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Since its beginning, the web has often been used as a tool to meet new people, but in recent years the interaction between web-users has grown dramatically, spawning a new generation of networking sites.
Some networking sites allow users to swap video and images
The notion of Web 2.0, or an internet model where content is created and shared by users, has given birth to some of the most popular sites the internet has ever seen. So much so, that anybody who is anyone, wants to be part of the online social networking scene.
Sites like Bebo, Friendster and Myspace have fuelled the social networking trend.
At first glance the sites could be dismissed as posh blogs, but tools that make it simpler to post text, photos, music and now home-grown video have turned social networking into an online phenomenon.
Bebo's Sarah Gavin says: "It's really powerful. I think it's the first time that individuals have got the power.
"We've got authors up there publicising their books. If they're just starting out as a film producer they have the opportunity to get their content up on the site and go out to the general public to see what they actually think about it.
"It's a hugely powerful medium and people are just starting to grasp how effective that can be."
Artists like Lily Allen and the Arctic Monkeys have used Myspace as a springboard to success
In 2003, a site was unleashed on the net that would change everything; a site so popular and influential it has launched the careers of pop stars and was purchased by Rupert Murdoch's News Corporation for $580m (£310m). That site is, of course, Myspace
The inclusion of music on Myspace has been one of the biggest reasons for the site's success.
Unknown artists have demonstrated that social networking sites can be an effective means of promoting themselves. Artists like Lily Allen and the Arctic Monkeys have used Myspace as a springboard to success.