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In the latest salvo in the let's-claim-credit-for-a-commonly-used-term-that-we-didn't-even-create War(TM), Finnish software company Futuremark Games Studio filed papers on February 26, 2008 to protect the trademark "Pwnage" in relation to:
Quote:
"... computer game software; computer game programs;computer game discs; interactive multimedia computer game program;downloadable ring tones, ... multimedia software recorded on CD-ROMfeaturing fictional characters and computer games; pre-recorded DVD's,video tapes, laser discs featuring movies about fictional characters,and pre-recorded compact discs featuring music; motion picture films onfictional characters...".
Wow... at least they aren't attempting to apply it to every piece of media published or anything like that.
I am not a lawyer, but will be interested to see how Futuremark willprotect its mark if they are successful in their efforts. I envisionnightly round ups of thirteen year olds around the world for theirblatant misappropriation of the term. This follows previously-coolFark's attempts to trademark "NSFW."
Next to be trademarked will be "n00bs," "1337," "hax04," "ROTFL," "LOL" and "pr0n." I'm going to get ahead of the curve on this one and trademark "d0uchage."