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Last Updated: Friday, 1 September 2006, 15:52 GMT 16:52 UK
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Online advertisers change tactics
By Spencer Kelly
Click presenter
Unlike TV or radio, the internet is a relatively new arena for advertisers. With the clever consumer knowing how to block the advertisers' pop-ups, companies are having to find new ways to sell their products online.
Snakes on a Plane embraced its online following
If you have the money, you can buy a totally immersive interactive online experience.
Makers of the American TV series Lost have created an entire online game based on the programme.
The game is spread across the web, involving fake websites for fake companies, as well as fake interviews and adverts which are then spread through online community sites like YouTube.
Some of the game's sites have even attracted big sponsors, hoping the hype around the game will draw people to the secret pages.
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