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It happens to all of us eventually, theExtremeTech staff probably more than most. Whether due to failure orobsolescence—or after you've run out of alternative upgrade paths—itcomes time to pull a motherboard out of a working system and replace itwith something different.
That's a job. It requires you to pull all of your expansion cards,disconnect and work around all the cabling, wrest the big board fromsometimes-tight quarters within a case, prep the new board, wiggle itinto that possibly cramped quarter, and, when you think you're alldone, you still have to coax Windows through the trauma of waking upwith new hardware.
We find the process daunting but fun—but then again, we're almostdisgustingly techy. If it's less of a treat for you, we've got, well, atreat for you. In the following pages we share our very best hints onswapping out a motherboard, culled from years of experience and scoresof system builds and upgrades.
Now, remember—this is a series of tips, not a step by step how-to.Don't expect a full-on motherboard installation manual; instead, usethe manual that comes with your motherboard, and use our tips to makethe job even easier.
Also, we're assuming you're keeping your existing Windowsinstallation in place. In general, it's better to perform a freshoperating system install if you're replacing your motherboard, butpractical realities often prevent this. So we've got a number of tipsthat should help you prep your Windows installation for the switch,then bring it up properly.
Preparing Windows for the Inevitable Freak-out The first stepin motherboard replacement is to prepare the operating system, andsince most of the world runs on Windows, we'll concentrate on that.Before you even think about pulling the board out of the case:
Uninstall motherboard drivers. Anything you installed withthe disc that came with your previous motherboard (or anything youdownloaded specifically for that board) has to come out. You can dothis easily through Add/Remove Programs (XP) or Uninstall a Program(Vista) in Control Panel.
Don't forget, during your uninstallations, to remove drivers foronboard devices. If your motherboard contains, and you installeddrivers for, an audio codec, a graphics subsystem, a Wi-Fi networkinterface, a wired Ethernet interface, or what have you, uninstall thedrivers for them.
You may leave drivers for expansion cards in place, but you mayhave to reinstall them after the upgrade process. Graphics drivers areespecially touchy.
This is a good time for general maintenance: Clean up the harddrive. Empty the recycle bin, delete old files you don't need any more,uninstall unused programs, run a registry cleaner if you're into thatsort of thing, and generally tidy up. Then, defrag the hard drive.
Make a complete backup of your system. If you have the necessarysoftware, create an image (in other words, an exact snapshot saved to afile) of your entire hard drive(s). If not, use Windows' own backupsoftware to create a complete backup. At the very least, save off yourimportant data files to removable media. You must do this. Shouldsomething go awry and you lose the contents of the drive, you willregret it if you don't back everything up.
Remember Your Activations!
If you have applications that require activation, those may be tied tosome portion of your existing motherboard. The most obvious of these isWindows itself. However, a number of other applications, including somegames and Adobe applications, may also require activations.
The best thing to do is to deactivate and uninstallthese apps. This is particularly true for Adobe apps. You can thenreinstall and reactivate as needed after your motherboard upgrade isdone. Of course, you'll also want the correct CD key or serial numbersfor those apps. In the case of Windows, you may not be able to activateover the Internet, but will need to talk to a live human through theWindows activation phone line. We've never had a reactivation turneddown using this method.
Removing the Old Board
Now that you've tidied up, backed up, and generally prepared thesoftware, it's time to do battle with the hardware. The first step, ofcourse, is to remove the outgoing motherboard. Let's hope your computercase doesn't have any sharp edges. Tips ahoy:
Make sure you have plenty of room to operate. Clean off aworkbench and place the off, unplugged system upon it. Make absolutelysure there aren't any metal shavings or other metal detritus on thebench.
Be static-safe: Plant your feet and ground yourself before touching any electronics. If you move your feet, repeat the process.
Have some sort of repository ready for screws that would otherwiseroll or get scattered away. Old 35mm film canisters work well, as dopaint can tops, shot glasses, or (clean) ashtrays. As you pull screws, drop them in the container for easy access later when you're reassembling the system.
Pull as many wires as you can from the board before you pull it outof the case. It's easier to remove data and power cables with the boardscrewed tight into the enclosure.
Leave the CPU, cooler, and memory in place until the board is out.It's much easier to remove them (or just discard them if you'reupgrading everything) when they're out of the case.
Keep any expansion cards you remove from the PC in antistatic bags,especially if you plan to transfer them to the new system. Set them ina safe place until you're ready to place them into the newly remodeledcomputer.
Leave the cabling in place, but move it out of the way. Sure, youhave to pull cables from the motherboard, but you don't have to pullthe other ends. Leave the cables in your system's hard drive, opticaldrive, media card reader, and so on; simply pull them aside or cramthem in a handy crevice to make room for board swapping.
If your case has a removable drive mount rack, remove it to make more room for trading the motherboards.
Pull the motherboard up by the edges as much as possible. If youmust grab something else, grab a plastic expansion slot; don't move theboard by the CPU cooler, the installed memory, or the various north-and south-bridge heat sinks.
Place the board and any components you won't need in antistaticbags and keep them safe until you know you won't need them (say, incase the new board is a nonworking dud). You might even place the oldboard in the box your new motherboard came in, relabeling it with amarker.
Preparing and Installing the New Board
Now it's time to reverse the process and install the brand-newmotherboard, and any other new components, into the system currentlyunder the proverbial surgical knife. Here are the tips:
Unbox the motherboard and examine it. Familiarity will makelife easier, especially if it's significantly different from your oldone. Know where the SATA and, if necessary, IDE and floppy ports are.Check out the CPU socket if it's different from your old one (it'squite a culture shock to go from an AMD-style ZIF (zero insertionforce) socket to an Intel-style LGA (land grid array) socket).
Also examine the extra stuff that came with your new board. You'llprobably have SATA cables, an IDE cable, a floppy cable, some expansionbrackets for USB and/or IEEE 1394 ports with onboard headers, a bookand CD or DVD, and, depending on the price point of your board and thegenerosity of the manufacturer, other goodies. Decide whether you planto use any of it, and unwrap that which you will.
Check the layout of screw holes in the board and brass standoffs inthe case. Make sure they all match up, and move any brass standoffsthat do not match with motherboard screw holes.
Install the CPU, CPU cooler, and memory before you insert the boardinto the case. It's far easier to do that on a nice, flat surface thanit is when the board is deep within the confines of the enclosure.
Lay the board on the corner of the case and attach as muchcabling as you can. It's easier to attach cables with the board out ofthe case than with it buried within. Attach SATA, IDE, and floppy datacables to their ports; front-panel connectors to the front panelheaders; any expansion bracket ports you wish to use to the properheaders; and even the power supply cables.
Lower the board into the case by the edges. Again, if you have tomaneuver it by a component, avoid the RAM and cooling parts in favor ofexpansion slots.
Screw the case into place with every screw available. Secure itsolidly within the case. With electricity and fan action comesvibration: Using every available screw will cut down on vibration thatcan eventually cause premature failure of the board.
Finally, replace any straggling wires, add expansion cards and you're almost ready.
When you first start the system up, do it with the case open. Makesure the PC will POST before you even think of sealing it up. You mighteven launch Windows once before you close the case. There's some sortof law of nature that says if you close the case too early, somethingwill be loose or unplugged and you'll just have to open it again.<!-- start ziffarticle //-->
Resolving Windows' Contortions of Protest
A Windows computer doesn't relish the idea of getting new insides.Windows installs hoards of low-level subsystem drivers on installation,and when you change-up the low-level subsystems the OS gets fidgety.Here are some tips to make its reentry a bit smoother:
Begin by letting it do its thing. It will run its driverinstallation routine for what might seem like hours. Let it install allits low-level stuff; anything you install manually will supersedeWindows' built-in drivers.
As dialog boxes appear asking for discs or driver locations, click Cancel on them. You'll install any drivers Windows doesn't already have on your own.
Windows will probably want to reboot between two and fifty times(we're kidding!) before it lets you install drivers. Allow it to do so.
When the time comes that Windows finally stops installing its owndrivers, start installing your own. Do them in this order: Motherboardcore INF files; then any other motherboard drivers (SATA/RAID,Ethernet, audio, and so on); then graphics; then any other devices thataren't working.
If you're unsure about which devices need drivers, use DeviceManager. It's available in the System area of Control Panel andpresents a list of devices in the computer. Devices lacking driverswill appear with an alert icon near their entries.
When your drivers are all installed, you should be through with the process. Enjoy your new souped up computer!
Upgrading your motherboard doesn't have to be an adverse experience.Our tips should help you streamline your motherboard install, reducefrustration, and enable a smooth transition.
According to gamesindustry.biz The videogames industry has set a new record in the US for sales ofsoftware and hardware, with 2008's level topping USD 21 billion acrossthe year, with almost a quarter of that coming in the supposedlyeconomy-stricken month of December.According to NPD data software sales grew by almost 23 per centto USD 11.7 billion, with December alone accounting for USD 5.3 billion- more than the total figure generated throughout the entire calendaryear in 1997.
Console game sales totalled USD 8.9 billion, based on 189million units sold, while PC games accounted for USD 701 million from29.1 million units, while portable titles sold 79.5 million units,hitting USD 2.1 billion.
The total number of games sold was just under 298 millionunits, with more than half of those rated at Everyone 10+. Teen titlesaccounted for 26.7 per cent of the market, while Mature games were just15.9 per cent.
I think it's amazing that something great is staying strong in our economy. It seems like the gaming industry sometime's get a lot of blame for things but it cannot be blamed for getting weak in our economy. Buy games and keep it strong!!
When Palm launched its Prelast week at CES, we were both blown away and pretty overwhelmed.Besides issuing new hardware, the company also demoed a completelyoriginal operating system called webOSwhich incorporates some pretty heady ideas about what a mobile phonecan do. Now that we've had a little time to step back, we're taking amore methodic look at the device and its software, and hoping to answersome of those nagging questions you've been asking. Read on for a lookat everything we know about the phone right now.
Based on the review by Engadget and others it looks like Palm may have a sliver of hope for its survival.
Do you think they have enough Intellectual Property in the "Pre" to make someone like RIM or MS want to buy them for the technology?
The US National Security Agency has helped put together a list of the world's most dangerous coding mistakes. The 25 entry list contains errors that can lead to security holes or vulnerable areas that can be targeted by cyber criminals.
Experts say many of these errors are not well understood by programmers.
According to the SANS Institute in Maryland, just two of theerrors led to more than 1.5m web site security breaches during 2008.<!-- E SF -->
It is thought that this is the first time theindustry has reached agreement on the worst things that can creep intosoftware as it is being written.
More than 30 organisations, including the US National SecurityAgency, the Department of Homeland Security, Microsoft, and Symantecpublished the document.<!-- S IBOX -->
[TABLE] [TR] [TD][/TD] [TD]
THE TOP 25 MOST DANGEROUS PROGRAMMING ERRORS
CWE-20:Improper Input Validation
CWE-116:Improper Encoding or Escaping of Output
CWE-89:Failure to Preserve SQL Query Structure
CWE-79:Failure to Preserve Web Page Structure
CWE-78:Failure to Preserve OS Command Structure
CWE-319:Cleartext Transmission of Sensitive Information
CWE-352:Cross-Site Request Forgery
CWE-362:Race Condition
CWE-209:Error Message Information Leak
CWE-119:Failure to Constrain Operations within the Bounds of a Memory Buffer
CWE-642:External Control of Critical State Data
CWE-73:External Control of File Name or Path
CWE-426:Untrusted Search Path
CWE-94:Failure to Control Generation of Code
CWE-494:Download of Code Without Integrity Check
CWE-404:Improper Resource Shutdown or Release
CWE-665:Improper Initialization
CWE-682:Incorrect Calculation
CWE-285:Improper Access Control
CWE-327:Use of a Broken or Risky Cryptographic Algorithm
CWE-259:Hard-Coded Password
CWE-732:Insecure Permission Assignment for Critical Resource
CWE-330:Use of Insufficiently Random Values
CWE-250:Execution with Unnecessary Privileges
CWE-602:Client-Side Enforcement of Server-Side Security
Source: SANS Institute
[/TD] [/TR] [/TABLE] <!-- E IBOX -->
"The top 25 list gives developers a minimum set of coding errorsthat must be eradicated before software is used by customers," saidChris Wysopal, chief technology officer with Veracode.
"There appears to be broad agreement on the programming errors," says SANS director, Mason Brown, "Now it is time to fix them."
"We need to make sure every programmer knows how to write code that is free of the top 25 errors."
"Then we need to make sure every programming team has processesin place to find and fix these problems [in existing code] and has thetools needed to verify their code is as free of these errors," he said.
Patrick Lincoln, director of the Computer Science Laboratory atSRI International, told the BBC that if programmers prevented theseerrors appearing in their code, it would deter the majority of hackers.
"This list is primarily for people who have firstresponsibility for designing a system. Veteran programmers haveprobably learnt the hard way whereas a brand new programmer will bemaking more basic errors."
"The real dedicated serial attacker will probably find a way ineven if all these errors were removed. But a high school hacker withmalicious intent - ankle-biters if you will - would be deterred frombreaking in."
Previously, most advice has focused on vulnerabilities that canresult from programming errors. The top 25 list examines the actualprogramming errors themselves.
The US Office of the Director of National Intelligence, theprincipal adviser to the President, the National Security Council andthe Homeland Security Council also lent their support to the list.
In a statement, they said: "We believe that integrity of hardware and software products is a critical for cyber security. "
"Creating more secure software is a fundamental aspect of systemand network security, given that the federal government and thenation's critical infrastructure depend on commercial products forbusiness operations."
"The top 25 is an important component of an overall securityinitiative for our country. We applaud this effort and encourage theutility of this tool through other venues such as cyber education."<!-- E BO -->
http://www.sans.org/top25errors/
PC game hardware worth $34 billion by 2012 A report from Jon Peddie Research says the market for PC game hardware is larger than the market for game software. And PC gaming is bigger than console gaming.
Publish Date: Wed, 19 Nov 2008 07:40:00 PST Read more...
Mountain House (CA) – It appears that AMD’s ATI Radeon 4800 GPU has turned out to be a much better chip than initially expected and AMD’s aggressive pricing puts enough pressure on Nvidia to prompt price adjustments. If you are planning on purchasing a GTX 260 or 280 card, you may want to delay until next Monday. Price cuts are on the way.
Over the past several days we have spent some time with several Nvidia’s partners in the Silicon Valley and in Taiwan, which made it obvious that there are tensions between GPU manufacturers and add-in board companies. A raging price war put five companies on the verge of bankruptcy. We cannot disclose who almost kicked the bucket, but we were told that three vendors are still walking on very thin ice.
With the debut of GeForce GTX 200 series, made some adjustments protecting its partners with greater margins, but the ATI Radeon 4800 series is changing that scenario again. AMD has received praise from the press for its ATI Radeon 4800 series, causing Nvidia partners to demand price adjustments. We were told that Nvidia finally stepped down from its pedestal and agreed to offer limited price protection for some products - as well as price cuts.
We contacted Nvidia to get more details on this information and were provided with the following statement by Bryan Del Rizzo and Ken Brown, spokespeople for Nvidia:
"We’re working with our partners on adjusting the prices for the GTX 280 and 260. The changes are being implemented over the next few days and will take effect sometime next week. Please obtain final retail pricing from the partners, because they set them for their products."
The third sentence has to be taken with a grain of salt, a most partners complained to us about Nvidia’s Unilateral Minimum Advertised Price Policy, short UMAP, and the way it affects them. For the consumer, however, we have yet another example how well competition works. The race between the Radeon 4800 series and GTX 200 will ultimately drag prices down.
According to our sources, Nvidia cut the price of the GTX 280 by $90 and $30 for the GTX 260. Of course, that is a price cut Nvidia is handing down to its partners and does not reflect retail prices.
GeForce GTX 260 cards currently sell for $379.99 on Newegg ($399.99 minus $20 instant rebate on XFX, BFG and PNY cards), while GTX 280 cards sell for $619.99 ($649.99 minus $30 for the XFX board).
After Nvidia’s adjustment, we should see Monday prices going down to $359.99 for GTX 260 cards and to $559.99 for GTX 280 cards. Please note that we are not including the possibility for additional rebates that may be offered. For example, if you purchase PNY's GTX 280 from Newegg.com, you currently pay 569.99. After price cut, this might dip down to $479-499, lowering the price below $500 mark.
It appears that we might end up with permanent price brackets at $199, $299, $399 and $499. This would greatly simplify the search for the best possible graphics card at a certain point. Also, this opens the battlefield between single and multi-GPU setups: Could two boards for $199 provide more value than a single $399 or $499 card?
We are sure, hardware review websites are going to find out.
“AMD ATI Radeon4850/4870 CrossfireX” review at Guru3D. Hilbert’s lost it again – high poweredgraphics have that effect on him... Anyway, what’s come to light, lately, isthe high power consumption of the 4800 series (now double-up on the cards andimagine), and the irregular driver performance. You can see a broad spectrum ofresults, but when Hilbert gets CrossfireX to work, it works great. But do putthings in perspective when reading: with the latest generation of graphics cardsworking in dual-GPU setups, you’ll be looking at buying a 30-inch LCD for2560x1600 gameplay.Readit here. XS Reviews is cracking open the Zalman GS1000 computer case, targeted at justabout anyone who wants to build a supercomputer at home. It supports E-ATX andvery long PCI cards and has hot-swappable bays for HDDs. Lots of space inside,if you’re “just” using a standard ATX mobo, but the panels are a bit dodgy,thinks the author. Not a snip at £100, but if Zalman could swap out those panelswith something better, they’d have a winner.Readon. A few years ago we were hack-napped off to a press conference abroad just tosee how Philips would conquer the world of mobile telephony. Some 18 monthslater, Philips withdrew from the market, unable to compete with the big namesand (our personal opinion) mostly due to their utterly rubbish user interface.Now Philips is reviving the brand (Xenium 9@9) in China with the brand new X800.ePrice in Taiwan has the review. The X800 is a full touchscreen design (no, youwon’t have nightmares about the old Xeniums) and it looks like something out ofHTC’s workshop, to be honest. Careful when reading the page, it didn’t play nicewithGooglenglish,but you’ll get the gist (and the photos).
Andrew at Tweak Town took some time to write a guide on how to replace theheatspreaders on your RAM. Naturally it’s one of the warranty-voiding themes,but if you’re in need of improving cooling, it’s a necessary evil. Andrewsoutlines three basic methods to do this (hot, cold, lukewarm), but it all comesdown to be REALLY careful with sharp metallic objects in close proximity of aPCB.Letloose the mad aussie scientist in you.
T-break had a party with the ECS P45T-A Black Edition. ECS isn’t really knownas a top grade mobo maker, but it doesn’t fall behind the competition featurewise with this one. The board supports Crossfire, but it’ll break down the lanesinto 2x8 as per the P45 specs, but when you try your hand at an overclock, Abbasthinks you’ll be left wanting. The “Black Edition” brings to mind ideas ofmodding, overclocking and serious tweaking. That isn’t the case, it seems. Goodprice, tho’.Readon. Tosh has hit the Portégè brand with its shrink ray and launched the G810.It’s no longer a notebook, as it were, it’s a Windows Mobile 6.0 smartphone witheverything touchscreen. It’s targeted at the same market as the HTC TouchCruise, but you really can’t avoid comparing the details with the iPhone. It’sHSDPA enabled and even includes GPS functionality. The only real thing goingagainst it is the slow speed of the image capture (slow flash, we guess). $550will buy you one.Readthe review here. Hardware Zone is gobsmacked by Gigabyte’s most extreme P45 mobo – the aptlynamed GA-EP45T-EXTREME. This board has it all, it seems, even a waterblock onthe northbridge that runs liquid cooling to the southbridge and the rows ofcapacitors. It also allows you to stick in 3 ATI cards and is populated by abevy of LEDs that alert you about your overclocking misdeeds. It’s only apreview, butit’stasty.
Microsoft has today responded to a number of misleading stories in the UK's mainstream pressearlier this week regarding alleged 'red ring' problems with the Xbox360 Elite console that have been experienced by numerous UK gamers.
Microsoft has now issued the following official response to these stories, which appeared in the Daily The Mirror and The Daily Telegraph: "Recentreports in the UK media regarding Xbox 360 contain inaccuracies andpure speculation, as well as news that is a year old.
"Promptedby what Microsoft viewed as an unacceptable number of repairs to Xbox360 consoles, a year ago Microsoft announced an expansion of its Xbox360 warranty. Effective 5 July, 2007, any original retail Xbox 360customer who experiences a general hardware failure indicated by threeflashing red lights is covered by a three year warranty from date ofpurchase, with all other issues remaining covered by the standardone-year warranty."
Why the red ring? Microsoft'sofficial statement also reiterates the company's initial comments fromJuly 2007 that they had "conducted extensive investigations intopotential sources of general hardware failures," and that after"identifying a number of factors which can cause the general hardwarefailures, Microsoft has made improvements to the console."
Sowhat do those evil three red lights actually mean? Many reports seem tothink that they indicate a single overheating problem, but according toMicrosoft, this is not the case.
"The three flashing red lightserror message does not signal a single issue and can be caused by acombination of factors. For competitive reasons, we do not providespecifics about hardware components.
The statement adds: "Weencourage anyone who is experiencing issues with their Xbox 360 consoleto call the customer support centre. Our customer service team is wellequipped to ensure that all Xbox 360 repairs go smoothly."
No endemic problem TechRadarhas contacted The Mirror, The Telegraph and a number of leading UKgames retailers to find out more on the alleged 'numerous problems'with the Xbox Elite.
Both stories quote a 16-year-old Jamie Kingfrom Sussex. If you happen to know or be that James King from Sussex,then please drop us a line to news@techradar.com and tell us more aboutthe problems you have had with your Xbox 360 Elite.
his past week, 38 Studios (the developer founded by Red Sox pitcherCurt Schilling) announced that Thom Ang was appointed Director of Art.He will oversee the direction and management of 38 Studios' artisticdevelopment, including the MMOG codenamed Copernicus, whileworking closely with Todd McFarlane and R. A. Salvatore. Ang willreport to Vice President of Creative Development, Scott Cuthbertson.
"38 Studios' creative teams have been meticulously crafting thesignature look and feel for our upcoming MMOG over the past 18 months,"said Brett Close, CEO and president. "Thom's extraordinary talent andexperience will be key in driving the vision and quality of our OnlineEntertainment Experience."
Ang has been working as a director for notable franchises and brandsfor over 15 years. He's worked as a senior artist at DisneyInteractive, working on titles like Toy Story II and Tarzan. Ang also created illustrations for TV shows, including The X-Files and was a storyboard artist for Sony/Columbia/Tri-Star TV Animation programs, which include Roughnecks: Starship Troopers Chronicles and Max Steel.He then moved on to be art director at EA LA, where he headed up artproduction, team management and visual concept development for the Medal of Honor franchise. In his last position, Ang was art director at THQ, managing more than 25 titles.
"38 Studios is absolutely committed to the next evolution of MMOGs, andevery team member has great pride in the value of what they do,"remarked Ang. "I am excited to contribute to this vision and become apart of an extraordinary team."
Lisa Jablonsky - Kongregate Kongregate announced this past Friday that Lisa Jablonsky will open thecompany's New York ad sales office. She will work with Kongregate'sChief Revenue Officer Lee Uniacke to secure high-profile advertisingpartnerships based on the site's reach and appeal to young men, ages 13- 34.
"With high user engagement and a growth rate of over 25 percent monthover month, Kongregate provides the ideal medium for advertisers tryingto reach this hard-to-pin-down demographic," stated Uniacke. "As webuild our sales force to address these opportunities, Lisa's proventrack record in developing successful partnerships across a range ofyouth-driven digital consumer brands will add tremendously to theexpertise of our team."
Jablonsky has worked in the New York advertising scene for 21 years andshe was as an early proponent of the digital advertising arena. Amongher projects, she has conceptualized and implemented ground-breakingfilm contests for Intel and Kohl's, and created one of the first mobilecontests for Alltel. Jablonsky helped create games for McAfee Softwareand the National Guard, as well as construct an editorial integrationprogram for Coke's NBA March Madness Flash game. She was most recentlyan account executive with MTV Networks, where she successfully droveadvertising and integrated sponsorships for Comedy Central,AddictingGames.com, Shockwave.com, and AtomFilms.
"Kongregate is an advertiser's dream as it attracts young men betterthan virtually any other site on the Web and puts them in a cool, edgyenvironment where our audience can really interact with their brand,"commented Jablonsky. "At over 3 million unique users today, a highgrowth rate, and just being named one of Time Magazine's Top 50 sitesfor 2008, we're on track to give advertisers the big reach that theyneed to effectively target the young male demographic this fall."
Trion World Network - Glen Van Datta Trion World Network announced recently that Glen Van Datta has beenhired as Vice President of Engineering and General Manager of TrionWorld Network Austin. He will oversee day to day operations at Trion'sAustin studio and supervise all customer service, quality assurance,operations and other support activities with relation to the Trionplatform.
"Glen is a tremendous hire for Trion and an excellent addition to ourworld class technical organization", said Nicholas Beliaeff, VicePresident of Product Development & Head of Trion World Network SanDiego. "Glen's vision, leadership, and deep history maturing andproductizing compelling online game technology will help Trion take ourserver based game technology to the highest levels while helping us andour partners get to market more quickly."
Notably, Van Datta has worked for over 22 years in softwaredevelopment, including the past dozen in game development. He wasco-founder and Vice President of Engineering at RTIME, where he oversawthe development, design and testing of the RTIME SDK online, in-gameand player matching platform. Van Datta most recently worked at SCEA asDirector of Online Technology, where he oversaw a team of more than 80employees that developed SCE-RT SDK to enable online games for PS2, PS3and PSP games, including Singstar, Warhawk, Resistance, Home and GT5 Prologue.
"For more than 12 years I've believed that online games, online socialnetworks and online media distribution were the future ofentertainment," said Van Datta. "Trion's innovative, dynamic platformand content are the next generation in the online entertainment space."
IGN Entertainment – Jamie Berger IGN Entertainment announced recently that senior vice president ofconsumer products and technology Jamie Berger will start overseeingbusiness development for the company. He will continue managing IGN'ssubscriptions, digital distribution, and e-commerce portfolio includingIGN's Direct2Drive and GameSpy Technologies.
Berger has over 16 years of professional brand management and marketingexperience from within the online gaming industry. He began hisprofessional career as an Account Manager with the NCR Corporation.Berger spent six years in the consumer products division of The WaltDisney Company before joining IGN Entertainment. He currently helpsextend the IGN brand by creating and leading partnerships thatdistribute content and drive revenue.
AMD - Emilio Ghilardi AMD, which runs the ATI graphics card business, announced this pastweek that Emilio Ghilardi has been appointed senior vice president andgeneral manager of Europe, Middle East and Africa (EMEA). He will beresponsible for all sales and marketing operations within EMEA,starting in mid-August 2008. Ghilardi will report to AMD chief salesofficer Gustavo Arenas.
"Emilio adds tremendous global sales and marketing leadership to AMD inEMEA which we expect to help strengthen and grow relationships with ourend-user customers, OEMs and distribution partners," said Arenas.
Ghilardi comes to AMD from HP, where he started as vice president ofConsumer PC Clients in EMEA. He then moved on to be vice president andgeneral manager of Commercial Hardware within the Imaging and PrintingGroup. Ghilardi was most recently vice president and general manager ofHP's EMEA Consumer Business Unit, managing the business for consumerPCs and Imaging and Printing products.
AMD added that Alberto Macchi, corporate vice president of Sales andMarketing for EMEA, is departing the company "to pursue newopportunities."
Warner Bros. Digital Distribution - Jacqueline Jourdain Hayes Warner Bros. Digital Distribution (WBDD) recently announced thatJacqueline Jourdain Hayes has been named Senior Vice President Businessand Legal Affairs. She will manage legal issues around new digitalbusiness models (such as distribution of Warner properties on Xbox Liveand elsewhere) globally, oversee the negotiation of Warner Bros.video-on-demand and electronic sell-through licenses across multipledigital platforms, and provide legal counsel to the Company's seniormanagement on the acquisition, distribution and protection of contentfor digital platforms and other digital initiatives.
"Jackie has been working on our digital business for quite some time,her expertise in this area is unparalleled," said Clarissa Weirick,General Counsel, WBDD. "The digital business is still one of thoseareas where you are often making the rules as you go along, whichrequires someone like Jackie who is confident and creative innegotiating this new terrain. We are extremely fortunate to have hercontinued expertise as our digital business moves ahead."
Hayes has worked as an Associate in the Corporate Departments of TroopMeisinger Steuber & Pasich in Los Angeles, of Goulston and Storrs,P.C. in Boston, and of Moses & Singer in New York City. She joinedWarner Home Video in 1998 as Counsel, and was promoted to VicePresident Business and Legal Affairs of WHV in 2000. Hayes joined theWarner Bros. Digital Distribution division in July 2006.
TC Digital Games – Andi Smithers Recently, TC Digital Games announced that it appointed Andi Smithers tothe new position of Director of Technical Development. He will overseedevelopment of the company's digital services, including mediatechnology and format strategy as well as interoperability of digitalservices and devices.
"Andi joins our team at a pivotal moment in the evolution of Chaoticand TC Digital," said Bryan C. Gannon, President and CEO of TC DigitalGames. "He will become an integral part of our efforts to enhance theChaotic online experience and further develop our digital services.Andi's expertise in developing technology, his extensive background increating computer game software and his vision for emerging technologymake him a perfect fit to lead this innovative game play convergence."
Smithers has held several executive roles and technical positionsthroughout his 20-year career, having worked for Microsoft, Activision,Psygnosis, LucasArts, and Midway. He was most recently with Sony OnlineEntertainment where he served as Senior Engineer in the Research andDevelopment group. Smithers pushed advanced physics and graphicstechnologies forward to ensure their quality and was responsible foroverseeing the strategy and development for a cloth simulator.
Microsoft – Michael Delman As we previously reported, Microsoft this past week appointed MichaelDelman to the position of corporate vice president of global marketingfor the Interactive Entertainment Business (IEB) in the Entertainmentand Devices Division. He takes over the role for Jeff Bell who left thecompany earlier this month. Read more about the move here.
"This is not your father's Sony", sums up what Howard Stringer has done at Sony since taking over the reins in 2005.
TheWales-born CEO was underlining the challenge that the company now facesin the digital age, as he led the Japanese giant's corporate strategybriefing in Tokyo today.
In the absence of any attention-grabbingnew hardware announcements, most headlines are likely to go to Sony'spledge to increase revenues in the PC, Blu-ray-related and componentsbusinesses.
Game plan Stringer said thatSony would build these into "trillion-yen businesses" by FY2010,putting them alongside the core business units of TVs, digital imaging,gaming and mobile phones. One trillion yen is currently worth around£4.7 billion.
Although gaming is a traditional Sony strength, thedivision is mired in red ink after the costly development and launch ofthe PlayStation 3. Addressing that, the CEO promised to bring it toprofit by March next year.
Stringer also outlined plans to investclose to £9 billion in new technology in a concerted drive to becomethe world leader in LCD televisions within three years. Beyond that,the assembled execs wouldn't be drawn on precise numbers or revenuetargets.
Mobile content Although he didn't address recent speculation about the possibility of a PSP phone or the stability of the Sony Ericsson joint venturethat produces mobile phones, Stringer did emphasise that such handsetswould continue to be sold and that "Sony music and pictures content[would be] embedded in all key Sony Ericsson product lines."
As expected, there was no discussion on life after Blu-ray– the so-called 'death of disk'. However, a hint of how quickly onlinedistribution will move centre-stage came in the news that SonyPictures' summer blockbuster, Hancock, will be made available exclusively to all internet-connect Bravia televisions in the US before its DVD release.
Movie download service The movie theme resurfaced in a presentation from Kaz Hirai, the president of Sony Computer Entertainment, with the news that the long-anticipated film download service would finally reach the online PlayStation Network this year.
Hiraiconfirmed that US users would get first crack at PS3 movie downloads inlate summer, with Europe and Japan to follow by year's end. He addedthat full details would be announced at E3 in LA next month and thatboth standard- and high-definition titles would be available.
Virtual world Warmingto the theme, Hirai added, "Please expect more from our evolvingPlayStation business." That evolution will also include themuch-delayed PlayStation Home virtual world, which Hirai demonstrated,along with new dynamic in-game advertisements that change according tothe context.
The littlest PlayStation also featured prominently,with the PSP being positioned as an interactive extension of the PS3console, as well as a tool for accessing the PlayStation Store for gamedownloads and, possibly, feature films at some undisclosed point.
Hirai's presentation concluded with something of a surprise in a new network service called Life With PlayStation.The rough demo showed a view of the Earth from space, which rotated toreveal location-related news items, reminiscent of similar services onNintendo's Wii.
Innovator and creator Returningto the podium to sum up, Stringer emphasised his firm's creative skillsand took aim at a company many see as having inherited the Sony mantleas innovator supreme.
"We have products to get excited about [including] OLED TVs, Rolly, CyberShot smile detection and the new Bravias.
"Appleis a boutique company, but we're a large conglomerate. We recently cameout number one in a poll by Incite on innovative companies, just aheadof Apple. I rest my case."
Whether or not that's overstating thecase, Stringer's confidence in the once-troubled company is almosttangible, leaving little room for doubt that Sony is back and that itmeans business.
When Valve summoned a handful of US and UK journalists to itsSeattle headquarters at the end of last month, it promised to talkabout the future of Steam, its digital distribution system. That itdid, revealing the ambitious Steam Cloud service for remote storage of game data, and boasting that it would soon be making more money selling games digitally, all the while remaining untroubled by piracy.
Valvemastermind Gabe Newell and his cohorts had an ulterior motive forbringing reporters together, however, and unusually for an ulteriormotive, it wasn't a wholly self-interested one. It was this: toevangelise the PC as the games platform of the future.
"Thisreally should be done by a company like Intel or Microsoft, somebodywho's a lot more central to the PC," says Newell, pointing out thatcompanies like Blizzard, PopCap and GameTap would have just as much tosay as Valve about how PC gaming is leading innovation in technology,business models, and community-building. But, notwithstandingMicrosoft's occasional promotionof Games For Windows - an initiative Newell refrains from attackingdirectly, but exudes disdain for - that support has not beenforthcoming.
Where console platforms have merciless andwell-funded PR armies poised to combat any criticism, negative storiesabout the PC - mostly publishers, or developers like Crtyek,complaining of rampant piracy and flat sales - run unimpeded. Salesdata that focuses solely on boxed copies sold at retail appear to backthem up. Valve has had enough. "There's a perception problem," saysNewell. "The stories that are getting written are not reflecting whatis really going on."
You want figures? There are 260 million online PC gamers, a marketthat dwarfs the install base of any console platform, online oroffline. Each year, 255 million new PCs are made; not all of them forgaming, it's true, but Newell argues that the enormous capitalinvestment and economies of scale involved in this huge market ensurethat PCs remain at the cutting edge of hardware development, andconsoles their "stepchildren", in connectivity and graphics technologyespecially. Meanwhile, Valve's business development guru, JasonHoltman, notes that without the pressure of cyclical hardware cycles,PC gaming projects - he points to Steam as an example - can groworganically, over long periods of time, and with no ceiling whatsoeverto their potential audiences.
More pertinent, perhaps, are thefigures directly relating to games revenue that the retail charts -admittedly a stale procession of Sims expansions and under-performingconsole ports - don't pick up. "If you look into the future, there's animportant transition that's about to happen, and it's going to happenon the PC first," says Newell.
At its heart, he explains, is a shift from viewing games as aphysical product, to viewing them as a service - something that is alsohappening in other entertainment media. Digital distribution is part ofthat; more fluid and varied forms of game development, with games thatchange and engage their communities of players over time, are another;as is, naturally, the persistence and subscription (or otherwise)revenues of MMO games. None of this is reflected in the sales chartsanalysts, executives - and gamers - obsess over.
Valve sees 200per cent growth in these alternative channels - not just Steam, butincluding the likes of cyber-cafes as well - versus less than 10 percent in bricks-and-mortar shop sales. Steam has a 15 million-strongplayer-base with 1.25 million peak concurrent users, and 191 per centannual growth; none too far off a console platform in itself. The PCcasual games market, driven by the likes of PopCap, has gone from nextto nothing to USD 1.5 billion dollar industry in under ten years, andhas doubled in size in just three. Perhaps most surprisingly, Valve hasfound that digital distribution doesn't cannibalise retail sales - infact, a free Day of Defeat weekend on Steam created more new retailsales than online ones.
And then there is the game that many claim has been the death of PCgaming, but that Valve sees as its greatest success story, and itsfuture. "Until recently, the fact that World of Warcraft was generating120 million dollars in gross revenue on a monthly basis was completelyoff the books," Newell says. "Essentially, [Blizzard is] creating a newIron Man every month, in terms of the gross revenue they're generatingas a studio. Any movie studio would be shouting about that from therooftops. But it was essentially invisible."
Newell thinks thatWOW is "arguably the most valuable entertainment franchise in any mediaright now", and also believes, rightly, that it could only ever havehappened on the PC. He also tips his hat to South Korea's Nexxon forits enormous success with free-to-play, microtransaction-driven gameslike Kart Rider and Maple Story, soon to be aped by EA's BattlefieldHeroes.
There is another reason for the gulf between theperception and the reality of the games market, Valve thinks, and it'sa geographical and linguistic one. The dominance of the Englishlanguage gives the US and UK games markets, where the PC is weakest,undue prominence. In several major Western markets - notably Germanyand the Nordic countries - the PC performs much better. What's more, inthe emerging markets of China, Korea and Russia, where gaming is seeingunprecedented, explosive growth, console install bases are negligible,and the PC is king. Valve thinks that there's a silent majority ofglobal gamers who are skipping the console era entirely, the way thesedeveloping nations already skipped dial-up internet.
Steam isavailable in 21 languages for this reason, and Valve reckons that itsspeedy localisation and lack of physical distribution is an effectivecounter to the piracy common in these markets. It's also allowing Valveto get games to players in regions traditional channels don't support."PC's are everywhere in the world," says Holtman simply. "PC's are thesame all over the world. All of sudden, if you can open up emergingmarkets and go somewhere like Russia or South East Asia, you've goneway further than you can go with a closed console. There are 17 millionPC gaming customers in Russia alone."
A key shift in this brave new world of games as services rather thanproducts - and one that runs contrary to the traditional image of PCgaming - is a move away from graphical fidelity being the yardstick ofprogress. "As a company that's really proud of the job we do withgraphics it's funny to say this," Newell says, "but we get a betterreturn right now by focusing on those features and technologies thatare about community, about connecting people together."
He citeseasy uploading of gameplay videos to YouTube as a bigger source ofentertainment value than marginal improvements in graphics. "I thinkthat people thinking about how to generate web hits on their serversare a lot closer to the right mentality for what's going to besuccessful in entertainment going forward, than somebody that's used tohaving conversations about how to get end caps at Best Buy."
Therevolution in distribution and business models also offers a major newopportunity for smaller games - and smaller games developers - tothrive. The demands of retail - the logistical problems of gettingboxes to shops, and the budgetary drain of huge marketing campaigns -mean that bigger is necessarily better in the traditional games market.
Notso on Steam and its equivalents, says Valve, pointing to the hugesuccess of indie darling Audiosurf, as well as its own Portal. "As youmove away from that huge first weekend, big blockbuster mentality,"says Newell, "you're getting back to an area where smaller and smallergroups can connect with customers. I think you're going to find thatthe enjoyment of being in the game industry as a developer on the PC isa lot greater than outside of it."
He's backed up by an actual indie, Audiosurf creator Dylan Fitterer.This one-man development, created without financial backing -impossible on consoles, due to the cost of development kits - was thebest-selling game on Steam full-stop at its release, outclassing manybig-budget titles. "I didn't have to ask anybody if I could release it,except for my wife," Fitterer says. "It took a few years, and I waspretty darn tired by the time it was ready. Something likecertifications? No thanks." He also points out the tight limitations ofconsole servers versus PC servers for online gaming; Audiosurf'sscoreboard for every song ever recorded would be out of the question ona closed platform.
Holtman argues that Steam and Steamworks - thesuite of free tools it offers - revolutionise the environment fordevelopers and publishers. The auto-updating system means that a gamecan be developed right up to release and beyond. It eases painfulcrunch times, and allows game makers to respond to their audiences,publishers to develop their titles as continuously evolving franchisesrather than finite products.
"All of a sudden, PC games becomethis thing that's reliable and up-to-date," says Holtman. Team Fortress2 designer Robin Walker weighs in, noting that the PC version of theshooter has had no less than 53 updates since its release last year -something that certification cost and time have prohibited for onconsole - and that this "ship continuously" ethos is a key component tothe success of the best multiplayer titles. Steam, he says, makes thatprocess fast and transparent.
"I don't want anyone between me andmy customers," says Walker. "I want to write code today and I want allmy customers running it tomorrow." Possible on the PC - Steam inparticular, naturally. Not possible on consoles. For his part, Fittereradded achievements to Audiosurf in a total of two days. This constantiteration creates a feedback loop between developer and customer that,reckons Walker, can only improve the quality of the game. "The more Italk to my customers, the better my decisions will be. Without a systemof talking to my customers, I will make bad decisions."
The implication is a striking one: sporadic, excessively controlledupdating means that console multiplayer games will never reach theheights of their PC counterparts. There is a counter-argument - that PCgames descend into a poorly-defined, indistinct mess of constantpatching - but it is effectively squashed by the fact that, if you lookfor a multiplayer game with the longevity and massive popularity of aWOW or a Counter-Strike on console, you won't find one (with the veryarguable exception of Halo).
Auto-updating is the reason Valvecreated Steam in the first place. It's the reason it now finds itselfin an odd position for a developer: semi-publisher, leadingdistributor, market analyst, agony uncle and technocrat - not tomention defender of a platform that's still being proclaimed dead, whenall signs point to the very opposite.
At the end of the day, PCgaming's health - and its trickiest challenge - comes down to a bottomline that even the format's detractors can't refute: there are just somany of the damn things. "We think the number of connected PC gamers weare selling our products to dwarf the current generation of consolesput together," states Newell. "There are tremendous opportunities infiguring out how to reach out to those customers.
Nuts nuts, yes? Probably. But at least think about it. It's not likesuch a move would be without precedent. You could purchase Sega CDdrives for PCs. Panasonic released the Q, a Japan-only GameCube thatdoubled as a DVD player. And we've heard whispers that Microsoft have alsobeen exploring the idea of releasing 360-compatible disc drives for thePC. Not that any of that makes the prospect of seeing, say, a SamsungXbox 360/Blu-Ray player any more likely (as the rumour seems tosuggest), but hey, crazier things have happened.
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We'll tell you what's up with Microsoft: new hardware options. It may sound totally insane — trust us, we did a double-take the first time Qmann whispered it in our ears — but word has it that Microsoft may begin allowing third-party manufacturers to create Xbox 360 hardware. And we're not talking about peripherals, people; we mean hardware that runs 360 game discs created by someone other than Microsoft.
