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GCHD is excited to announce the creation of the first everhigh-definition video game broadcast, made exclusively for TimesSquare. The GCHD video series will air on the only High Definitionvideo display in Times Square designed and operated by Clear ChannelSpectacolor, at the corner of 47th and Broadway.
GCHD’s hi-def content includes: video game trailers, game footageand exclusive content including: world premier trailers, in-depthinterviews with industry leaders, first-looks and world premier debutsin Times Square.
Quote:
“It was a no-brainer to connect with Clear Channel Spectacolor onthis idea. Their video display is truly breathtaking and with itsfeature set, we’re able to do far more than we could on a televisionnetwork. Our program itself can become interactive with theintroduction of Bluetooth and SMS control of the content, thanks toSpectacolor’s innovative product. And, as sponsors are added, I thinkthey will begin to see how consumers can touch and engage their brandand ultimately walk away with that brand on their phone. Static OOHmedia buys are great, but digital is the future and we’re honored to bea part of it.”
– Wes Keltner, CEO - GCHD
Quote:
“It’s time to change the conversation about gamers. The averagegamer in the U.S. is 33 years old. We feel it is time to treat him/heras an adult and acknowledge they have style. We’re doing everything inour power to make this form of entertainment credible, respectable andaccepted. Times Square plays host to over 560,000 visitors a day,that’s a great audience for our message. Gaming is not a sub-cultureanymore. You can still play Tom Clancy’s Rainbow Six ® Vegas 2 and payyour mortgage.
Videogames don't often work very well on TV, we've established that inthe past. But how about on a giant TV screen looming over Times Square?Media company GCHDis producing a new show filled with game trailers and interviews whichwill screen on the Clear Channel Spectacolor display situated on thecorner of 47th and Broadway. CEO Wes Keltner says:
Our program itself can become interactive with theintroduction of Bluetooth and SMS control of the content, thanks toSpectacolor's innovative product. And, as sponsors are added, I thinkthey will begin to see how consumers can touch and engage their brandand ultimately walk away with that brand on their phone.
So actually, it's a big interactive advertising board, albeit aninteresting one that transports web-based marketing techniques into ahuge public space. The show's producer Ronnie Hobbs certainly doesn'tsee this as just a money-spinning giganto-ad, he seems to be on apersonal crusade to change public perceptions of gaming as a hobby forteenage dirtbags:
It's time to change the conversation about gamers. Theaverage gamer in the U.S. is 33 years old. We feel it is time to treathim/her as an adult and acknowledge they have style. We're doingeverything in our power to make this form of entertainment credible,respectable and accepted... Gaming is not a sub-culture anymore. Youcan still play Tom Clancy's Rainbow Six Vegas 2 and pay your mortgage.
An inspiring Henry V-style battle cry there, only slightly marred by the fact that a considerable number of Americans can't pay their mortgages and that's why we're all sinking into a catastrophic credit crisis.
Anyhow, the website reckons they'll get 1.6 million impressions daily, although the press releasesays that 560,000 will pass by the board every day. Which means eachpasser-by will need to have one look, then do a comedy double-take andthen finally look again.
Next stop Piccadilly Circus?