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Microsoft boss Bill Gates has told a group of influential bloggers that copy protection for digital music and video is too complex for consumers.
Mr Gates was speaking to an invited party of bloggers and web developers at Microsoft's Seattle headquarters.
Digital Rights Management (DRM), which is used to stop copying, is a big issue for some people who feel it limits what they can do with legally bought files.
"DRM is not where it should be," said Mr Gates, reported blogger Steve Rubel.
"In the end of the day incentive systems (for artists) make a difference," said Mr Gates.