User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Themes
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Gaming removed from teenage stereotype: perception remains
Digg This Digg Topic Tag it on del.icio.us Tag topic on On del.icio.us Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Business and Industry in Gaming, Media, Web, IT and Computing
Post new topic Reply to topic
Mon May 05, 2008 6:45 pm Reply and quote this post
David Amor, creative director at Buzz developer Relentless when asked if games had now become fully mainstream.


"There are 20 million people that watch Coronation Street in theUK...so the idea that we're truly mass market...it's not the case yet."


Despite this he goes on to argue that any stigma attached to gaming hasall but disappeared. "The PSOne took some of it away, it was positionedas a cool device, and PlayStation 2 has seen people recognise that thesystem isn't just for boys."


I agree with the first quote. The Wii and DS have undoubtedly helpedbut gaming still has a way to go before it becomes truly mass market.And maybe it never will. Gaming, no matter how Wii Sport friendly,always requires an effort. How can it ever really compete against thepassivity of TV? Of course, there is an age gap too, though this willobviously shrink. </br?>
I'm less convinced about the stigma thing though. Yes, gaming is farremoved from the spotty teenage stereotype of yore, but that perceptionstill lingers. Media headlines still talk about gaming addicts orgeeks. Publishers don't help either. For every Wii Fit or Cooking Mamathey are still churning out 20 titles based around guns, cars andsport. So yes, the stigma has faded but it hasn't disappeared. Afterall, when was the last time you mentioned your gaming hobby to someoneyou've just met?

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic


Page 1 of 1

iVirtua Latest
Latest Discussion

Discuss...
Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.


Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact