User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
Microsoft folds-in Multimap for '$50m'
Digg This Digg Topic Tag it on Tag topic on On Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Microsoft / Windows
Post new topic Reply to topic
Thu Dec 13, 2007 5:33 pm Reply and quote this post
Global OS leviathan Microsoft has continued buying trendy stuff,announcing that it had bought UK ad-driven mapping service Multimaptoday.
"This acquisition will play a significant role in the future growthof our search business and presents a huge opportunity to expand ourplatform business beyond the UK and globally,"
said Sharon Baylay,online services manager for Microsoft.

Just how Multimap will fit with Redmond's already substantialsearch, mapping and ads portfolio isn't clear. The software Goliathalready has Live Search Maps, Virtual Earth, and aQuantive. However,it's clear that Ballmer's team would like to take some market shareaway from market leaders Google.
Multimap claims monthly unique-UK-user figures of four million-odd,five times more than Live Maps, though a distant second to Google Mapsat 11 million.
Microsoft didn't disclose the price it paid, but the Times reportsthat the deal is "understood to be worth about $50 million", whichshould put around $25m in the pocket of Multimap founder Sean Phelan.The company made profits of £0.9m in 2006 on revenues of £12m.
"Partnering with Microsoft gives us a world of new opportunities tobuild our mapping services into new technologies and applications,"
said Multimap CEO Jeff Kelisky.
That may be. However, it's relatively difficult (for users, anyway)to see all that much difference between Multimap's technology andMicrosoft's existing offerings. Redmond would seem to be buyingMultimap's users rather than its platform.

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic

Page 1 of 1

iVirtua Latest
Latest Discussion

Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.

Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact