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Toshiba unveils super DVD upscaler rivalling Blu ray
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Wed Jun 04, 2008 5:18 am Reply and quote this post
etails are sketchy but according to Japanese media reports, Toshibais set to release a super DVD upscaling player that will play normalDVDs at nearly Blu-ray and HD DVD standard.
No technicalinformation has been released but earlier this year the company, inassociation with Sharp, had developed a new system that allows increased DVD resolution to 960p.
CurrentDVD upscalers use a process that mathematically matches the pixel countof the output of the DVD signal to the physical pixel count, which isusually 1280x720 (720p) or 1920x1080p.
Thisnew technology is said to be backwards compatible with DVDs – a goodthing considering the market the players will be going for.
Atthe moment, most Blu-ray players released are backwards-compatible andhave upscaling technology within, so the only way this machine willstall Blu-ray sales is if its price is significantly less than BDplayers on the market.
No suprises

Steve May, Senior Editor of Home Cinema Choicemagazine said about the news: “It’s no surprise that Toshiba hasannounced this. When it lost the HD war, the company said that itwasn’t going to focus of Blu-ray production, instead look at upscalingDVD players.
"The market for these players far outweighs BD players at the moment and the technology is there to improve on the look of DVDs.
"No matter how shiny the picture looks, though, when it comes to sound a DVD upscaler will never be comparable to Blu-ray.”

Contributed by Editorial Team, Executive Management Team
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