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A net phone called the iPhone has been launched by Linksys just weeks before analysts were expecting Apple to release a similarly-named device.
The wireless iPhone allows users to make free or low-cost internet phone calls using the Skype service.
It joins a growing market of phones which use wi-fi to make telephone calls instead of traditional mobile networks.
There has been intense speculation about Apple entering the mobile market for the last few months.
And it looks.... No Comment
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Apple doesn't own the iPhone trademark. What does that mean? This isn't a simple case of cybersquatting, as with the hijacked sex.com. Nor is it an academic exercise, like when Josh Quittner bought McDonalds.com for a Wired story.
Cisco rightfully owns the trademark for iPhone. And Apple can't sue them or bully them into giving it up. The tech world had taken the title for granted, assumed it to be proper, plastered it over magazine covers, and now the name is lost. Which means Apple's iPhone, if there even is an iPhone, will have to be named something else. It's a big deal, if you think about what that name meant.
Superficially, it's Apple's loss, because the name has been built up by blogs and the mainstream press, to stand for the most highly coveted piece of vapor, ever. But those articles are only there in response to the fanatical desire for a cellphone most -- except Steve, its designers, those working on the ad campaigns, and Kevin Rose informers -- know zero factual information about. It is the
Cult of Mac's most fantastic religious symbol.
I doubt if Apple will fight for it. They've never officially announced any iPhone, they've never trademarked that word/product name. "iPhone" is just what uncreative online journalists have been using to refer to the product which seems to be in the works over at Apple's labs. They know an iTunes-capable cellphone is in the works over there, and they've "cleverly" referred to it as the iPhone. I doubt if Apple ever intended to use that nomenclature, it's pretty un-original and doesn't have a good, quick, Apple "ring" to it.