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Ubisoft: 'Casual gaming audience demaing something better'
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Thu Jun 05, 2008 5:35 pm Reply and quote this post
Ubisoft's Games For Everyone executiveproducer Pauline Jacquey has said that its casual players are becomingmore demanding in the games they play.

"When you're reaching out to somebodywho plays one or two games a year, it's very easy. You don't need tofollow the rules of previous markets," she told Casual Gaming.biz.


Quote:
"But as they play more and competitors emerge, you have to rethink the way you do the games.

"The casual audience is becoming more demanding, for sure, and we needto make sure we're proving more than what they're anticipating."



Jacquey also states that the younger ones are becoming the mostdemanding: "Young girls, for instance, are now used to games that aremade just for them - and have started thinking they want somethingbetter."

Contributed by Editorial Team, Executive Management Team
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