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Sony giving away freebies to PS3 buyers
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Fri Feb 23, 2007 8:13 am Reply and quote this post
Sony is giving away freebies to woo buyers to the new PlayStation 3 video game machine whose hefty price appears to be scaring away shoppers.

The latest giveaway from the Japanese electronics and entertainment company is being promised for the Australia launch for the PlayStation 3 set for March 23 -- a Blu-ray Disc version of the Sony Pictures James Bond movie "Casino Royale," for the first 20,000 Australian PS3 buyers.

Analysts at BusinessWeek wrote:
"They have to sweeten the deal a little bit," said Hiroshi Kamide, director of research and game expert at KBC Securities Japan in Tokyo. "The problem with the product so far is that no one has fully understood why it's so expensive."


"It's the least they can do," he said of the freebies. "If you're paying a head above everybody else for a similar product, a game machine, you want to be able to categorically say the reason why it's so expensive."

Contributed by Editorial Team, Executive Management Team
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Fri Feb 23, 2007 8:14 am Reply and quote this post
Wonder what the U.K will get other that a ridiculously inflated price.
Contributed by vaio, iVirtua Recognised Member
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