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Yahoo! hassigned up with in-game ad firm Double Fusion and Nolan Bushnell'sNeoEdge to help deliver free ad-supported, downloadable games.
Yahoo!Games' website will feature over 400 ad-supported downloadable gamesfrom "top casual games publishers" by the end of the year, the companysaid Thursday.
Double Fusion and NeoEdge will sell and integratevideo ads into Yahoo! Games titles. Double Fusion will implement itsfusion.runtime tech, while NeoEdge is offering its NeoARM ad-enablingsolution, along with the NeoAds ad network.
Game makers on board for today's launch include Big Fish Games, MumboJumbo, PopCap, TellTale Games, I-Play and several others.