The Wolf in McClothing

When McDonald's Interactive took the stage at the recent International Serious Games Event 2006, it had more than just serious games to discuss: unfolding over the course of the speech was a similarly serious message about global corporate responsibility.

By running a simulation it had developed at the behest of its fast-food parent company, it had determined that their current business practices were untenable because of the impact it had on global ecology and the citizens of the world. Only by making radical shifts in corporate policy to the detriment of short term profitability could the simulation sustain an inhabitable planet through the end of the century, with the added benefit of a decrease in global poverty and hunger.

http://www.mcdonaldsinteractive.com/

they may have "broken off" from their parent company, but they're still getting paid by Mcdonalds. Check out the bastardized images of history's greatest heroes emblazoned with the shitty logo. Examples are McChe, Rona McRiveter, McMalcolm McX, or McHatma McGandhi? These people must be rolling in their graves knowing that they are unwillingly advertising for a fake focus group that obviously won't accomplish anything in the way of controlling corporate greed.

Think of it as breaking an arm off a beast. The arm won't try to destroy the rest of the body, instead it will serve as a sentinel guarding the fleshy mass. If you want to destroy the monster you must go for the head!