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The developers behind the popular Burnout racing series, Criterion Games have unveiled their newest project, Need for Speed Hot Pursuit — a title that’s said to take the Need for Speed series “back to its roots,” intense cops vs. racer chases.
Inspired by the classic game with the same name, Hot Pursuit lets players “experience the thrill of the chase and the rush of the escape as they play through full careers as both a cop and a racer.”
“We are honored and excited by the opportunity to reinvent the franchise for today’s connected audience,” said creative director, Craig Sullivan. “Our goal has been to create cops vs. racers pursuits that are so fun, fast and exciting it really brings to life the adrenaline and intensity of the high speed cop pursuit experience with your friends.”
We don't think many would contest that, after the brilliant Need for Speed: Most Wanted, the classic racing series lost its way. Need for Speed: Carbon? Mediocre. ProStreet? A bad experiment. Undercover? Don't even ask. Sure, last year's Shift was actually a rather under-rated sim-style racer, but was it really Need for Speed? Not on your life. So, the news that the new Need for Speed is (a) under development from the Burnout team at Criterion and (b) going back to the series' roots is some of the best we've had from this year's E3.
You see, Criterion understands what makes the series tick: exotic cars and great police chases. Need for Speed: Hot Pursuit will have plenty of both. Two full career modes will allow you to race either as an illegal racer or a cop, and in either you'll find some of the hottest vehicles ever made, many in police livery for the first time. We've already seen Lamborghinis and Bucattis, and we're assured that dream cars will not be short on supply.
Most importantly, Hot Pursuit is built from the ground up for online play. While you can make progress as a solo player, facing off against strong AI, the game is designed to work with an online system that Criterion calls "Autolog". This connects up to eight players for online match-ups, with four cops vs four racers, seven cops vs a single racer, and any combination in-between. Progress will be synced between online and offline profiles, and you'll be able to check against your friends' achievements, and challenge them to an epic chase.
In action, the game looks dazzling. The section being demoed here at E3 is a sprawling network of highways, tunnels and dirt-track shortcuts running through a highland area of pine woods. The scenery is gorgeous, but the cars are even more so: beautifully rendered, gorgeously lit supercars that buckle and shatter realistically when they collide. And collide they do, because the section we're playing is a one-on-one hot pursuit.
As you'd expect from the team behind Burnout, the action is ludicrously fast, with our cars weaving through the fairly sparse traffic, screaming around bends and making sudden handbrake turns to confuse your opponent. Even at this stage the handling is excellent: gritty enough to make the game feel a challenge, but not so sim-like that you can't pull off outrageous stunts. In short, the new Need for Speed looks and feels like a premium class contender.
The demo also gives us a chance to try out another of the game's features: a simple system of power-ups you earn through daredevil driving feats. Earn enough points and the cop can call in roadblocks, and while we didn't get the chance to put any of the racer's moves into action, we're told he'll get equivalent tools, like an option to disable the cop's tracking radar for a time.
Our First Impressions Need for Speed: Hot Pursuit looks fantastic and feels great to play, but what really makes you smile while you play is that it makes the series genuinely thrilling once again. Playing the demo both as cop and racer, one thing hit us: if it's this much fun with just two players, what on Earth will it be like with eight? We haven't really scratched the surface of the game, and what was shown was - apparently - an alpha build, but the fundamentals are in place for a great arcade racer, and a real return to form. The November release can't come soon enough.
Just as the past games, the speed was blisteringly fast and there wasn't a visual hiccup in sight. Aside from some great detail seen on the cars, you could also get a visual representation of how bad your car looks after hitting obstacles or trading paint with the opponent. As bad as the twisted metal of a car looks in real life, it has some beauty in the game. The sound also adheres to some of the series' ideals. Epic chase scores, piercing tire screeches, and loud engine hums blasted through the speakers to make the chase more exciting. Even though the title is months away from release, those who are looking for Criterion to pull out the technical stops won't be disappointed.
Overall, Need for Speed: Hot Pursuit is shaping up to be another memorable entry in the legendary series. The Autolog feature really feeds in to the whole mentality of trying to play just one more match in order to best your opponent. It also brings with it the sense that everything you do counts in the game world, making the return of car chases much more exciting for both sides. More information about the other on- and offline modes will be coming in hot as the November release date approaches.
This year WWDC sold out in 8 days. There were over 5,200 attendees from 57 countries.
Afterr dicussing the iPad and the way it has changed the way we “experience the web, email, photos, maps, video,”
Steve Jobs went on to tell the audience that over five million iPads have been sold to date, one every three seconds. The iPad is now in ten countries.
There are now 8.5k native iPad apps in the App Store… they’ve been downloaded 35 million times. That’s about 17 apps per iPad.
Steve talks more about the business case for iPad apps He showed off iPad app Elements and referred to an email stating that they “earned more on the sales of Elements for iPad the first day than on the past 5 years of Google ads on periodictable.com” he went on to say that “This is what we LOVE to hear from you guys.”
In terms of the iPad he said that “As you know, you can create highlights, you can also make notes. Now you can make notes. In addition, we’ve added a control to just tap and bookmark a page — under ToC you’ll see all the notes, highlights, and bookmarks.”
They also announced PDF support in iBooks After Big applause he described how you can now view PDFs. “We’ve put a little selector at the top — books and PDFs. You get a whole new bookshelf just for PDFs, they just look gorgeous.”
This has left the tech blog in a bit of a predicament—according to Editorial Director Brian Lam, Gizmodo is going to use the liveblogging of a number of other sources to construct its own, well, liveblog, of the WWDC keynote instead of its planned, "we're actually there" coverage.
This comes a few days after San Mateo County authorities announced that a "special master" had been appointed to assist in the search of Gizmodo editor Jason Chen's belongings: goods seized as part of a police investigation into the disappearance (and Gizmodo acquisition) of one of Apple's prototype iPhones. It's the very device that's rumored to be announced at the Monday keynote.
The special master—a third party that's been appointed by the court to ensure that its instructions are carried out – will be working with San Mateo County authorities to ascertain what information about the prototype can be pulled from Chen's seized belongings. The purpose behind the introduction of a special master is to ensure that only information related to the case is noted down: It's based on an agreement between the district attorney's office and Chen's attorney, Thomas Nolan, regarding the potential legal ramifications of California's shield laws for reporters.
But that's not the only dispute that still surrounds the missing prototype story. According to Apple CEO Steve Jobs, in an interview at the D8 conference earlier this week, there's still a question as to whether said prototype was actually lost in a Redwood City bar—as the story has panned out thus far—or whether it was stolen out of software engineer Gray Powell's bag.
"When this whole thing with Gizmodo happened, I got a lot of advice from people that said you've got to just let it slide. You shouldn't go after a journalist because they bought stolen property and tried to extort you," Jobs said. "And I thought deeply about this, and I concluded the worst thing that could happen is if we change our core values and let it slide. I can't do that. I'd rather quit."
This isn't the first time Gizmodo has found itself short of a party invitation based on the actions of its editors or staffers. In 2008, the Consumer Electronics Association (CEA) banned Gizmodo TV blogger Richard Blakeley from its Consumer Electronics Show (CES) for life. The hammer came down as a result of a CES video Blakeley shot, featuring the blogger walking through the CES floor using a TV-B-Gone kind of device to shut off television displays throughout the convention.
Editor Brian Lam is calling for volunteer conference attendees to help cover the conference in Gizmodo's absence.
No prizes for seeing this one coming: tech blog Gizmodo - who have been making headlines recently after posting pictures of a stolen prototype iPhone on their site - have been left off the list of invites for Apple's 2010 World Wide Developers Conference.
The snub is the latest development in a case that has seen the involvement of the California police, Apple's legal team and the raid of Gizmodo editor Jason Chen's house.
Despite not being invited, Gizmodo still plan to cover the event live, and have posted a call on their site for attendees of the conference to get involved and keep them updated with photos, video, audio and text messages.
After years of rumors, speculation, and leaks, Apple today announced its long-await tablet, the iPad.
Chief executive Steve Jobs complemented the introduction of the new device with a new e-bookstore, called iBooks, together with partnerships with four major publishers, and showed off new versions of its iWork application and third-party applications.
Jobs kicked off the company's launch event in San Francisco on Wednesday by highlighting the history of the company's mobile products. "We're the largest mobile device company in the world," he told the audience, showcasing the iPhone and the company's line of MacBook products.
"There is room for something in the middle," he told the crowd. "If there's gonna be a third category, it has to be better at [Web browsing, e-mail, photos, video, music, games, and e-book reader]—otherwise it has no reason for being."
While netbooks have attempted to address the space, Jobs added, "netbooks aren't better than anything…They're just cheap laptops."
The key, he insisted is the tablet—a new device the company has christened the "iPad," one of several rumored names, including the "iSlate" and, simply, the "Apple Tablet." The iPad features a 9.7-inch, full capacitive multi-touch IPS display, weighs 1.5 pounds and measures 0.5 inches thick—"thinner and lighter than any netbook," according to Jobs.
Pricing for the iPad starts at $499 – far lower than the early $1,000 projections of many analysts. The 16-, 32-, and 64-GB devices run $499, $599, $699 – with an additional $130 for 3G capability. The device will begin shipping in March.
For the chipset, the company went in-house, designing a 1-GHz Apple A4, contrary to rumors that the device would be powered by an Intel or Samsung chip. The iPad comes in three capacities: 16-, 32, and 64GB. It features built-in 802.11n Wi-Fi, Bluetooth 2.1, an accelerometer, company, speaker, and microphone.
The iPad has a built-in iTunes store, for music playback. Itcan also do video, naturally, either via iTunes for movies and TV shows, or via third-party apps like YouTube and YouTube HD. The device syncs to Macs and PCs via USB, in much the same manner as the iPhone, so users can transfer content like movies and music from iTunes.
According to Jobs, the device gets 10 hours of battery life. "I can take a flight from San Francisco to Tokyo and watch video the whole time." It also features a month of standby time on a single charge, he said.
Apple is offering two 3G data plans for the device: $14.99 a month for 250-MB or $29.99 for unlimited data. "Data plans usually cost about $60 a month," Jobs told the crowd.
Contrary to early Verizon partnership rumors, the plan is available solely through AT&T. No contract is required. "International plans will be in place by June," Jobs added. Those uninterested in 3G data will be able to use the device with Wi-Fi, of course.
Jobs surrendered the stage to a number of content providers. First off, Mark Hickey from video game publisher Gameloft showcased a first person shooter for the device called Nova.
Travis Boatman from EA showcased a the upcoming title: "Need For Speed: Shift". "Building for the iPad is like holding an HD display up to your face," he told the crowd.
Martin Nisenholtz from The New York Times took the stage to show off "something special for the iPad." The paper's layout on the device mimics a standard newspaper. "We think we've captured the essence of reading the newspaper," he told the crowd. "A superior experience in a native application." The application also lets users play video, making newspaper reading a multi-media experience.
Developer Steve Sprang showcased an application called Brushes, which is already available as an iPhone app. In iPad form, the application takes advantage of the device's significantly increased real-estate, offering a deep artistic canvas experience. The app, according to Sprang, will be available when the iPad launches. Chad Evans from MLB.com also showcased a new app for the device featuring live video.
Jobs came back on stage to take a shot at Amazon's successful Kindle. "Amazon has done a great job of pioneering [e-readers]," Jobs told the crowd. "We're going to stand on their shoulders for this." The new e-book reader for the iPad is titled, fittingly enough, iBooks. Apple partnered with a slew of major publishers, including Penguin, Harper-Collings, Simon & Schuster, Macmillan, and the Hachette Book Group to provide content for the device's online book store called the iBookStore.
Unlike the Kindle, the iPad displays titles in full color. The screen's animation lets users flip quickly through the pages of the book. Users can even change the font of the books they're reading. The device utilizes the nearly universal ePub format for its titles.
For more business-minded users Apple has developed a special iPad version of iWork, making it possible to create and view spreadsheets on the device. The device can also view slides in Keynote and PDF files via Adobe Acrobat. iWork applications will run $9.99 a piece and will be compatible with Macs and projectors.
Apple is also offering a number of accessories for the device, including two docks. The first is a picture dock, which lets the device stand upright for video and image viewing. The other has a built-in keyboard, transforming the iPad into a more fully functioning netbook of sorts. Apple's case also lets the device stand upright.
Below will follow a tranbscript of iVirtua's traditional live coverage from our new subsidiary
RIM has announced the new BlackBerry Bold 9700 to the world today, and TechRadar got some good face-time with the new phone at the press conference in Germany.
The new Bold is a remodelled version of the original model - the Bold 9000 - meaning it once again packs 3G connectivity, which most in the BlackBerry range don't have.
It's been downsized quite significantly over the original Bold, which may be an issue for fans of the original - many were attracted to the larger screen and well-spaced keyboard.
RIM has announced the new BlackBerry Bold 9700 to the world today, and TechRadar got some good face-time with the new phone at the press conference in Germany. The new Bold is a remodelled version of the original model - the Bold 9000[ - meaning it once again packs 3G connectivity, which most in the BlackBerry range don't have. It'sbeen downsized quite significantly over the original Bold, which may bean issue for fans of the original - many were attracted to the largerscreen and well-spaced keyboard. Inpractice, we didn't find it much of an issue. The keyboard is nicelyraised for easy keystrikes, and while we might have been a tiny bitless accurate inputting text, the Bold 9700's svelte frame more thanmade up for it by sitting more comfortably in the palm. Anotherbig update is the loss of the trackball - it's been replaced with thesame optical trackpad seen on the Curve 8520 and some Samsung handsetstoo. It'sa nice update to the hardware, and while BlackBerry is extolling theimproved feel and accuracy of the optical trackpad, the main sellingpoint is there will be no more broken trackballs - something whichanecdotally has affected a fairly high number of phones. The outside of the phone is also similar to the Curve 8520,with rubberised buttons for the volume, camera shutter and functionkeys. The headphone jack has also been recessed into the curvedchassis, which we felt wasn't as nice as a flat port, as the 3.5mm pinsticks out slightly on the new Bold 9700. We'renot huge fans of the faux-leather rear either - it's an odd one as RIMclearly favours it for the BlackBerry range, being used on the previousBold as well. Ituses microUSB with an open port on the side for charging and PCconnection (BlackBerry Media Sync is included for connection to iTunesand Windows Media Player) so you might need to watch out for dust andother such nasties collecting in there when in the pocket.
Thescreen is bright and vibrant though, with the BlackBerry 5 OS workingnicely with a good layout. The home screen isn't going to be anythingnew to BB fans, but at least the new user will be able to work outwhat's going on instantly. Onenice element to the Bold 9700 is the 624MHz processor under the hood -it's not in the same league as the Snapdragon 1GHz from Qualcomm butthe interface really zips along with the new Bold. GoogleMaps was very quick to load up for instance, and generally opening andshutting applications was as fast as you can hope for, with the littlepausing timer icon a rarity to see. Andwhile the screen may have been reduced to 2.44-inches for the Bold9700, video looks phenomenal and high resolution, despite only beingHVGA in terms of the number of pixels. Overall,we were impressed with the new Bold 9700 - it's not a game changer byany stretch of the imagination for RIM, but the company has built areputation on slowly releasing ever better handsets (with the Storm perhaps an exception, although the new release does go some way to tempering that). Givena UK release date for the start of November, we're awaiting news ofwhich vendors will be carrying it, with O2 reportedly at the head ofthe queue.
Orange has announced that it hascome to an arrangement with Apple to sell the iPhone in the UK, whereit will be the only network other than O2 to sell the iPhone 3G and 3GSin the UK. Orange announced the deal in a short statement, although details on pricing tariffs and availability are yet to be revealed.
"OrangeUK and Apple have reached an agreement to bring iPhone 3G and 3GS toOrange UK customers later this year. Orange globally now offers iPhonein 28 countries and territories," said the statement. "Orange,which has the largest 3G network covering more people in the UK thanany other operator, will sell iPhone in all Orange direct channelsincluding Orange shops, the Orange webshop and Orange telesaleschannels, as well as selected high street partners.
28th September 2009, 08.30am:Orange UK and Apple have reached an agreement to bring iPhone 3G and3GS to Orange UK customers later this year. Orange globally now offersiPhone in 28 countries and territories. Orange, which has the largest 3G network covering more people in theUK than any other operator, will sell iPhone in all Orange directchannels including Orange shops, the Orange webshop and Orangetelesales channels, as well as selected high street partners. Apre-registration site for customers to log their interest has alreadybeen launched at www.orange.co.uk/iPhone. More information on pricing, tariffs and availability dates will be released in due course.
O2 has responded to the news that Orange will be stocking the iPhone by confirming it will continue to stock the device. "We'reproud that we've been able to offer an exclusive iPhone deal to our 20million customers for the last two years. We always knew that iPhoneexclusivity was for a limited period of time, but our relationship withApple continues and will be an ongoing success," an O2 spokespersontold TechRadar. "We have over 1 million iPhone customers and they remain very important to us. "Weaim to offer our customers the best devices on the market, includingbecoming the home of Smartphones and we are really pleased to now addanother device in the Palm Pre. "We also offer award-winningcustomer service and benefits, which is why more people choose O2 thanany other network in the UK." Network blow O2 has recently been under fire for failures in its data provision,and this new announcement will be another blow to the network as it'sjoined by Orange in stocking both the iPhone 3G and the 3GS. Thespeculation regarding O2 losing exclusivity of its iPhone range hasbeen rife for months, although it was expected that only the iPhone 3Gwould be offered to other carriers, with O2 retaining its status as thesole stocker of the 3GS. O2 will still be the exclusive stockistof the new Palm Pre when it debuts in the UK next month, but given thisis over 10 months since the device was announced it's not going toattract interest in the same way the iPhone has over the years. We'restill awaiting news on whether Orange will drop the price of the iPhonecompared to O2, but we'll bring you news as and when we get it.
Orange recently revealed plans to merge its UK network with DeutscheTelekom's T-Mobile to create a business with 28.4 million customers. If given the go-ahead, it would be the UK's largest provider, overtaking Telefonica's O2, with about 37% of the mobile market. "Thatwould be good for Apple," said Mr McQueen. "Then, around three quartersof the UK market will then have access to the iPhone." O2 hasoffered the handset in the UK since its launch in 2007. In February, itsaid it had sold more than one million of the handsets. The launch of the latest iPhone 3GS in June significantly boosted sales, with many stores running out of stock. The phone has also allowed the firm to win subscribers from other networks, according to analysts. However,the rise of smartphones - which have the ability to surf the web andsend e-mail - has put a burden on the O2 network, according to MrMcQueen. "IPhone users to tend to use data quite extensively - perhaps more than anticipated," he said. "Orange has always a good data network and if the T-mobile deal goes through it would allow them to share the burden." O2 will continue to sell the handset in Britain, alongside iPhone rival the Palm Pre. The Palm phone, described by some as an "iPhone killer", will be available exclusively to O2 from 16 October. O2 said that it always knew that its exclusive deal was for "a limited period of time". Thenew agreement with Orange brings the UK into line with many othercountries around the world which have multiple operators that offer theiPhone. In countries where exclusive deals still persist, suchas the US, some customers choose to "unlock" their phones using thirdparty software so they work on an unlicensed network. However,Apple has warned that the practice can cause "irreparable" damage to ahandset and has engaged in a game of cat-and-mouse, releasing periodicsoftware updates which prevent unlocked phones from working correctly.
EA's Need for Speed: Shift has gone straight to number one in the UK chart in its debut week. The game, developed by the newly formed London-based Slightly MadStudios, enjoyed high enough sales to knock last week's number one -Guitar Hero 5 - off the top position after just one week there.
Need for Speed: Shift is the 13th installment of the long-running racing video game franchise Need for Speed published by Electronic Arts. It was announced in January 2009 as part of a three-game announcement that includes Need for Speed: Nitro and Need for Speed: World Online.[3] Shift was developed by Slightly Mad Studios—who, under their former name Blimey! Games helped develop GT Legends and GTR 2 together with SimBin Studios—with help of Michael Mann (EP at EA Black Box) and Patrick Söderlund (senior VP of EA Games and head of DICE). In the new franchising model for the series adopted by EA, Shift takes its place focusing on simulation racing and realistic drifting rather than the arcade racing of previous titles in the series. It abandons the street racing formula of previous games and focuses on simulating the "true" driver experience.
Shift's sales were split fairly evenly between PlayStation 3 and Xbox360, with the former just pipping the Microsoft hardware with 52 percent of the sales. Xbox 360 took 44 per cent and PC and PSP theremaining five per cent. Colin McRae: Dirt 2, which made its debut last week at numbertwo, dropped to number three this week. Eidos' Batman: Arkham Asylumdropped one place this week to number four, and Wii Sports Resortgained one place to number five.
Launch Video
The only other new entry in this week's top ten, alongside Need for Speed, was Bethesda's WET, which entered at number six. Dropping three places to number seven was The Beatles: Rock Band, whileCall of Duty 4: Modern Warfare remained at number eight for a secondweek. Nintendo's Wii Fit fell four places to number nine and EA's TigerWoods PGA Tour 10 rounded off the top places at number ten, afterclimbing one position.
The full UK all-formats chart from Chart-Track for the week ending September 19 is as follows:
01 Need for Speed: Shift
02 Guitar Hero 5
03 Colin McRae: Dirt 2
04 Batman: Arkham Asylum
05 Wii Sports Resort
06 WET
07 The Beatles: Rock Band
08 Call of Duty 4: Modern Warfare
09 Wii Fit
10 Tiger Woods PGA Tour 10
Shift has been met with generally favorable reviews, the Windows version gaining a metacritic score of 87.IGN awarded it 9/10 (outstanding) citing among other things an incredible driving experience and excellent sound effects, IGN also gave Need for Speed: Shift a editors choice award.[11]Official Xbox Magazine awarded Shift with 9/10 saying that it has an outstanding driver’s view; a deep, addictive career mode with lots of variety and options; sharp multiplayer racing counts toward single-player career. Official Xbox Magazine has also nominated Need for Speed: Shift for editors choice award.[12]Eurogamer gave it a 7/10, saying, "If the skittish handling and overbearing, messy advancement can be reined in, Need for Speed could have a future in its newly serious and somewhat crowded surroundings. But with the infinitely more comprehensive Forza Motorsport 3 and Gran Turismo 5 looming in the very near distance, it's hard to see the point in this second-stringer this time around, for console players at least. And given Need for Speed's recent, confused history, you shouldn't count on it wearing the same face next year."[13]
General Features
True Driver's Experience– A variety of visual cues delivers the true driver's experienceincluding a three-dimensional HUD that mimics driver head movement,inertia and G-forces. The depth of field also adjusts based on thespeed of the car; so when the car is travelling at high speeds theperspective will shift to the distance putting the car/cockpit out offocus.
Driver Profile – What kind of driver are you? Driver profiletracks the player's evolution as a race driver from event to event.This system is made up of a driver's personality on the track, theirsuccess rate and any profile points and badges accrued all of whichwork together to create a tailor-made career and gameplay experience.Driver profile is pervasive throughout all modes: career and online.
Dynamic Crash Effect - When the player hits a static objector opponent car, the player will feel like they are 'taking damage'. Acombination of visual and audio effects will leave the playerdisorientated and briefly disrupt the race.
Total Customization – Need for Speed SHIFT features acomprehensive customization option that lets the player tailor everyaspect of the cars performance and styling. Go under the hood toupgrade and tune your vehicle to increase its performance. The visualcustomization system allows players to personalize both the exteriorand trick out the interior to reflect their individual style andpreferences.
Photo Real Cars and Tracks – Nearly 70 licensed cars areavailable including the Pagani Zonda F, Audi RS4, and Porsche 911 GT3RSR. There is also over 15 real-world locations like Willow Springs andLaguna Seca as well as fictional circuits like downtown London andTokyo.
According to engadget.com: "It was inevitable we guess what with everyone plus your grandma usingthe Wii. Now Nintendo Japan has announced a new Wii "Check-Up" channelthat acts as a health guidance system between you and healthprofessionals. Scheduled for an April launch, the system developed inpartnership with Hitachi, NEC, Panasonic and a health insurance companyis said to provide 2-way communication between users and health leaderswho'll provide "healthy guidance" to otherwise Cheeto-stainedgamer-types. The service appears to be compatible with both Wii Fit andits Balance Board as well as NEC's mobile phone health platform forchecking progress or accessing advice remotely. It also appears to beusable anonymously. We'll update you just as soon as we get all theseJapanese press releases translated."
What do you think about having Wii as your healthcare? I think this is awesome....maybe not for finding cancers but it is for basic checkups! Our economy is bad with our healthcare system....why not let Nintendo help us out?
"PopCap Games has announced that retail sales of its PC titles nearlydoubled in the last calendar year, according to data released by NPD.
The Bejeweled and Peggle developer saw its retail revenues growby 85.3 per cent during the 12 month period, making PopCap one of thetop 20 highest earning videogame companies."
I'd say BRAVO for PopCap. They have been a long time in the game industry and they're making the most addicting puzzle games ever. Addicting and so much interesting, so no wonder why so much people are buying them. They're fresh, popular and easy to play and there are games for many different tastes.
After a year of duty, the PowerShot A470 is finally withdrawing from the retail market. In its stead, Canon has announced the 10 megapixel A480. It's 25% smaller than its predecessor and features a 3.3x optical zoom (up to 4x digital), 2.5-inch LCD screen, and a DIGIC III processor. The company is also touting a simplified button scheme and a choice of four colors to match your fashion tastes: red, blue, black, and silver. No definitive word on a US release, but Europeans can look forward to these in February for around £129.00 (US$188).
Thoughts? Do you like the design? Like the old one better?
Hate Powershots in general?
Microsoft has announced that it willbe producing a new $349 60GB Xbox 360, and the 20 GB version that itwill slowly replace will be cut in price in the US to $299.
AlthoughUK price changes have not been published, the arrival of a new 60GBversion – giving users much more memory for things like movies,trailers and Xbox Live Arcade games – is in keeping with Microsoft'spush into downloadable content.
"We know consumers need moreand more space to store the amazing digital content Xbox 360 offers,and we're giving it to them at no extra charge," said Albert Penello,Xbox director of product management at Microsoft.
"No onedevice offers the depth and breadth of entertainment that Xbox 360 candeliver, and now you'll have three times the storage to manage all thatgreat content."
What does it mean for UK? The20GB version of the Xbox 360 – normally known as the Pro – currentsells for £199.99, and it seems likely that the news 60GB version willretail for the same price when it hits UK shelves.
This meansthat the older 20GB version will be given a price reduction, althoughit remains to be seen how close that will be to the Arcade version(with a much smaller storage capacity) which is currently priced at£159.99.
Microsoft's support of the now-failed HD DVD drive has meant a shift of focus onto downloadable HD (and SD) content.
Thesuccess of Xbox Live Marketplace has buoyed the console, and the offerof extra storage to boost these services makes a good deal of sense.
Prices for all other models remain unchanged, so that’s $279(£141/€176) for the Arcade (that’s the one with a 256MB memory card)and $449 (£226/€283) for the Elite – the flagship model with anintegrated 120GB HDD.
Although the leaked email said the new machine would be called thePro, Microsoft’s official announcement of the 60GB model didn’t use anysuch uplifting title.
The bad news is that – at least for the time being – the 60GB Xbox360 will only appear in the US and Canada when it goes on sale nextmonth.
Apple has quietly dropped the price of the high end MacBook Air by $500.
The high end MacBook Air comes equipped with a 1.8GHz upgrade (from1.6GHz) and a 64GB Solid State Drive (SSD). The total price for thehigh end laptop is $2598. Compare this to the original price of the1.8GHz/SSD MacBook Air at $3098 just last week (Google Cache).
The base price for the 1.6GHz 80GB Hard Drive MacBook Air remains at$1799. The difference in price appears to be a combination of pricedrops in both the processor upgrade ($200 vs $300) and SSD ($599 vs$999).
Apple has emailed customers who have outstanding orders that are affected by the price drop:
To Our Valued Apple Customer:
Apple has announced a price drop for a component(s) of the MacBookAir that you recently ordered. We have automatically adjusted yourorder to reflect the new lower price.
For up-to-date information on your order, please visit our Order Status website at <http: www.apple.com="" orderstatus="">. After your order is shipped, you can also obtain tracking information on this site.
30. Rise of the Argonauts (PS3, X360, PS3) Publisher: Codemasters
Developer: Liquid Entertainment
Est. Release Date: Sep 2008
Officially Announced for E3: Yes
Anaction RPG that promises to be way more action than RPG, Rise of theArgonauts has a winning mythological premise and lots of little designtouches that keep the game looking fresh. Take the Argo—the ship oflegend will act as a seafaring headquarters from which your recruitedArgonauts will provide support. There is also a “deed” system that willincrease Jason’s abilities via the acquisition of Xbox LiveAchievement-like trophies. So it’s bursting with interesting ideas, andit’s all running on the reliable Unreal Engine 3—this could be thesleeper hit of the year.
29. High School Musical 3: Senior Year Dance (PC, Wii, PS2, NDS, X360) Publisher: Disney Interactive
Developer: TBA
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes
Considerthis your representative sample of licensed games that promise to sellgangbusters regardless of quality or media reaction. And High SchoolMusical 3 is likely to be the biggest game of its breed this year: themovie of the same name is the first time this children’s blockbusterfranchise will see a theatrical release, meaning the marketing for theproperty is likely to be even more inescapable than usual. Beyond theusual niceties of rhythm games—coop and competitive modes, mechanicsspecific to each system’s control scheme—it will have the songs fromHigh School Musical movies past and present. That last one is almostcertainly the only feature the game needs to add another million insales to the franchise’s life-to-date count.
28. Borderlands (PC, X360, PS3) Publisher: 2K Games
Developer: Gearbox Software
Est. Release Date: 2009
Officially Announced for E3: Yes
Capabledeveloper Gearbox has never swung for the fences with quite as muchgusto as with Borderlands. The fact that the game is original IP isn’teven the half of it—it also promises a procedural item creation systemthat will provide this sci-fi first-person shooter over half a millionweapons. If that’s not enough, Borderlands also shares some ambitionswith big-budget role playing games: the world will be expansive,character growth and classes comes standard, and missions and sidequests will populate the landscape. Borderlands has all the earmarks ofa breakout hit, and its scope should easily take the breath away fromboth shooter and science fiction fans.
27. Mortal Kombat vs. DC Universe (X360, PS3) Publisher: Midway
Developer: Midway
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes
Goingon the title alone, Mortal Kombat Vs DC Universe feels a decade late,like it should have been slugging it out with Marvel Vs Capcom for thequarters of 90s teenagers. But it’s actually a better idea,commercially, in 2008—now the game can ride the tide of successfulcomic book film blockbusters. It can pull from the years of soliddesign work and franchise reputation rebuilding that culminated inMortal Kombat: Armageddon. And with an anticipated ESRB rating of T forTeen, there’re no retail hurdles to keep the adolescent maledemographic from eating this up with a spoon.
26. S.T.A.L.K.E.R.: Clear Sky (PC) Publisher: Deep Silver
Developer: GSC Game World
Est. Release Date: Aug 29, 2008
Officially Announced for E3: Yes
S.T.A.L.K.E.R.:Shadow of Chernobyl was hardly the biggest first-person shooter of 2007in the west. But it posted platinum-level sales in Eastern Europe,where its freeform gameplay and mythos steeped in Russia’s uniquescience fiction struck a strong chord. With little similar competitionin the region, its sequel Clear Sky should do well for itself therealso. Which isn’t to say the rest of the world shouldn’t (or won’t)give it a go as well—Clear Sky will add a tactical, squad-based turfwar to the already eccentric proceedings, and should be just as curiousand interesting a beast as its predecessor.
25. Star Wars: The Force Unleashed (PS3, X360, Wii, PS2, PSP, NDS) Publisher: LucasArts
Developer: LucasArts
Est. Release Date: Sep 2008
Officially Announced for E3: No, but it might as well be
TheForce Unleashed could well be the biggest project to bear the Star Warsfranchise name since Episode III ended the franchise’s non-animatedtheatrical run. Every Star Wars fan has been curious about the periodright before the Original Trilogy when Darth Vader had his run of thegalaxy; Force Unleashed promises to capture this period from theperspective of the Dark Side, using exciting new technologies torealistically render bot the AI and the Force itself. If the persistentrumors are true, this could well be the last project completely builtby LucasArts’ internal studio—but in that case, it will be one heck ofa send-off that a lot of Star Wars fans will experience.
24. Beyond Good and Evil 2 (PS3, X360) Publisher: Ubisoft
Developer: Ubisoft Montpellier (likely)
Est. Release Date: TBA
Officially Announced for E3: No
Allthat’s known about Beyond Good and Evil 2 is that it’s currently beingworked on by Ubisoft premier designer Michel Ancel. But in this case,that’s more than enough—Ancel’s resume does include perennial hitRayman and (naturally) the first Beyond Good and Evil, after all. Andthe first Beyond Good and Evil is particularly beloved. The smallaudience that played it has been talking about it ever since, praisingits varied gameplay and realistic, strong female protagonist Jade. Sothe sequel is exciting, and though its commercial success is by nomeans assured it’s possible that maybe the adult gaming audience isfinally ready for this franchise.
23. Lock’s Quest (NDS) Publisher: THQ
Developer: 5th Cell
Est. Release Date: Fall 2008
Officially Announced for E3: Yes
2007’sbiggest surprise sales blockbuster was a little DS game called Drawn toLife, built by a little mobile developer called 5th Cell. That gamegave the independent studio a reputation for creating innovations withstrong market appeal, and it could cement that reputation with Lock’sQuest, a curious RTS/Action/RPG/minigame hybrid with cute graphics,quick thrills and a world that can be completely remodeled by theplayer. In other words, it has a lot of elements that appeal across awide variety of gaming demographics, as well as a lot of ambition. Ifthis one lives up to its potential, it would be great to see it succeed.
22. Puzzle Quest: Galactrix (PC, X360, NDS) Publisher: D3 Publisher of America
Developer: Infinite Interactive
Est. Release Date: Fall 2008
Officially Announced for E3: Yes
Lastyear’s Puzzle Quest combined the most addictive parts of the casual“match three” puzzle game with the most addictive parts of RPGcharacter development, a powerful cocktail that murdered productivityand sold in huge numbers. There’s no reason this follow-up shouldn’tcontinue in that trend—it’s still a match three puzzle game (this timemore Collapse than Bejeweled), it still has those all-important RPGelements, and it’s being built by the same studio. The only differences(besides the science fiction setting) all look like improvements.There’s an element of strategy gaming. Players can enhance not justtheir character, but also their spacecraft. Downloadable content willabound. It all sounds like a game that players will itch to play afterthe first hit.
21. Crysis: Warhead (PC) Publisher: Electronic Arts
Developer: Crysis
Est. Release Date: Fall 2008
Officially Announced for E3: Yes
Allegedlythe last PC exclusive from the bastion of PC gaming high technology,Crytek’s side story to 2007’s Crysis looks every bit as graphicallydazzling as its predecessor. It also promises to be a moremarket-friendly title (a tall order considering Crysis’ million-sellingstatus); Warhead provides a less strategic, more bombastic run-and-gunaffair compared to the original Crysis. And with a year of hardwareadvancements in between Crysis and Crysis: Warhead, that more widelyappealing design will find that a lot more people have the rigs toactually run it well. And who knows? If Warhead does manage to findthat perfect balance, perhaps Crytek will stick to their PC-exclusivestomping grounds for a while longer.
20. Tomb Raider Underworld (Wii, PS2, PS3, X360, PC, NDS) Publisher: Eidos
Developer: Crystal Dynamics
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes
It’sbeen a few years since Crystal Dynamics took the Tomb Raider franchiseand reinvigorated it with Legend. But it’s really with Underworld thatthe series’ previous mistakes have been taken to heart. Rather thanrest the game on its laurels again, Underworld is a creation that lookstoward with the new; the game engine is all new, the way the worldinteracts with Lara is more realistic, combat now has melee and willflow fluidly into the puzzle mechanics. And if that wasn’t enough toguarantee sales, Lara has a motorcycle now too.
19. Sonic Unleashed (Wii, PS2, PS3, X360) Publisher: SEGA
Developer: Sonic Team/Dimps
Est. Release Date: Holiday 2008
Officially Announced for E3: No
Thesedays it feels like SEGA promises the moon with every Sonic title, tothe point where it’s hard to fall for it anymore. Take Sonic Unleashed;it’s promise of a revamped, re-invented Sonic echoes the promises SEGAmade before this generation’s first Sonic the Hedgehog hit the Xbox 360with a sad plop. And yet, franchise sales have never followed the samecurve as the blue blur’s review scores. This is mostly because ofSonic’s strong appeal to the child market, but on some level thegraying Genesis owner wants to believe what we’re told, that this nextSonic really will reclaim the glory days. Anyway, Sonic Unleashed. It’srunning on a new engine and has some 2D environments. It’ll sell, andas for the rest of it? Here’s hoping.
18. MadWorld (Wii) Publisher: SEGA
Developer: Platinum Games
Est. Release Date: 2009
Officially Announced for E3: No
PlatinumGames, formerly Seeds, formerly Clover Studios, isn’t known for makingcommercial hits. No, that team is known more for making instant,beloved classics. Okami certainly, but Viewtiful Joe is in there aswell, and the only people who remember God Hand these days love it toabsolute death. MadWorld, a blood-soaked black and white Wii exclusive,feels like a return to the playful, experimentation that made this teamfamous. Will it sell? Well, it’s nice to think that just maybe, thistime, the market has caught up to what Platinum is doing.
17. Animal Crossing Wii (Wii) Publisher: Nintendo
Developer: Nintendo
Est. Release Date: TBA
Officially Announced for E3: No
Asof this writing, Animal Crossing Wii still exists as a hopeful glimmerin the eye of the gaming public. Nintendo hasn’t said anything at allabout it yet, though almost all speculation says that it exists andwill be announced soon—and if that’s the case, E3 is as good a place toshowcase it as any. It’s a completely believable theory. Nintendo’sChristmas lineup is currently a complete mystery, and Animal Crossing,already a surprise hit on GameCube and DS, is such a good fit for thecasual Wii-loving audience it’s startling it’s not on the systemalready.
16. Left 4 Dead (PC, X360) Publisher: Valve Software
Developer: Turtle Rock Studios
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes
Valvedoesn’t release duds, and it doesn’t buy teams that can’t deliver. Sothe fact that it purchased Turtle Rock Studios and have put a greatdeal of PR muscle behind Left 4 Dead speaks volumes as to how good thisgame could be. The game has a completely innovative, yet highly marketfriendly hook in its “four survivors must cooperate to survive thezombie horde” premise, though players of a less polite persuasion canalso take up the role of a super-powered zombie. This could very wellbe the next major online phenomenon, like Team Fortress 2 before it.
15. Resistance 2 (PS3) Publisher: Sony Computer Entertainment
Developer: Insomniac Games
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes
Thefirst Resistance was the big win for the PlayStation 3 at launch, butResistance 2 looks set to spin that good first impression into anempire. Resistance 2 pushes the game out of London to the morerelatable (in the US, anyway) environs of the United States. A goodmove, but not as good as the massive 60-man multiplayer that the gamepromises. That’s fantastic scale for an online console game; add onsome more focused, objective-oriented teamplay and Resistance 2 is agood contender for gamer’s next networked obsession.
14. Killzone 2 (PS3) Publisher: Sony Computer Entertainment
Developer: Guerilla Games
Est. Release Date: 2009
Officially Announced for E3: Yes
Threeyears on and Killzone 2 is still trying to shake off its disastrous“showing” at E3 2005. Admittedly the team at Guerilla has done a finejob of actually approaching the target in that first badly marketed“target render,” with more recent previews showing the game asappropriately attractive and bombastic for its high position in Sony’sportfolio. But it still needs a big floor to show off, and it needs aman to say “in-game graphics” about one thousand times in front of somehuge HD Killzone if it wants to really nail the market. E3 historicallyhas had some very big floors.
13. Fable 2 (X360) Publisher: Microsoft
Developer: Lionhead Studios
Est. Release Date: Oct 2008
Officially Announced for E3: Yes
Alot on Fable 2 is already known, and most of it is interesting on avariety of levels. There’s the in-game dog, a character ofunconditional love that will act as the player’s anchor to the game’sworld. There’s the Pub Games, a series of Xbox Live Arcade titles thatwill act as both encapsulated products and previews for the bigrelease. Then there’s the gay marriage, pregnant adventuring, and allmanner of family matters to deal with in the game as well. It’s a gamethat promises to push boundaries and break some of the medium’s moreridiculous unnecessary taboos. Considering the success of the originalGable, it’s likely many people will choose to experience this moveforward—surely a good thing.
12. Command and Conquer: Red Alert 3 (PC, X360) Publisher: Electronic Arts
Developer: EA Los Angeles
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes
RedAlert’s Cold War gone hot is one of the most beloved scenarios is allof strategy gaming, and the franchise’s long seven year absence makesthis game even more exciting and desirable. And by adding thepseudo-Japanese Empire of the Rising Sun faction the festivities geteven more campy and strange, complete with towering mecha, psychicschoolgirls and parachuting bears. So it’s got a lot of hooks for boththe longtime fan and sugar-crazed newcomer alike.
11. Far Cry 2 (PC, X360, PS3) Publisher: Ubisoft
Developer: Ubisoft Montreal
Est. Release Date: Holiday 2008
Officially Announced for E3: No
FarCry 2 has found a unique gaming setting in the jungles, savannahs andtowns of Africa, and it plans on giving the player a lot of thatsetting – 50 square kilometers, to be precise. Plenty of new gameplayelements will make themselves known as the player crosses that expanse:some wounds have to be treated with field medicine (ie. fishing abullet out with a knife) and brush fires can be started, only to bewhipped up realistically by wind. Far Cry 2 is an underutilized brandmoving to an underutilized setting while adding multiple newinnovations, making it an extremely strong contender in the hardcoreshooter market.
10. Prince of Persia (X360, PS3) Publisher: Ubisoft
Developer: Ubisoft Montreal
Est. Release Date: Holiday 2008
Officially Announced for E3: No
Princeof Persia: The Sands of Time was one of the last generation’s definingmoments, so it would have been easy for Ubisoft to just build astandard sequel on the successes of its previous trilogy. The fact thatthis is not the case, that the series is instead being rebooted with anincredible hand-painted aesthetic and open world, show a strongdedication to making the Prince one of the most lasting and importantfranchises in gaming (though the big budget movie helps on that scoreas well). While previous PoP titles did sell well, after theblockbuster success of Assassin’s Creed, the timing is perfect for thePrince to really make it big.
9. Final Fantasy XIII (PS3) Publisher: Square Enix
Developer: Square Enix
Est. Release Date: TBD
Officially Announced for E3: Yes
Sinceclosing the door on the last console genre, Square Enix has relied onhandheld games and Wii side stories alone. If the publisher’s lastfiscal statement said anything, it was that’s no way for a company tolive—so while Square Enix has some other interesting console games inthe pipe, it needs to bring its megaton franchise back into the publiceye. It’s not surprising that Final Fantasy XIII will show up in someform at E3—and regardless of what form it takes or what the game lookslike now, it could certainly steal the show if it tried.
8. Street Fighter IV (PC, X360, PS3) Publisher: Capcom
Developer: Capcom/Dimps
Est. Release Date: 2009
Officially Announced for E3: Yes
Atworst, this is a surprise come back of one of gaming’s most iconicfranchises. At best, this could be the surprise come back of agenre—certainly if anything could revive a flagging fighting gamefield, a new numbered entry in its greatest series would be the thingto do it. Perhaps the best sign that this game knows what it will taketo succeed is its reverence to Street Fighter II—all of the charactersfrom that game will return, and the gameplay mirrors the measured paceof that early entry. Considering versions of SFII still sell in strongnumbers, it’s easy to see how this strategy could succeed on the market.
7. Rock Band 2 (X360, PS3, PS2, Wii) Publisher: MTV Games
Developer: Harmonix
Est. Release Date: Sep 2008 (X360 timed exclusive, with other versions to follow)
Officially Announced for E3: Yes
Nomatter what other companies say, the fast-paced game of catch-up thathas gripped the music genre says one thing louder: the four-piece RockBand is the standard for the field. And while little is known about itat this point, what is known proves that Harmonix hasn’t lost the plotwith Rock Band 2. Sticking to its “platform” guns, the game will befully backwards compatible—with old DLC, with old instruments, theworks. And while user-created content is not a go this time, there arecertainly things about the game yet to be announced—you don’t want tomiss this one at the show.
6. LittleBigPlanet (PS3) Publisher: Sony Computer Entertainment
Developer: Media Molecule
Est. Release Date: Oct 2008
Officially Announced for E3: Yes
Despiteseemingly constant delays, LittleBigPlanet remains one of the mostunique products in Sony’s first-party arsenal. The idea of a game thatlives and dies by the content created by its users has been triedbefore in first-person shooters, but LittleBigPlanet, with its lovelytextured graphics and universal, non-violent charm wants to be muchmore—the YouTube of games perhaps, or the Legos of the 21st century. Ofall the games that could bring PlayStation 3 to the mass market, thisremains the best hope.
5. Halo Wars (X360) Publisher: Microsoft
Developer: Ensemble Studios/Bungie
Est. Release Date: Oct 2008
Officially Announced for E3: Yes
HaloWars is more than just the next title from Microsoft to have the Haloname. It’s also more than the first Halo project not spearheaded byBungie. Halo Wars wants to be a revolution in real-time strategy, aconsole exclusive built from the ground up for a console controller—inother words, Halo Wars wants to do for real-time strategy what Halo didfor first-person shooters. If it succeeds, it could crack wide open thenascent console RTS market as gamers try it based on the franchisealone. It’s been reported that the game will be playable by the mediaat E3, so the show should give a much better idea as to how itssucceeding.
4. Spore (PC, Mac) Publisher: Electronic Arts
Developer: Maxis
Est. Release Date: Sep 7, 2008
Officially Announced for E3: Yes
It’scertainly something that even after the seemingly endless amount ofwords typed about Spore, even though it’s appeared in publications asnon-game centric as The New Yorker, even though the wait for the gamehas been years long and interminable, almost everyone who knows aboutit is still excited at its promise. And after the success of therecently released Creature Creator, that excitement is still mounting.Will Wright’s SimEverything could very well the next big thing, tossingaside silly ideas like “demographics” and just appealing to everyoneeverywhere. In other words, the next Sims.
3. Gears of War 2 (X360) Publisher: Microsoft
Developer: Epic Games
Est. Release Date: Nov 2008
Officially Announced for E3: Yes
Gearsof War 2 is a lot of things. To the gamer, it is epic, the sequel tothe game that dominated man hours spent on Xbox Live for most of 2007.To developers, it’s the new baseline, as every new Epic game has cometo represent the state of the art for the now industry standard UnrealEngine 3. In both regards Gears of War 2 looks great. A fewimprovements to the constantly evolving engine have already been shown,and most gamers agree that new mechanics like martyrdom and the “meatshield” look like fantastic fun. Gears of War is already one of thisgeneration’s emblematic franchises, so it will be great to see how thesequel goes about cementing that status.
2. Resident Evil 5 (X360, PS3) Publisher: Capcom
Developer: Capcom
Est. Release Date: 2009
Officially Announced for E3: Yes
RE5is not even close to a retail release, and yet it’s already one of themost interesting topics in the industry. It brings with it the highlyrespected pedigree of Resident Evil 4, hands-down one of the best gamesof the last generation, and will probably sell strongly to the audiencethat loved, or even heard about, that game. Yet it’s also mired incontroversy over some concerns regarding racism. So it’s a projectthat’s walking many tightropes of expectation, and there’s potentialfor huge success or massive failure here. As a result this E3 could bethe most important public showing for RE5 until its release—it shouldbe fascinating.
1. Fallout 3 (PC, X360, PS3) Publisher: Bethesda Softworks
Developer: Bethesda Softworks
Est. Release Date: Oct 2008
Officially Announced for E3: Yes
Fallout3 shows great evolutionary leaps every time it’s displayed for publicviewing, with recent revelations—the childhood simulating charactercreator, the 500 endings—being particularly fascinating. Now that it’scoming precariously close to its announced release date, this E3 shouldrepresent the game’s biggest showing yet. If there are any surprisesleft in the title to announce, expect them to get announced at somepoint during the week. But even if there aren’t, Fallout 3 has alreadyproven itself to be a sprawling, ambitious project that anyone in thegaming audience would wait to spend more time with.
founder of the Virtual Policy Networkthink tank, Ren Reynolds has announced a virtual worlds-orientedconference happening in two weeks time, just before the busy DevelopConference takes off in Brighton. It's called Virtual Policy 08 and is co-sponsored by BERR, the Department for Business Enterprise and Regulatory Reform (former DTI). Taking as its starting points four key legal and regulatory issues,this event aims to bring together practitioners, policy makers andpublic servants for two days to grapple with Intellectual PropertyRights, Financial Transaction, Children Online and GovernanceFrameworks.
From Ren's post on Terra Nova,
What interests me about this event is that much of the debate aboutvirtual worlds that one sees in academia, at least, has been driven bythe US. This means that North American issues, rhetoric andsensibilities have been given primacy. Hosting an event in the UKshould help to flush out those areas where Europeans either don't thinkan issue is important or have a very different framing of it.
Virtual Policy 08 takes place in London on 22nd & 23rd July. More information is here.
Hitachi has pledged to release a 5TB 3.5in hard drive within twoyears, and it claims two of the drives will boast enough capacity tostore everything in your brain.
According to a report by Nikkei Net, Hitachi Global StorageTechnologies will use Current-Perpendicular-to-Plane GiantMagnetoresistance (CPP-GMR) magnetc read heads to achieve the aim.This, the firm claims, will allow its drives to store 1TB of data inevery square inch of the recording surface.
Hitachi’s announcement is a step on from a claim it made back inOctober 2007 that 4TB of storage could become a reality by 2011.
It’s worth noting though that Hitachi’s not the first storagecompany to promise super-capacity HDDs. Back in August 2007, rival Fujitsu announcedthat 2.5in disks were its proposed ‘patterned medium’ for such compactstorage. It too plans to have commercial models available by 2010.
Fujitsu's approach uses anodised aluminium to create a pattern of"nanoholes", each holding a portion of magnetic material used to storea single bit of data. The aluminium-oxide surrounding these so-called'nanoholes' helps magnetically insulate each bit from all the others,preventing one from affecting another, which might lead to datacorruption.
Nonetheless, Dr Yoshihiro Shiroishi from Hitachi has claimed thattwo of its 5TB will together “provide the same storage capacity as thehuman brain”.
So, if your memory’s not great, then just buy a couple of 5TB drivesfrom Hitachi and download all your thoughts and memories onto them,before wiping the slate clean and staring afresh with another 10TB ofbrain capacity.