User Control Panel
Search iVirtua
Advanced/Tag Search...
Search Users...
What is iVirtua Exclusive Community?
  • An exclusive gaming industry community targeted to, and designed for Professionals, Businesses and Students in the sectors and industries of Gaming, New Media and the Web, all closely related with it's Business and Industry.
  • A Rich content driven service including articles, contributed discussion, news, reviews, networking, downloads, and debate.
  • We strive to cater for cultural influencers, technology decision makers, early adopters and business leaders in the gaming industry.
  • A medium to share your or contribute your ideas, experiences, questions and point of view or network with other colleagues here at iVirtua Community.
Guest's Communication
Live Chat
Teamspeak (VOIP) Audio Conference
Private Messages
Check your Private Messages
Themes
Choose an iVirtua Community theme to reflect your interests...
Business Theme
India/Arabic Theme

Gaming Theme
iVirtua Recommends
Fly Emirates Advertising
We spend nearly as much time gaming as socializing in UK
Digg This Digg Topic Tag it on del.icio.us Tag topic on On del.icio.us Technorati Search Technorati Search Post to Slashdot Post to Slashdot
You are currently in Business and Industry in Gaming, Media, Web, IT and Computing
Post new topic Reply to topic
Sun Jun 01, 2008 5:09 pm Reply and quote this post
European gamers spend nearly as muchtime gaming as they do watching TV or socializing with family andfriends, according to the findings of a new Nielsen report intoEuropean videogame trends.

Inconducting its Video Gamers In Europe 2008 report Nielsen surveyed 6000active gamers aged 16-49 across 15 markets - the UK, France, Germany,Italy, Spain, Benelux, Switzerland, Austria, Denmark, Sweden, Norway,Finland, Czech Republic, Poland and Latvia. 70 percent of therespondents were male.

The report revealed that many Europeans opt for gaming as a fun way to spend time while staying mentally fit.

According to the report, 40 percent of respondents play games forbetween 6-14 hours per week, alongside time spent watching TV, surfingthe Internet or visiting friends and family.

72 percent ofthose surveyed said that they played videogames for fun, 57 percentsaid they used games as a way of stimulating the imagination and 45percent said gaming made them think. The social aspect of gaming onlinewith others was a strong secondary motivator for game players

The report also found that 81 percent of parents who game do so withtheir children, while more than half of gaming parents always monitorwhat their children are buying and playing.

Non-gamers alsoappeared to show little to no negative sentiment towards videogames. 48percent of those that didn't play cited a lack of time as the mainreason for not playing videogames.

Quote:

"Our research findingscement what those who work in the industry understand as a given,namely that videogames hold a recognized place in today's entertainmentculture," said Jens Uwe Intat, chairman of the ISFE board.



"Thepeople that are videogaming today are of all ages, of both genders andof all nationalities. As an industry, we offer a huge variety ofentertainment choices for all tastes and skill levels, and adult taxpayers, grandparents and kids alike are playing in the way that suitsthem best."

Contributed by Editorial Team, Executive Management Team
372659 iVirtua Loyalty Points • View ProfileSend Private MessageBack to Top

Related Articles
Post new topic   Reply to topic


Page 1 of 1

iVirtua Latest
Latest Discussion

Discuss...
Latest Articles and Reviews

Latest Downloads
Subscribe to the iVirtua Community RSS Feed
Use RSS and get automatically notified of new content and contributions on the iVirtua Community.


Tag Cloud
access amd announced applications author based beta building business card case company content cool core course cpu create data deal dec demo design desktop developers development digital download drive email feature features file files firefox flash free future gaming google graphics hardware help industry information intel internet iphone ipod jan launch linux lol love mac market media memory million mobile money movie music net nintendo nov nvidia oct office official online patch performance playing power price product program ps3 pst publish ram release released report rss sales screen search security sep server show size software sony source speed support technology thu tue update video vista war web website wii windows work working works xbox 360 2006 2007 2008

© 2006 - 2008 iVirtua Community (UK), Part of iVirtua Media Group, London (UK). Tel: 020 8144 7222

Terms of Service and Community RulesAdvertise or Affiliate with iVirtuaRSSPress Information and Media CoverageiVirtua Version 4PrivacyContact