An exclusive gaming industry community targeted
to, and designed for Professionals, Businesses
and Students in the sectors and industries
of Gaming, New Media and the Web, all closely
related with it's Business and Industry.
A Rich content driven service including articles,
contributed discussion, news, reviews, networking, downloads,
and debate.
We strive to cater for cultural influencers,
technology decision makers, early adopters and business leaders in the gaming industry.
A medium to share your or contribute your ideas,
experiences, questions and point of view or network
with other colleagues here at iVirtua Community.
Casual gaming sensation The Sims hit a milestone recently, after selling 100 million copies of The Sims, The Sims 2 and numerous expansion packs worldwide.
Nancy Smith, EA president of The Sims label, is obviously quite happy about this. Speaking in a video interview, she attributed the success to the broad demographic of the game, ranging from sixteen year old kids right up to old age pensioners.
Despite this, one of the goals of the upcoming Sims 3 is to appeal to the hardcore gamer again. In PC Gamer's exclusive preview, they were shocked to find things like buffs, inventories and clear objectives at the forefront of the game.
It's certainly a step in a different direction. Namely one that interests us. To hear Nancy talking about the runaway brand, take a look to the right.