An exclusive gaming industry community targeted
to, and designed for Professionals, Businesses
and Students in the sectors and industries
of Gaming, New Media and the Web, all closely
related with it's Business and Industry.
A Rich content driven service including articles,
contributed discussion, news, reviews, networking, downloads,
and debate.
We strive to cater for cultural influencers,
technology decision makers, early adopters and business leaders in the gaming industry.
A medium to share your or contribute your ideas,
experiences, questions and point of view or network
with other colleagues here at iVirtua Community.
Venture capitalists bet large on the future of junior high student Arjun Mehta's system for selling virtual goods in games.
Start with a Silicon Valley garage -- it worked for Google and HP. Add 6th grade programmer Arjun Mehta with a system for selling virtual goods in games and you get the archetypal startup story, with parents -- rather than public relations -- playing gatekeeper for a twist.
Add seven game publishers committed to be customers and $6.5 million in funding from Easton Capital, Menlo Ventures, STIC, and Novel TMT Ventures, and you get to try to keep your jaw from hitting the floor, assuming you believe Arjun, rather than his tech industry father Karl, co-founder and CEO of PlaySpan, is the driving force behind the company.
PlaySpan is based in Silicon Valley with offices in Mumbai and Shanghai. It counts 10 million gamers as future users of its technology. The company this month released an alpha version of its publisher-sponsored in-game e-commerce network.
Quote:
"This investment is an exceptional endorsement for PlaySpan's pioneering role in building the first publisher-sponsored in-game commerce network and technology," said Arjun's father, Karl Mehta, in a statement. "It will help create a new class of revenue opportunities for publishers and will allow gamers to enjoy their game experience with commerce. We are extremely fortunate to have a complimentary group of global investors that bring solid experience in the gaming, Internet, and financial service industries."
Digg Topic
Tag topic on On del.icio.us
Technorati Search
Post to Slashdot
