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Olympics minister Tessa Jowell clearly spent too much time in the chill-out room absorbing whalesong from her iPod at the "star-studded" launch of the 2012 Olympics logo in London's Roundhouse earlier today, since she described the rather frightening graphic as both "an invitation and an inspiration" as VIPs battled to verbally out joss-stick each other.
According to the official blurb, the logo is "modern and will be dynamic, evolving in the years between now and 2012" and furthermore "symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more".
Seb Coe warmed up the crowd with: "London 2012 will be 'Everyone's Games', everyone's 2012. This is the vision at the very heart of our brand. It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved."
According to the BBC, International Olympic Committee prez Jacques Rogge quickly upped the ante with:
Quote:
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values. Each edition of the Olympic Games brings its own flavour and touch to what is now well over a century of modern Olympic history; the brand launched today by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark."
The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.
For the first time the Olympic Games and Paralympic Games emblems have been based on the same core shape.
Available in four colours – pink, blue, green and orange - the new emblem is modern and will be dynamic, evolving in the years between now and 2012.
It symbolises the Olympic spirit and the ability of the Games to inspire people to take part - not just as spectators, but as volunteers, in the Cultural Olympiad and more.
I prefer this which has been around and on the branding, advertising and banners everywhere
on th ewhole the logo and advert thing they had all look a bit pathetic and unfunky. also the advert was forced to be pulled from showing as (according to GMTV) epileptics were having seizures. Safety and Health tests later showed the advert was unsafe as the images flashed too fast and on too large a proportion on the screen. So only the logo iwll be kept. Now we see how Britain is wasting all its money
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