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686 results for design
UK games biz demands closer ties with academia in Business and Industry in Gaming, Media, Web, IT and Computing
UK videogame industry leaders have demanded greater ties betweenbusiness and academia to ensure that Britain's games developers remainglobally competitive. But will any of them step forward to foster therelationship?
At games industry conference the Westminster Media Forum, held inLondon this week, Mary Matthews, Strategy and Business DevelopmentDirector at game developer Blitz, said that ineffective training isholding the industry back.
“We can’t do what we want to do because we can’t find the right people,” she said.
Yet, acording to Kate O’Connor, Executive Director of Policy andDevelopment at Skillset, an industry body for skills and training, UKuniversities already offer 80 videogame-related degree courses. Nonehave any industry recognition, however.
Paul Harris, Professor of Screen Media at the University of Abertay,Dundee, agreed that accreditation by game design firms is crucial. Hesaid it is the best way for universities to ensure that students’skills match firms’ requirements.
Matthews also called for a similar frequent refreshment of the curriculum.
Matthews has other ideas too, such as recruiting potential gamedesigners from the age of 14. In her view, this would help kidsestablish much earlier a link between enjoying games and developingthem, thus steering more designers into the industry.

However, no one appears willing to take responsibility for theproposals. Instead, both industry and academia are hoping thegovernment will do the job for them.
Margaret Hodge, Minister for Culture, Creative Industries andTourism, said at the conference: “The games industry must do more toencourage students to choose the right qualifications [for videogamedesign], such as maths and physics.”
The government, she said, also has plans in the pipeline to createof centres of excellence for videogame development where gaming brainscould unite to develop the next smash hit.
Posted by Editorial Team Mon Jul 14, 2008 1:02 pm
30 Most Anticipated Games of E3 in Gaming
30. Rise of the Argonauts (PS3, X360, PS3)
Publisher: Codemasters
Developer: Liquid Entertainment
Est. Release Date: Sep 2008
Officially Announced for E3: Yes

Anaction RPG that promises to be way more action than RPG, Rise of theArgonauts has a winning mythological premise and lots of little designtouches that keep the game looking fresh. Take the Argo—the ship oflegend will act as a seafaring headquarters from which your recruitedArgonauts will provide support. There is also a “deed” system that willincrease Jason’s abilities via the acquisition of Xbox LiveAchievement-like trophies. So it’s bursting with interesting ideas, andit’s all running on the reliable Unreal Engine 3—this could be thesleeper hit of the year.


29. High School Musical 3: Senior Year Dance (PC, Wii, PS2, NDS, X360)
Publisher: Disney Interactive
Developer: TBA
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Considerthis your representative sample of licensed games that promise to sellgangbusters regardless of quality or media reaction. And High SchoolMusical 3 is likely to be the biggest game of its breed this year: themovie of the same name is the first time this children’s blockbusterfranchise will see a theatrical release, meaning the marketing for theproperty is likely to be even more inescapable than usual. Beyond theusual niceties of rhythm games—coop and competitive modes, mechanicsspecific to each system’s control scheme—it will have the songs fromHigh School Musical movies past and present. That last one is almostcertainly the only feature the game needs to add another million insales to the franchise’s life-to-date count.

28. Borderlands (PC, X360, PS3)
Publisher: 2K Games
Developer: Gearbox Software
Est. Release Date: 2009
Officially Announced for E3: Yes

Capabledeveloper Gearbox has never swung for the fences with quite as muchgusto as with Borderlands. The fact that the game is original IP isn’teven the half of it—it also promises a procedural item creation systemthat will provide this sci-fi first-person shooter over half a millionweapons. If that’s not enough, Borderlands also shares some ambitionswith big-budget role playing games: the world will be expansive,character growth and classes comes standard, and missions and sidequests will populate the landscape. Borderlands has all the earmarks ofa breakout hit, and its scope should easily take the breath away fromboth shooter and science fiction fans.

27. Mortal Kombat vs. DC Universe (X360, PS3)
Publisher: Midway
Developer: Midway
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Goingon the title alone, Mortal Kombat Vs DC Universe feels a decade late,like it should have been slugging it out with Marvel Vs Capcom for thequarters of 90s teenagers. But it’s actually a better idea,commercially, in 2008—now the game can ride the tide of successfulcomic book film blockbusters. It can pull from the years of soliddesign work and franchise reputation rebuilding that culminated inMortal Kombat: Armageddon. And with an anticipated ESRB rating of T forTeen, there’re no retail hurdles to keep the adolescent maledemographic from eating this up with a spoon.

26. S.T.A.L.K.E.R.: Clear Sky (PC)
Publisher: Deep Silver
Developer: GSC Game World
Est. Release Date: Aug 29, 2008
Officially Announced for E3: Yes

S.T.A.L.K.E.R.:Shadow of Chernobyl was hardly the biggest first-person shooter of 2007in the west. But it posted platinum-level sales in Eastern Europe,where its freeform gameplay and mythos steeped in Russia’s uniquescience fiction struck a strong chord. With little similar competitionin the region, its sequel Clear Sky should do well for itself therealso. Which isn’t to say the rest of the world shouldn’t (or won’t)give it a go as well—Clear Sky will add a tactical, squad-based turfwar to the already eccentric proceedings, and should be just as curiousand interesting a beast as its predecessor.

25. Star Wars: The Force Unleashed (PS3, X360, Wii, PS2, PSP, NDS)
Publisher: LucasArts
Developer: LucasArts
Est. Release Date: Sep 2008
Officially Announced for E3: No, but it might as well be

TheForce Unleashed could well be the biggest project to bear the Star Warsfranchise name since Episode III ended the franchise’s non-animatedtheatrical run. Every Star Wars fan has been curious about the periodright before the Original Trilogy when Darth Vader had his run of thegalaxy; Force Unleashed promises to capture this period from theperspective of the Dark Side, using exciting new technologies torealistically render bot the AI and the Force itself. If the persistentrumors are true, this could well be the last project completely builtby LucasArts’ internal studio—but in that case, it will be one heck ofa send-off that a lot of Star Wars fans will experience.


24. Beyond Good and Evil 2 (PS3, X360)
Publisher: Ubisoft
Developer: Ubisoft Montpellier (likely)
Est. Release Date: TBA
Officially Announced for E3: No

Allthat’s known about Beyond Good and Evil 2 is that it’s currently beingworked on by Ubisoft premier designer Michel Ancel. But in this case,that’s more than enough—Ancel’s resume does include perennial hitRayman and (naturally) the first Beyond Good and Evil, after all. Andthe first Beyond Good and Evil is particularly beloved. The smallaudience that played it has been talking about it ever since, praisingits varied gameplay and realistic, strong female protagonist Jade. Sothe sequel is exciting, and though its commercial success is by nomeans assured it’s possible that maybe the adult gaming audience isfinally ready for this franchise.


23. Lock’s Quest (NDS)
Publisher: THQ
Developer: 5th Cell
Est. Release Date: Fall 2008
Officially Announced for E3: Yes

2007’sbiggest surprise sales blockbuster was a little DS game called Drawn toLife, built by a little mobile developer called 5th Cell. That gamegave the independent studio a reputation for creating innovations withstrong market appeal, and it could cement that reputation with Lock’sQuest, a curious RTS/Action/RPG/minigame hybrid with cute graphics,quick thrills and a world that can be completely remodeled by theplayer. In other words, it has a lot of elements that appeal across awide variety of gaming demographics, as well as a lot of ambition. Ifthis one lives up to its potential, it would be great to see it succeed.


22. Puzzle Quest: Galactrix (PC, X360, NDS)
Publisher: D3 Publisher of America
Developer: Infinite Interactive
Est. Release Date: Fall 2008
Officially Announced for E3: Yes

Lastyear’s Puzzle Quest combined the most addictive parts of the casual“match three” puzzle game with the most addictive parts of RPGcharacter development, a powerful cocktail that murdered productivityand sold in huge numbers. There’s no reason this follow-up shouldn’tcontinue in that trend—it’s still a match three puzzle game (this timemore Collapse than Bejeweled), it still has those all-important RPGelements, and it’s being built by the same studio. The only differences(besides the science fiction setting) all look like improvements.There’s an element of strategy gaming. Players can enhance not justtheir character, but also their spacecraft. Downloadable content willabound. It all sounds like a game that players will itch to play afterthe first hit.


21. Crysis: Warhead (PC)
Publisher: Electronic Arts
Developer: Crysis
Est. Release Date: Fall 2008
Officially Announced for E3: Yes

Allegedlythe last PC exclusive from the bastion of PC gaming high technology,Crytek’s side story to 2007’s Crysis looks every bit as graphicallydazzling as its predecessor. It also promises to be a moremarket-friendly title (a tall order considering Crysis’ million-sellingstatus); Warhead provides a less strategic, more bombastic run-and-gunaffair compared to the original Crysis. And with a year of hardwareadvancements in between Crysis and Crysis: Warhead, that more widelyappealing design will find that a lot more people have the rigs toactually run it well. And who knows? If Warhead does manage to findthat perfect balance, perhaps Crytek will stick to their PC-exclusivestomping grounds for a while longer.

20. Tomb Raider Underworld (Wii, PS2, PS3, X360, PC, NDS)
Publisher: Eidos
Developer: Crystal Dynamics
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

It’sbeen a few years since Crystal Dynamics took the Tomb Raider franchiseand reinvigorated it with Legend. But it’s really with Underworld thatthe series’ previous mistakes have been taken to heart. Rather thanrest the game on its laurels again, Underworld is a creation that lookstoward with the new; the game engine is all new, the way the worldinteracts with Lara is more realistic, combat now has melee and willflow fluidly into the puzzle mechanics. And if that wasn’t enough toguarantee sales, Lara has a motorcycle now too.


19. Sonic Unleashed (Wii, PS2, PS3, X360)
Publisher: SEGA
Developer: Sonic Team/Dimps
Est. Release Date: Holiday 2008
Officially Announced for E3: No

Thesedays it feels like SEGA promises the moon with every Sonic title, tothe point where it’s hard to fall for it anymore. Take Sonic Unleashed;it’s promise of a revamped, re-invented Sonic echoes the promises SEGAmade before this generation’s first Sonic the Hedgehog hit the Xbox 360with a sad plop. And yet, franchise sales have never followed the samecurve as the blue blur’s review scores. This is mostly because ofSonic’s strong appeal to the child market, but on some level thegraying Genesis owner wants to believe what we’re told, that this nextSonic really will reclaim the glory days. Anyway, Sonic Unleashed. It’srunning on a new engine and has some 2D environments. It’ll sell, andas for the rest of it? Here’s hoping.


18. MadWorld (Wii)
Publisher: SEGA
Developer: Platinum Games
Est. Release Date: 2009
Officially Announced for E3: No

PlatinumGames, formerly Seeds, formerly Clover Studios, isn’t known for makingcommercial hits. No, that team is known more for making instant,beloved classics. Okami certainly, but Viewtiful Joe is in there aswell, and the only people who remember God Hand these days love it toabsolute death. MadWorld, a blood-soaked black and white Wii exclusive,feels like a return to the playful, experimentation that made this teamfamous. Will it sell? Well, it’s nice to think that just maybe, thistime, the market has caught up to what Platinum is doing.


17. Animal Crossing Wii (Wii)
Publisher: Nintendo
Developer: Nintendo
Est. Release Date: TBA
Officially Announced for E3: No

Asof this writing, Animal Crossing Wii still exists as a hopeful glimmerin the eye of the gaming public. Nintendo hasn’t said anything at allabout it yet, though almost all speculation says that it exists andwill be announced soon—and if that’s the case, E3 is as good a place toshowcase it as any. It’s a completely believable theory. Nintendo’sChristmas lineup is currently a complete mystery, and Animal Crossing,already a surprise hit on GameCube and DS, is such a good fit for thecasual Wii-loving audience it’s startling it’s not on the systemalready.


16. Left 4 Dead (PC, X360)
Publisher: Valve Software
Developer: Turtle Rock Studios
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Valvedoesn’t release duds, and it doesn’t buy teams that can’t deliver. Sothe fact that it purchased Turtle Rock Studios and have put a greatdeal of PR muscle behind Left 4 Dead speaks volumes as to how good thisgame could be. The game has a completely innovative, yet highly marketfriendly hook in its “four survivors must cooperate to survive thezombie horde” premise, though players of a less polite persuasion canalso take up the role of a super-powered zombie. This could very wellbe the next major online phenomenon, like Team Fortress 2 before it.


15. Resistance 2 (PS3)
Publisher: Sony Computer Entertainment
Developer: Insomniac Games
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

Thefirst Resistance was the big win for the PlayStation 3 at launch, butResistance 2 looks set to spin that good first impression into anempire. Resistance 2 pushes the game out of London to the morerelatable (in the US, anyway) environs of the United States. A goodmove, but not as good as the massive 60-man multiplayer that the gamepromises. That’s fantastic scale for an online console game; add onsome more focused, objective-oriented teamplay and Resistance 2 is agood contender for gamer’s next networked obsession.


14. Killzone 2 (PS3)
Publisher: Sony Computer Entertainment
Developer: Guerilla Games
Est. Release Date: 2009
Officially Announced for E3: Yes

Threeyears on and Killzone 2 is still trying to shake off its disastrous“showing” at E3 2005. Admittedly the team at Guerilla has done a finejob of actually approaching the target in that first badly marketed“target render,” with more recent previews showing the game asappropriately attractive and bombastic for its high position in Sony’sportfolio. But it still needs a big floor to show off, and it needs aman to say “in-game graphics” about one thousand times in front of somehuge HD Killzone if it wants to really nail the market. E3 historicallyhas had some very big floors.


13. Fable 2 (X360)
Publisher: Microsoft
Developer: Lionhead Studios
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

Alot on Fable 2 is already known, and most of it is interesting on avariety of levels. There’s the in-game dog, a character ofunconditional love that will act as the player’s anchor to the game’sworld. There’s the Pub Games, a series of Xbox Live Arcade titles thatwill act as both encapsulated products and previews for the bigrelease. Then there’s the gay marriage, pregnant adventuring, and allmanner of family matters to deal with in the game as well. It’s a gamethat promises to push boundaries and break some of the medium’s moreridiculous unnecessary taboos. Considering the success of the originalGable, it’s likely many people will choose to experience this moveforward—surely a good thing.


12. Command and Conquer: Red Alert 3 (PC, X360)
Publisher: Electronic Arts
Developer: EA Los Angeles
Est. Release Date: Holiday 2008
Officially Announced for E3: Yes

RedAlert’s Cold War gone hot is one of the most beloved scenarios is allof strategy gaming, and the franchise’s long seven year absence makesthis game even more exciting and desirable. And by adding thepseudo-Japanese Empire of the Rising Sun faction the festivities geteven more campy and strange, complete with towering mecha, psychicschoolgirls and parachuting bears. So it’s got a lot of hooks for boththe longtime fan and sugar-crazed newcomer alike.


11. Far Cry 2 (PC, X360, PS3)
Publisher: Ubisoft
Developer: Ubisoft Montreal
Est. Release Date: Holiday 2008
Officially Announced for E3: No

FarCry 2 has found a unique gaming setting in the jungles, savannahs andtowns of Africa, and it plans on giving the player a lot of thatsetting – 50 square kilometers, to be precise. Plenty of new gameplayelements will make themselves known as the player crosses that expanse:some wounds have to be treated with field medicine (ie. fishing abullet out with a knife) and brush fires can be started, only to bewhipped up realistically by wind. Far Cry 2 is an underutilized brandmoving to an underutilized setting while adding multiple newinnovations, making it an extremely strong contender in the hardcoreshooter market.
10. Prince of Persia (X360, PS3)
Publisher: Ubisoft
Developer: Ubisoft Montreal
Est. Release Date: Holiday 2008
Officially Announced for E3: No

Princeof Persia: The Sands of Time was one of the last generation’s definingmoments, so it would have been easy for Ubisoft to just build astandard sequel on the successes of its previous trilogy. The fact thatthis is not the case, that the series is instead being rebooted with anincredible hand-painted aesthetic and open world, show a strongdedication to making the Prince one of the most lasting and importantfranchises in gaming (though the big budget movie helps on that scoreas well). While previous PoP titles did sell well, after theblockbuster success of Assassin’s Creed, the timing is perfect for thePrince to really make it big.


9. Final Fantasy XIII (PS3)
Publisher: Square Enix
Developer: Square Enix
Est. Release Date: TBD
Officially Announced for E3: Yes

Sinceclosing the door on the last console genre, Square Enix has relied onhandheld games and Wii side stories alone. If the publisher’s lastfiscal statement said anything, it was that’s no way for a company tolive—so while Square Enix has some other interesting console games inthe pipe, it needs to bring its megaton franchise back into the publiceye. It’s not surprising that Final Fantasy XIII will show up in someform at E3—and regardless of what form it takes or what the game lookslike now, it could certainly steal the show if it tried.


8. Street Fighter IV (PC, X360, PS3)
Publisher: Capcom
Developer: Capcom/Dimps
Est. Release Date: 2009
Officially Announced for E3: Yes

Atworst, this is a surprise come back of one of gaming’s most iconicfranchises. At best, this could be the surprise come back of agenre—certainly if anything could revive a flagging fighting gamefield, a new numbered entry in its greatest series would be the thingto do it. Perhaps the best sign that this game knows what it will taketo succeed is its reverence to Street Fighter II—all of the charactersfrom that game will return, and the gameplay mirrors the measured paceof that early entry. Considering versions of SFII still sell in strongnumbers, it’s easy to see how this strategy could succeed on the market.


7. Rock Band 2 (X360, PS3, PS2, Wii)
Publisher: MTV Games
Developer: Harmonix
Est. Release Date: Sep 2008 (X360 timed exclusive, with other versions to follow)
Officially Announced for E3: Yes

Nomatter what other companies say, the fast-paced game of catch-up thathas gripped the music genre says one thing louder: the four-piece RockBand is the standard for the field. And while little is known about itat this point, what is known proves that Harmonix hasn’t lost the plotwith Rock Band 2. Sticking to its “platform” guns, the game will befully backwards compatible—with old DLC, with old instruments, theworks. And while user-created content is not a go this time, there arecertainly things about the game yet to be announced—you don’t want tomiss this one at the show.


6. LittleBigPlanet (PS3)
Publisher: Sony Computer Entertainment
Developer: Media Molecule
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

Despiteseemingly constant delays, LittleBigPlanet remains one of the mostunique products in Sony’s first-party arsenal. The idea of a game thatlives and dies by the content created by its users has been triedbefore in first-person shooters, but LittleBigPlanet, with its lovelytextured graphics and universal, non-violent charm wants to be muchmore—the YouTube of games perhaps, or the Legos of the 21st century. Ofall the games that could bring PlayStation 3 to the mass market, thisremains the best hope.


5. Halo Wars (X360)
Publisher: Microsoft
Developer: Ensemble Studios/Bungie
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

HaloWars is more than just the next title from Microsoft to have the Haloname. It’s also more than the first Halo project not spearheaded byBungie. Halo Wars wants to be a revolution in real-time strategy, aconsole exclusive built from the ground up for a console controller—inother words, Halo Wars wants to do for real-time strategy what Halo didfor first-person shooters. If it succeeds, it could crack wide open thenascent console RTS market as gamers try it based on the franchisealone. It’s been reported that the game will be playable by the mediaat E3, so the show should give a much better idea as to how itssucceeding.


4. Spore (PC, Mac)
Publisher: Electronic Arts
Developer: Maxis
Est. Release Date: Sep 7, 2008
Officially Announced for E3: Yes

It’scertainly something that even after the seemingly endless amount ofwords typed about Spore, even though it’s appeared in publications asnon-game centric as The New Yorker, even though the wait for the gamehas been years long and interminable, almost everyone who knows aboutit is still excited at its promise. And after the success of therecently released Creature Creator, that excitement is still mounting.Will Wright’s SimEverything could very well the next big thing, tossingaside silly ideas like “demographics” and just appealing to everyoneeverywhere. In other words, the next Sims.


3. Gears of War 2 (X360)
Publisher: Microsoft
Developer: Epic Games
Est. Release Date: Nov 2008
Officially Announced for E3: Yes

Gearsof War 2 is a lot of things. To the gamer, it is epic, the sequel tothe game that dominated man hours spent on Xbox Live for most of 2007.To developers, it’s the new baseline, as every new Epic game has cometo represent the state of the art for the now industry standard UnrealEngine 3. In both regards Gears of War 2 looks great. A fewimprovements to the constantly evolving engine have already been shown,and most gamers agree that new mechanics like martyrdom and the “meatshield” look like fantastic fun. Gears of War is already one of thisgeneration’s emblematic franchises, so it will be great to see how thesequel goes about cementing that status.


2. Resident Evil 5 (X360, PS3)
Publisher: Capcom
Developer: Capcom
Est. Release Date: 2009
Officially Announced for E3: Yes

RE5is not even close to a retail release, and yet it’s already one of themost interesting topics in the industry. It brings with it the highlyrespected pedigree of Resident Evil 4, hands-down one of the best gamesof the last generation, and will probably sell strongly to the audiencethat loved, or even heard about, that game. Yet it’s also mired incontroversy over some concerns regarding racism. So it’s a projectthat’s walking many tightropes of expectation, and there’s potentialfor huge success or massive failure here. As a result this E3 could bethe most important public showing for RE5 until its release—it shouldbe fascinating.


1. Fallout 3 (PC, X360, PS3)
Publisher: Bethesda Softworks
Developer: Bethesda Softworks
Est. Release Date: Oct 2008
Officially Announced for E3: Yes

Fallout3 shows great evolutionary leaps every time it’s displayed for publicviewing, with recent revelations—the childhood simulating charactercreator, the 500 endings—being particularly fascinating. Now that it’scoming precariously close to its announced release date, this E3 shouldrepresent the game’s biggest showing yet. If there are any surprisesleft in the title to announce, expect them to get announced at somepoint during the week. But even if there aren’t, Fallout 3 has alreadyproven itself to be a sprawling, ambitious project that anyone in thegaming audience would wait to spend more time with.
Posted by Editorial Team Tue Jul 08, 2008 7:55 am
Has the PC sports market has declined? in Business and Industry in Gaming, Media, Web, IT and Computing
Consoles like the PlayStation 3 and Xbox 360 have lured sports gamersaway from a PC market already moving towards a download model and underthreat from piracy, forcing developers to prioritise other formats.
That's the view of Peter Moore, boss of EA Sports, who outlined his views on Peter Moore's Official Blog this week.
Next-generation consoles "with their high definition graphicsand 5.1 sound capabilities have attracted millions of consumers toeschew the 'lean in' PC sports gaming experience for the 'lean back'full room console experience," Moore wrote.
                   
"Businesses have to make hard trade offs for where toinvest for the best return, thus creating capital to make even moregames," he explained. "I know this concept touches a nerve with some ofyou, but our industry is founded on publishers that have driven forfinancially-successful games and then re-invested the proceeds indevelopment of even more content for gamers to enjoy.
"It's a simple financial premise, and an obligation forpublically-traded companies who answer to their shareholders. We arenot making games in garages or bedrooms any more."
But Moore reserved his harshest criticism for the people who steal games off the Internet. "Piracy is an issue," he wrote.
"Sorry, I know many of you disagree with me on this, but thenumbers don't lie. Companies spend millions developing content, anddeserve to see a return on investment for their risk. The employeesdeveloping the game design, writing code and creating art deserve toget paid for their work. Period."
Moore's comments are particularly interesting as they come just days after Blizzard CEO Mike Morhaime told Eurogamer.netthat suggestions the PC games market is in decline are "just completelydead wrong". "PC is the gaming platform with the largest installed basearound the world. It's also the platform with the best margins,"Morhaime had said.
Morhaime was reacting somewhat to similarsentiments from Valve boss Gabe Newell, whose company flew journaliststo Seattle in May from around the world to evangelise the PC as aplatform.
Quote:
"We think the number of connected PC gamers we areselling our products to dwarf the current generation of consoles puttogether," Newell had told the press on that occasion. "There aretremendous opportunities in figuring out how to reach out to thosecustomers."

For his part, Moore added that EA Sports is stillexploring options on the PC. "In order to make fundamental shifts in anecosystem, you sometimes have to hit the reset button. That's what wehave done this year at EA Sports as regards some of our franchises onthe PC," he wrote.
"That does not mean that we aren't coming backnext year with new, innovative, maybe even less-expensive ways to playall of our franchises on the PC, but for right now we are assessing allof the options open to us to shift the current paradigm for our gameson this platform," he wrote.
Posted by Editorial Team Tue Jul 08, 2008 7:52 am
Day of Defeat: Source Update. in Gaming
Valve has released a new update for Day of Defeat: Source (PC),offering a new map, achievements and more for the company's multiplayerWorld War II shooter. To commemorate the new content, the companyannounced that Day of Defeat: Source will be free to play this holiday weekend for all Steam users.
Originally introduced last month as a beta update, the patch brings a set of 51 achievements to the game via Valve's Steamworks development suite, as well as the nemesis and revenge freeze cams as seen in Valve's Team Fortress 2 (PC).


Detailed player statistics are now reflected in Steam's communityfeatures, breaking down kills and other information in a team- andclass-based format. Also included is the new map Palermo, a new remixedversion of the title's popular community-created map dod_salerno.
Available free of charge, the update will downloadautomatically upon restarting the Steam client. Complete details of theupdate are viewable below

.
From the Palermo update page:

  • Palermo
    Introducing Palermo, a new Day of Defeat: Source map from Magnar  "insta" Jenssen. This map's design was inspired by the Italian port city of the  same name and was also based in part on "Salerno", a popular community map.  Palermo features five capture points, four of which often flip back and forth between  teams during play. The central plaza's two-person capture point is the map's key strategic  area.
  • Steam Community Integration
    Steam Community avatars will now appear next to each player name in the scoreboard, on the  end-of-round panel, and as part of the newly-added freeze cam. Also, when you have friends  playing with you in the game you'll be able to spot them using the new Friend icon next to  their avatar on the scoreboard.
  • Achievements
    There are now 51 unique achievements that you can earn for your play in-game. We've  designed them to cover a variety of different play styles and specializations, and to  recognize some of the rare and amazing feats people pull off while playing. For example, Jack  of All Trades rewards players for earning a kill with a Machine Gun, Sniper Rifle,  Rifle, Sub-Machine Gun, and a Grenade all in a single life.
  • Player Statistics
    Day of Defeat: Source players can now show off their own stats and achievement progress in  the Steam Community, using a method similar to Team Fortress 2's  gameplay stats. Detailed statistics including usage of each weapon and class will be  gathered displayed, giving players an at-a-glance view of each other's specific strengths.
  • Freeze Cam
    Tired of getting killed by snipers without being able to tell where the fire is coming  from? Day of Defeat: Source now has a freeze camera of your attacker, which will let you  know where they are (or where they were when they shot you) and also allows you to take a  screenshot for posterity. Also, if you score three consecutive kills against another  individual player, you will be called out as "dominating" them.
                              
Posted by Editorial Team Tue Jul 08, 2008 7:46 am
CrossfireX: 2560x1600 gameplay becomes a reality in Hardware, Internet, Networking, Comms and Security
“AMD ATI Radeon4850/4870 CrossfireX” review at Guru3D. Hilbert’s lost it again – high poweredgraphics have that effect on him... Anyway, what’s come to light, lately, isthe high power consumption of the 4800 series (now double-up on the cards andimagine), and the irregular driver performance. You can see a broad spectrum ofresults, but when Hilbert gets CrossfireX to work, it works great. But do putthings in perspective when reading: with the latest generation of graphics cardsworking in dual-GPU setups, you’ll be looking at buying a 30-inch LCD for2560x1600 gameplay.Readit here.
XS Reviews is cracking open the Zalman GS1000 computer case, targeted at justabout anyone who wants to build a supercomputer at home. It supports E-ATX andvery long PCI cards and has hot-swappable bays for HDDs. Lots of space inside,if you’re “just” using a standard ATX mobo, but the panels are a bit dodgy,thinks the author. Not a snip at £100, but if Zalman could swap out those panelswith something better, they’d have a winner.Readon.
A few years ago we were hack-napped off to a press conference abroad just tosee how Philips would conquer the world of mobile telephony. Some 18 monthslater, Philips withdrew from the market, unable to compete with the big namesand (our personal opinion) mostly due to their utterly rubbish user interface.Now Philips is reviving the brand (Xenium 9@9) in China with the brand new X800.ePrice in Taiwan has the review. The X800 is a full touchscreen design (no, youwon’t have nightmares about the old Xeniums) and it looks like something out ofHTC’s workshop, to be honest. Careful when reading the page, it didn’t play nicewithGooglenglish,but you’ll get the gist (and the photos).
Andrew at Tweak Town took some time to write a guide on how to replace theheatspreaders on your RAM. Naturally it’s one of the warranty-voiding themes,but if you’re in need of improving cooling, it’s a necessary evil. Andrewsoutlines three basic methods to do this (hot, cold, lukewarm), but it all comesdown to be REALLY careful with sharp metallic objects in close proximity of aPCB.Letloose the mad aussie scientist in you.
T-break had a party with the ECS P45T-A Black Edition. ECS isn’t really knownas a top grade mobo maker, but it doesn’t fall behind the competition featurewise with this one. The board supports Crossfire, but it’ll break down the lanesinto 2x8 as per the P45 specs, but when you try your hand at an overclock, Abbasthinks you’ll be left wanting. The “Black Edition” brings to mind ideas ofmodding, overclocking and serious tweaking. That isn’t the case, it seems. Goodprice, tho’.Readon.
Tosh has hit the Portégè brand with its shrink ray and launched the G810.It’s no longer a notebook, as it were, it’s a Windows Mobile 6.0 smartphone witheverything touchscreen. It’s targeted at the same market as the HTC TouchCruise, but you really can’t avoid comparing the details with the iPhone. It’sHSDPA enabled and even includes GPS functionality. The only real thing goingagainst it is the slow speed of the image capture (slow flash, we guess). $550will buy you one.Readthe review here.
Hardware Zone is gobsmacked by Gigabyte’s most extreme P45 mobo – the aptlynamed GA-EP45T-EXTREME. This board has it all, it seems, even a waterblock onthe northbridge that runs liquid cooling to the southbridge and the rows ofcapacitors. It also allows you to stick in 3 ATI cards and is populated by abevy of LEDs that alert you about your overclocking misdeeds. It’s only apreview, butit’stasty.
Posted by Editorial Team Tue Jul 08, 2008 7:42 am
Rethinking Traditional Advertising Methods in Business and Industry in Gaming, Media, Web, IT and Computing
You see, for all the talk of monthly periodicals' demise, SEO'simpending reign, the downfall of FM stations and television'sinevitable implosion, we, err, sort of forgot to mention one thing:essentially that, despite posting up ratings far from the halcyon daysof the pre-TMZ.com era, mass media outlets such as ABC, CBS, CNN andNBC; Time, Newsweek and USA Today;and even regional Cineplex chains still generate the kind of audiencenumbers most interactive entertainment execs would give their last USBcable to connect with. Tactics may be changing, with custom tradeshows,advertorials, movie-type trailers and cover wraps replacing simple pageads and product giveaways. But as an industry, we're far from preparedto divorce ourselves completely from traditional advertisingplacements, or shift marketing dollars exclusively onto the Internet.

"Something most gamemarketers miss about the broadcast space is the need to keep messagingpointed and simple" - Steven Roberts, DIRECTV

To wit, column after news brief after investigative report may continueto bemoan the death of old-world media. However, as any marketingdirector can attest, its core vehicles still remain one of the bestways to rapidly generate mass awareness amongst PC- or console-owningaudiences. Hence, although blogs and video aggregators deliver greatbang for the buck and generate tremendous street-level buzz, theycontinue to be promotional outlets that most core publishers have yetto wholly embrace, let alone fully commit to. Thus the reign ofhigh-profile primetime spots for titles like Grand Theft Auto, Madden and Halo rolls on.
And so, just as I humble myself before my new daughter, who hasn't meta pair of slacks she hasn't enjoyed redecorating yet, I willinglyprostrate myself before the industry-at-large and beg forgiveness. Asthe following executives – representing the television, motion pictureand direct marketing industries, respectively – are quick to remind, weshould all think twice before acting so rashly and completely writingthese businesses off.
Suffice it to say that they may not generate the same kind of headlinesin 2008 as rich media providers, online networks or widget creators,but thanks to new technology, changing tastes and increasing audiencefragmentation, let's just say they're far from out of the game.
Steven Roberts
Vice President & General Manager, Games and StrategicInitiatives for DIRECTV, overseeing broadcast ventures like 24/7interactive games channel Game Lounge and the internationally televisedChampionship Gaming Series professional league.
"Broadcast TV is absolutely not dead – just changing. Popular as gamingis, you can't look at entertainment in a vacuum... you have to considerthe overall mass-market. There are 120 million television homes outthere, with millions of people who just want to be entertained in thesame way they have for the last 50 years. NFL football still puts uphuge ratings every Sunday, and millions still tune in to watch livemusic and sports – you don't see that on an Xbox 360 console.
"True, television has to evolve, and will become more interactive toengage subscribers... if that's what users want. But what we're reallylooking at here in the immediate is developers/publishers grapplingwith a question of increasing audience segmentation. Something mostgame marketers miss about the broadcast space is the need to keepmessaging pointed and simple. That doesn't mean downplaying keyelements or features that you want understood: Just presenting them ina straightforward, easily comprehensible way that speaks to a specificaudience. Implementing better virtual cameras into games would be awelcome start... For broadcasters, it's very difficult to showdifferent elements of a title in ways instantly conducive to helpingpeople understand what it's all about.
"It's also important to look beyond the 30-second spot. There's plentyof room for advertisers to tap into broadcast vehicles, whether throughtelevised competitions, interactive online program extensions orproduct integration. Placing games front and center by showing ahalf-hour of screens, video footage and people playing these titlesmakes sense. But what you really need for effective campaigns here isto build elements of user interaction into your advertising and pair itwith programming that's consistent with the demographics of the gameitself.
"It all comes back to basics. People won't skip an ad on a DVR or turnaway to get a glass of milk if it's compelling, the message is clearand it's telling you something that you want to hear. Creative doesn'tjust have to wow either: It also has to make sense for the audiencesegment. While marketing can be fun and have an edge to it, ultimately,for on-air placements, it's vital to make sure the message is verytargeted, specific and simple."
"For all the uproar surrounding the movie business lately, gamemarketers shouldn't underestimate in-cinema advertising's power. Mostmedia features a device (remote control, mouse click, radio dial, etc.)that lets audiences tune unwanted messaging out. But at the theater,you've paid to be there, are a captive audience and want to beentertained. This receptivity begets results if the creative is good:Recall scores average around 60%, with categories like gaming actuallysoaring into the 80-90% range.
"Definitely, the big screen's sexy. Via streaming media, you canliterally send ads for M-rated games to all R-rated movie screenings inany given city; appear alongside only specific types of films; ordeliver different messages to different geographic markets on-demand.But publishers need to look beyond the most obvious opportunities –lobbies can also be a marketing wonderland. Standees, banners,concession items... From 20-minute pre-shows packed with original,exclusive and entertaining content to game posters disguised to looklike cinematic counterparts, options for building brand equity areendless.
"Hollywood is far from dead. Are gamers going to see Shrek, The Matrix and Pirates of the Caribbean?Of course... it's common sense. Research also shows emotions aremagnified at the theater – and the same holds for audience reactions tocommercials as well as films. It's hard to argue with a dark room, agiant screen and a group of people who've willingly paid to be thereand want to see what's in store.
"Also note – 80% of tickets are sold on weekends, a time when peoplewant to go shopping, and theaters are generally located in shoppingdistricts. Stick a retail discount on a box office handout, and youdon't just achieve grassroots interaction, or present a clear call toaction. It's also conceivably the last message a consumer sees beforehaving to drive home past a Best Buy or Wal-Mart where your game'sconveniently stocked."

"People are more distracted than ever – advertisers need to cut throughthe clutter. You have to find ways to surprise and entertainaudiences... It's important to design options that let you really spendtime with consumers in a meaningful way.
"Consider core gamers. You can look at where they're hanging out – atfraternity houses, sports bars, military bases, wherever – thendiscover ways to be there. It's even possible to reach players atschool and weave gaming properties into an educational message. Theseinstitutions appreciate it when game companies can provide them withbranded book covers, locker calendars or workshops that incorporatethese titles to teach lessons, just to name a few possible choices.
"Basically, you have to create options that make sense for the contentand target demographic, then craft a vehicle that fits. This could be abranded video game tournament, for example, or involve catching fans ata sporting event and giving them things they can wear to the game.There are alternative ways to reach virtually any shopper.
"It's crucial for publishers to connect with fans on a one-on-onelevel, because as excited as TV/film imagery can make them, people wantto go hands-on and try your games. To do so, you have to interface withthem on the street. Demos at malls, movie theaters, health clubs, etc.are essential to building buzz: There's a direct link between samplersconverting into purchasers. Experience is everything, and consumers aregoing to be the strongest ambassadors for your brand – word-of-mouth isincredibly powerful in the enthusiast gaming community.
"A holistic strategy is important, though: Alternative marketing shouldjust be one part of a diversified tactical plan. If I can see an ad foryour game during Lost or American Idol, then it happens to be at a barwhere I can try it, it'll pique my interest... Suddenly, brand andbuyer are making a meaningful connection. Remember though, that theseplacements have to be unobtrusive. You can't invade someone's space –you have to make kiosks, stands, booths, etc. – something that adds to,not takes away from, the entertainment value of any activity or event."
Posted by Editorial Team Tue Jul 08, 2008 7:40 am
European, Indian Markets to Get New PS2 in Business and Industry in Gaming, Media, Web, IT and Computing
Sony Computer Entertainment will be launching a redesigned PS2 inEuropean and Indian markets by late October, according to a new report.

Like the PS2 released in Japan in November 2007, the new model will feature an integrated power supply, according to the Economic Times.

Theupdated system will hit European and Indian markets before Diwali, anannual Indian and Nepalese festival this year taking place on October28, said SCE India manager Atindriya Bose.

As well asfeaturing an in-built AC adapter, the new model will be slimmer andsupposedly lighter due to the design overhaul. It will be priced at6,990 Indian Rupees ($162/€102), the same as the current model.

Quote:
“Wefeel PS2 has the potential to penetrate further into the Indian andRussian markets,” said Bose. “Console gaming is in its nascent stage inIndia. These are untapped markets and are new to the gaming world,hence we have no plans to phase out PS2 anytime soon."


SCE India will also be launching the PlayStation Network for PS3 in India by the end of the current fiscal year.

Next-Gen has contacted SCEE for comment about a new European PS2.
Posted by Editorial Team Fri Jul 04, 2008 6:02 am
11 Best 'God Games' Of All Time (Sims, Darwinia,Spore...) in Gaming
Whenit comes to video games, everyone talks about first person shooters andRPG's.  But don't forget about god games.  They differ greatly from theaction of those other genres, but their difficulty lies in how theyrequire skill in strategizing and dealing with real time challengeswhile utilizing only what resources are available.

11.)  Utopia (1982)

Utopia was released in 1982, and is probably the first god game of all time.  Unlike most games of this genre, Utopia isa two player game.  Players controlled their own island, and got pointsfor things like feeding the people and preventing violence from rebelactivity.  Players can also sabotage the other player by putting rebelsoldiers on their island in the hopes that they destroy somethingvaluable.  Alright, you wouldn't play this game today in favor ofsomething more modern, but in its day, Utopia was a great strategy game that allowed you to destroy something your friend had built.  Props for that.

10.)  Populous (1989)

Populous, which was released in 1989 by Bullfrog for the computer,is considered one of the earliest god games.  The user plays the roleof god, or some sort of deity, and is given a plot of land in which heor she has to create a civilization.  Your civilization has to protectitself from other civilizations.  The only way for a player to advancein the game is to accrue points through the statistics of theircivilization.  Depending on the amount of points, players can advancemultiple levels at once.

9.)  Black and White II (2005)

Released in 2005, Black and White 2 is the sequelto the game that enables the player to be a god that rules over avillage.  They can choose to be either a good god or an evil god, whichis obvious by the way the god conducts himself ie, protecting hisfollowers when in need, or just destroying their homes for no reason. In order to control the game, the player utilizes a hand that performstasks for the inhabitants of the village, tasks like miracles can onlybe performed with a certain amount of prayer power, that is, thefollowers must be asking for a miracle if you want to grant one.  Black and White 2 built on the potential of its predecessor, and made the series even better.

8.)  The Settlers (1994)

The Settlers is a pretty straightforward premise:  You'rehelping people who've moved onto a new land to create a community thatproperly feeds, shelters, and protects all its inhabitants.  In orderto import goods, you need to build roads, if you want protection, youneed knights, and if you want knights, you need a healthy supply ofgold or they'll bolt.  Send your knights to attack other lands, and beas ruthless as necessary.  The Settlers is your chance to be a cut-throat feudal lord.

7.)  Zeus: Master Of Olympus (2000)

Slightly different than most god games, Zeus: Master of Olympusgives the player the role of city builder, as opposed to being anactual god.  In fact, players can build temples to the gods forrewards.  Players are encouraged to gather raw materials like wood,bronze, and marble for buildings.  Players are encouraged to buildphilosophy and drama schools, as well as gymnasiums to train athletesto compete in the games that are held every four years. Land isrequired to grow crops like wine grapes, and olives.  Zeus: Master of Olympus is a fun way to live like the Greeks.

6.)  SimCity2000 (1993)

The sequal to SimCity, SimCity2000 gave playersmore control of their environments.  Players are able to build newfacilities, namely, sports stadiums, hospitals, schools, prisons, andzoos etc.  One of the coolest things the game allows the player tobuild is the arcology, a giant and futuristic structure meant to housemany people.  At one point in the game, if the player has built enougharcologies, all of them will take off in order to start newcivilizations on far away planets.

5.)  Roller Coaster Tycoon (1999)

Who doesn't want to design and build rollercoasters?  Roller Coaster Tycoonfrom Frontier Developments gave players the chance to do just that withthis 1999 release, and it didn't disappoint.  Players were able tocreate their own amusement parks from scratch, all the while dealingwith financial and landscape restrictions.  In order to have asuccessful park, it's important to maintain a level of customerhappiness, enough employees to entertain guests and repair rides, witha wide array of both intense and low-intensity rides to appeal to allpossible guests preferences.  Don't forget to hire a cleaning crew,guests will vomit if they go on intense rides.

4.)  The Sims (2000)

The Sims is the best selling video game for the PC ever.  It passed Myst and has sold over 6 million copies.  The Sims doesnot have an ultimate goal or ending of any sort.  Goals are to simplycontrol a sim and have them lead a good life, and accomplish personalgoals.  This can be done by getting a good job, having a nice house,interacting with other sims and forming relationships, among otherthings.  It is possible to fail however, and this occurs when theplayer's sim dies.  Death can happen due to starvation, accidents (likedrowning or electrocution), or disease.  Sims can have a limited amountof personal freedom in the game, but any action they perform isoverwritten by the player's commands.  The Sims offersplayers the chance to control another person's life, which isimportant, especially if you're trying to escape the shittiness of yourown.

3.)  Evil Genius (2004)

Give into your destructive urges with Evil Genius.  Thegame parodies many of the classic evil genius cliches; secret lair onan island, a giant map of the world, evil henchmen, and secret agentssent to destroy you.  The player is given the chance to choose one ofthree characters to run their evil organization.  From there, you needto research weapons, enlist the help of evil minions, and devise plansfor the destruction of the world.  When you've reached the point ofworld domination, you can launch a powerful and destructive weapon thatwill bring the world to its knees, with you as its leader.

1.)  Darwinia

While not specifically a god game, Darwinia employs a lotof god game like elements in order for the player to completeobjectives.  The storyline revolves around Dr. Sulpaveda, a mysteriousman who invented a digital theme world that is currently beingdestroyed by a virus.  Dr. Sulpaveda enlists the players help indestroying the virus so that he can protect the years of research he'sput into the digital world.  It's very unique in that the player isdefending a world that doesn't exist except as a digital place on acomputer.

1.)  (Possibly Upon Release) Spore (2008)

We admit, this game hasn't even been released yet, but by the looks of it, and the hype surrounding it, Sporecould be the best god game of all time.  The ideo of the game is tocreate an entire species beginning with the creation of a single celledorganism.  Your cell eats weaker cells and plants, gaining "DNA points"which allow you to buy upgrades.  You continue to grow the cell untilit grows into a social animal, where it can finally ascend into spaceto interact with other complex beings.
Posted by Editorial Team Fri Jul 04, 2008 5:56 am
Spore Creature Creator tops US charts - have you got it? in Gaming
The NPD Group has released US PC software sales datafor the week ending June 21, with EA's Spore Creature Creator comingout on top.
Maxis reported that one millionSpore creatures were created and shared during the stand-aloneprogram's first week of availability. The full Spore game will bereleased in September.
Sales of Spore Creature Creator werestrong enough to place the game at number six on the All Categorieslist - the only game to appear alongside business, education andutility software.
                   
The Top Ten best-selling PC games in the US for the week ending June 21 were:

  • 1      Spore Creature Creator (EA)
  • 2 The Sims 2 Double Deluxe (EA)
  • 3 Age of Conan: Hyborian Adventures (Eidos)
  • 4 World Of Warcraft: Burning Crusade Expansion Pack (Vivendi>
  • 5 World Of Warcraft (Vivendi)
  • 6 World Of Warcraft: Battle Chest (Vivendi)
  • 7 The Sims 2 FreeTime Expansion Pack (EA)
  • 8 The Sims 2 Kitchen & Bath Interior Design Stuff Expansion Pack     (EA)
  • 9      Call Of Duty 4: Modern Warfare     (Activision)
  • 10 Lego Indiana Jones: The Original Adventures (LucasArts)


The Spore Creature Creator was software that allowed players to create their own creatures with a standalone version of the Creature Editor from Spore; the software was one of the first aspects of the game to receive focused development, and had undergone ten rewrites since the start of development. It was rated E by the ESRB in early March 2008, indicating that the editor would be released separately well before the game's release as a utility program. Electronic Arts told MTV Asia that "EA Screen will provide visitors a chance to interact with EA's game producers hailing from the studios, and unveil the hugely anticipated SPORE Creature Creator demo version to gamers for the first time in Asia." Electronic Arts VP Mark Buechner stated on the Spore Facebook page that the editor would be released in June or July 2008, saying, "We are looking at releasing it two to three months before the launch of the full game."

The SimCity Box artwork showed a blurb stating that the creature editor would be included with it. IGN revealed that the Spore Creature Creator utility will be available in two different versions on June 18, 2008. There was a paid version (for $9.95) and a free demo that was downloadable from Spore.com and included for free, bundled with The SimCity Box. The free version of the editor only contained 25% of the available creature parts that were found within the full version.

The utility included a test environment for players to see their creatures go through animations and allow the player to import other user-created creatures through the Sporepedia at Spore.com. The utility included screen capture and video tools as well, including YouTube functionality.

The editor also gave the user the ability to create animated avatars,and output in RSS and embeddable HTML code to facilitate easy incorporation into such sites as MySpace and Facebook.

Shortly after its introduction, the Creature Creator was used to create creatures with oversized genitalia, either stand-alone or engaged in coitus (a phenomenon quickly dubbed 'sporn'). EA responded with e-mails sent to those who made pornographic machinima from its demo, and has flagged certain on-line accounts for "TOS violations". Furthermore, YouTube has pulled several such videos for violations of its own TOS.

By June 24, 2008, users had already created over one million creatures.

It has been noted by those using the Spore Creature Creator, that while the Social and Attack categories can reach a max score of 20 with enough parts on the creature, the Abilities category does not achieve a max in the Creature Creator. This has led to speculation from it being the brain levels to advanced sensory abilities to telekinesis.


Electronic Arts confirmed that Spore will be receiving post-release expansion packs. No other information is available as to what sort of content the packs will feature, but EA has hinted it will be similar to The Sims expansions.


In the news
Spore Creature Creator free in the UK Videogamer.com

A Wii spinoff of the game has been mentioned by Will Wright several times, such as in his October 26, 2007 interview with the Guardian.Buechner confirmed it, revealing that plans for a Wii version were underway, and that the game would be built from the ground up and would take advantage of the Wii Remote, stating, "We're not porting it over. You know, we're still so early in design and prototyping that I don't know where we're going to end up, so I don't want to lead you down one path. But suffice to say that it's being developed with the Wii controls and technology in mind."The Xbox 360 and PlayStation 3 versions of Spore are still under consideration.

Merchandising

There will be an iTunes-style "Spore Store" built into the game, allowing players to purchase external Spore licensed merchandise, such as t-shirts, posters, and future Spore expansion packs.There are also plans for the creation of a type of Spore collectible card game based on the Sporepedia cards of the creatures, buildings, vehicles, and planets that have been created by the players.There are also indications of plans for the creation of customized creature figurines; some of those who designed their own creatures at E3 2006 later received 3D printed models of the creatures they created. The Spore Store also allows people to put their creatures on such items as T-shirts, mugs and stickers.

The Spore team is working on a partnership with a comic creation software company to offer comic book versions of your own Spore story. Comic books with stylized pictures of various creatures, some whose creation has been shown in various presentations, can be seen on the walls of the Spore team's office.
Posted by Editorial Team Tue Jul 01, 2008 7:13 am
Nikon launches D700 - technology used in D3 in Film, Photography, Digital Animation, Broadcasting / Production
While there's been rumours surrounding the D700 for some time now, at a press event in London yesterday, with TechRadarpresent, Nikon finally confirmed it is to release the D700 andexplained how it fits into the company's expanding DSLR portfolio.
The D700 is a 12MP camera that uitlises the same image quality of its bedfellow, the Nokon D3.
The12MP images come courtesy of the cam's CMOS sensor, while othertechnology taken from the D3 include the EXPEED high-speedimage-processing system, 14-bit A/D conversion and 16-bit processingpipeline that helps with smoothing out images when they are reproducedon a large scale.

Lightweight design
TheNikon D700 is a lightweight and durable camera that builds on the workdone by the company with the D3, but achieves it with a smaller,lighter design.
Working in low-light conditions the D700 isimpressive, shooting up to ISO 6400 and delivering virtually noise-freeimages, according to its makers.
Continuous shooting can bedone 8fps with the appropriate battery pack, while autofocus is done toprecision with a 51-point AF system.
As Nikon has made its DSLRrange easier to carry, it has taken on board that people may want toshoot in less-than perfect conditions, so the company has added a sealto the camera that protects it from moisture, dust and evenelectromagnetic interference.
The sensor is also protected withan Integrated Dust Reduction System that stops the CMOPS chip fromcoming into contact with dust and humidity.
Recognition
Oneof the newer options is the ability for the camera to recognise peopleand places and to automatically configure the controls accordingly.Included is Nikon's Scene Recognition System, and the camera will alsorecognise certain colours that can aid in faster capturing of, say,individuals at a sports event.
As with most new cameras, the D700 houses Live View, but the company has made the mode more responsive this time around.
Accordingto Nikon, you can now focus the camera while in this mode, and you canalso zoom in, which can aid in setting up the focus for your shot.
The menu system is the same as that found on the D3 and D300 so regular Nikon users will feel right at home using the camera.
TheNikon D700 is an expansion of the companies FX range and has beendesignied to sit in between the D3 and D300 in terms of technology. Thecamera is out in July at a price of £1,999.99 (body only).

Nikon D700 Digital SLR Packs Powerful Punch PC World
Nikon debuts D700, full frame for the midrange CNET News
Nikon D700 goes official
T3, UK
http://www.dpreview.com/previews/nikond700/
Quote:

The introduction of Nikon's new D700 may been one ofthe worst kept secrets in an industry with more leaks than the Titanic,but it was still something of a surprise coming so hot on the heels ofthe D3 and D300. Essentially a D3 shrunk down and squeezed into a bodyroughly the same size as a D300, the D700 is Nikon's first 'compact'professional SLR, and seems designed to go head-to-head with whateverCanon has up its inscrutable sleeve to replace the EOS 5D.

Theimaging side of the D700 is pretty much the same as the D3; it sharesthe acclaimed 12.1MP full frame ('FX') sensor and has the sameprocessing engine, so we would presume output to be almost identical.The main differences (aside from being considerably smaller) arephysical; there's a different shutter (good for 150,000 exposuresrather than 300,000 on the D3), different viewfinder prism (with 95%coverage) and a slower burst rate. You also lose the rear LCD infopanel (there's no room for it) and one of the D3's two CF card slots,but you do get a couple of extra features to soften the blow slightly;most notably a self-cleaning sensor and a built-in flash. We'll look alittle more in-depth at the differences between the D3 and D700 in amoment.
Posted by Editorial Team Tue Jul 01, 2008 6:55 am
ASA warns envelopes with marketing must be transparent in Business and Industry in Gaming, Media, Web, IT and Computing
An envelope used in a Virgin Media mailshot broke advertisingrules because it failed to make its marketing nature obvious. Theenvelope should have stated clearly that it contained marketingmaterial, the UK's advertising regulator has ruled.

The letter describing the cable company's broadband offer wassealed in a plain white envelope with no markings to identify thepromoter.
The envelope featured a small hole that went right through theenvelope and some of its contents and was designed to look like abullet hole surrounded by burn marks. Ten people complained to theAdvertising Standards Authority (ASA), saying that the bullet holewould cause offence and distress. The ASA rejected thosecomplaints. It said the hole "was likely to be recognised as astylised design gimmick" and that "recipients would appreciate thatit was unlikely that an envelope would arrive with a bullethole."
The ASA had its own concern, though, about Virgin's failure toidentify the envelope as a promotion.
Small text on the reverse of the envelope provided a PO Boxreturn address but Virgin Media's identity was only revealed torecipients if they opened the letter. In some cases the letter wasaddressed to the recipient; other times it was addressed to "TheOccupier".
The ASA ruled against Virgin Media in an adjudication publishedtoday.
"We concluded that the envelope should have stated clearly thatit contained marketing material to avoid ambiguity or confusionabout the status of the envelope," said the ASA. "On this point,the ad breached CAP Code clause 22.1."
That provision states:
"Marketers, publishers andowners of other media should ensure that marketing communicationsare designed and presented in such a way that it is clear that theyare marketing communications. Unsolicited e-mail marketingcommunications should be clearly identifiable as marketingcommunications without the need to open them."
Virgin was told to ensure that in future mailings envelopesshould state clearly that they contained marketing material.

See:
Posted by Editorial Team Mon Jun 30, 2008 6:47 am
Games Industry Movers: Trion, 38 Studios, Kongregate & M in Business and Industry in Gaming, Media, Web, IT and Computing
his past week, 38 Studios (the developer founded by Red Sox pitcherCurt Schilling) announced that Thom Ang was appointed Director of Art.He will oversee the direction and management of 38 Studios' artisticdevelopment, including the MMOG codenamed Copernicus, whileworking closely with Todd McFarlane and R. A. Salvatore. Ang willreport to Vice President of Creative Development, Scott Cuthbertson.
"38 Studios' creative teams have been meticulously crafting thesignature look and feel for our upcoming MMOG over the past 18 months,"said Brett Close, CEO and president. "Thom's extraordinary talent andexperience will be key in driving the vision and quality of our OnlineEntertainment Experience."
Ang has been working as a director for notable franchises and brandsfor over 15 years. He's worked as a senior artist at DisneyInteractive, working on titles like Toy Story II and Tarzan. Ang also created illustrations for TV shows, including The X-Files and was a storyboard artist for Sony/Columbia/Tri-Star TV Animation programs, which include Roughnecks: Starship Troopers Chronicles and Max Steel.He then moved on to be art director at EA LA, where he headed up artproduction, team management and visual concept development for the Medal of Honor franchise. In his last position, Ang was art director at THQ, managing more than 25 titles.
"38 Studios is absolutely committed to the next evolution of MMOGs, andevery team member has great pride in the value of what they do,"remarked Ang. "I am excited to contribute to this vision and become apart of an extraordinary team."
Lisa Jablonsky - Kongregate
Kongregate announced this past Friday that Lisa Jablonsky will open thecompany's New York ad sales office. She will work with Kongregate'sChief Revenue Officer Lee Uniacke to secure high-profile advertisingpartnerships based on the site's reach and appeal to young men, ages 13- 34.
"With high user engagement and a growth rate of over 25 percent monthover month, Kongregate provides the ideal medium for advertisers tryingto reach this hard-to-pin-down demographic," stated Uniacke. "As webuild our sales force to address these opportunities, Lisa's proventrack record in developing successful partnerships across a range ofyouth-driven digital consumer brands will add tremendously to theexpertise of our team."
Jablonsky has worked in the New York advertising scene for 21 years andshe was as an early proponent of the digital advertising arena. Amongher projects, she has conceptualized and implemented ground-breakingfilm contests for Intel and Kohl's, and created one of the first mobilecontests for Alltel. Jablonsky helped create games for McAfee Softwareand the National Guard, as well as construct an editorial integrationprogram for Coke's NBA March Madness Flash game. She was most recentlyan account executive with MTV Networks, where she successfully droveadvertising and integrated sponsorships for Comedy Central,AddictingGames.com, Shockwave.com, and AtomFilms.
"Kongregate is an advertiser's dream as it attracts young men betterthan virtually any other site on the Web and puts them in a cool, edgyenvironment where our audience can really interact with their brand,"commented Jablonsky. "At over 3 million unique users today, a highgrowth rate, and just being named one of Time Magazine's Top 50 sitesfor 2008, we're on track to give advertisers the big reach that theyneed to effectively target the young male demographic this fall."
Trion World Network - Glen Van Datta
Trion World Network announced recently that Glen Van Datta has beenhired as Vice President of Engineering and General Manager of TrionWorld Network Austin. He will oversee day to day operations at Trion'sAustin studio and supervise all customer service, quality assurance,operations and other support activities with relation to the Trionplatform.
"Glen is a tremendous hire for Trion and an excellent addition to ourworld class technical organization", said Nicholas Beliaeff, VicePresident of Product Development & Head of Trion World Network SanDiego. "Glen's vision, leadership, and deep history maturing andproductizing compelling online game technology will help Trion take ourserver based game technology to the highest levels while helping us andour partners get to market more quickly."
Notably, Van Datta has worked for over 22 years in softwaredevelopment, including the past dozen in game development. He wasco-founder and Vice President of Engineering at RTIME, where he oversawthe development, design and testing of the RTIME SDK online, in-gameand player matching platform. Van Datta most recently worked at SCEA asDirector of Online Technology, where he oversaw a team of more than 80employees that developed SCE-RT SDK to enable online games for PS2, PS3and PSP games, including Singstar, Warhawk, Resistance, Home and GT5 Prologue.
"For more than 12 years I've believed that online games, online socialnetworks and online media distribution were the future ofentertainment," said Van Datta. "Trion's innovative, dynamic platformand content are the next generation in the online entertainment space."
IGN Entertainment – Jamie Berger
IGN Entertainment announced recently that senior vice president ofconsumer products and technology Jamie Berger will start overseeingbusiness development for the company. He will continue managing IGN'ssubscriptions, digital distribution, and e-commerce portfolio includingIGN's Direct2Drive and GameSpy Technologies.
Berger has over 16 years of professional brand management and marketingexperience from within the online gaming industry. He began hisprofessional career as an Account Manager with the NCR Corporation.Berger spent six years in the consumer products division of The WaltDisney Company before joining IGN Entertainment. He currently helpsextend the IGN brand by creating and leading partnerships thatdistribute content and drive revenue.
AMD - Emilio Ghilardi
AMD, which runs the ATI graphics card business, announced this pastweek that Emilio Ghilardi has been appointed senior vice president andgeneral manager of Europe, Middle East and Africa (EMEA). He will beresponsible for all sales and marketing operations within EMEA,starting in mid-August 2008. Ghilardi will report to AMD chief salesofficer Gustavo Arenas.
"Emilio adds tremendous global sales and marketing leadership to AMD inEMEA which we expect to help strengthen and grow relationships with ourend-user customers, OEMs and distribution partners," said Arenas.
Ghilardi comes to AMD from HP, where he started as vice president ofConsumer PC Clients in EMEA. He then moved on to be vice president andgeneral manager of Commercial Hardware within the Imaging and PrintingGroup. Ghilardi was most recently vice president and general manager ofHP's EMEA Consumer Business Unit, managing the business for consumerPCs and Imaging and Printing products.
AMD added that Alberto Macchi, corporate vice president of Sales andMarketing for EMEA, is departing the company "to pursue newopportunities."
Warner Bros. Digital Distribution - Jacqueline Jourdain Hayes
Warner Bros. Digital Distribution (WBDD) recently announced thatJacqueline Jourdain Hayes has been named Senior Vice President Businessand Legal Affairs. She will manage legal issues around new digitalbusiness models (such as distribution of Warner properties on Xbox Liveand elsewhere) globally, oversee the negotiation of Warner Bros.video-on-demand and electronic sell-through licenses across multipledigital platforms, and provide legal counsel to the Company's seniormanagement on the acquisition, distribution and protection of contentfor digital platforms and other digital initiatives.
"Jackie has been working on our digital business for quite some time,her expertise in this area is unparalleled," said Clarissa Weirick,General Counsel, WBDD. "The digital business is still one of thoseareas where you are often making the rules as you go along, whichrequires someone like Jackie who is confident and creative innegotiating this new terrain. We are extremely fortunate to have hercontinued expertise as our digital business moves ahead."
Hayes has worked as an Associate in the Corporate Departments of TroopMeisinger Steuber & Pasich in Los Angeles, of Goulston and Storrs,P.C. in Boston, and of Moses & Singer in New York City. She joinedWarner Home Video in 1998 as Counsel, and was promoted to VicePresident Business and Legal Affairs of WHV in 2000. Hayes joined theWarner Bros. Digital Distribution division in July 2006.
TC Digital Games – Andi Smithers
Recently, TC Digital Games announced that it appointed Andi Smithers tothe new position of Director of Technical Development. He will overseedevelopment of the company's digital services, including mediatechnology and format strategy as well as interoperability of digitalservices and devices.
"Andi joins our team at a pivotal moment in the evolution of Chaoticand TC Digital," said Bryan C. Gannon, President and CEO of TC DigitalGames. "He will become an integral part of our efforts to enhance theChaotic online experience and further develop our digital services.Andi's expertise in developing technology, his extensive background increating computer game software and his vision for emerging technologymake him a perfect fit to lead this innovative game play convergence."
Smithers has held several executive roles and technical positionsthroughout his 20-year career, having worked for Microsoft, Activision,Psygnosis, LucasArts, and Midway. He was most recently with Sony OnlineEntertainment where he served as Senior Engineer in the Research andDevelopment group. Smithers pushed advanced physics and graphicstechnologies forward to ensure their quality and was responsible foroverseeing the strategy and development for a cloth simulator.
Microsoft – Michael Delman
As we previously reported, Microsoft this past week appointed MichaelDelman to the position of corporate vice president of global marketingfor the Interactive Entertainment Business (IEB) in the Entertainmentand Devices Division. He takes over the role for Jeff Bell who left thecompany earlier this month. Read more about the move here.
Posted by Editorial Team Mon Jun 30, 2008 6:42 am
Fastest ever graphics card hits shops Nvidia’s Zotac GTX 280 in Hardware, Internet, Networking, Comms and Security
World's fastest core clock speedisn't something you would like to say ten times fast (unless you wantfunny looks) but this is the impressive boast of Nvidia about itslatest graphics card, the Zotac GTX 280 AMP! Edition .
In teststhe Zotac topped 700MHz straight out of the box – well, we presume thecompany plugged it in first – which, according to Nvidia is "so-farunbeaten by any other manufacturer."
Performance outweighs price
Thenew graphics card offers a massive 12 per cent performance hike overits now slower brethren, the GTX 280. But its only priced £20 to £30higher. This equates to just a 5 per cent price rise – Nvidia's maths,not ours.
In a statement about the new graphics card, CarstenBerger, Marketing Director, Zotac, said: "Yet again Zotac hasdemonstrated its exceptional ability to design and engineer the fastestcard on the market.
"Overclocking the GTX 280's core by almost100MHz is a fantastic achievement, but to then mass produce it andmaintain a 5 year warranty is outstanding."
The Zotac GTX 280 AMP! Edition is out now for around £450.
Posted by Editorial Team Sun Jun 29, 2008 6:38 am
AMD CPU shoot-out: Phenom X3 and X4 in Hardware, Internet, Networking, Comms and Security
The birth of AMD’s quad-core Phenom processor was plagued withproblems. After a gestation period more akin to an elephant than a CPU,the new silicon popped out puking and bawling but was clearly a bit ofa runt.
The problem was the now-infamous TLB error that crippled performanceand reduced clock speed with the result that the B2 stepping of Phenomwas only available in two models.

AMD's Phenoms: (clockwise from top left) 9600, X3 8750, X4 9750, X4 9850

Neither the 2.2GHz Phenom 9500 nor the 2.3GHz 9600 delivered enoughperformance to trouble Intel's Core 2 Quad Q6600, which was a directcompetitor at the same price. As an added kick in the teeth, Phenomwould barely overclock while the Intel processor could manage a clockspeed of 3GHz without breaking a sweat.
AMD fixed the TLB problem with its B3 stepping and also got a bitcreative with the model codes that it used. Phenom X4 9x50 denotes aquad-core B3 that effectively replaces the original Phenom. The PhenomX3 8x50 is also a B3 but is unusual in that it's a tri-core processor.Phenom is similar to Core 2 Quad in many respects but there is onesignificant difference as Phenom is a native quad-core design with allfour cores on the same die. By contrast Core 2 Quad is a dual-coredesign, so Intel uses two processor dice to cobble together itsfour-core CPUs.
Naturally, AMD touts this difference as a major advantage for Phenomas it allows HyperTransport to strut its stuff, while Core 2 istheoretically crippled by a lousy communication path through thefrontside bus and then off to the northbridge of the chipset to thememory controller.

It was time for the Phenom X4 9850, and we weren’t surprised to seethat performance was a distinct improvement on the X3 8750 in everyrespect with the exception of pure graphics tests that only stress thegraphics card. The X4 draws 40W more than the X3 which makes it fairlyeasy to deduce how much power each core in a Phenom requires. Thequad-core overclocked slightly better than the tri-core but neither wasimpressive in that department.
The thing that caused us some surprise, however, is the similarityin price. You only pay £10 more for the X4 so why on Earth would youchoose the X3?

Finally, we come to the Phenom X4 9850, which only runs 100MHzfaster than the X4 9750 - 2.5GHz - but there are a couple of otherchanges. The X4 9750 has a TDP of 95W and HyperTransport speed of1.8GHz while the X4 9850 has a TDP of 125W and a HyperTransport speedof 2GHz which rather suggests that the X4 9850 is buzzing along at thelimits of the B3 architecture.
We had heard great things of the X4 9850, with at least one reviewerclaiming a clock speed of more than 3GHz. However, we had nothing likethat degree of success. With the 200MHz clock raised to 225MHz weimmediately suffered a blue screen after Windows had loaded, and thatwas with a clock speed just over 2.8GHz.
The system was pretty much OK with a clock speed of 220MHz (2.75GHzCPU speed) although 3DMark Vantage refused to run however the X4 9850required more cooling than the other Phenoms. Indeed we had to removethe add-in fan controller from the CPU cooler to get the fan speed highenough to cool the CPU properly.

That’s all well and good but just take a look at our test resultsfor Core 2 Quad Q6600. On its stock speed of 2.4GHz it wiped the floorwith Phenom and when we overclocked it to 3.0GHz it made the AMDsilicon look rather limp.
VerdictThe B3 stepping of Phenom is a distinct improvement over theoriginal B2 but that’s not saying much. Intel has cut the price of Core2 to such an extent that there is no compelling reason to buy a Phenombeyond the fact that you might not like Intel very much. Fair enough,we'd say, but for everyone else, Intel has grabbed the initiative. Overto you, AMD.
Posted by Editorial Team Mon Jun 23, 2008 4:54 pm
Games industry criticises uni games courses - waste of time in Business and Industry in Gaming, Media, Web, IT and Computing
Games industry campaign group "GamesUp?" has spoken out against British university games design courses,criticising the presence of 81 such degrees, with only four accreditedby monitoring government body Skillset.
David Braben, chairman of Frontier Developments and spokesman for "Games Up?" said:
"95per cent of video gaming degrees are simply not fit for purpose.Without some sort of common standard, like Skillset accreditation,these degrees are a waste of time for all concerned."
Serious decline
NorthumbriaUniversity's Computer Games Engineering course requires a Maths A-Levelfor entry, and department staff say this often puts off prospectivestudents.
Dan Hodgson, course leader, says the games industry isvery demanding, and that the university makes this clear to its courseapplicants.
"We do have people who don't have the right mindset.We consistently tell them that this is one of the hardest courses weoffer at this university. It's certainly not for the sort of people whowant to laze around and play games for three years," he said.
"We are facing a serious decline in the quality of graduates looking to enter the industry," said Elite creator Braben.
"The death of maths, physics and computer science graduates is hitting us hard."
Posted by Editorial Team Thu Jun 19, 2008 5:38 pm
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