An exclusive gaming industry community targeted
to, and designed for Professionals, Businesses
and Students in the sectors and industries
of Gaming, New Media and the Web, all closely
related with it's Business and Industry.
A Rich content driven service including articles,
contributed discussion, news, reviews, networking, downloads,
and debate.
We strive to cater for cultural influencers,
technology decision makers, early adopters and business leaders in the gaming industry.
A medium to share your or contribute your ideas,
experiences, questions and point of view or network
with other colleagues here at iVirtua Community.
Sony is giving away freebies to woo buyers to the new PlayStation 3 video game machine whose hefty price appears to be scaring away shoppers.
The latest giveaway from the Japanese electronics and entertainment company is being promised for the Australia launch for the PlayStation 3 set for March 23 -- a Blu-ray Disc version of the Sony Pictures James Bond movie "Casino Royale," for the first 20,000 Australian PS3 buyers.
Analysts at BusinessWeek wrote:
"They have to sweeten the deal a little bit," said Hiroshi Kamide, director of research and game expert at KBC Securities Japan in Tokyo. "The problem with the product so far is that no one has fully understood why it's so expensive."
"It's the least they can do," he said of the freebies. "If you're paying a head above everybody else for a similar product, a game machine, you want to be able to categorically say the reason why it's so expensive."