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Ubisoft CEO Yves Guillemot has detailed his future vision for thecompany, as he transforms the French outfit from a videogames publisherinto a multimedia entertainment business.
Guillemot revealed ambitiousplans to place Ubisoft at the centre of CGI movie production, as wellas branching out to new game genres and TV productions.
Ubisoft's Quebec studio is ramping up its animation and CGI business and will also be central to the company's recently announced entry into 3D videogames.
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"Ourgoal is to create a studio that will be very high quality, our goal isto try to get to the level of quality of Peter Jackson's Weta studio,"offered Guillemot, in an interview published today.
TheCEO said that initially Ubisoft will focus on animation rather thanfull-blown movie production, with film production running alongsidegames development and simultaneous release dates.
"We don't needto be always making the movie but what we have to do is make sure thatwhat's necessary for our games is done close to us so we can reuseassets. Or we can have a specific relationship with a director who isgoing to do 3D imaging in such a way that we can also use them in ourgames," he added.
"The goal is to produce the images, the animations, to work on defining scenarios, because that's what we need in our games.
"Forthe rest, we will start by working with external companies that areinterested and know this business, but we will make sure that moviesare coming out at the same time as our games, as our books and otherancillary products," said Guillemot.
Butthe publisher isn't just looking at expansion outside of the videogamebusiness, and with its recent announcement of Shaun White Snowboardingfor next-generation home consoles, the publisher is already eyeing upfuture sports titles.
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"It's a big part of the business so reallythe goal there is if we want to expand we have to get into sports aswell," revealed Guillemot.
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"We bought Driver to be able to gointo the racing business and we're starting with Shaun White in sports.For sure, we're trying to get more into the sports business. As we knowthere are already good competitors there so we have to come withsomething that is new," he said.
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