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Those features are still being designed and tested I'm sure. Who cares if we have a Loyalty Point system anyway? Having them doesn't harm us at all. I'm sure that a system will be implemented that will allow us to 'purchase' things with the points or whatever. Or do something with them.
Loyalty points also allow us to see how "Loyal" certain members are - don't forget that the referrals are also taken into account when points are calculated, in addition to various other things.