 2.0 world -it's a kind of socially democratising approach to charity. What you'veseen work with social networks, we're going to try some of those ideasout.
Quote:
"It's a charity that anybody in the games industry can getinvolved with, and the Trustees are just there to oversee with noself-interest. Hopefully that will allow other people to raise money,choose which charities receive funds - and anybody who wants to knowthe information, to find out who GamesAid has donated to, can findout."
Further information on how to get involved with GamesAid will be available soon on GamesIndustry.biz and GamesAid.org.
GamesAid is a new UK video games industry based charity. Itdistributes funds to a diverse range of charities; it is a means ofgiving something back on behalf of the industry.
GamesAidacts as a broker of charitable activity on behalf of the industry,taking advice from all sectors. It is a non trading body. The charityis administered by Trustees, who operate on a fixed term basis. It isformally run by a chairman, who is also on a fixed term.
GamesAid is a children and young people’s charity
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