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This week Microsoft launched a SMB program that contains the words "open," "value," and "subscription," none of which are common to Microsoft products, culture, or marketing.
Digging in a bit, I found myself confused not only by what the program portends to be but why it would be called it "Open Value Subscription," unless they were hoping to leverage buzzwords and concepts related to open source and SaaS (software as a service). It's such lame and dishonest branding, the marketing group should be ashamed.
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Author: Dave Rosenberg Publish Date: Mon, 07 Jan 2008 07:13:00 GMT Read more...