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Start-up company Doppelganger has launched a virtual nightclub called The Lounge. Designed with teens in mind, club-goers choose computer generated characters as online alter egos. They pick hair color, clothes and even posture. In this picture, avatar characters representing members of the British all-girl band the Pussycat Dolls hang out in the nightclub's VIP room.
If Andrew Littlefield has his way, young people will be honing their social skills within his virtual nightclub, which features all the trappings of a trendy hotspot: dim lights, Jacuzzi and bouncers. Littlefield is the architect of The Lounge, an Internet nightclub that threw open its virtual doors late Sunday.
Future generations of young people may not have to worry about whether they've chosen the right clothes or haircut. Once logged in at Pcdmusiclounge.com, club-goers choose a computer-generated character to represent themselves. They can put their own stamp on their character's appearance by choosing from fashionable hair and clothing styles. No need to be self conscious about looking awkward on the dance floor; Littlefield hired a choreographer who personally approved a range of moves so the alter egos of the Lounge's patrons are sure to look good while they boogie.
Visitors of The Lounge can even select a specific body posture. Young men will have a choice of standing erect or slouching in a cool, Brando-kind of way.
The club is a cross between MySpace.com, the social-networking site, and "World of Warcraft," a multiplayer online game. Both are successful at building Web communities, and Littlefield and his company, Doppelganger, tried to create a hybrid.
Online communities are getting a lot of attention lately. News Corp. said earlier this month that MySpace expanded its membership to more than 70 million, and video upload site YouTube said last month that it sees more than 12 million unique visitors per month only five months after launching. Plenty of marketing opportunities exist for companies that can engage large teenage audiences, advertising analysts say.
I think this is the concept of MySpace and other communities brought in to the Videogaming world, along with the games like Playboy Mansion (http://forum.ivirtuaforums.com/viewtopic.php?t=114)
Why leave the house and spend your hard earned cash on a night out clubbing when you can do so online for free? This game takes the realm of online gaming to the next level...
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