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Ubisoft has announced that it will release a handheld video game designed to help users kick the cigarette habit.
Allen Carr
’
sEasyway to Stop Smoking is scheduled for November release on theNintendo DS. The game is based on the smoking cessation program of thesame name, which currently features books, DVDs and clinics. Accordingto an Ubisoft press release, over 10 million people have alreadyavailed themselves of the Carr method. Ubisoft exec Christian Salomon commented:
Ubisoft
’
s creative team has worked hard to deliver a game that successfully communicates Allen Carr
’
sEasyway method via play. The player experiences a truly interactiveengagement with the game through which he or she learns that it canactually be enjoyable to quit smoking.
Robin Hayley, managing director of Allen Carr
’
s Easyway to Stop Smoking, added:
There was an amazing synergy between Allen Carr
’
sEasyway team and Ubisoft as we worked on this project. Our expertsworked hand in hand with the Ubisoft team to create an entertaining andilluminating game that delivers Allen Carr
’
s Easyway method in a new, dynamic and highly effective way.
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