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Shortages of Nintendo Wii consoles around Europe have left some gamers who pre-ordered the new machine frustrated.
Nintendo, which has already launched the machine in the US and Japan, said it expected to sell out of Wiis on the first day of sales.
More than four million Wiis will be shipped globally this year, and 50,000 were sold in the UK in 12 hours.
BBC News has been e-mailed by gamers disappointed that pre-orders for the machine have not been fulfilled.
More than 1,200 Wiis have gone on sale on online auction site eBay in the UK within hours of the launch. The highest price for a console so far has been £500.
Currys, PC World and Dixons have said they will deal with outstanding pre-orders in "strict chronological order".
Nintendo Wii
Nintendo has warned people to be careful with the Wiimote
In a statement from the retail group, it said: "When we reached the point in the pre-ordering process when demand exceeded anticipated supply, we made it clear to any customers choosing to join the list after that date there were no guarantees that we would be able to fulfil their orders prior to Christmas."
Shops like Argos and Woolworths and Tescos were getting very few units, like 10 or 20, and some even no delivery.
Online preorders claim to be dispatched but may actually not be delivered until after Christmas!