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Test transmissions of NME Radiobegin this week, with the new FM/DAB/internet radio station set tofeature a host of well-known DJs, comedians such as Ricky Gervais andStephen Merchant and regular features from NME editorial staff.
Theinitiative is being managed and overlooked by Sammy Jacob, who wasresponsible for the launch of alternative station XFM back in 1997.
Jacobsaid: "What makes NME Radio presenters special is their genuine passionfor the music, the station and all it represents - not to mention beingtruly wonderful people as well. I'm delighted they have chosen to joinand share their passion with us," says Jacob.
Ex-XFM DJs lined up Presentersfor the launch line-up include former Xfm DJ Claire Sturgess and NeilCole, currently a presenter on ‘blokey’ digital TV channel Dave.
Otherpresenters will include Chris Martin, Uncut magazine's Michael Bonner,and NME magazine's Alex Miller presenting a feature on new andup-and-coming bands to watch out for.
Gervais and Merchant Perhapsthe highest profile presenters involved in the test transmissions willbe Ricky Gervais, Stephen Merchant and Karl Pilkington, who startedtheir radio career back in the early days of XFM. The trio’s show willpremiere on June 9
It will be interesting to see how NME Radiofares in the increasingly competitive digital and internet radiomarket. The full launch of the station takes place later in June.
For more check out www.nme.com/radio