Nintendo to sell Wii Fit and moreon 'alternative retail fron

Nintendo has done well for itself this generation by putting out compelling titles for gamers and non-gamers alike: the blue ocean strategy worked, for the most part. Not content with the company's staggering success thus far, Nintendo is now extended its reach to new, alternative retailers that may do well selling different kinds of games.
While Nintendo may have won a large portion of female gamers andnon-gamers, the elusive older woman demographic has been hard to reach.Nintendo has been working with The Game Factory to create gamesdestined for the shelves at mom's favorite clothing store. The GameFactory's Damien Sarrazin spoke with GameIndustry.biz about the company's latest developments:

[Nintendo has] cornered the enthusiast retailers, thegaming retailers—the EBs of the world, the Best Buys. I think they'vemaximized the potential there. There is nothing more you can do in theusual places where you would expect to find videogame hardware andsoftware. So, the only way they can expand their presence is to accessalternative retailers—and in order to do that, they need to come upwith the right offering.

Titled Zenses: Ocean and Zenses: Rainforest,Game Factory's two new titles are designed to act as relaxing breaksfrom the daily grind for working women. The puzzle games "rely heavilyupon ambient sound and relaxing imagery" and are going to be advertisedin women's lifestyle magazines and sold in women-focused retailers.With games like this and Wii Fit, Nintendo is poised to capture yet another market for itself.