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Its the great information!!
I got the Nokia mobile same model for $200
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7:12
samengland: photos, music, tv shows, contacts, cal, bookmarks, apps
7:13
samengland: "if you lose your ipad and get another one you can back it up on an iphone"
7:13
samengland: wifi - also have 3G
7:13
samengland: built in
7:13
samengland: cost - in the US
7:13
samengland: 2 plans
7:14
samengland: 250mb data per month $14.99/month
7:14
samengland: UNLIMITED play for $29.99
7:14
samengland: AT&T only
7:14
samengland: please tell your friends and colleagues about LiveTechEvents.com
7:15
samengland: activate the ipad on the ipad itself
7:15
samengland: but how much does the device cost?
7:15
samengland: international
7:15
samengland: NO INTERNATIONAL DEALS IN PLACE YET
7:16
samengland: deals hoped for by summer internationally
7:16
samengland: email....
7:17
samengland: uses GSM microsims only
7:17
samengland: ibook store, carry 1000s of books
7:18
samengland: pricing?
7:18
samengland: $999?
7:18
samengland: aggressive pricing...
7:19
samengland: THE DEVICE WILL COST AT $499
7:20
samengland: IPAD WILL COST $499 for 16GB
32 GB $599
64GB $699
$130 more for 3G on each model
$829 for 3G+64GB
7:20
samengland: 6 models
7:20
samengland: Lowest price $499 (no 3G, 16GB)
7:21
samengland: Google offers books for free, true
7:21
samengland: iBook store is ebooks (ebooks on the ipad)
7:21
samengland: external keyboard
7:21
samengland: plug in to it
7:21
samengland: like a netbook!
7:21
samengland: plug ipad in to keyboard and charging dock
7:22
samengland: also protective case like sony reader
7:22
samengland: book style
7:23
samengland: 24 months data + 64GB IPad 3G will cost a total of $1549 same cost as an imac
7:23
samengland: the ipad is SQUARE in shape
7:25
LiveTechEvents: keyboard same size as laptop keyboard?
7:25
Why will buy the iPad?
Me!
( 61% )
Not me...
( 39% )
7:26
LiveTechEvents: no new iPhone as of yet
7:26
Which iPad would you buy?
16GB
( 24% )
32G
( 26% )
64GB
( 50% )
7:27
LiveTechEvents: please vote in polls
7:28
LiveTechEvents: everyone getting the livestream ok? promo video showing now
7:28
LiveTechEvents: it has no phone capabilities
7:28
LiveTechEvents: resolution is 2x size of an iphone, apps are pixel-doubled
7:29
LiveTechEvents: no HD, no 720p
7:29
LiveTechEvents: we have feedback due to bandwidth issues
7:29
LiveTechEvents: @junjunb true, but $130 more 3G on any model
7:29
LiveTechEvents: The apple website hasn't been changed a lot which is strange normally theirs a teaser page up.
7:30
LiveTechEvents: there are 6 models
7:30
LiveTechEvents Discussion:Apple seems to have rushed this product out.
7:31
LiveTechEvents: 2 weeks were given to NYT to develop their app - it looks unfinished like a website from 1997 based on tables?
7:31
LiveTechEvents: people already know how to use the iphone/ipod touch so they will find this easy apparently
7:31
LiveTechEvents Discussion:I'd still recommend someone buy a netbook you can get a lot more for your money.
7:31
LiveTechEvents: ibook store, app store, itunes store 125million accounts with credit cards
7:32
LiveTechEvents: the processor is NOT INTEL it is just apples own 1GhZ processor (intel atom is 1.6Ghz and a netbook costs ~£250) most have built in 3G too (dell mini more, samsung NC, lenovo ideapad)
7:33
LiveTechEvents Discussion:In the UK the iPhone is currently on Orange, Vodafone and o2 so the iPad will probably be with one of those two, probably o2 at first.
7:34
LiveTechEvents Discussion:I think the iPad would look better with a wide-screen display watching films on the iPad won't be a pleasant experience.
7:36
LiveTechEvents: It has a lot of potential, who will wait for version 2?
7:37
LiveTechEvents Discussion:The games played were extremely poor they crashed and were fuzzy. Also the iBook application doesn't look as usable as the Kindle.
7:37
LiveTechEvents: is the kindle dead?
7:38
LiveTechEvents Discussion:Amazon will most likely slash the price of the Kindle to make it more competitive and plus you don't have to pay data charges.
7:40
Are you disappointed with the iPads features?
Yes
( 46% )
No
( 54% )
7:40
LiveTechEvents: Please sign up to email updates at LiveTechEvents.com main page for updates on future major tech events. Max 2 emails per year (No spam!)
7:41
LiveTechEvents: David, yes the iPad uses Micro SIM Any carrier that can handle micro-SIM will work and no contracts.
7:41
LiveTechEvents: They said earlier that international data deals would be June/July but micro sim cards would probably just work
7:42
LiveTechEvents: micro sim doesnt need contracts
7:43
LiveTechEvents: No more announcements - no iPhone
7:43
LiveTechEvents: If the iPad had a front and pack camera, that would be a great addition. Imagine Skype - video conferencing on an ipad!
7:44
Would you like the iPad to have a camera for Skype Video Conferencing?
Yes
( 94% )
No
( 6% )
7:44
LiveTechEvents: Theres apples big mistake - 96% people think the device should have two cameras
7:45
LiveTechEvents: No OLED screen but 10 hour battery life - good viewing angle almost 180 degrees
7:45
LiveTechEvents: its quite big, 9.7 inch screen with 3/4 inch bezel
7:46
LiveTechEvents Discussion:http://www.apple.com/ipad/ - website is up.
7:46
LiveTechEvents: Would this device leave the house that often? Why do we need 3G? Whats wrong with free Wifi in starbucks
7:46
LiveTechEvents: with the stand this is also a good aeroplane device
7:46
Who wants to pay £130 more for 3G? Or will you just stick with Wifi?
I want 3G
( 32% )
Im fine with Wifi
( 68% )
7:47
LiveTechEvents: screen is very responsive, A5 chip (probably ARM) is very good
7:47
LiveTechEvents: photo app responds fast
7:47
LiveTechEvents: we will have a hands on in approx 10 mins
7:48
LiveTechEvents: ****************
Please sign up to email updates at LiveTechEvents.com main page for updates on future major tech events. Max 2 emails per year (No spam!)
****************
7:52
LiveTechEvents:
****************
Please sign up to email updates at LiveTechEvents.com main page for updates on future major tech events. Max 2 emails per year (No spam!)
****************
7:53
LiveTechEvents: it docks in landscape with a keyboard
7:53
LiveTechEvents: calendar feels like a calendar (cork board etc)
7:54
LiveTechEvents: "real world experience"
7:54
LiveTechEvents Discussion:@Rufex its a lot like the iPhone OS, we're getting a demo of the iPad soon.
7:55
LiveTechEvents: No Adobe Flash on iPad <<<<
7:55
LiveTechEvents: 1024-by-768-pixel resolution at 132 pixels per inch (ppi)
7:55
LiveTechEvents: screen's aspect ratio is closer to 4:3 than 16:9
7:55
LiveTechEvents: its square
7:56
LiveTechEvents: @JSWolf - closer to 4:3
7:56
LiveTechEvents Discussion:For anyone who's wondering what it looks its like a large iPod Touch.
7:57
Sam: ****************
Please sign up to email updates at LiveTechEvents.com main page for updates on future major tech events. Max 2 emails per year (No spam!)
****************
7:57
LiveTechEvents Discussion:Though your eyes might get tired after a long reading period, unlike the Kindle
7:57
Sam: iphone games are blown up x2 - look fuzzy
7:59
Sam: All iPhone apps which are blown up for iPad are VERY fuzzy - will all iPhone app developers make their apps for iPad too?
7:59
LiveTechEvents Discussion:Unfortunately iWork isn't as fully featured as Microsoft Office, maybe MS will develop an iPad app?
7:59
Sam: No multitasking - unmodified iphone OS
8:00
Sam: It might LOOK better but your eyes will kill after a couple of hours
8:00
Sam: Apple event is not over
8:00
[Comment From Rufex]
REALLY?! NO multitasking? do they simulated at least?
8:00
Sam: Rufex, yes!
8:01
[Comment From Rufex]
thats where kindle wins! its basically a book!
8:01
[Comment From junjunb]
since its 3g, the underground teams will make way for phone capabilities
8:01
[Comment From Doeloe]
i expected more from apple
8:01
[Comment From junjunb]
yup.. but i think its not wise to buy right of the bat.. im SURE there are a lot of bugs still..
8:01
[Comment From Kristian]
phone app could be Skype or video conferencing with Tandberg Movi
8:01
[Comment From james]
good pricing
8:02
Sam: 114,000 people watching THIS live stream
8:02
[Comment From Ken]
I don't think a netbook can beat the 499 deal
8:02
[Comment From Lee]
Agreed, it seems they did rush it. I waited for the updated iphone, and I will wait for this as well.
8:02
[Comment From Rufex]
its not the same as a netbook, touchscreen, smaller, easily carried...
8:02
[Comment From scott]
Still AT&T? What about all of us who cannot get AT&T? This is such a huge .. horrible issue. People complain about AT&T, I would just like to have the OPTION to use it. They will not give me service.
8:03
[Comment From Lee]
Only reason I can think of getting one, is if Adobe and Coral release fully functioning versions of Photoshop, Illistrator and Painter. It would be like having a piece of digital paper.
8:03
Sam: That would be good - CS4 apps on iPad
8:03
[Comment From karli]
fuck of ipad
8:03
[Comment From GeeK]
The Ipad outpriced the kindle
8:03
[Comment From Ucopmok Mok]
for me kindle is not dead because kindle still have the majority online book
8:03
[Comment From Guest]
what the hell about macbook pro updates?
8:04
[Comment From Salem]
32 is the best
8:04
[Comment From Dizaat]
Is there going to be an new iPhone today?
8:04
LiveTechEvents Discussion:Dizaat - unfortunately no
8:04
[Comment From Ucopmok Mok]
it would be great if i can play the many facebook games on the iPad,
8:04
Sam: No flash!
8:04
[Comment From Rufex]
but its much more than the kindle!! cant compare different things!
8:04
[Comment From DVE]
will you be able to use graphical programs like photoshop? Or programs like office word
8:04
Sam: DVE - just iWork
8:05
[Comment From Carl]
is there an SD card reader on the side so we can upgrade the storage?
8:05
[Comment From Lee]
A built in stylus would of been nice...
8:05
LiveTechEvents Discussion:I agree but the Kindle is good at what it does iBooks looks like an afterthought
8:05
[Comment From Guest]
USB ports????
8:05
Sam: No SD card reader, No USB ports
8:05
[Comment From Lee A]
Why are people comparing the Kindle to iPad? They're two different products
8:05
Sam: The iPad directly competes according to appl
8:06
Sam: however just like when they compared the Nintendo DS to iPod Touch
8:07
[Comment From Diogo]
Is there going to be a new macbook pro today?
8:07
Sam:
****************
Please sign up to email updates at LiveTechEvents.com main page for updates on future major tech events. Max 2 emails per year (No spam!)
****************
8:07
[Comment From Carl]
Missing GPS!!! Would be great in the RV!!!
8:07
LiveTechEvents Discussion:No it was just the iPad launched today.
8:07
Sam: True - no GPS is as big a failure as leaving the camera out!
8:08
Sam: Demo hall - 60 iPads
8:08
Sam: where was the 'One last thing'?
8:08
Have you signed up to updates on the main page at http://LiveTechEvents.com Yes
( 18% )
I will right now
( 14% )
I dont want to
( 68% )
8:09
[Comment From carmen]
I wanted USB ports and flash and would like multitasking, front facing camera, tethering. Without tethering, I wouldn't bother with a data plan. Anything else can be synced. I still love it, but I'll wait.
8:09
Sam: Do you think they were creating it for a year?
8:09
Sam: front facing camera would be great on Skype
8:10
[Comment From dylan]
im a little disappointed, i expected much more after a year of creating it!!!!
8:10
LiveTechEvents Discussion:Dylan, I think they rushed it.
8:12
LiveTechEvents Discussion:Future updates in the coming years will make it a more compelling product. It did take apple more than a year to add copy and paste.
8:14
[Comment From dylan UK]
i personally think they just bought 10inch touchscreens and added the ipod touch software onto it! theres nothing 'new' on it, its all been seen before
8:14
[Comment From Rufex]
haha! a year for copy and paste! true!
8:14
Sam: Please refresh http://www.livetechevents.com and subscribe to email updates. These will be sent out only before major events. Thank you for supporting us. We are a FREE service.
8:15
Sam: A front facing camera would be a welcome addition to version 2, along with GPS
8:15
Sam: The iBooks bookstore is up now
8:16
Sam: 9000 in our stream today. Thanks for watching. Please refresh http://www.livetechevents.com and subscribe to email updates. These will be sent out only before major events. Thank you for supporting us. We are a FREE service.
8:16
9000 in our stream today. Thanks for watching. Please refresh http://www.livetechevents.com and subscribe to email updates. These will be sent out only before major events. Thank you for supporting us
I already joined
( 67% )
I'm about to now...
( 33% )
8:17
Sam: Front facing camera is a fundamental assent. What 3G operator would you rather it be exclusive to in the UK?
8:17
[Comment From dylan UK]
yes sam, as soon as they add a front facing camera i will get one. maybe they will bring out an add on? when will apple learn we like cameras on our gadgets?
8:18
[Comment From Rufex]
so, really? how much better than an iphone is it? more powerful processor, more RAM Im sure, but software the same still with no multitasking, and apps the same but enlarged and not in a good way...
8:18
Will the iPad fulfil a need in your life if you choose to buy one?
Yes
( 25% )
Np
( 75% )
8:19
[Comment From r1]
are they gonna announce the new iphone 4g?
8:19
LiveTechEvents Discussion:not today
8:19
[Comment From raymund]
so when we will get front camera?
8:19
LiveTechEvents Discussion:Probably in the next 1-2 years
8:19
Sam: Processor is almost 100% faster though no multi task and also the fact that iphone apps are being used are a big pitfull, the font size will be very big and games and graphics pixellated
8:19
Sam: Remember most iPhone apps are designed for THUMBS not HANDS.
8:19
Sam: This will cause big problems in the UI of apps
8:20
Sam: What about the ASUS nvidia tablets coming out? Competitors?
8:20
[Comment From Sunny]
iphone os 3.2? any word?
8:20
Sam: No word of this Sunny
8:21
[Comment From Rufex]
technology for the iphone existed long before its appearance but due to price issues no such phone was launched. only apple can launch an expensive thing like that and their people will buy it..
8:22
[Comment From Rufex]
will this ipad have the same success as their iphone?
8:23
Sam: Almost 10,000 people joined us today for our coverage. Thank you for joining us! We are a 100% free service. Please join our email list at http://www.livetechevents.com (refresh the page) - we will send max 2 emails per year to notify you when we do live coverage of MAJOR tech events. We will improve our coverage in the future and ensure that video quality is better and you will hear our audio discussion. This is the first event we covered and it went well!
8:23
[Comment From raymund]
will this works as a phone with the 3g connection?
8:23
Sam: No it will not, but it has 3G for data
8:23
Rufex: nope! no phone capabilites!
8:24
LiveTechEvents Discussion:Nobody really knows what the iPad will do, the iPhone had a purpose what purpose does the iPad have
8:24
Rufex: HP's tablet should should come up anyday now!
8:24
Sam: GPS would be cool on the iPad
8:24
Rufex: that should be another interesting event and something which we can compare with the ipad through and through...
8:25
What would you most liked to have seen on the iPad?
Front facing and main cameras
( 55% )
GPS
( 5% )
Tethering
( 0% )
Stylus
( 0% )
OLED Screen
( 40% )
8:26
Rufex: also, the possible name iSlate was so much better!
8:27
LiveTechEvents Discussion:yeh although I would have thought apple would be starting to move away from adding 'i' to the front of everything.
8:27
[Comment From Sunny]
to be honest i told myself i would never get an iphone, but then i became a sucker to marketing and what not and eventually got one myself. maybe the same thing with the ipad in a few years?
8:28
LiveTechEvents Discussion:Sunny, well apple certainly knows how to market a device, and I think you'll start seeing iPad's being used in your local Starbuck soon enough.
8:28
LiveTechEvents Discussion:Almost 10,000 people joined us today for our coverage. Thank you for joining us! We are a 100% free service. Please join our email list at http://www.livetechevents.com (refresh the page) - we will send max 2 emails per year to notify you when we do live coverage of MAJOR tech events. We will improve our coverage in the future and ensure that video quality is better and you will hear our audio discussion. This is the first event we covered and it went well!
8:28
Rufex: hopefully not Sunny! I mean, I'll never get tired of saying it! Two iphones and an ipad and still? No MULTITASKING?? REALLY?
8:29
[Comment From Jon Wolf]
What is the screen's aspect ratio?
8:33
[Comment From Sunny]
i dont have a macbook. well.yet maybe in about 6-9 months, but i dont think opting for an ipad would be a alternative choice? or would it?
8:34
LiveTechEvents Discussion:Sunny what kind of things would you be doing on your computer?
8:34
Rufex: I think that an ipad would never fullfill as many needs as you may have as a macbook...
8:36
LiveTechEvents Discussion:Rufex, I'd agree I think people need to realise that the iPad is basically a larger version of the iPod Touch but with a few more capabilities.
8:36
[Comment From diogo]
i need to buy a new pc, i'm thinking to buy the macbook pro, should i wait for thenew update?
8:37
LiveTechEvents Discussion:I would wait as I'm sure it's imminent.
8:37
Rufex: true! a large ipod touch is a more accurate comparison than a large iphone
8:37
[Comment From Rod Lewis]
So, I'm not the only person who wants a camera for Skype
8:38
Rufex: Guess not Rod...
8:38
LiveTechEvents Discussion:Rod, it seems a lot of people want a front facing camera.
8:38
[Comment From p0ps]
for me as a Painter, it's what I've always wanted. As a browser, social networker, emailer, reader, movie watcher, music watcher - it's got all I need. I'll get the 3G 16GB ASAP
8:39
Rufex: the painter part is really interesting!
8:39
LiveTechEvents Discussion:p0ps do you think the screen will be accurate enough to produce good paintings?
8:39
Rufex: But I'd strongly suggest you test it before you buy it!
8:39
LiveTechEvents Discussion:Almost 10,000 people joined us today for our coverage. Thank you for joining us! We are a 100% free service. Please join our email list at http://www.livetechevents.com (refresh the page) - we will send max 2 emails per year to notify you when we do live coverage of MAJOR tech events. We will improve our coverage in the future and ensure that video quality is better and you will hear our audio discussion. This is the first event we covered and it went well!
8:39
[Comment From Chris]
As a designer... I really wanted a stylus for sketching!
8:40
[Comment From p0ps]
yes, I can make it work. I can do it on the iPhone with Brushes, this will be better.
8:40
Rufex: Exactly! And what about software? Will there be good software for painting and photo editing?
8:40
Rufex: If you can do it with the iphone then go ahead!
8:41
Rufex: We have to give it to them though... If you're fine with 16Gb and no 3G, then 500 bucks is an excellent price!
8:41
[Comment From p0ps]
I expect the iPhone app developers will do a good job with making the fantastic apps available from phone to pad.
8:41
[Comment From tehbomb]
where can I watch the video
8:41
Rufex: Provided their touch screen is as good as the price...
8:42
p0ps: It has 10 finger multi-touch, correct? That's pretty sweet.
8:42
Rufex: I assume the screen is capacitive and supports multitouch... Is that the case?
8:42
LiveTechEvents Discussion:Yes it's both
8:42
p0ps: They demoed Jobs typing with all 10 fingers.
8:43
LiveTechEvents Discussion:I'd like handwriting recognition. I think it'll be a pain using the keyboard.
8:43
[Comment From DVE]
using it as a wacom tablet on our mac would be great too
8:45
LiveTechEvents Discussion:Now your talking, it would be cool if it worked out of the box as a secondary surface for the mac computers.
8:45
[Comment From diogo]
imminent like days? weeks?
8:45
p0ps: and a remote for TV & Macs
8:45
LiveTechEvents Discussion:more likely weeks.
8:46
LiveTechEvents Discussion:p0ps, let's wait for the jail breakers to get their hands on the iPad!
8:46
p0ps: Yes this is waiting to be hacked big-time.
8:47
LiveTechEvents Discussion:Almost 10,000 people joined us today for our coverage. Thank you for joining us! We are a 100% free service. Please join our email list at http://www.livetechevents.com (refresh the page) - we will send max 2 emails per year to notify you when we do live coverage of MAJOR tech events. We will improve our coverage in the future and ensure that video quality is better and you will hear our audio discussion. This is the first event we covered and it went well!
8:47
[Comment From diogo]
this ipad can't replace a wacom tablet,right?
8:48
LiveTechEvents Discussion:No I doubt it will 'officially' .
8:49
Rufex: I dont think that apple is ready to drop the i on front the names of their products. I believe their goal is that you hop on your iCar and go to your iOffice to work, have a delicious iLunch, finish the day, stop at an iBar for a beer and go home to eat and sleep with your iWife.
8:54
LiveTechEvents Discussion:Almost 10,000 people joined us today for our coverage. Thank you for joining us! We are a 100% free service. Please join our email list at http://www.livetechevents.com (refresh the page) - we will send max 2 emails per year to notify you when we do live coverage of MAJOR tech events. We will improve our coverage in the future and ensure that video quality is better and you will hear our audio discussion. This is the first event we covered and it went well!
8:56
Rufex: This was the first event covered by you guys?
8:56
Rufex: Excellent work!
8:56
Rufex: Clearly you did a great job! It's the first time I seek out to watch some live show due to my poor latin american width band and already I ended up here!
8:56
Rufex: Cheers!
8:57
LiveTechEvents Discussion:it was indeed we plan to do more in future, glad to hear it.
8:57
Rufex: bandwidth.. you know what I mean...
8:57
LiveTechEvents Discussion:I do indeed.
9:00
[Comment From Sam]
does the ipad have snow leapard
9:00
LiveTechEvents Discussion:No it's based on the iPhone OS
9:01
LiveTechEvents Discussion:Any other questions you want answering?
9:03
Rufex: it has VGA out support or AV out via dock connector and converter cable... thats interesting...
9:03
LiveTechEvents Discussion:that would be good, but it's something the iPod's/iPhone's have been able to do for sometime.
9:05
[Comment From john]
is ipad going to be consider as computer or something else?
9:05
Rufex: It's definitely not a computer...
9:05
LiveTechEvents Discussion:I would say something else, like the iPhone/Touch it can't really compete with a computer.
9:06
Rufex: It's software is not powerful enough to be one...
9:06
[Comment From convert]
That was me, windows user until I was 33yrs old, starting with a tandy. On the macbook for 1 week and I knew I'd never ever go back to windows.
9:07
Rufex: We'll all be using linux or other free software OS by the end of the decade... Ubuntu is only getting better and the new Gnome that comes out in April shall rock!
9:08
LiveTechEvents Discussion:I'm all for Ubuntu it's a great OS.
9:09
LiveTechEvents Discussion:Right, that's a wrap folk we're over and out, remember if you want to stay up to date with Live Tech Events please join our email list at http://www.livetechevents.com (refresh the page) - we will send max 2 emails per year to notify you when we do live coverage of MAJOR tech events.
Edit Delete
9:10
LiveTechEvents Discussion:thanks for participating, head over to iVirtuaforums.com if you have any more questions about the iPad.
EA's Need for Speed: Shift has gone straight to number one in the UK chart in its debut week. The game, developed by the newly formed London-based Slightly MadStudios, enjoyed high enough sales to knock last week's number one -Guitar Hero 5 - off the top position after just one week there.
Need for Speed: Shift is the 13th installment of the long-running racing video game franchise Need for Speed published by Electronic Arts. It was announced in January 2009 as part of a three-game announcement that includes Need for Speed: Nitro and Need for Speed: World Online.[3] Shift was developed by Slightly Mad Studios—who, under their former name Blimey! Games helped develop GT Legends and GTR 2 together with SimBin Studios—with help of Michael Mann (EP at EA Black Box) and Patrick Söderlund (senior VP of EA Games and head of DICE). In the new franchising model for the series adopted by EA, Shift takes its place focusing on simulation racing and realistic drifting rather than the arcade racing of previous titles in the series. It abandons the street racing formula of previous games and focuses on simulating the "true" driver experience.
Shift's sales were split fairly evenly between PlayStation 3 and Xbox360, with the former just pipping the Microsoft hardware with 52 percent of the sales. Xbox 360 took 44 per cent and PC and PSP theremaining five per cent. Colin McRae: Dirt 2, which made its debut last week at numbertwo, dropped to number three this week. Eidos' Batman: Arkham Asylumdropped one place this week to number four, and Wii Sports Resortgained one place to number five.
Launch Video
The only other new entry in this week's top ten, alongside Need for Speed, was Bethesda's WET, which entered at number six. Dropping three places to number seven was The Beatles: Rock Band, whileCall of Duty 4: Modern Warfare remained at number eight for a secondweek. Nintendo's Wii Fit fell four places to number nine and EA's TigerWoods PGA Tour 10 rounded off the top places at number ten, afterclimbing one position.
The full UK all-formats chart from Chart-Track for the week ending September 19 is as follows:
01 Need for Speed: Shift
02 Guitar Hero 5
03 Colin McRae: Dirt 2
04 Batman: Arkham Asylum
05 Wii Sports Resort
06 WET
07 The Beatles: Rock Band
08 Call of Duty 4: Modern Warfare
09 Wii Fit
10 Tiger Woods PGA Tour 10
Shift has been met with generally favorable reviews, the Windows version gaining a metacritic score of 87.IGN awarded it 9/10 (outstanding) citing among other things an incredible driving experience and excellent sound effects, IGN also gave Need for Speed: Shift a editors choice award.[11]Official Xbox Magazine awarded Shift with 9/10 saying that it has an outstanding driver’s view; a deep, addictive career mode with lots of variety and options; sharp multiplayer racing counts toward single-player career. Official Xbox Magazine has also nominated Need for Speed: Shift for editors choice award.[12]Eurogamer gave it a 7/10, saying, "If the skittish handling and overbearing, messy advancement can be reined in, Need for Speed could have a future in its newly serious and somewhat crowded surroundings. But with the infinitely more comprehensive Forza Motorsport 3 and Gran Turismo 5 looming in the very near distance, it's hard to see the point in this second-stringer this time around, for console players at least. And given Need for Speed's recent, confused history, you shouldn't count on it wearing the same face next year."[13]
General Features
True Driver's Experience– A variety of visual cues delivers the true driver's experienceincluding a three-dimensional HUD that mimics driver head movement,inertia and G-forces. The depth of field also adjusts based on thespeed of the car; so when the car is travelling at high speeds theperspective will shift to the distance putting the car/cockpit out offocus.
Driver Profile – What kind of driver are you? Driver profiletracks the player's evolution as a race driver from event to event.This system is made up of a driver's personality on the track, theirsuccess rate and any profile points and badges accrued all of whichwork together to create a tailor-made career and gameplay experience.Driver profile is pervasive throughout all modes: career and online.
Dynamic Crash Effect - When the player hits a static objector opponent car, the player will feel like they are 'taking damage'. Acombination of visual and audio effects will leave the playerdisorientated and briefly disrupt the race.
Total Customization – Need for Speed SHIFT features acomprehensive customization option that lets the player tailor everyaspect of the cars performance and styling. Go under the hood toupgrade and tune your vehicle to increase its performance. The visualcustomization system allows players to personalize both the exteriorand trick out the interior to reflect their individual style andpreferences.
Photo Real Cars and Tracks – Nearly 70 licensed cars areavailable including the Pagani Zonda F, Audi RS4, and Porsche 911 GT3RSR. There is also over 15 real-world locations like Willow Springs andLaguna Seca as well as fictional circuits like downtown London andTokyo.
If this happens then there are severe chances of having a war between both countries. And as we all know that war is not a good thing for any of us neither Israel nor Iran and the rest of the world. So hope we will see peace in the future.
I enjoy the series but I think they're taking this game just too far. The WWII theme was most appealing and fit well. It fill the need for WWII of the players and it's still one of the best.
CoD in future it's just a bad idea. Why not make another game, with another title? I guess CoD solds good, but still. It's far from the original idea.
You. Your friends and family. Your classmates and coworkers. In thebrave new world of the internet, everybody has power. Information isinteractive, knowledge is collaborative and history is open source. Thenerdy kid next door has just as much influence as a high schoolteacher; the dorky dude at the comic book shop has just as much voiceas a college professor.
Problem is, the nerds and dorks tend to have a lot morefree time - and passion - than the teachers and professors. The endresult? A hilariously skewed, terrifyingly twisted view of the world inwhich all the wrong things are deemed "important" and worthy of seriousacademic discussion.
Here are 15 mind-boggling examples.
See what we mean? When the deadliest, costliest war in the history of mankind has been trumped by a videogame franchiseabout that war,you know something's off. One involved over 50 countries and took over70 million lives; the other involves button mashing and tea bagging.
On an encouraging note, we did have to add all the Call of Dutygames' individual pages together to reach the crazy number above. On adiscouraging note, we didn't have to add Call of Duty 4 and itsnon-WWII setting, which would have brought the total word count to aneven crazier 18,927.
Oh, and on a simply ridiculous note? Call of Duty 4: Modern Warfare beats "modern warfare"... 5,858 to 2,873.
Alsoless important than Call of Duty! • American Revolutionary War = 8,078
• American Civil War = 11,729
• English Civil War = 8,030
• Napoleonic Wars = 7,951
• Hundred Years' War = 7,992
• War on Terrorism = 10,674
• War on Drugs = 7,628
• Cold War = 10,117
• "War" = 9,233 While the magic menagerie of super-powered, frilly-maned, sparkly-eyed, rosy-cheeked wonder beasts might make for slightly more exciting cards than a Three of Spades, the emphasis here is still extremely wonky.
Poker has been around for longer than anyone can remember... the Pokemon Trading Card Game was invented in 1996. Poker has created millionaires and forced bankruptcy... the Pokemon Trading Card Game might have resulted in some lost lunch money and a temper tantrum or two.
Alsoless important than Pokemon Trading Cards! • Baseball cards = 4,686
• Blackjack = 5,228
• Roulette = 5,492
• Checkers = 2,326
• Pool (Billiards) = 621
• Bowling = 407
• Wheel of Fortune = 4,521
• "Trade" = 3,038
• "Games" = 2,830 Before you get the wrong impression, no, the Master Chief does not win in a Wikipedia matchup against George W. Bush... though his approval ratings are undoubtedly higher.
The truly astounding thing, however, is that he does emerge victorious against not one, not two, but TENof this country's past commanders in chief. Yes, 23% of the men whohelped make the United States the strongest nation on Earth are easilydefeated by a fictional and faceless videogame character who barelyknows how to speak and takes orders from a naked hologram. Go America!
The orange word count above is an average taken from the USPresidents beaten by the Master Chief. Here's the full, patheticbreakdown:
Leaders of the Free Worldless important than Master Chief! • James Monroe = 2,820
(5th President)
• John Quincy Adams = 3,457
(6th President)
• John Tyler = 3,431
(10th President)
• Zachary Taylor = 2,235
(12th President)
• Millard Fillmore = 3,631
(13th President)
• Franklin Pierce = 4,203
(14th President)
• James Buchanan = 3,888
(15th President)
• Rutherford B. Hayes = 2,686
(19th President)
• James A. Garfield = 3,915
(20th President)
• Chester A. Arthur = 3,078
(21st President)
In the future, when Captain Kirk is battling tribbles and Data islearning how to love, this lopsided comparison will make completesense. Why wouldn't the entries for the glorious Starship Enterprise dwarf that for a dusty museum piece like the automobile? We expect the pages for hoverboards, robot maids, personal time machines and giant laser death rays to do the same.
For the present, though, why does a make-believe spaceship deserve more words than the planet's principal mode oftransportation? Also, why does that make-believe space ship deserve noless than nine separate pages, including unique entries for six different models of the NCC-1701? Seriously?!
You think Hideo Kojima's cut scenes are long? Try reading Leo Tolstoy's epic tome. War and Peace waspublished in four books over five years, covers nearly a decade ofhistory and includes more than 1,400 pages, more than 560,000 words andmore than 3 million characters. It's generally considered one of thelongest novels - hell, one of the longest things - of all time.
Somehow, though, the writers on Wikipedia managed to summarize thewhole plot in 1,922 words. Well done! Now we'd be really impressed ifyou guys could squeeze the plot of a single damn videogame - even therambling old man that is Metal Gear Solid 4 - into less than 2,548 words.
The top numbers (in orange) are for the entire entries.The numbers in the preceding paragraph, as well as the list below, arefor the subsections entitled "plot," "story," or "synopsis."
Alsoless important than Metal Gear Solid 4!
(by plot, story or synopsis)
We won't get jealous and play the competition card here. EGM isimportant, a veritable titan of the industry with a massive and devotedfollowing. Many of us here at GamesRadar include ourselves in that camp.
But come on... do the latest screenshots of Chun-Li'sthighs really carry more weight than the 2008 election? Do you reallyneed to know the review score for Turok more than you need to know thereasons for the recession? Is the dropping price of the PS3 morecritical than the rising price of gasoline?
Yes, Electronic Gaming Monthly - and any videogame publication - is totally worthy of 4,429 words. We just wish that Time and other vital news sources received the same attention.
We love, love, love the soundtracks to Final Fantasy... but someone put way, way, way too much effort into this Wikipedia page. The intro alone is nearly 700 words, lengthier than the entries for many singers, bands and genres. Rock and roll, the biggest genre of them all, doesn't stand a chance.
Of course, the vastness of the web was made to hold such exceedinglyniche minutiae, but even the fan who owns all of these compilationalbums probably agrees that they could have fit onto the page forgeneral Final Fantasy music. Unless that fan is the one who wrote this obsessive love letter to begin with...
Alsoless important than obscure Final Fantasy music!
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Jeffrey Dahmer was a cannibal, Charles Manson was a deranged cultleader and John Wayne Gacy, worst of all, dressed up like a friggin'clown. Yet the complete list of these horrible, horrible murderers -together with dozens of depraved others - is apparently about 3,000words less significant than the list of Maverick boss characters in the Mega Man X series.
And that's compared to the list of serial killers by country. Look up the list of serial killers by number of victims andthe difference grows to 6,000. Go ahead and add the two lists togetherif you want - at 8,000 words total, they still fall short of the sheerterror and infamy inspired by Cyber Peacock, Blizzard Buffalo,Overdrive Ostrich and Armored Armadillo. Ooh, we're getting chills justthinking about them!
Above: The true face of evil
Let's be honest. Who doesn't love Gardulla the Hut? Who didn't havea poster of Cole Fardreamer or Elan Sleazebaggano hanging on theirbedroom wall as a kid? Who wouldn't beg their parents to buy them thatKlaatu action figure for the holidays?
Qwi Xux, Plo Koon, 2-1B, Chief Chirpa, Yarna D'al Gargan, BaronSoontir Fel, Meewalh, Oola, Commander Cody, Baron Soontir Fel, TraskUlgo, Gartogg, Wam "Blam" Lufba and, of course, little Windy... all ofthem are forever entwined in our dreams and imaginations.
No surprises here. After all, Superman (10,641 words) has been known to survive a nuclear explosion... inside his own ass. And Batman (10,818 words) invented his own damn brand of shark repellent Bat spray!
Obviously, these guys are far superior to the rest of us. End of discussion.
Above: Holy sardine!
Both the fictional Umbrella Corporation and the real world National Human Genome Research Institute studythe mysteries of genetics. Both engage in the cutting edge field ofbiomedical engineering. Both are located in small towns. Both haveseemingly harmless, yet somehow creepy names. Both have seeminglyvague, yet somehow menacing logos.
Wait a second - are these two organizations actuallyone and the same?! Has Umbrella been a front all along, a clever ployto distract us from the true zombie overlords? We knew that tiny word count seemed suspicious...
Above: Oh shit.
According to Wikipedia, Kirby is "a small, pink, spherical creature with large red feet."
Exactly. Done. Enough said. Oh, if only that were the case...instead, that is merely the first sentence of a 1,512 word subsectionentitled Characteristics, which goes on to describe - in disturbinglydetailed sub-subsections - the Personality, Abilities and Species of Kirby. Yes, species.
The dog hasan overall longer page, sure, but the fact that Kirby's"characteristics" actually overcome those of man's best friend isabsolutely insane. They shouldn't even be close.
As expected, Jesus whoops Mario byquite a large margin in total Wikipedia word count. In a miraculousturn of events, however, Mario's Legacy section is actually longer thanJesus' Legacy. Yes, you heard right - a pixelated plumber is consideredto have had a bigger impact on the world than the central figure ofChristianity and, to some, the physical embodiment of God. Wow.
Then again... Jesus can walk on water and heal the sick,but Mario can shoot fireballs out of his hands and turn into a raccoon.Jesus has an awesome beard, but Mario's got a super sweet mustache.Jesus ushered in much of modern religion, but Mario ushered in much ofmodern gaming. Both can come back from the dead, though to be fair,Jesus only did that once.
At last, we reach the ultimate showdown. In this corner, we have God, who Wikipedia describes as:
"... the principal or sole deity in religion..."
"...the creator and overseer of the universe..."
"... omnipotent and eternal..."
"... the source of all moral obligation, and the greatest conceivable being existent..."
His opponent? Knuckles of Sonic the Hedgehog fame, who Wikipedia describes as:
"... a red, teenage, anthropomorphic echidna..."
"... the fourth most popular character in the series..."
"... shy around girls..."
And, uh, yeah. How did this guy beat God by more than 4,000 words again? Well, to reach Knuckles' number, we did have to add two pages together, one for his game character and one for his comic character. To level the playing field, we should probably give God the Bible or something, right? Of course, we'll also have to give Knuckles his comic books and two videogames (Knuckles Chaotix and Sonic & Knuckles) to keep things even...
Damn! Sorry God - you lose again. Looks like we have a new omnipotentoverseer in the universe... or at least in the strange, silly, scaryand seriously skewed universe that is Wikipedia.
The video game market is changing incrediblyquickly right now, probably at the fastest rate since the big crash ofthe mid-1980s.
Not only is the market expanding to include women and casual gamersonce again, the definition of what constitutes a game is expanding. Iwouldn't say it’s expanding within the minds of game developers, but itis expanding in the context of the mass media and mass consumers, andthat’s who drives the market in the first place.
As sick to death as we all are of talking about microtransactions,free-to-play MMOs, and casual online spaces, the advent of these thingsis changing the game landscape for good, whether we like it or not.
Interactive Media - At Face Value The lines between an online community portal and an MMO are blurredto the point of being indistinguishable. Consider the numbers — Audition Online has tens of millions of users worldwide, and a dedicated TV show in Vietnam. Kart Rider has tens of millions of users. Ditto Habbo Hotel and Club Penguin.
Traditional games - like most people reading this are developingtoday - may never be able to reach that large of an audience. Our gamesare too focused, too hardcore, and bear too much of the stereotype of“gamer.”
Right now, Halo 3, Grand Theft Auto IV, and World of Warcraftare considered our blockbuster titles, and flagships for the industryin popular culture. But when you think about it, it’s still justshooting aliens, playing gang banger, and swinging your sword in theforest.
Boiled down to their essentials those things appeal to a verylimited group of people, and the complexity of game controls preventseven blockbuster movie attendees, whom we should be attracting, fromplaying these things.
At least, that’s the common line. But is that really the case? Doaliens, wizards, and soldiers really make a piece of entertainmentinaccessible? Many millions of people went to see the Iron Man movieover the past two months, and a large percentage of them have probablynever picked up a comic book in their lives.
Why is it that people will go see The Lord of the Rings' movies, but many of them will not play the games?
The Real Mass Market It’s common knowledge that game controllers are intimidating, thatconsoles have a certain stigma to them, and that most mass marketconsumers consider games to be either a waste of time, or activelydetrimental.
These can all be debated until the end of time, but the perceptionexists, and either that has to change (Nintendo is doing good workthere), or we have to change. Otherwise we’ll end up with acomparatively small fraction of a growing market.
Will it be possible to make a game like Assassin’s Creed or BioShockin 2015? It’s already becoming difficult to justify large budgets forsingle-player experiences, and it stands to reason that it will getmore difficult as time goes on. What does that mean for developers ofthese games? What happens to the concept of a game auteur?
One possibility is for these hardcore games to essentially becomethe art-house cinema of the video game world, which would be odd, asthat’s a role currently filled by indie titles.
Interestingly, never has the film/game analogy worked less well than it does currently. In the PS2 era, you could correlate Grand Theft Auto III with a movie blockbuster, and Ico with an art-house film.
But now, in terms of scope, money, and global social impact, Kart Rider or Club Penguin would be that blockbuster, and Call of Duty 4 would be the art-house equivalent, though content- and budget-wise Call of Duty 4 is much more your traditional blockbuster material. Something seems awry there.
The fact is, these simple-to-play social experiences are here.They’re growing in popularity, they’re dwarfing our multi-milliondollar projects that sell through to 5 million people at max, and theycost a fraction of the price to make.
With the market expanding as it is, and the dollars going wherethey’re going, the $20 million budget bestselling console title oftoday is going to be the hardcore niche title of tomorrow, art-house ornot. Unless development costs get significantly lower, it seems we havean online future to look forward to.
New Things Are Stupid To wit: online games are taking over, and I, curmudgeon that I am, don’t really like it.
Certainly there will always be the hardcore players that will wantthat deeper experience. There’s no doubt about that. But the questionis: in an industry where we’re getting our asses kicked financially byweb developers, of all people, who will pay us to make it?
The Princess Bride game - based on the much-loved Rob Reiner flick from 1987 - has finally been released:
Gosh, it looks like Dragon's Lair, doesn't it? It plays that way too- all clunky controls and really basic interaction. It's essentially 5minigame mechanics: 'Time Management' on the farm, 'InconceivableTrivia' with Fezzik, 'Puzzle Platformer' vs. the ROUSes in the FireSwamp, 'Hidden Objects and Potion Cooking' with Billy Crystal and CarolKane and 'Inventory Collection & Assembly' at the castle. A Flashgame in Princess Bride clothing. Meh. It doesn't feel much like it'saimed at me (an old skool fan of the film), which the new 'song' by atrio called Clique Girls is testament to. (Avril Lavigne has a wholelot to answer for)
But if you are sill compelled, you can download the free trial (PC only at the moment) from here.
As an addendum, I've been trying my darndest to figure out the bestplace to add this little bit of telly trivia. Did you know that Connections, the 1980s TV series in which science historian James Burke takes us on a personal journey along the pathways of innovation, was turned into a computer game?
Which other inconceivable game-media marriages have you seen? Do tell and I'll put them in a long post in the future.
Here are a couple of starters for ten:
Digital delivery -- downloading games directly onto your console --is going to be a big part of the future of videogames. But Sony,Microsoft and Nintendo are all taking different approaches to theconcept, and none of them are entirely superior.
In this week's episode of Game|Life the Video, we rate the Wii's,Xbox 360's and PlayStation 3's games-on-demand services in twocategories: How the services stack up against each other now, and howthe companies' strategies will shape the future potential of theservices.
Which has the most potential: Xbox Live Arcade, WiiWare or PlayStation Store? Tell us in the comments section, won't you?
As always, if you're having trouble viewing the embedded video above,this week's episode of Game|Life the Video is also available on Wired's YouTube channel and on iTunes.
Weeks after the closing of EA-land, formerly known as The Sims Online (TSO), the head of the Sims Division at EA is hinting at a multiplayer future for this popular life-simulating strategy game. Isn’t she, like Merlin, getting the timeline backwards?
Surely the bestselling computer game of all time would haveexperienced a smoother transition from single- to multiplayer,especially a game with a social needs bar; friendless Sims end upmoping around on the couch and experiencing Social Bunny hallucinations. Yet TSO was poorly received.
The fact that EA had nixed user-createdcontent and turned a multitude of flexible worlds into one persistentworld did not help. Most disappointingly, the necessities of eating,sleeping, and acquiring career skills ended up overshadowing whatshould have been the central aspect of TSO: socialization. After fiveyears of stagnation, TSO was demoted to EA-land in February, then closed down altogether last month.
Mere emoticons and asterisk-enclosed actions don’t cut it for everyone. Fellow conversationalists seem more real if their avatars can visibly laugh, shrug, weep, grin, or even just sit there.
At the same time, there’s a necessary element of unreality invirtual worlds. Although the real world doesn’t allow you to walk up tosomeone and click “flirt” over and over, reach the “propose” optionhalf an hour later, and start a new family over the course of anevening that strikes me as a little too close to home for many players.The life-simulating MMORPG presents a paradox of the real and theunreal.
Why does World of Warcraft have 10 million active playerswhile Second Life has only about thirty thousand? My guess: peopleprefer to visualize themselves as powerful conjurers rather than ashuman beings. When we interact in human form, the corresponding humanfantasies pushing themselves out into the open—the sudden significanceof sexual preference, the out-of-the-blue professions of love—might beharder to deal with than any challenge a WoW raid could present.
The NPD Group has released US PC software sales datafor the week ending June 21, with EA's Spore Creature Creator comingout on top.
Maxis reported that one millionSpore creatures were created and shared during the stand-aloneprogram's first week of availability. The full Spore game will bereleased in September.
Sales of Spore Creature Creator werestrong enough to place the game at number six on the All Categorieslist - the only game to appear alongside business, education andutility software.
The Top Ten best-selling PC games in the US for the week ending June 21 were:
1 Spore Creature Creator (EA)
2 The Sims 2 Double Deluxe (EA)
3 Age of Conan: Hyborian Adventures (Eidos)
4 World Of Warcraft: Burning Crusade Expansion Pack (Vivendi>
The Spore Creature Creator was software that allowed players to create their own creatures with a standalone version of the Creature Editor from Spore; the software was one of the first aspects of the game to receive focused development, and had undergone ten rewrites since the start of development. It was rated E by the ESRB in early March 2008, indicating that the editor would be released separately well before the game's release as a utility program. Electronic Arts told MTV Asia that "EA Screen will provide visitors a chance to interact with EA's game producers hailing from the studios, and unveil the hugely anticipated SPORE Creature Creator demo version to gamers for the first time in Asia." Electronic Arts VP Mark Buechner stated on the Spore Facebook page that the editor would be released in June or July 2008, saying, "We are looking at releasing it two to three months before the launch of the full game."
The SimCity Box artwork showed a blurb stating that the creature editor would be included with it. IGN revealed that the Spore Creature Creator utility will be available in two different versions on June 18, 2008. There was a paid version (for $9.95) and a free demo that was downloadable from Spore.com and included for free, bundled with The SimCity Box. The free version of the editor only contained 25% of the available creature parts that were found within the full version.
The utility included a test environment for players to see their creatures go through animations and allow the player to import other user-created creatures through the Sporepedia at Spore.com. The utility included screen capture and video tools as well, including YouTube functionality.
The editor also gave the user the ability to create animated avatars,and output in RSS and embeddable HTML code to facilitate easy incorporation into such sites as MySpace and Facebook.
Shortly after its introduction, the Creature Creator was used to create creatures with oversized genitalia, either stand-alone or engaged in coitus (a phenomenon quickly dubbed 'sporn'). EA responded with e-mails sent to those who made pornographic machinima from its demo, and has flagged certain on-line accounts for "TOS violations". Furthermore, YouTube has pulled several such videos for violations of its own TOS.
By June 24, 2008, users had already created over one million creatures.
It has been noted by those using the Spore Creature Creator, that while the Social and Attack categories can reach a max score of 20 with enough parts on the creature, the Abilities category does not achieve a max in the Creature Creator. This has led to speculation from it being the brain levels to advanced sensory abilities to telekinesis.
Electronic Arts confirmed that Spore will be receiving post-release expansion packs. No other information is available as to what sort of content the packs will feature, but EA has hinted it will be similar to The Sims expansions.
A Wii spinoff of the game has been mentioned by Will Wright several times, such as in his October 26, 2007 interview with the Guardian.Buechner confirmed it, revealing that plans for a Wii version were underway, and that the game would be built from the ground up and would take advantage of the Wii Remote, stating, "We're not porting it over. You know, we're still so early in design and prototyping that I don't know where we're going to end up, so I don't want to lead you down one path. But suffice to say that it's being developed with the Wii controls and technology in mind."The Xbox 360 and PlayStation 3 versions of Spore are still under consideration.
Merchandising
There will be an iTunes-style "Spore Store" built into the game, allowing players to purchase external Spore licensed merchandise, such as t-shirts, posters, and future Spore expansion packs.There are also plans for the creation of a type of Spore collectible card game based on the Sporepedia cards of the creatures, buildings, vehicles, and planets that have been created by the players.There are also indications of plans for the creation of customized creature figurines; some of those who designed their own creatures at E3 2006 later received 3D printed models of the creatures they created. The Spore Store also allows people to put their creatures on such items as T-shirts, mugs and stickers.
The Spore team is working on a partnership with a comic creation software company to offer comic book versions of your own Spore story. Comic books with stylized pictures of various creatures, some whose creation has been shown in various presentations, can be seen on the walls of the Spore team's office.
The ratio of legal sales to illegal piracy of high profile PC titlescould be as much as one to 20, according to Crytek's CEO Cevat Yerli.
During an interview with IGN,Yerli sought to explain what he saw as the reasons for Crytek's titleCrysis' lacklustre sales, blaming lower than expected reviews and poormarketing decisions but placing most of the emphasis on PC piracy.
"The PC industry is really, at the moment, I would say the mostintensely pirated market ever. It's crazy how the ratio between salesto piracy is probably 1 to 15 to 1 to 20 right now," Yerli said.
"For one sale there are 15 to 20 pirates and pirate versions, andthat's a big shame for the PC industry. I hope with Warhead I hope weimprove the situation, but at the same time it may have an impact on[our] PC exclusivity in the future."
This mirrors Yerli's comments earlier this year, in which he said Crytek led the charts in piracy and would no longer make PC-exclusive titles.
An envelope used in a Virgin Media mailshot broke advertisingrules because it failed to make its marketing nature obvious. Theenvelope should have stated clearly that it contained marketingmaterial, the UK's advertising regulator has ruled.
The letter describing the cable company's broadband offer wassealed in a plain white envelope with no markings to identify thepromoter.
The envelope featured a small hole that went right through theenvelope and some of its contents and was designed to look like abullet hole surrounded by burn marks. Ten people complained to theAdvertising Standards Authority (ASA), saying that the bullet holewould cause offence and distress. The ASA rejected thosecomplaints. It said the hole "was likely to be recognised as astylised design gimmick" and that "recipients would appreciate thatit was unlikely that an envelope would arrive with a bullethole."
The ASA had its own concern, though, about Virgin's failure toidentify the envelope as a promotion.
Small text on the reverse of the envelope provided a PO Boxreturn address but Virgin Media's identity was only revealed torecipients if they opened the letter. In some cases the letter wasaddressed to the recipient; other times it was addressed to "TheOccupier".
The ASA ruled against Virgin Media in an adjudication publishedtoday.
"We concluded that the envelope should have stated clearly thatit contained marketing material to avoid ambiguity or confusionabout the status of the envelope," said the ASA. "On this point,the ad breached CAP Code clause 22.1."
That provision states:
"Marketers, publishers andowners of other media should ensure that marketing communicationsare designed and presented in such a way that it is clear that theyare marketing communications. Unsolicited e-mail marketingcommunications should be clearly identifiable as marketingcommunications without the need to open them."
Virgin was told to ensure that in future mailings envelopesshould state clearly that they contained marketing material.
his past week, 38 Studios (the developer founded by Red Sox pitcherCurt Schilling) announced that Thom Ang was appointed Director of Art.He will oversee the direction and management of 38 Studios' artisticdevelopment, including the MMOG codenamed Copernicus, whileworking closely with Todd McFarlane and R. A. Salvatore. Ang willreport to Vice President of Creative Development, Scott Cuthbertson.
"38 Studios' creative teams have been meticulously crafting thesignature look and feel for our upcoming MMOG over the past 18 months,"said Brett Close, CEO and president. "Thom's extraordinary talent andexperience will be key in driving the vision and quality of our OnlineEntertainment Experience."
Ang has been working as a director for notable franchises and brandsfor over 15 years. He's worked as a senior artist at DisneyInteractive, working on titles like Toy Story II and Tarzan. Ang also created illustrations for TV shows, including The X-Files and was a storyboard artist for Sony/Columbia/Tri-Star TV Animation programs, which include Roughnecks: Starship Troopers Chronicles and Max Steel.He then moved on to be art director at EA LA, where he headed up artproduction, team management and visual concept development for the Medal of Honor franchise. In his last position, Ang was art director at THQ, managing more than 25 titles.
"38 Studios is absolutely committed to the next evolution of MMOGs, andevery team member has great pride in the value of what they do,"remarked Ang. "I am excited to contribute to this vision and become apart of an extraordinary team."
Lisa Jablonsky - Kongregate Kongregate announced this past Friday that Lisa Jablonsky will open thecompany's New York ad sales office. She will work with Kongregate'sChief Revenue Officer Lee Uniacke to secure high-profile advertisingpartnerships based on the site's reach and appeal to young men, ages 13- 34.
"With high user engagement and a growth rate of over 25 percent monthover month, Kongregate provides the ideal medium for advertisers tryingto reach this hard-to-pin-down demographic," stated Uniacke. "As webuild our sales force to address these opportunities, Lisa's proventrack record in developing successful partnerships across a range ofyouth-driven digital consumer brands will add tremendously to theexpertise of our team."
Jablonsky has worked in the New York advertising scene for 21 years andshe was as an early proponent of the digital advertising arena. Amongher projects, she has conceptualized and implemented ground-breakingfilm contests for Intel and Kohl's, and created one of the first mobilecontests for Alltel. Jablonsky helped create games for McAfee Softwareand the National Guard, as well as construct an editorial integrationprogram for Coke's NBA March Madness Flash game. She was most recentlyan account executive with MTV Networks, where she successfully droveadvertising and integrated sponsorships for Comedy Central,AddictingGames.com, Shockwave.com, and AtomFilms.
"Kongregate is an advertiser's dream as it attracts young men betterthan virtually any other site on the Web and puts them in a cool, edgyenvironment where our audience can really interact with their brand,"commented Jablonsky. "At over 3 million unique users today, a highgrowth rate, and just being named one of Time Magazine's Top 50 sitesfor 2008, we're on track to give advertisers the big reach that theyneed to effectively target the young male demographic this fall."
Trion World Network - Glen Van Datta Trion World Network announced recently that Glen Van Datta has beenhired as Vice President of Engineering and General Manager of TrionWorld Network Austin. He will oversee day to day operations at Trion'sAustin studio and supervise all customer service, quality assurance,operations and other support activities with relation to the Trionplatform.
"Glen is a tremendous hire for Trion and an excellent addition to ourworld class technical organization", said Nicholas Beliaeff, VicePresident of Product Development & Head of Trion World Network SanDiego. "Glen's vision, leadership, and deep history maturing andproductizing compelling online game technology will help Trion take ourserver based game technology to the highest levels while helping us andour partners get to market more quickly."
Notably, Van Datta has worked for over 22 years in softwaredevelopment, including the past dozen in game development. He wasco-founder and Vice President of Engineering at RTIME, where he oversawthe development, design and testing of the RTIME SDK online, in-gameand player matching platform. Van Datta most recently worked at SCEA asDirector of Online Technology, where he oversaw a team of more than 80employees that developed SCE-RT SDK to enable online games for PS2, PS3and PSP games, including Singstar, Warhawk, Resistance, Home and GT5 Prologue.
"For more than 12 years I've believed that online games, online socialnetworks and online media distribution were the future ofentertainment," said Van Datta. "Trion's innovative, dynamic platformand content are the next generation in the online entertainment space."
IGN Entertainment – Jamie Berger IGN Entertainment announced recently that senior vice president ofconsumer products and technology Jamie Berger will start overseeingbusiness development for the company. He will continue managing IGN'ssubscriptions, digital distribution, and e-commerce portfolio includingIGN's Direct2Drive and GameSpy Technologies.
Berger has over 16 years of professional brand management and marketingexperience from within the online gaming industry. He began hisprofessional career as an Account Manager with the NCR Corporation.Berger spent six years in the consumer products division of The WaltDisney Company before joining IGN Entertainment. He currently helpsextend the IGN brand by creating and leading partnerships thatdistribute content and drive revenue.
AMD - Emilio Ghilardi AMD, which runs the ATI graphics card business, announced this pastweek that Emilio Ghilardi has been appointed senior vice president andgeneral manager of Europe, Middle East and Africa (EMEA). He will beresponsible for all sales and marketing operations within EMEA,starting in mid-August 2008. Ghilardi will report to AMD chief salesofficer Gustavo Arenas.
"Emilio adds tremendous global sales and marketing leadership to AMD inEMEA which we expect to help strengthen and grow relationships with ourend-user customers, OEMs and distribution partners," said Arenas.
Ghilardi comes to AMD from HP, where he started as vice president ofConsumer PC Clients in EMEA. He then moved on to be vice president andgeneral manager of Commercial Hardware within the Imaging and PrintingGroup. Ghilardi was most recently vice president and general manager ofHP's EMEA Consumer Business Unit, managing the business for consumerPCs and Imaging and Printing products.
AMD added that Alberto Macchi, corporate vice president of Sales andMarketing for EMEA, is departing the company "to pursue newopportunities."
Warner Bros. Digital Distribution - Jacqueline Jourdain Hayes Warner Bros. Digital Distribution (WBDD) recently announced thatJacqueline Jourdain Hayes has been named Senior Vice President Businessand Legal Affairs. She will manage legal issues around new digitalbusiness models (such as distribution of Warner properties on Xbox Liveand elsewhere) globally, oversee the negotiation of Warner Bros.video-on-demand and electronic sell-through licenses across multipledigital platforms, and provide legal counsel to the Company's seniormanagement on the acquisition, distribution and protection of contentfor digital platforms and other digital initiatives.
"Jackie has been working on our digital business for quite some time,her expertise in this area is unparalleled," said Clarissa Weirick,General Counsel, WBDD. "The digital business is still one of thoseareas where you are often making the rules as you go along, whichrequires someone like Jackie who is confident and creative innegotiating this new terrain. We are extremely fortunate to have hercontinued expertise as our digital business moves ahead."
Hayes has worked as an Associate in the Corporate Departments of TroopMeisinger Steuber & Pasich in Los Angeles, of Goulston and Storrs,P.C. in Boston, and of Moses & Singer in New York City. She joinedWarner Home Video in 1998 as Counsel, and was promoted to VicePresident Business and Legal Affairs of WHV in 2000. Hayes joined theWarner Bros. Digital Distribution division in July 2006.
TC Digital Games – Andi Smithers Recently, TC Digital Games announced that it appointed Andi Smithers tothe new position of Director of Technical Development. He will overseedevelopment of the company's digital services, including mediatechnology and format strategy as well as interoperability of digitalservices and devices.
"Andi joins our team at a pivotal moment in the evolution of Chaoticand TC Digital," said Bryan C. Gannon, President and CEO of TC DigitalGames. "He will become an integral part of our efforts to enhance theChaotic online experience and further develop our digital services.Andi's expertise in developing technology, his extensive background increating computer game software and his vision for emerging technologymake him a perfect fit to lead this innovative game play convergence."
Smithers has held several executive roles and technical positionsthroughout his 20-year career, having worked for Microsoft, Activision,Psygnosis, LucasArts, and Midway. He was most recently with Sony OnlineEntertainment where he served as Senior Engineer in the Research andDevelopment group. Smithers pushed advanced physics and graphicstechnologies forward to ensure their quality and was responsible foroverseeing the strategy and development for a cloth simulator.
Microsoft – Michael Delman As we previously reported, Microsoft this past week appointed MichaelDelman to the position of corporate vice president of global marketingfor the Interactive Entertainment Business (IEB) in the Entertainmentand Devices Division. He takes over the role for Jeff Bell who left thecompany earlier this month. Read more about the move here.
Largely in anticipation of going to see the film tonight, I went a few rounds with THQ's game based on Wall-E. (It is of course available for every game platform under the sun, but I played the Xbox 360 version.)
My goal: To see if games based on movies have, at least in somecases, made a leap beyond the utter trash they used to be when Iactually played them. Results: Somewhat. I still wouldn't actually playWall-E unless I was being paid to, but it's clear that there'sa great deal of polish, and the translation of the movie's action intogameplay is clever and varied.
You begin the game by playing as Wall-E. The first thing I noticedis that, instantly, it's fun to control the little guy as he zipsaround the ruined Earth on his miniature tank treads. When he jumps, hecurls up into a box and flies through the air. It's a satisfyingfeeling, not awkward at all.
Wall-Edoesn't do much. His entire programming is based around compactinggarbage into tiny cubes and then stacking them. So unless the designerswere going to turn Wall-E into a tiny killing machine and totallypervert the movie's message, they had their work cut out for them. Thesolution was that all of Wall-E's actions are based around making, thenthrowing, cubes of garbage.
He can create cubes out of normal old trash, which are good forthrowing far and hitting targets that open up new paths in the level.Cubes made out of electronic waste that still has residual batterypower left in it are good for charging up other electrical equipmentthat opens up more paths.
Before this has a chance to get too boring, you're playing as Eve,Wall-E's flying robot girlfriend who can, in fact, shoot things. Eve'slevels alternate between flight exploration as she searches for plantlife on Earth, and something resembling a single-player racing game inwhich she zips through tunnels, blasting away debris and trying toreach the finish line before time runs out.
What's ultimately disappointing (and all too familiar) about the treatment of Wall-Eis that the movie's story and characters aren't used for anythingbesides window dressing. I am not suggesting for a second that there isgoing to be anyone who plays the Wall-E game voluntarilywithout seeing the movie, so it's not as if anyone is going to betotally stumped forever. But it does seem like a bit of a waste to havethese characters and storyline all ready to go, then fail to capitalizeon them.
That said, if the future of movie tie-in games is products that areclearly inferior to the film but not utterly objectionable as games,I'm fine with that. Wall-E is playable and fun, and probablywill not make children cry, which is far more than could be said forthe movie games I grew up on.
