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New 60GB Xbox 360 announced, cheaper 20GB version in Gaming
Microsoft has announced that it willbe producing a new $349 60GB Xbox 360, and the 20 GB version that itwill slowly replace will be cut in price in the US to $299.
AlthoughUK price changes have not been published, the arrival of a new 60GBversion – giving users much more memory for things like movies,trailers and Xbox Live Arcade games – is in keeping with Microsoft'spush into downloadable content.
"We know consumers need moreand more space to store the amazing digital content Xbox 360 offers,and we're giving it to them at no extra charge," said Albert Penello,Xbox director of product management at Microsoft.
"No onedevice offers the depth and breadth of entertainment that Xbox 360 candeliver, and now you'll have three times the storage to manage all thatgreat content."
What does it mean for UK?
The20GB version of the Xbox 360 – normally known as the Pro – currentsells for £199.99, and it seems likely that the news 60GB version willretail for the same price when it hits UK shelves.
This meansthat the older 20GB version will be given a price reduction, althoughit remains to be seen how close that will be to the Arcade version(with a much smaller storage capacity) which is currently priced at£159.99.
Microsoft's support of the now-failed HD DVD drive has meant a shift of focus onto downloadable HD (and SD) content.
Thesuccess of Xbox Live Marketplace has buoyed the console, and the offerof extra storage to boost these services makes a good deal of sense.


Prices for all other models remain unchanged, so that’s $279(£141/€176) for the Arcade (that’s the one with a 256MB memory card)and $449 (£226/€283) for the Elite – the flagship model with anintegrated 120GB HDD.
Although the leaked email said the new machine would be called thePro, Microsoft’s official announcement of the 60GB model didn’t use anysuch uplifting title.
The bad news is that – at least for the time being – the 60GB Xbox360 will only appear in the US and Canada when it goes on sale nextmonth.
Posted by Editorial Team Mon Jul 14, 2008 1:08 pm
1.8GHz SSD MacBook Air Drops $500 in Apple
Apple has quietly dropped the price of the high end MacBook Air by $500.

The high end MacBook Air comes equipped with a 1.8GHz upgrade (from1.6GHz) and a 64GB Solid State Drive (SSD). The total price for thehigh end laptop is $2598. Compare this to the original price of the1.8GHz/SSD MacBook Air at $3098 just last week (Google Cache).

The base price for the 1.6GHz 80GB Hard Drive MacBook Air remains at$1799. The difference in price appears to be a combination of pricedrops in both the processor upgrade ($200 vs $300) and SSD ($599 vs$999).

Apple has emailed customers who have outstanding orders that are affected by the price drop:
To Our Valued Apple Customer:

Apple has announced a price drop for a component(s) of the MacBookAir that you recently ordered. We have automatically adjusted yourorder to reflect the new lower price.

For up-to-date information on your order, please visit our Order Status website at <http: www.apple.com="" orderstatus="">. After your order is shipped, you can also obtain tracking information on this site.

Thank you for your shopping at the Apple Store.

Sincerely,
Apple Online Store Support</http:>
Posted by Editorial Team Mon Jul 14, 2008 12:11 pm
30 Most Anticipated Games of E3 in Gaming
30. Rise of the Argonauts (PS3, X360, PS3)
Publisher: Codemasters
Developer: Liquid Entertainment
Est. Release Date: Sep 2008
Officially Announced for E3: Yes

Anaction RPG that promises to be way more action than RPG, Rise of theArgonauts has a winning mythological premise and lots of little designtouches that keep the game looking fresh. Take the Argo—the ship oflegend will act as a seafaring headquarters from which your recruitedArgonauts will provide support. There is also a “deed” system that willincrease Jason’s abilities via the acquisition of Xbox LiveAchievement-like trophies. So it’s bursting with interesting ideas, andit’s all running on the reliable Unreal Engine 3—this could be thesleeper hit of the year.


29. High School Musical 3: Senior Year Dance (PC, Wii, PS2, NDS, X360)
Publisher: Disney Interactive
Developer: TBA
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Considerthis your representative sample of licensed games that promise to sellgangbusters regardless of quality or media reaction. And High SchoolMusical 3 is likely to be the biggest game of its breed this year: themovie of the same name is the first time this children’s blockbusterfranchise will see a theatrical release, meaning the marketing for theproperty is likely to be even more inescapable than usual. Beyond theusual niceties of rhythm games—coop and competitive modes, mechanicsspecific to each system’s control scheme—it will have the songs fromHigh School Musical movies past and present. That last one is almostcertainly the only feature the game needs to add another million insales to the franchise’s life-to-date count.

28. Borderlands (PC, X360, PS3)
Publisher: 2K Games
Developer: Gearbox Software
Est. Release Date: 2009
Officially Announced for E3: Yes

Capabledeveloper Gearbox has never swung for the fences with quite as muchgusto as with Borderlands. The fact that the game is original IP isn’teven the half of it—it also promises a procedural item creation systemthat will provide this sci-fi first-person shooter over half a millionweapons. If that’s not enough, Borderlands also shares some ambitionswith big-budget role playing games: the world will be expansive,character growth and classes comes standard, and missions and sidequests will populate the landscape. Borderlands has all the earmarks ofa breakout hit, and its scope should easily take the breath away fromboth shooter and science fiction fans.

27. Mortal Kombat vs. DC Universe (X360, PS3)
Publisher: Midway
Developer: Midway
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Goingon the title alone, Mortal Kombat Vs DC Universe feels a decade late,like it should have been slugging it out with Marvel Vs Capcom for thequarters of 90s teenagers. But it’s actually a better idea,commercially, in 2008—now the game can ride the tide of successfulcomic book film blockbusters. It can pull from the years of soliddesign work and franchise reputation rebuilding that culminated inMortal Kombat: Armageddon. And with an anticipated ESRB rating of T forTeen, there’re no retail hurdles to keep the adolescent maledemographic from eating this up with a spoon.

26. S.T.A.L.K.E.R.: Clear Sky (PC)
Publisher: Deep Silver
Developer: GSC Game World
Est. Release Date: Aug 29, 2008
Officially Announced for E3: Yes

S.T.A.L.K.E.R.:Shadow of Chernobyl was hardly the biggest first-person shooter of 2007in the west. But it posted platinum-level sales in Eastern Europe,where its freeform gameplay and mythos steeped in Russia’s uniquescience fiction struck a strong chord. With little similar competitionin the region, its sequel Clear Sky should do well for itself therealso. Which isn’t to say the rest of the world shouldn’t (or won’t)give it a go as well—Clear Sky will add a tactical, squad-based turfwar to the already eccentric proceedings, and should be just as curiousand interesting a beast as its predecessor.

25. Star Wars: The Force Unleashed (PS3, X360, Wii, PS2, PSP, NDS)
Publisher: LucasArts
Developer: LucasArts
Est. Release Date: Sep 2008
Officially Announced for E3: No, but it might as well be

TheForce Unleashed could well be the biggest project to bear the Star Warsfranchise name since Episode III ended the franchise’s non-animatedtheatrical run. Every Star Wars fan has been curious about the periodright before the Original Trilogy when Darth Vader had his run of thegalaxy; Force Unleashed promises to capture this period from theperspective of the Dark Side, using exciting new technologies torealistically render bot the AI and the Force itself. If the persistentrumors are true, this could well be the last project completely builtby LucasArts’ internal studio—but in that case, it will be one heck ofa send-off that a lot of Star Wars fans will experience.


24. Beyond Good and Evil 2 (PS3, X360)
Publisher: Ubisoft
Developer: Ubisoft Montpellier (likely)
Est. Release Date: TBA
Officially Announced for E3: No

Allthat’s known about Beyond Good and Evil 2 is that it’s currently beingworked on by Ubisoft premier designer Michel Ancel. But in this case,that’s more than enough—Ancel’s resume does include perennial hitRayman and (naturally) the first Beyond Good and Evil, after all. Andthe first Beyond Good and Evil is particularly beloved. The smallaudience that played it has been talking about it ever since, praisingits varied gameplay and realistic, strong female protagonist Jade. Sothe sequel is exciting, and though its commercial success is by nomeans assured it’s possible that maybe the adult gaming audience isfinally ready for this franchise.


23. Lock’s Quest (NDS)
Publisher: THQ
Developer: 5th Cell
Est. Release Date: Fall 2008
Officially Announced for E3: Yes

2007’sbiggest surprise sales blockbuster was a little DS game called Drawn toLife, built by a little mobile developer called 5th Cell. That gamegave the independent studio a reputation for creating innovations withstrong market appeal, and it could cement that reputation with Lock’sQuest, a curious RTS/Action/RPG/minigame hybrid with cute graphics,quick thrills and a world that can be completely remodeled by theplayer. In other words, it has a lot of elements that appeal across awide variety of gaming demographics, as well as a lot of ambition. Ifthis one lives up to its potential, it would be great to see it succeed.


22. Puzzle Quest: Galactrix (PC, X360, NDS)
Publisher: D3 Publisher of America
Developer: Infinite Interactive
Est. Release Date: Fall 2008
Officially Announced for E3: Yes

Lastyear’s Puzzle Quest combined the most addictive parts of the casual“match three” puzzle game with the most addictive parts of RPGcharacter development, a powerful cocktail that murdered productivityand sold in huge numbers. There’s no reason this follow-up shouldn’tcontinue in that trend—it’s still a match three puzzle game (this timemore Collapse than Bejeweled), it still has those all-important RPGelements, and it’s being built by the same studio. The only differences(besides the science fiction setting) all look like improvements.There’s an element of strategy gaming. Players can enhance not justtheir character, but also their spacecraft. Downloadable content willabound. It all sounds like a game that players will itch to play afterthe first hit.


21. Crysis: Warhead (PC)
Publisher: Electronic Arts
Developer: Crysis
Est. Release Date: Fall 2008
Officially Announced for E3: Yes

Allegedlythe last PC exclusive from the bastion of PC gaming high technology,Crytek’s side story to 2007’s Crysis looks every bit as graphicallydazzling as its predecessor. It also promises to be a moremarket-friendly title (a tall order considering Crysis’ million-sellingstatus); Warhead provides a less strategic, more bombastic run-and-gunaffair compared to the original Crysis. And with a year of hardwareadvancements in between Crysis and Crysis: Warhead, that more widelyappealing design will find that a lot more people have the rigs toactually run it well. And who knows? If Warhead does manage to findthat perfect balance, perhaps Crytek will stick to their PC-exclusivestomping grounds for a while longer.

20. Tomb Raider Underworld (Wii, PS2, PS3, X360, PC, NDS)
Publisher: Eidos
Developer: Crystal Dynamics
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

It’sbeen a few years since Crystal Dynamics took the Tomb Raider franchiseand reinvigorated it with Legend. But it’s really with Underworld thatthe series’ previous mistakes have been taken to heart. Rather thanrest the game on its laurels again, Underworld is a creation that lookstoward with the new; the game engine is all new, the way the worldinteracts with Lara is more realistic, combat now has melee and willflow fluidly into the puzzle mechanics. And if that wasn’t enough toguarantee sales, Lara has a motorcycle now too.


19. Sonic Unleashed (Wii, PS2, PS3, X360)
Publisher: SEGA
Developer: Sonic Team/Dimps
Est. Release Date: Holiday 2008
Officially Announced for E3: No

Thesedays it feels like SEGA promises the moon with every Sonic title, tothe point where it’s hard to fall for it anymore. Take Sonic Unleashed;it’s promise of a revamped, re-invented Sonic echoes the promises SEGAmade before this generation’s first Sonic the Hedgehog hit the Xbox 360with a sad plop. And yet, franchise sales have never followed the samecurve as the blue blur’s review scores. This is mostly because ofSonic’s strong appeal to the child market, but on some level thegraying Genesis owner wants to believe what we’re told, that this nextSonic really will reclaim the glory days. Anyway, Sonic Unleashed. It’srunning on a new engine and has some 2D environments. It’ll sell, andas for the rest of it? Here’s hoping.


18. MadWorld (Wii)
Publisher: SEGA
Developer: Platinum Games
Est. Release Date: 2009
Officially Announced for E3: No

PlatinumGames, formerly Seeds, formerly Clover Studios, isn’t known for makingcommercial hits. No, that team is known more for making instant,beloved classics. Okami certainly, but Viewtiful Joe is in there aswell, and the only people who remember God Hand these days love it toabsolute death. MadWorld, a blood-soaked black and white Wii exclusive,feels like a return to the playful, experimentation that made this teamfamous. Will it sell? Well, it’s nice to think that just maybe, thistime, the market has caught up to what Platinum is doing.


17. Animal Crossing Wii (Wii)
Publisher: Nintendo
Developer: Nintendo
Est. Release Date: TBA
Officially Announced for E3: No

Asof this writing, Animal Crossing Wii still exists as a hopeful glimmerin the eye of the gaming public. Nintendo hasn’t said anything at allabout it yet, though almost all speculation says that it exists andwill be announced soon—and if that’s the case, E3 is as good a place toshowcase it as any. It’s a completely believable theory. Nintendo’sChristmas lineup is currently a complete mystery, and Animal Crossing,already a surprise hit on GameCube and DS, is such a good fit for thecasual Wii-loving audience it’s startling it’s not on the systemalready.


16. Left 4 Dead (PC, X360)
Publisher: Valve Software
Developer: Turtle Rock Studios
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Valvedoesn’t release duds, and it doesn’t buy teams that can’t deliver. Sothe fact that it purchased Turtle Rock Studios and have put a greatdeal of PR muscle behind Left 4 Dead speaks volumes as to how good thisgame could be. The game has a completely innovative, yet highly marketfriendly hook in its “four survivors must cooperate to survive thezombie horde” premise, though players of a less polite persuasion canalso take up the role of a super-powered zombie. This could very wellbe the next major online phenomenon, like Team Fortress 2 before it.


15. Resistance 2 (PS3)
Publisher: Sony Computer Entertainment
Developer: Insomniac Games
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Thefirst Resistance was the big win for the PlayStation 3 at launch, butResistance 2 looks set to spin that good first impression into anempire. Resistance 2 pushes the game out of London to the morerelatable (in the US, anyway) environs of the United States. A goodmove, but not as good as the massive 60-man multiplayer that the gamepromises. That’s fantastic scale for an online console game; add onsome more focused, objective-oriented teamplay and Resistance 2 is agood contender for gamer’s next networked obsession.


14. Killzone 2 (PS3)
Publisher: Sony Computer Entertainment
Developer: Guerilla Games
Est. Release Date: 2009
Officially Announced for E3: Yes

Threeyears on and Killzone 2 is still trying to shake off its disastrous“showing” at E3 2005. Admittedly the team at Guerilla has done a finejob of actually approaching the target in that first badly marketed“target render,” with more recent previews showing the game asappropriately attractive and bombastic for its high position in Sony’sportfolio. But it still needs a big floor to show off, and it needs aman to say “in-game graphics” about one thousand times in front of somehuge HD Killzone if it wants to really nail the market. E3 historicallyhas had some very big floors.


13. Fable 2 (X360)
Publisher: Microsoft
Developer: Lionhead Studios
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

Alot on Fable 2 is already known, and most of it is interesting on avariety of levels. There’s the in-game dog, a character ofunconditional love that will act as the player’s anchor to the game’sworld. There’s the Pub Games, a series of Xbox Live Arcade titles thatwill act as both encapsulated products and previews for the bigrelease. Then there’s the gay marriage, pregnant adventuring, and allmanner of family matters to deal with in the game as well. It’s a gamethat promises to push boundaries and break some of the medium’s moreridiculous unnecessary taboos. Considering the success of the originalGable, it’s likely many people will choose to experience this moveforward—surely a good thing.


12. Command and Conquer: Red Alert 3 (PC, X360)
Publisher: Electronic Arts
Developer: EA Los Angeles
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

RedAlert’s Cold War gone hot is one of the most beloved scenarios is allof strategy gaming, and the franchise’s long seven year absence makesthis game even more exciting and desirable. And by adding thepseudo-Japanese Empire of the Rising Sun faction the festivities geteven more campy and strange, complete with towering mecha, psychicschoolgirls and parachuting bears. So it’s got a lot of hooks for boththe longtime fan and sugar-crazed newcomer alike.


11. Far Cry 2 (PC, X360, PS3)
Publisher: Ubisoft
Developer: Ubisoft Montreal
Est. Release Date: Holiday 2008
Officially Announced for E3: No

FarCry 2 has found a unique gaming setting in the jungles, savannahs andtowns of Africa, and it plans on giving the player a lot of thatsetting – 50 square kilometers, to be precise. Plenty of new gameplayelements will make themselves known as the player crosses that expanse:some wounds have to be treated with field medicine (ie. fishing abullet out with a knife) and brush fires can be started, only to bewhipped up realistically by wind. Far Cry 2 is an underutilized brandmoving to an underutilized setting while adding multiple newinnovations, making it an extremely strong contender in the hardcoreshooter market.
10. Prince of Persia (X360, PS3)
Publisher: Ubisoft
Developer: Ubisoft Montreal
Est. Release Date: Holiday 2008
Officially Announced for E3: No

Princeof Persia: The Sands of Time was one of the last generation’s definingmoments, so it would have been easy for Ubisoft to just build astandard sequel on the successes of its previous trilogy. The fact thatthis is not the case, that the series is instead being rebooted with anincredible hand-painted aesthetic and open world, show a strongdedication to making the Prince one of the most lasting and importantfranchises in gaming (though the big budget movie helps on that scoreas well). While previous PoP titles did sell well, after theblockbuster success of Assassin’s Creed, the timing is perfect for thePrince to really make it big.


9. Final Fantasy XIII (PS3)
Publisher: Square Enix
Developer: Square Enix
Est. Release Date: TBD
Officially Announced for E3: Yes

Sinceclosing the door on the last console genre, Square Enix has relied onhandheld games and Wii side stories alone. If the publisher’s lastfiscal statement said anything, it was that’s no way for a company tolive—so while Square Enix has some other interesting console games inthe pipe, it needs to bring its megaton franchise back into the publiceye. It’s not surprising that Final Fantasy XIII will show up in someform at E3—and regardless of what form it takes or what the game lookslike now, it could certainly steal the show if it tried.


8. Street Fighter IV (PC, X360, PS3)
Publisher: Capcom
Developer: Capcom/Dimps
Est. Release Date: 2009
Officially Announced for E3: Yes

Atworst, this is a surprise come back of one of gaming’s most iconicfranchises. At best, this could be the surprise come back of agenre—certainly if anything could revive a flagging fighting gamefield, a new numbered entry in its greatest series would be the thingto do it. Perhaps the best sign that this game knows what it will taketo succeed is its reverence to Street Fighter II—all of the charactersfrom that game will return, and the gameplay mirrors the measured paceof that early entry. Considering versions of SFII still sell in strongnumbers, it’s easy to see how this strategy could succeed on the market.


7. Rock Band 2 (X360, PS3, PS2, Wii)
Publisher: MTV Games
Developer: Harmonix
Est. Release Date: Sep 2008 (X360 timed exclusive, with other versions to follow)
Officially Announced for E3: Yes

Nomatter what other companies say, the fast-paced game of catch-up thathas gripped the music genre says one thing louder: the four-piece RockBand is the standard for the field. And while little is known about itat this point, what is known proves that Harmonix hasn’t lost the plotwith Rock Band 2. Sticking to its “platform” guns, the game will befully backwards compatible—with old DLC, with old instruments, theworks. And while user-created content is not a go this time, there arecertainly things about the game yet to be announced—you don’t want tomiss this one at the show.


6. LittleBigPlanet (PS3)
Publisher: Sony Computer Entertainment
Developer: Media Molecule
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

Despiteseemingly constant delays, LittleBigPlanet remains one of the mostunique products in Sony’s first-party arsenal. The idea of a game thatlives and dies by the content created by its users has been triedbefore in first-person shooters, but LittleBigPlanet, with its lovelytextured graphics and universal, non-violent charm wants to be muchmore—the YouTube of games perhaps, or the Legos of the 21st century. Ofall the games that could bring PlayStation 3 to the mass market, thisremains the best hope.


5. Halo Wars (X360)
Publisher: Microsoft
Developer: Ensemble Studios/Bungie
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

HaloWars is more than just the next title from Microsoft to have the Haloname. It’s also more than the first Halo project not spearheaded byBungie. Halo Wars wants to be a revolution in real-time strategy, aconsole exclusive built from the ground up for a console controller—inother words, Halo Wars wants to do for real-time strategy what Halo didfor first-person shooters. If it succeeds, it could crack wide open thenascent console RTS market as gamers try it based on the franchisealone. It’s been reported that the game will be playable by the mediaat E3, so the show should give a much better idea as to how itssucceeding.


4. Spore (PC, Mac)
Publisher: Electronic Arts
Developer: Maxis
Est. Release Date: Sep 7, 2008
Officially Announced for E3: Yes

It’scertainly something that even after the seemingly endless amount ofwords typed about Spore, even though it’s appeared in publications asnon-game centric as The New Yorker, even though the wait for the gamehas been years long and interminable, almost everyone who knows aboutit is still excited at its promise. And after the success of therecently released Creature Creator, that excitement is still mounting.Will Wright’s SimEverything could very well the next big thing, tossingaside silly ideas like “demographics” and just appealing to everyoneeverywhere. In other words, the next Sims.


3. Gears of War 2 (X360)
Publisher: Microsoft
Developer: Epic Games
Est. Release Date: Nov 2008
Officially Announced for E3: Yes

Gearsof War 2 is a lot of things. To the gamer, it is epic, the sequel tothe game that dominated man hours spent on Xbox Live for most of 2007.To developers, it’s the new baseline, as every new Epic game has cometo represent the state of the art for the now industry standard UnrealEngine 3. In both regards Gears of War 2 looks great. A fewimprovements to the constantly evolving engine have already been shown,and most gamers agree that new mechanics like martyrdom and the “meatshield” look like fantastic fun. Gears of War is already one of thisgeneration’s emblematic franchises, so it will be great to see how thesequel goes about cementing that status.


2. Resident Evil 5 (X360, PS3)
Publisher: Capcom
Developer: Capcom
Est. Release Date: 2009
Officially Announced for E3: Yes

RE5is not even close to a retail release, and yet it’s already one of themost interesting topics in the industry. It brings with it the highlyrespected pedigree of Resident Evil 4, hands-down one of the best gamesof the last generation, and will probably sell strongly to the audiencethat loved, or even heard about, that game. Yet it’s also mired incontroversy over some concerns regarding racism. So it’s a projectthat’s walking many tightropes of expectation, and there’s potentialfor huge success or massive failure here. As a result this E3 could bethe most important public showing for RE5 until its release—it shouldbe fascinating.


1. Fallout 3 (PC, X360, PS3)
Publisher: Bethesda Softworks
Developer: Bethesda Softworks
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

Fallout3 shows great evolutionary leaps every time it’s displayed for publicviewing, with recent revelations—the childhood simulating charactercreator, the 500 endings—being particularly fascinating. Now that it’scoming precariously close to its announced release date, this E3 shouldrepresent the game’s biggest showing yet. If there are any surprisesleft in the title to announce, expect them to get announced at somepoint during the week. But even if there aren’t, Fallout 3 has alreadyproven itself to be a sprawling, ambitious project that anyone in thegaming audience would wait to spend more time with.
Posted by Editorial Team Tue Jul 08, 2008 7:55 am
Virtual Policy 08: UK Government and virtual worlds in Business and Industry in Gaming, Media, Web, IT and Computing
founder of the Virtual Policy Networkthink tank, Ren Reynolds has announced a virtual worlds-orientedconference happening in two weeks time, just before the busy DevelopConference takes off in Brighton. It's called Virtual Policy 08 and is co-sponsored by BERR, the Department for Business Enterprise and Regulatory Reform (former DTI). Taking as its starting points four key legal and regulatory issues,this event aims to bring together practitioners, policy makers andpublic servants for two days to grapple with Intellectual PropertyRights, Financial Transaction, Children Online and GovernanceFrameworks.
From Ren's post on Terra Nova,

What interests me about this event is that much of the debate aboutvirtual worlds that one sees in academia, at least, has been driven bythe US. This means that North American issues, rhetoric andsensibilities have been given primacy. Hosting an event in the UKshould help to flush out those areas where Europeans either don't thinkan issue is important or have a very different framing of it.

Virtual Policy 08 takes place in London on 22nd & 23rd July. More information is here.
Posted by Editorial Team Tue Jul 08, 2008 7:49 am
2010: the 5TB 3.5in HDD cometh in Hardware, Internet, Networking, Comms and Security
Hitachi has pledged to release a 5TB 3.5in hard drive within twoyears, and it claims two of the drives will boast enough capacity tostore everything in your brain.
According to a report by Nikkei Net, Hitachi Global StorageTechnologies will use Current-Perpendicular-to-Plane GiantMagnetoresistance (CPP-GMR) magnetc read heads to achieve the aim.This, the firm claims, will allow its drives to store 1TB of data inevery square inch of the recording surface.
Hitachi’s announcement is a step on from a claim it made back inOctober 2007 that 4TB of storage could become a reality by 2011.
It’s worth noting though that Hitachi’s not the first storagecompany to promise super-capacity HDDs. Back in August 2007, rival Fujitsu announcedthat 2.5in disks were its proposed ‘patterned medium’ for such compactstorage. It too plans to have commercial models available by 2010.

Fujitsu's approach uses anodised aluminium to create a pattern of"nanoholes", each holding a portion of magnetic material used to storea single bit of data. The aluminium-oxide surrounding these so-called'nanoholes' helps magnetically insulate each bit from all the others,preventing one from affecting another, which might lead to datacorruption.
Nonetheless, Dr Yoshihiro Shiroishi from Hitachi has claimed thattwo of its 5TB will together “provide the same storage capacity as thehuman brain”.
So, if your memory’s not great, then just buy a couple of 5TB drivesfrom Hitachi and download all your thoughts and memories onto them,before wiping the slate clean and staring afresh with another 10TB ofbrain capacity.
Posted by Editorial Team Tue Jul 08, 2008 7:48 am
Microsoft responds to Xbox 360 Elite rumours in Gaming
Microsoft has today responded to a number of misleading stories in the UK's mainstream pressearlier this week regarding alleged 'red ring' problems with the Xbox360 Elite console that have been experienced by numerous UK gamers.
Microsoft has now issued the following official response to these stories, which appeared in the Daily The Mirror and The Daily Telegraph:  
"Recentreports in the UK media regarding Xbox 360 contain inaccuracies andpure speculation, as well as news that is a year old.
"Promptedby what Microsoft viewed as an unacceptable number of repairs to Xbox360 consoles, a year ago Microsoft announced an expansion of its Xbox360 warranty. Effective 5 July, 2007, any original retail Xbox 360customer who experiences a general hardware failure indicated by threeflashing red lights is covered by a three year warranty from date ofpurchase, with all other issues remaining covered by the standardone-year warranty."
Why the red ring?
Microsoft'sofficial statement also reiterates the company's initial comments fromJuly 2007 that they had "conducted extensive investigations intopotential sources of general hardware failures," and that after"identifying a number of factors which can cause the general hardwarefailures, Microsoft has made improvements to the console."
Sowhat do those evil three red lights actually mean? Many reports seem tothink that they indicate a single overheating problem, but according toMicrosoft, this is not the case.
"The three flashing red lightserror message does not signal a single issue and can be caused by acombination of factors. For competitive reasons, we do not providespecifics about hardware components.
The statement adds: "Weencourage anyone who is experiencing issues with their Xbox 360 consoleto call the customer support centre. Our customer service team is wellequipped to ensure that all Xbox 360 repairs go smoothly."
No endemic problem
TechRadarhas contacted The Mirror, The Telegraph and a number of leading UKgames retailers to find out more on the alleged 'numerous problems'with the Xbox Elite.
Both stories quote a 16-year-old Jamie Kingfrom Sussex. If you happen to know or be that James King from Sussex,then please drop us a line to news@techradar.com and tell us more aboutthe problems you have had with your Xbox 360 Elite.
Posted by Editorial Team Tue Jul 08, 2008 7:39 am
Xbox 360 To Get A 3D Dashboard Makover in Gaming
How big? Well besides the gi-normous list of rumored updateswe posted about back in May we're now hearing from a number of sourcesthat the Live dashboard is going to be getting a second interfaceoption, one that will use the yet-to-be announced motion controller to navigate.
This new user interface, we've been told, will recreate theincreasingly cluttered dashboard "blade" system in a 3D environmentthat will be something more akin to the Minority Report than a filingcabinet. The motion controls will allow users to sort of slide throughthe different levels of this floating menu system.
Sounds like a fantastic idea, if it can be implemented correctly.
Posted by Editorial Team Fri Jul 04, 2008 6:00 am
Gamecock and Firefly studios titles now available via Steam in Gaming
Gamecock Media Group and Valve Corporation have announced anagreement to launch Gamecock titles on the Steam digital distributionplatform.
The first titles available on Steam will be FireflyStudios' Stronghold Crusader Extreme and Insecticide Part 1, which arenow available for USD 29.99.
Additional Gamecock titles -including Insecticide Part 2, Velvet Assassin and Legendary - will bemade available via Steam later this year.
Posted by Editorial Team Fri Jul 04, 2008 5:54 am
Games Industry Movers: Trion, 38 Studios, Kongregate & M in Business and Industry in Gaming, Media, Web, IT and Computing
his past week, 38 Studios (the developer founded by Red Sox pitcherCurt Schilling) announced that Thom Ang was appointed Director of Art.He will oversee the direction and management of 38 Studios' artisticdevelopment, including the MMOG codenamed Copernicus, whileworking closely with Todd McFarlane and R. A. Salvatore. Ang willreport to Vice President of Creative Development, Scott Cuthbertson.
"38 Studios' creative teams have been meticulously crafting thesignature look and feel for our upcoming MMOG over the past 18 months,"said Brett Close, CEO and president. "Thom's extraordinary talent andexperience will be key in driving the vision and quality of our OnlineEntertainment Experience."
Ang has been working as a director for notable franchises and brandsfor over 15 years. He's worked as a senior artist at DisneyInteractive, working on titles like Toy Story II and Tarzan. Ang also created illustrations for TV shows, including The X-Files and was a storyboard artist for Sony/Columbia/Tri-Star TV Animation programs, which include Roughnecks: Starship Troopers Chronicles and Max Steel.He then moved on to be art director at EA LA, where he headed up artproduction, team management and visual concept development for the Medal of Honor franchise. In his last position, Ang was art director at THQ, managing more than 25 titles.
"38 Studios is absolutely committed to the next evolution of MMOGs, andevery team member has great pride in the value of what they do,"remarked Ang. "I am excited to contribute to this vision and become apart of an extraordinary team."
Lisa Jablonsky - Kongregate
Kongregate announced this past Friday that Lisa Jablonsky will open thecompany's New York ad sales office. She will work with Kongregate'sChief Revenue Officer Lee Uniacke to secure high-profile advertisingpartnerships based on the site's reach and appeal to young men, ages 13- 34.
"With high user engagement and a growth rate of over 25 percent monthover month, Kongregate provides the ideal medium for advertisers tryingto reach this hard-to-pin-down demographic," stated Uniacke. "As webuild our sales force to address these opportunities, Lisa's proventrack record in developing successful partnerships across a range ofyouth-driven digital consumer brands will add tremendously to theexpertise of our team."
Jablonsky has worked in the New York advertising scene for 21 years andshe was as an early proponent of the digital advertising arena. Amongher projects, she has conceptualized and implemented ground-breakingfilm contests for Intel and Kohl's, and created one of the first mobilecontests for Alltel. Jablonsky helped create games for McAfee Softwareand the National Guard, as well as construct an editorial integrationprogram for Coke's NBA March Madness Flash game. She was most recentlyan account executive with MTV Networks, where she successfully droveadvertising and integrated sponsorships for Comedy Central,AddictingGames.com, Shockwave.com, and AtomFilms.
"Kongregate is an advertiser's dream as it attracts young men betterthan virtually any other site on the Web and puts them in a cool, edgyenvironment where our audience can really interact with their brand,"commented Jablonsky. "At over 3 million unique users today, a highgrowth rate, and just being named one of Time Magazine's Top 50 sitesfor 2008, we're on track to give advertisers the big reach that theyneed to effectively target the young male demographic this fall."
Trion World Network - Glen Van Datta
Trion World Network announced recently that Glen Van Datta has beenhired as Vice President of Engineering and General Manager of TrionWorld Network Austin. He will oversee day to day operations at Trion'sAustin studio and supervise all customer service, quality assurance,operations and other support activities with relation to the Trionplatform.
"Glen is a tremendous hire for Trion and an excellent addition to ourworld class technical organization", said Nicholas Beliaeff, VicePresident of Product Development & Head of Trion World Network SanDiego. "Glen's vision, leadership, and deep history maturing andproductizing compelling online game technology will help Trion take ourserver based game technology to the highest levels while helping us andour partners get to market more quickly."
Notably, Van Datta has worked for over 22 years in softwaredevelopment, including the past dozen in game development. He wasco-founder and Vice President of Engineering at RTIME, where he oversawthe development, design and testing of the RTIME SDK online, in-gameand player matching platform. Van Datta most recently worked at SCEA asDirector of Online Technology, where he oversaw a team of more than 80employees that developed SCE-RT SDK to enable online games for PS2, PS3and PSP games, including Singstar, Warhawk, Resistance, Home and GT5 Prologue.
"For more than 12 years I've believed that online games, online socialnetworks and online media distribution were the future ofentertainment," said Van Datta. "Trion's innovative, dynamic platformand content are the next generation in the online entertainment space."
IGN Entertainment – Jamie Berger
IGN Entertainment announced recently that senior vice president ofconsumer products and technology Jamie Berger will start overseeingbusiness development for the company. He will continue managing IGN'ssubscriptions, digital distribution, and e-commerce portfolio includingIGN's Direct2Drive and GameSpy Technologies.
Berger has over 16 years of professional brand management and marketingexperience from within the online gaming industry. He began hisprofessional career as an Account Manager with the NCR Corporation.Berger spent six years in the consumer products division of The WaltDisney Company before joining IGN Entertainment. He currently helpsextend the IGN brand by creating and leading partnerships thatdistribute content and drive revenue.
AMD - Emilio Ghilardi
AMD, which runs the ATI graphics card business, announced this pastweek that Emilio Ghilardi has been appointed senior vice president andgeneral manager of Europe, Middle East and Africa (EMEA). He will beresponsible for all sales and marketing operations within EMEA,starting in mid-August 2008. Ghilardi will report to AMD chief salesofficer Gustavo Arenas.
"Emilio adds tremendous global sales and marketing leadership to AMD inEMEA which we expect to help strengthen and grow relationships with ourend-user customers, OEMs and distribution partners," said Arenas.
Ghilardi comes to AMD from HP, where he started as vice president ofConsumer PC Clients in EMEA. He then moved on to be vice president andgeneral manager of Commercial Hardware within the Imaging and PrintingGroup. Ghilardi was most recently vice president and general manager ofHP's EMEA Consumer Business Unit, managing the business for consumerPCs and Imaging and Printing products.
AMD added that Alberto Macchi, corporate vice president of Sales andMarketing for EMEA, is departing the company "to pursue newopportunities."
Warner Bros. Digital Distribution - Jacqueline Jourdain Hayes
Warner Bros. Digital Distribution (WBDD) recently announced thatJacqueline Jourdain Hayes has been named Senior Vice President Businessand Legal Affairs. She will manage legal issues around new digitalbusiness models (such as distribution of Warner properties on Xbox Liveand elsewhere) globally, oversee the negotiation of Warner Bros.video-on-demand and electronic sell-through licenses across multipledigital platforms, and provide legal counsel to the Company's seniormanagement on the acquisition, distribution and protection of contentfor digital platforms and other digital initiatives.
"Jackie has been working on our digital business for quite some time,her expertise in this area is unparalleled," said Clarissa Weirick,General Counsel, WBDD. "The digital business is still one of thoseareas where you are often making the rules as you go along, whichrequires someone like Jackie who is confident and creative innegotiating this new terrain. We are extremely fortunate to have hercontinued expertise as our digital business moves ahead."
Hayes has worked as an Associate in the Corporate Departments of TroopMeisinger Steuber & Pasich in Los Angeles, of Goulston and Storrs,P.C. in Boston, and of Moses & Singer in New York City. She joinedWarner Home Video in 1998 as Counsel, and was promoted to VicePresident Business and Legal Affairs of WHV in 2000. Hayes joined theWarner Bros. Digital Distribution division in July 2006.
TC Digital Games – Andi Smithers
Recently, TC Digital Games announced that it appointed Andi Smithers tothe new position of Director of Technical Development. He will overseedevelopment of the company's digital services, including mediatechnology and format strategy as well as interoperability of digitalservices and devices.
"Andi joins our team at a pivotal moment in the evolution of Chaoticand TC Digital," said Bryan C. Gannon, President and CEO of TC DigitalGames. "He will become an integral part of our efforts to enhance theChaotic online experience and further develop our digital services.Andi's expertise in developing technology, his extensive background increating computer game software and his vision for emerging technologymake him a perfect fit to lead this innovative game play convergence."
Smithers has held several executive roles and technical positionsthroughout his 20-year career, having worked for Microsoft, Activision,Psygnosis, LucasArts, and Midway. He was most recently with Sony OnlineEntertainment where he served as Senior Engineer in the Research andDevelopment group. Smithers pushed advanced physics and graphicstechnologies forward to ensure their quality and was responsible foroverseeing the strategy and development for a cloth simulator.
Microsoft – Michael Delman
As we previously reported, Microsoft this past week appointed MichaelDelman to the position of corporate vice president of global marketingfor the Interactive Entertainment Business (IEB) in the Entertainmentand Devices Division. He takes over the role for Jeff Bell who left thecompany earlier this month. Read more about the move here.
Posted by Editorial Team Mon Jun 30, 2008 6:42 am
Revealed: Sony's future plans for PS3, PSP and TV in Business and Industry in Gaming, Media, Web, IT and Computing
"This is not your father's Sony", sums up what Howard Stringer has done at Sony since taking over the reins in 2005.
TheWales-born CEO was underlining the challenge that the company now facesin the digital age, as he led the Japanese giant's corporate strategybriefing in Tokyo today.
In the absence of any attention-grabbingnew hardware announcements, most headlines are likely to go to Sony'spledge to increase revenues in the PC, Blu-ray-related and componentsbusinesses.
Game plan
Stringer said thatSony would build these into "trillion-yen businesses" by FY2010,putting them alongside the core business units of TVs, digital imaging,gaming and mobile phones. One trillion yen is currently worth around£4.7 billion.
Although gaming is a traditional Sony strength, thedivision is mired in red ink after the costly development and launch ofthe PlayStation 3. Addressing that, the CEO promised to bring it toprofit by March next year.
Stringer also outlined plans to investclose to £9 billion in new technology in a concerted drive to becomethe world leader in LCD televisions within three years. Beyond that,the assembled execs wouldn't be drawn on precise numbers or revenuetargets.
Mobile content
Although he didn't address recent speculation about the possibility of a PSP phone or the stability of the Sony Ericsson joint venturethat produces mobile phones, Stringer did emphasise that such handsetswould continue to be sold and that "Sony music and pictures content[would be] embedded in all key Sony Ericsson product lines."
As expected, there was no discussion on life after Blu-ray– the so-called 'death of disk'. However, a hint of how quickly onlinedistribution will move centre-stage came in the news that SonyPictures' summer blockbuster, Hancock, will be made available exclusively to all internet-connect Bravia televisions in the US before its DVD release.
Movie download service
The movie theme resurfaced in a presentation from Kaz Hirai, the president of Sony Computer Entertainment, with the news that the long-anticipated film download service would finally reach the online PlayStation Network this year.
Hiraiconfirmed that US users would get first crack at PS3 movie downloads inlate summer, with Europe and Japan to follow by year's end. He addedthat full details would be announced at E3 in LA next month and thatboth standard- and high-definition titles would be available.
       
Virtual world
Warmingto the theme, Hirai added, "Please expect more from our evolvingPlayStation business." That evolution will also include themuch-delayed PlayStation Home virtual world, which Hirai demonstrated,along with new dynamic in-game advertisements that change according tothe context.
The littlest PlayStation also featured prominently,with the PSP being positioned as an interactive extension of the PS3console, as well as a tool for accessing the PlayStation Store for gamedownloads and, possibly, feature films at some undisclosed point.
Hirai's presentation concluded with something of a surprise in a new network service called Life With PlayStation.The rough demo showed a view of the Earth from space, which rotated toreveal location-related news items, reminiscent of similar services onNintendo's Wii.
Innovator and creator
Returningto the podium to sum up, Stringer emphasised his firm's creative skillsand took aim at a company many see as having inherited the Sony mantleas innovator supreme.
"We have products to get excited about [including] OLED TVs, Rolly, CyberShot smile detection and the new Bravias.
"Appleis a boutique company, but we're a large conglomerate. We recently cameout number one in a poll by Incite on innovative companies, just aheadof Apple. I rest my case."
Whether or not that's overstating thecase, Stringer's confidence in the once-troubled company is almosttangible, leaving little room for doubt that Sony is back and that itmeans business.
Posted by Editorial Team Mon Jun 30, 2008 6:41 am
£299.99: iPhone 3G PAYG UK price announced in Entertainment, Film and Music, Mobile devices and media
UK pricing of Apple's pay as you go3G iPhone was posted on to O2's UK website today and then promptlytaken down again, but not before some eagle-eyed bloggers got a sneakyglimpse of the pricing.
It seems that if you want to purchase acontract-free 3G iPhone, you are going to cough up a pretty penny forone. An 8GB Apple iPhone 3G will cost customers £299.99, while themeatier 16GB version will be available in 02 stores for £359.99.
The package
Notonly do you get an iPhone for this price, but O2 and Apple are alsothrowing in 6 months of unlimited WiFi hotspot access and web browsing.This is, of course, subject to 'excessive use policy'. At the end ofthe six months, the unlimited web browsing and WiFi access will costusers £10 a month.
As with all O2 PAYG accounts, the tariffchosen will decide the price of your calls, so buying more top-up amonth means cheaper calls and vice versa.
This PAYG offer will be available until 31 December 2008.
So, £299.99 plus for a phone: is it worth spending all this money to not be tied to a contract?
Posted by Editorial Team Mon Jun 30, 2008 6:26 am
Ratings could make UK games more expensive, says Microsoft in Business and Industry in Gaming, Media, Web, IT and Computing
Not only could videogames see later release dates in the UK compared tothe rest of Europe, but British gamers might have to start paying moreas well.
That's according to Neil Thompson, Microsoft's senior regionaldirector for EDD in the UK and Ireland, who has backed comments madeearlier in the week by EA's Keith Ramsdale regarding the potential impact of the dual ratings system proposed by the Byron Review.
"We're in the business of providing great games to a broad audience ofgamers, and we need to be able to fulfil that role by getting productsto consumers quickly and at a good price," Thompson told GamesIndustry.biz exclusively.
                   
"We're concerned with any measures that would mean this process is mademore unwieldy, or incurs additional costs which have to be shared withthe consumer."
The Byron Review recommended that the BBFC should take moreresponsibility for rating games in the UK, mandating it to cover alltitles suitable for children aged 12-plus - alongside thepublisher-backed PEGI system which is prevalent across a large part ofEurope.
"We want a steady stream of product to consumers via retail andtherefore support PEGI as the single ratings system in the UK," headded. "That way, we're able to ensure the right content goes to theright audience, as efficiently as possible."
The government announced plansfor the ratings system part of the Review to enter a period of publicconsultation, during which feedback will be solicited from thevideogames industry, as well as parents and children.
Posted by Editorial Team Sun Jun 29, 2008 6:40 am
Dundee to be UK's second high-speed broadband 'Fibrecity' in General Discussion, including Off Topic, Current Affairs
Hot on the heels of the success ofBournemouth's bid to be the first British internet 'Fibrecity', H2ONetworks, who fit super fast fibre optic cables in sewer networks, hasnow announced that work on installing next-gen broadband in Dundee willbegin in 2009.
Though the city's council and university arealready enjoying the benefits of the technology, H2O say that theservice, which will provide speeds of more than 100Mbps, should also beavailable to all 55,000 homes by 2010.
In places where runningthe cables through the sewers isn't suitable, H2O have instead decidedto use a small 20mm-wide slot channelled into the road.
Into the 21st century and beyond
ElfedThomas, CEO of H2O Networks, said: "Dundee is the most denselypopulated city in Scotland, but this project will see us bringingconnectivity to more remote areas, as Fibrecity is an all inclusivesolution."
"Many households and broadband customers haveinsufficient connectivity bandwidths because they are attached tolegacy networks deployed in the 20th century that just can't cope withdemand."
"Our solution is a totally new network that does not tryto connect old and new cables. With speeds in excess of 100Mbps, itbrings us right into the 21st Century and beyond," he added.
Posted by Editorial Team Mon Jun 23, 2008 6:06 pm
Adobe Photoshop CS4 Interface and Screenshots in Film, Photography, Digital Animation, Broadcasting / Production
Adobe seems to be hard at work at Adobe Creative Suite 4*. In May, they releasedpublic betas of CS4 versions of Dreamweaver, Fireworks, and Soundbooth.Existing CS3 owners are able to continue to use these applicationsbeyond the initial 48 hour window.

One of the most obvious changes in the new CS4 applications is the userinterface, and this change will also be carried over into the nextversion of Adobe's Photoshop. This decision is describedin detail by Adobe's John Nack. Nack describes how Adobe has beentrying to make the interfaces on their apps more consistent and showsoff a screenshotof the new Mac Photoshop "application frame". This application framecontains both user interface elements as well as documents themselves.Despite expressing his own initial resistance, Nack explains theadvantages to the consolidated window:
- It facilitatesN-up (2-up, 3-up, etc.) document layouts that adapt as you adjust theinterface. Think "live window tiling"--great for comparing,compositing, etc.
- It makes it easier to move the entire application and its contents, including from one monitor to another.
- It prevents documents from getting obscured by panels (palettes).
- It blocks out the contents of the desktop, minimizing visual clutter.(A number of Mac users have requested this option for many years. I'veknown quite a few people who open a small blank document, hit F to putit into full-screen mode, and then put it into the background to hidethe desktop. Willingness to live with that kind of hack demonstratessome genuine desire for a real fix.)
ForMac users resistant to the change, Nack assures readers that the newinterface is optional, and users can easily disable the consolidatedview, or you can use choose to use elements of both methods.

There's been no public timeframe for the release of this next version of Adobe's Photoshop, but there were some contested claims of an October release target. The next Mac version of Photoshop has been announced to remain a 32-bit application. 64-bit support is expected on the subsequent version for the Mac.

* Note that Adobe has objected to labeling this next version of Creative Suite as "Creative Suite 4" or "CS4", but for consistency's sake with the rest of the world, we are using that designation until Adobe officially announces otherwise.

Update: Video of the new interface in action.
Posted by Editorial Team Mon Jun 23, 2008 6:05 pm
nVidia turning it's GPU's into 'PhysX Physics Processors' in Hardware, Internet, Networking, Comms and Security
3D card manufacturers shouldn't take this the wrong way, but ittakes a lot to make us crawl out of the communal Eurogamer bed (yes,all the Eurogamer writers share a single large bed - we do it forfrugality and communality, which remain our watchwords) and go to ahardware presentation. There's a nagging fear someone may talk maths atus and we'd come home clutching the local equivalent of magic beans.And then we'll be laughed at by our fellow writers and made to sleep inthe chilly end where the covers are thin and Tom left dubious stains.That's no fun at all.
Then again, there's some things you can'thelp but go and have a gawk at. So when an invite claims, "All toooften new hardware brings with it a small performance increase - maybea 5-10 percent over the previous fastest thing. Wouldn't it be far moreexciting to see a speed increase of x20 or even x100... well, we'll behappy to show just that on Friday," you have wander along. Even thoughyou suspect it may be a trap and they're going to attack you withill-shaped blades, you have to find out what on earth they're talkingabout.
As we suspected, it wasn't quite what we were hoping for.Sure, there are programs which gain a x100 increase via the methodsNVIDIA talks about on this particular Friday, but unless you're workingin economics or astrophysics modelling, it's not exactly that relevant.However, something more quietly astounding was explained. Mainly, thatdespite the fact that no-one you know bought a PhysX card, if you're aPC gamer with a relatively recent NVIDIA card, you've already got one.Or, at least, you will soon. Spooks.

Get him!

The primary idea NVIDIA was trying to push was Optimised PC - the approach discussed in Rob Fahey's interview with Roy Taylorthe other day. The idea being that the traditional PC approach whereyou buy the fastest PC processor you can doesn't actually lend the bestresults, at least in most situations. If you spent more on -predictably - a GPU-driven 3D card, for an increasing number of areas,you're going to get much higher performance. If the program is usingthe GPU in a meaningful way, anyway. NVIDIA highlights areas likeimage-processing and HD video-encoding, as well as - natch! - games.You lose in single-threaded activities - like, say, just booting up aprogram - but they argue a small loss in opening a Word Document isless noticeable than frames in games or similar.
Where it startsgetting interesting is NVIDIA's development language, CUDA. The problemwith all the threading programming methods is that it's radicallydifferent to single-threading (and, yes, we're getting into, "Why wouldanyone care about this but a programmer?" territory, but its backgroundfor the key point later). It's hard to do, and CUDA is basically a wayto make things more accessible.
NVIDIA claims anyone experiencedin C or C++ will be able to get a grip on it (i.e. not us, but theaforementioned programmers). This means that anyone who codes in CUDAcan program the GPU to do pretty much whatever they like; it's byturning the 3D card into a bank of processors that the financialanalysts and the astrophysics guys are getting such impressive results.And impressive savings, as it's a lot cheaper to do it this way.

Now, NVIDIA claims that the fact GPU solutions are cheaper is goingto push better GPUs into more business machines. This will help pushthe idea that an okay CPU/good GPU machine gives better performancethan a good CPU/okay GPU, leading to more machines with better GPUs...and so, making more PCs abstractly available for gaming. Or, at least,raising the bottom level of hardware that you can expect people to have.
Interms of a more general use, transcoding video can take hours. Later inJuly, all GeForce 8000+ cards will ship with Elemental HD, a programwhich manages to perform the odious task - in the words of NVIDIA - "ina matter of minutes". The software will also be available for people todownload online, probably with a small fee ala Quicksave if theyalready have a GeForce card.
Point being: this CUDA malarkeyisn't something that's just for future NVIDIA technology. It'ssomething that allows the hardware many PC gamers already have to berepurposed.
For example, PhysX. NVIDIA's Physics 3D Card systemwas only supported in a minor fashion, as no-one would buy a card justto make explosions fancier, but with CUDA it can run on one of theother GPUs. A proportion of the 3D card's power can be given over torunning physics, giving those fancy PhysX-style interactions withoutactually having a specific card for it. CUDA's porting to PhysX willbecome available to the public in July, but developers already have thetools.

The Euphoria engine of Natual Motion. It's hard to illustrate this sort of thing.

You'llbe able to - for example - manually, up front, decide to devote aproportion of your 3D card's power to PhysX. Alternatively, developerscan commandeer it and do exactly the same thing. The new generation ofcards which are about to be announced are able to deal with pretty muchanything that exists on the highest setting with power left over, sothat power can be given over to acting like a 3D card would.
Andit goes further. Where previously you'd have just thrown out your old3D card when you upgraded your PC to a new one, if you have a G8000+ 3Dcard already, you can keep it, and just set it to concentrate solely ondoing PhysX tasks. This isn't a SLI situation where you need two of thesame cards working in tandem - any post-8880 card, rather than beingput out to digital pasture, can be given a job of deciding how bits ofglass bounce off a skyscraper, or similar. NVIDIA claims it's talkingto ATI to try and get them to use CUDA too, which.... well, we'll seethere, eh?
The potential is interesting. Demos shown include Natural Motion, whose Euphoria engineis heavily physics-dependent, allowing unique, convincing moments ingames. A straight collision isn't enough, as straight ragdolls areludicrous - the system involving AI (so the hit object will try andmove limbs to protect self and similar) leads to impressivelynaturalistic results. The first sign of this publicly was in GrandTheft Auto IV, but Natural Motion's own American football game, Backbreaker,is a fascinating example of what a physics-heavier approach tocollisions can give games. And, with CUDA-esque use of GPUs to do thisstuff, the PhysX related boon is accessible to even more of us.
So they did talk some maths, then, but we survived.
Posted by Editorial Team Mon Jun 23, 2008 5:11 pm
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