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iPhone goes Business / Enterprise, Blackberry goes consumer
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Fri Jun 13, 2008 6:13 pm Reply and quote this post
iPhone features showed off during the keynote include push email(Blackberryís home turf) and support for Microsoft Exchange 2007 -making it a great alternative to businesses whoíre bored of the currentincumbents.
RIM's Bold move
RIM, of course, is moving in the opposite direction. With the launch of the Blackberry Bold 9000 in May, itís finally moving out of the cloistered corridors of enterprise towards a more consumer-oriented future.
Youonly have to examine the Blackberry Boldís high-class design, 480 x 320pixel colour display and support for iTunes using Blackberry Media Syncto see how true that is.
And then there's the Blackberry Thunder- an iPhone rival with a rumoured full-face display instead of thescreen-and-physical-keyboard combo we've been used to with Blackberrydevices to date.
Of the two platforms, the Blackberry still verymuch has the edge for business users. It offers wider push email accessthan the iPhone, with support for IBM Lotus Domino and Novell Groupwareas well as Microsoft Exchange.
IM and third party apps
TheBlackberry also includes Instant Messaging - something the iPhone canítyet do, despite iChatís inclusion in OS X on the Mac.
AllBlackberries, of course, are also compatible with thousands ofthird-party applications aimed at business users, the Apple iPhone hashardly got started.
iPhone 3G vs Blackberry Bold
Specfor spec, the iPhone and Blackberry Bold 9000 are more or less par -both offer Wi-Fi , GPS and 3G (the Bold is the first Blackberry modelto do so).
The iPhone 3G beats the Bold hands-down when it comesto on-board storage though: you get a choice of either 8GB or 16GB onthe iPhone; the Blackberry Bold holds 1GB, plus a side-mounted SD cardslot.
The decider for many corporate types of course will be whattheir company chooses to give them. Businesses are still more likely topick a Blackberry for their employees,  but itís the iPhone that manyof us would buy given a choice.
The real threat?
Intruth, the iPhone 3G and the Blackberry very distinct platforms thatcan easily find room to manoeuvre in the rapidly growing smartphonespace.
If anything the iPhone and Blackberry pose more of athreat to Windows Mobile, Palm and Symbian platforms than they do toeach other. We expect both to clean up in the coming months.

Contributed by Editorial Team, Executive Management Team
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