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Logitech G15 gaming keyboard problem in Hardware, Internet, Networking, Comms and Security
I have looked all over the Internet for a solution, but can't find anything. Well, I recently purchased a Logitech G15 gaming keyboard from buy.com through http://www.dealrocker.com discount deal. My computer freezes when I use media keys. I checked out USB connectors, change it to different one and reinstall the software, but had no success. Can anyone help me to fix this issue?

Thanks..
Posted by alicefred Fri Jun 18, 2010 1:26 pm
Age of Heroes Online !!! in Gaming
Age of Heroes Online is a multiplatform online RPG-strategy based on series of mobile games «Age of Heroes» by Qplaze ®.

It is based on profoundly developed fantasy world with its unique history, geography, magic and traditionally intricate political situation.

Age of Heroes Online is built on the basis of one of the most popular settings in fantasy style – a story of huge world inhabited by humans, elves, orcs and gnomes.

Controls elements used in the game are simple and intuitive… history of the world and game features are presented to the player gradually, step by step.

For player are available all the races in game and plenty of development ways for every game class. With almost every NPC or object in game player can interact – talk, fight, look over.

Age of Heroes Online is available both for users of PC and different mobile devices – mobile phones, pocket PC, communicators – at any time and almost in any place;

The list of supported platform includes – Microsoft Windows, Windows Mobile 5-6, Symbian OS. Also Age of Heroes Online successfully works on most of mobile phones with Java MIDP 2.0 support and Internet access. However, game functionality on different devices is completely the same and gives no advantages to any of the players.

For Age of Heroes Online players is available an enormous game world that greatly exceeds the sizes of other multiplatform MMORPG:

ú More than 60 locations with more than 200 unique maps for travelling and exploring;

ú More than 60 buildings and objects – from palaces to tombs, from tradesmen shops to gladiators’ arenas.

ú 9 different types of locality and game landscape vividly illustrating the differences between game races;

ú More than 25 types of battle fields completely depended on type of locality.

Gameplay of Age of Heroes Online can surprise with its variety even experienced players of online PC games:

ú In game there are more than 100 creatures with most of which player can not only fight but also hire them to his army;

ú 4 races of Age of Heroes Online not only have their own set of creatures but also unique locations, architecture, cities, heroes and magic schools;

ú For player there are available more than 130 unique quests and tasks of different degree of complexity and in different localities full of danger and adventures;

ú Player can select from 12 unique heroes with more than hundred of different skills and special abilities available for development;

ú More than 100 different animated effects go with battle actions – spectacular magic, explosions, lightning, special heroes’ abilities and many others, - creating truly epic battle canvas;

ú In the world exist 400 different magic objects and artifacts all of which can be found, purchased or gained by player in the battle.
Posted by iren Mon May 31, 2010 11:14 am
When It Comes To Review Scores, Gamers Are The Problem in Gaming
It's nearing on two years since I wrote my editorial complaining about the state of the gaming review system. I still believe it's just as broken as it was two years ago, but I'd like to tack this addendum to the piece how you, the average gamer, are helping continue this system of back-slapping and journalistic mind-melding.

Lately, Internet forums have gone into DEFCON 5 over several magazines and high-profile reviewers that have bucked the norm and given popular franchises less than stellar write-ups. When one writer takes the time to play a game and post their thoughts to their respective websites and tell you, the reader, what they really thought of the game, many readers seem to ignore this and scroll directly to the bottom of the page. When they see that their favorite franchise has been saddled with the tragic score of 5/10, they immediately begin to hyperventilate and Outlook.exe files across the land begin to fire up in preparation for an assault on that reviewer after what obviously was a lapse of judgement on his part or full-blown mental retardation, depending on whom you ask.

In most reviews, writers point out their likes and dislikes in each game and while I steadfastly believe that they do a rather poor job of maintaining a reasonable level of expectation for what a game can and should be to a player, breaking down a game's contents is of the things they do pretty well, all considering. Yet few pay attention to this in favor of fawning over Metacritic and GameRankings. Both are useful tools in their own right because they put multiple reviews at the tip of your fingers in just minutes, but the aggregate score itself is only second fiddle to content. What does it tell you? It boils down hundreds of thousands of words of text into a number that means little on its own. One reviewer may love the story of Final Fantasy, another may hate it. One may hate the gameplay while the other loves it. Both may score it 7/10. What did you learn from that aggregate score? Here's a hint: absolutely nothing.

Let us admit a simple fact: reviewers are human beings. They have an opinion on something, just like you or I. They will hate games that you enjoy and list as one of your all-time favorites. They will score games 4/10 that you would give a perfect score. I hear people scream about how reviewers should conform to some kind of mysterious standard. What does that even mean? Being disingenuous with their own opinion while reviewing a game is the last thing we should wish for as a gaming populous. That leads to the very problem we're facing now, which is that game reviewers have largely gone the way of groupthink and rarely have the courage to stand up and say that they didn't like a game because most of their peers have already shot it into the 85+ spectrum of Metacritic.

Courtesy of our very own VGC poster Kasz, here is a great quote from Roger Ebert regarding movie critics:

"I have quoted countless times a sentence by the critic Robert Warshow (1917-1955), who wrote: "A man goes to the movies. The critic must be honest enough to admit that he is that man." If my admiration for a movie is inspired by populism, politics, personal experience, generic conventions or even lust, I must say so. I cannot walk out of a movie that engaged me and deny that it did. I must certainly never lower it from three to 2.5 so I can look better on the Metacritic scale.
I cringe when people say, "How could you give that movie four stars?" I reply, "What in my review did you disagree with?" Invariably, they're stuck for an answer. One thing I try to do is provide an accurate account of what you will see, and how I feel about it. I cannot speak for you. Any worthwhile review is subjective. If we completely disagree, my words might nevertheless be useful or provocative. If you disagree with what I write, be my guest. If you disagree with how many stars I gave it, you can mail your opinion to where the sun don't shine."

Instead of taking that reasonable approach to reviewers and their opinions, gamers swear off Edge Magazine because they recently gave a big-budget game a 5/10 which is, under their scale, an “average” game. Instead of embracing the review sites that have the courage to say what they believe instead of deferring to a Metacritic aggregate in an attempt to fit in, gamers revolt and throw childish tantrums across gaming forums throughout the world. These gamers are so short-sighted that they fail to realize that these people are the ones we should look up to, not crucify, boycott, and complain about for months on end. Do we have to agree with their scores and reviews? Hell no, but at least they're putting themselves out there instead of white-washing a game's faults because their parent company depends on thousands of dollars of ad revenue from the publisher of said game.

To put it in Old West terms, many of you are actively cheering for the man in the black hat, you just never stopped complaining long enough to realize it.


In a final point, let's take a look at the movie industry and their review system. It's not unusual for one reviewer to award a movie with a 95 score while three others punish it with a 60 or below. In fact, it's the norm within the industry. Let's take a look at a few examples:

Inglourious Basterds was nominated for Best Picture by the Academy and will surely enter cult film status within a decade. What did it score on Metacritic? A whopping 68 out of 100. How did it rate so low? It's simple; eight reviewers rated the movie at 50 or below. They pointed out their likes and dislikes and surely informed many people about why they didn't care for the movie. That's the way it's supposed to work. It should also be noted that five other reviewers gave the movie a perfect score.

But wait, didn't they expand the Best Picture list this year? Maybe Inglourious Basterds isn't that great of a movie. So let's browse through a few of the recent movies that have won the Best Picture award:

• Slumdog Millionaire: 86 Metacritic, one score at 50 or below.
• No Country For Old Men : 91 Metacritic, two scores at 50 or below, including one 38.
• The Departed: 86 Metacritic, two scores at 50 or below, including one 40.
• Crash: 69 Metacritic, 13 (!) scores at 50 or below.
• Million Dollar Baby: 86 Metacritic, 3 scores at 50 or below, including two 20s!

Not only are reviewers more scattershot across the movie board, which leaves me to believe that they're not so bloody afraid to give their real opinion of a movie, but look at those scores! Those are the “Best Pictures” of their respective years as voted on by the most powerful film organization in the world and one of them can't even pull a 70 in an aggregate system.


Do you know how many video games Metacriticed over 90 in 2009? According to Metacritic, across the six major platforms, 12 games were better than the average Best Picture of the past five years. That's one year of gaming and that is only including multi-platform titles once. There's something wrong with this system but not all the blame can be put on the reviewers. We, the gaming population, have to rise above these childish antics and stop score-whoring every game that releases. In fact, I'm of the opinion that no Metacritic score should be used for anything ever again, period. We should stop blasting reviewers for having an opinion and breaking a game down piece-by-piece in their writing merely because they didn't give the score “we” wanted for that game. If you can't spend enough time to read a review to see if the reviewer marked off points for a game element that you consider to be a plus, you should really just shut the hell up and not talk about the review. Or maybe you should read the piece and argue the validity of its points. That would be a novel concept.

For those of you who can't be bothered to read this editorial, let me summarize the above paragraphs so you can go back to bitching about a reviewer having the courage to state his or her opinion:

RTFA.
Edit: Thank you for all the comments on this editorial, both affirmation and criticism, but I have one thing that seems to be misunderstood and unfortunately, VGC has come under some fire for a few things that were said. Some of you have construed this piece as an attack on meta scoring systems. This is not the case. Meta systems are simply a purveyor of information and do not, nor should not, control any of the information that comes to you, the reader. They relay information, nothing more, and therefore the fault lies in the review system. Proof of this lies in the fact that Metacritic has scaled their gaming review green-yellow-red system differently than other forms of media. That's not an indictment of Metacritic, that's an indictment of the gaming press.

Personally, I do not agree with the way much of the gaming public views aggregation sites and their numbers. On the other hand, I think aggregation sites do a pretty damned good job of putting many sources of review at our fingertips, which was a point I made early in my editorial.

Anyone who knows me understands that I would never write this unless I fully believed it. I do. My original piece did not differentiate my criticisms well enough. That fault lays in my hands, the writer, and no one else. I'm not apologizing for my opinion, only that I did not state it clearly enough.



Posted by Editorial Team Mon Mar 22, 2010 12:40 am
Apple iPad - Live Coverage and Analysis in Apple
iBooks

This is Apple’s first electronic book store, and it allows users to download and buy books on the move. Deals have already been struck with publishers, including Penguin and HarperCollins. Once a user has bought a book, it appears on a virtual bookshelf, complete with cover art, and can then be read on the device in full colour. Users can even change the font of the books they are reading. It uses the open-source ePub format, which means books downloaded will be compatible with other devices.



iWork

Apple has developed a special iPad version of its iWork software suite, which makes it possible to create and view documents, spreadsheets and presentations on the device. That makes it a real rival to a laptop, because it can be plugged into a projector. The device can also view slides in PDF files via Adobe Acrobat.

Connectivity

The iPad has wireless internet as standard, but there’s also a 3G option – you would have to pay a mobile phone tariff, but the device would then always be connected to the internet.

Applications

The key selling point of the iPhone has become the vast library of applications that can be downloaded for it – from train information to video games. The iPad will take that model, play all the same apps, but also nurture a new market for a different kind of software, using its larger, multitouch interface.





Web, email and iTunes

Effortless use of the internet will be crucial to the success of this device. Apple’s aim is to make the web seem “more intimate”. With a touchscreen interface, email is easier than on the iPhone. And an iPod is built in: connect it to speakers via WiFi and this is a great device to use on the sofa.

Specifications

Estimated UK launch: June/July

Price: currently from $499

Memory: 16/32/64GB

Screen: 9.7i





Official Site: http://www.apple.com/ipad/ The high-resolution, 9.7 inch LED-backlit, IPS display on iPad is remarkably crisp and vivid. Which makes it perfect for web browsing, watching movies, or showing off photos. It’s also been designed to work in any orientation — portrait or landscape. And because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. So you can hold it almost any way you want, and still get a brilliant picture, with excellent color and contrast.

Posted by Editorial Team Wed Jan 27, 2010 9:58 pm
Hacking Firefox: Definitive guide to secrets of about:config in Software
Firefox 3 about:config file isthe core configuration file of Firefox. By editing about:config file wecan get amazing hacks for Firefox 3. Firefox allows the users to changemany preferences in the about:config file so it’s totally ethical to doit.Here is list of 21 Firefox 3 hacks & tweaks.


To get the Firefox 3 configuration file type “about:config” at address bar.

Here is List of about:config hacks for Firefox 3

1) Disable Extension Compatibility Checks
extensions.checkCompatibility = False
extensions.checkUpdateSecurity = False

2) Location Bar (Set number Auto Complete URL at Address Bar)

This is a good hack to trim down that huge auto-complete list on your URL bar. By default it displays maximum 12 URL
browser.urlbar.maxRichResults = #
Enter Number at # (3,10,12 etc)

3) Stop Displaying Website Icon (Favicon) in Address bar & On Tab
browser.chrome.site_icons = False

4) Disable Prefetch (Helpful for frequent Google searcher, low-speed internet connection or low RAM)
network.prefetch-next = False

5) Extend Spell check to forms
layout.spellcheckDefault = 2
Change Value from 1 to 2

6) Disable Blinking Text
browser.blink_allowed = False

7) Speed Tweaks
network.http.pipelining false to true
network.http.pipelining.maxrequests 30 to 8
network.http.max-connections 30 to 96
network.http.max-connections-per-server 15 to 32
network.http.max-persistent-connections-per-server 6 to 8
network.http.pipelining.ssl false to true
network.http.proxy.pipelining false to true



8 ) Disable Annoying Browser Behavior

dom.disable_window_open_feature.menubar
dom.disable_window_move_resize
dom.disable_window_open_feature.titlebar
dom.disable_window_open_feature.toolbar
Set all of above to value False





9) Remove Tab Close Button from all Tab and set A single Close Button at Right


browser.tabs.closeButtons = 3
Single Close Button to control all Firefox Opened Tabs. (value should be 3 and not 2 Thanks     Andreas )

10) Disabler Browser Toolbar Tip
browser.chrome.toolbar_tips = False

11) Show More Tabs on Single Firefox Window before Scrolling
browser.tabs.tabMinWidth = 75
Setting lesser value with reduce Tab width

12) Past Copy Content with Middlemouse Click
middlemouse.paste = True




13) Scroll webpage in One Go

mousewheel.withaltkey.action=1

14) Disable Delay Time While Installing Firefox Add-on

security.dialog_enable_delay = 0


(Zero is number of seconds Firefox should wait while installing Add-on)




15) Increase History Undo Close Tab Limit ( Recently Closed Tabs )


browser.sessionstore.max_tabs_undo=15


By default you can undo 10 recently closedtabs inorder to increase your history closed tabs. Change number 13 toas per your choice.




16) Open Firefox Default Search Bar Result in New Tab

browser.search.openintab=True



17) Right Click View Source in Your Favorite Editor

view_source.editor.external=True
view_source.editor.path= Path of Editor


(e.g. path C:\Program Files\npp.4.8.2.bin\notepad++.exe)






1 Enable/Disable Single Click to Select Whole URL in Address bar



To Enable Single Click Select URL of address bar use the below about:config Tweak

browser.urlbar.clickSelectsAll = True
To disable Single Click Select

browser.urlbar.clickSelectsAll = False





19) Emule/ed2k link association (Linux users)
network.protocol-handler.app.ed2k= /usr/bin/ed2k
network.protocol-handler.external.ed2k = true

20) Fast Scrolling Across Tabs

toolkit.scrollbox.scrollIncrement =75
( 75 is number of pixels to scroll at a time when scrolling the tab strip’s scrollbox. (Default: 20)

21) Auto Complete URL while You type at address Bar

browser.urlbar.autoFill=True


Many of above about:config hacks areavailable in Older Firefox Version, at the end if some thing goes wrongthen feel free to restore your about:config to older setting see thebelow image of how to restore about:config





Hope you guys like this Firefox 3 hacks,
If you have any tips or hacks related to Firefox 3 about:config, hacks, tweaks do let me know I will include it in above list.



Speed tweaks:
content.interrupt.parsing=true
content.max.tokenizing.time[integer]=3000000
content.maxtextrun[integer]=8191
content.notify.backoffcount[integer]=200
content.notify.interval[integer]=100000
content.notify.ontimer=true
content.notify.threshold[integer]=100000
content.switch.threshold[integer]=650000
network.dnsCacheEntries[integer]=256
network.dnsCacheExpiration[integer]=86400
network.ftp.idleConnectionTimeout[integer]=60
network.http.keep-alive.timeout[integer]=30
network.http.max-persistent-connections-per-proxy[integer]=24
network.http.pipelining.firstrequest=true
nglayout.initialpaint.delay[string]=0
Posted by Editorial Team Sun Sep 27, 2009 3:34 pm
Hacking Firefox: Definitive guide to secrets of about:config in Software
You may have installed countless add-on in Firefox to enhance yourusing experience, but if you want to get the most out of Firefox, youreally have to hack your way into the about:config.
The about:config page contains most (if not, all) ofFirefox configuration options. It is so far the most effective, and themost powerful way to tweak and enhance your Firefox performance. Hereare 28 of the popular tweaks.


Accessing your about:config page
In your Firefox, type about:config in the address bar.

You will be shown a warning page. Click the “I’ll be careful, I promise!” button to proceed.

On the main page, you will see a long list of configuration entries. Enter the name of the key you want to update in the “Filter” field. The list will narrow to only the entries that match your keyword as you type.
To modify the value, simply double click on the entry value field and update the entry. That’s all!
Isn’t that simple? Now, let’s get to the tweaking.
1) Adjust the Smart Location Bar’s Number of Suggestions
In Firefox 3, when you start typing in the location bar, a drop-downlist of suggestion URLs will be shown. If you want it to show more than12 suggestions (12 is the default), you can adjust the browser.urlbar.maxRichResults keys and get it to show the number you want.

Config name: browser.urlbar.maxRichResults
Default: 12
Modified value: Set to your desired number of suggestion. If you want to disable it all together, set it to -1
2) Disable the session restore function
Firefox 3 automatically saves your session every 10 secs so thatwhenever it crashes, it can restore all your tabs. While this is auseful feature, some of you might find it irritating. To disable thisfunction, toggle the value of browser.sessionstore.enabled to False
Config name: browser.sessionstore.enabled
Default: True
Modified value: False if you want to disable the session restore function
3) Adjust the Session Restore Saving Frequency
Same as above, if you decided to keep the session restore featureon, but want to reduce the session saving frequency, change the valueof browser.sessionstore.interval so that Firefox will save the session at a longer interval.
Config name: browser.sessionstore.interval
Default: 10000 (in msecs, equivalent to 10secs)
Modified value: Set it to your desired value. 1000 means 1 sec and 60000 means 1 minute.
4) Enable Advanced Color Profile Support
Firefox has this advanced color profile features that display higherimage quality. It is not enabled by default as it has a negative effecton the performance of the browser. If you are concern with the imagequality rather than the performance, you can activated it via the gfx.color_management.enabled setting
Config name: gfx.color_management.enabled
Default: False
Modified value: True (if you want to activate the color profile support feature)
5) Disable Antivirus Scanning
This is mainly for Windows users. By default, Firefox 3automatically scan the downloaded file with the default anti-virusapplication to make sure it is free of virus. If you download a bigfile, it could take a long time for the whole scanning process tocomplete. To increase the performance of the browser, you might want toconsider disabling the anti-virus scanning via the browser.download.manager.scanWhenDone key.
Config name: browser.download.manager.scanWhenDone
Default: True
Modified value: False (if you want to disable it)
6) Configuring The Scrolling Tabs
When you opened many tabs, Firefox will not keep on reducing the tabwidth. Instead, it shows a scrolling bar so that the min width (100px)is conserved and you can scroll to find your tabs. If you are those whodon’t like the scrolling tab function and prefer Firefox to show allthe tabs, regardless how small it is, you can set the value of browser.tabs.tabMinWidthto 0 to disable it. Similarly, if you want Firefox to display more tabsbefore showing the scrolling button, you can reduce the default valueto a lower value, say 75 pixels.

Config name: browser.tabs.tabMinWidth
Default: 100
Modified value: 0 if you want to disable the scrolling functions, other values to set the min width value
7) Show/Disable Close button on Tabs
Some people love to see the Close (the red X) button on every tabs, but some hate it. Whatever is it, you can configure it to your preferences via the browser.tabs.closeButtons setting.

Config name: browser.tabs.closeButtons
Default: 1
Modified values:

  • 0 – display a close button on the active tab only
  • 1- display close buttons on all tabs
  • 2- don’t display any close buttons
  • 3- display a single close button at the end of the tab strip

Extend Scripts Execution Time
In Firefox 3, a script is only given 10 seconds to respond, afterwhich it will issue a unresponsive script warning. If you are hooked ona slow network connection, you might want to increase the scriptexecution time via dom.max_script_run_time to cut down on the frequency of the no script warning.
Config name: dom.max_script_run_time
Default:10 (in secs)
Modified value: 20, or any values greater than 10
9) Handling JavaScript Popups
When you come across a site that executes a javascript open newwindow function, and if the popup window is without all the usualwindow features, i.e. back/forward/reload buttons, status bar etc,Firefox will automatically treat it as a popup and will not open it asa new tab. However, if you find this to be a nuisance and wanted toopen all new windows in a new tabs, you can specify it via the browser.link.open_newwindow.restriction setting.
Config name: browser.link.open_newwindow.restriction
Default: 2– Open all JavaScript windows the same way as you have Firefox handlenew windows unless the JavaScript call specifies how to display thewindow
Modified values:

  • 0 – open all links as how you have Firefox handle new windows
  • 1 – do not open any new windows
  • 2- open all links as how you have Firefox handle new windows unless the Javascript specify how to display the window

10) Enable Spell Checking In All Text Fields
The default spell checking function only checks for multi-line textboxes. You can get it to spell-check for single line text box as well.
Config name: layout.spellcheckDefault
Default: 1 (spell checker for multi-lines text boxes only)
Modified values:

  • 0 – disable the spell checker
  • 2 – enable the spell checker for all text boxes

11) Open Search Box Results In New Tab
When you search using the search box at the top right hand corner ofthe browser, it will display the search results in the current tab. Ifyou don’t want the search to interfere with your current tab, you cantweak the browser.search.openintab to make it open in a new tab.
Config Name: browser.search.openintab
Default: False
Modified value: True (open search box results in new tab)
12) Lower The Physical Memory Used When Minimized
This tweak is mainly for Windows users. When you minimize Firefox,it will send Firefox to your virtual memory and free up your physicalmemory for other programs to use. Firefox will reduce its physicalmemory usage, when minimized, to approximately 10MB (give or take some)and when you maximize Firefox it will take back the memory that itneeds.
The preference name does not exist and needs to be created.
Right click on the background and select New->Boolean.
Enter the name when prompted: config.trim_on_minimize
Enter the values: True
13) Speed up your Firefox
Several tweaks required for this
Config name: network.http.pipelining
Default: False
Modified value: True
Config name: network.http.proxy.pipelining
Default: False
Modified value: True
Config name: network.http.pipelining.maxrequests
Default: 4
Modified value: any value higher than 4, but not more than 8
Config name: network.http.max-connections
Default: 30
Modified value: 96
Config name: network.http.max-connections-per-server
Default: 15
Modified value: 32
14) Increase/Decrease the Amount of Disk Cache
When a page is loaded, Firefox will cache it into the hard disk sothat it doesn’t need to be download again for redisplaying. The biggerthe storage size you cater for Firefox, the more pages it can cache.
Before you increase the disk cache size, make sure that browser.cache.disk.enabled browser.cache.disk.enable is set to True.
Config name: browser.cache.disk.capacity
Default: 50000 (in KB)
Modified value:

  • 0 – disable disk caching
  • any value lower than 50000 reduces the disk cache
  • any value higher than 50000 increases the disk cache.

15) Select all text when click on the URL bar
In Windows and Mac, Firefox highlights all text when you click onthe URL bar. In Linux, it does not select all the text. Instead, itplaces the cursor at the insertion point. Regardless which platform youare using, you can now tweak it to either select all or place cursor at insertion point.

Config name: browser.urlbar.clickSelectsAll
Modified value:

  • False – place cursor at insertion point
  • True – select all text on click

16) Autofill Address in URL Bar
Other than the smart location feature, you can also get your URL bar to autofill the address as you type the URL.

Config name: browser.urlbar.autofill
Default: False
Modified value: True (Have Firefox autofill the address as you type in the URL bar)
17) Same Zoom Level For Every Site
Firefox remembers your zoom preference for each site and set it toyour preferences whenever you load the page. If you want the zoom levelto be consistent from site to site, you can toggle the value of browser.zoom.siteSpecific from True to False.
Config name: browser.zoom.siteSpecific
Default: True
Modified value: False (enable same zoom preferences for every sites)
1 Setting your zoom limit
If you find that the max/min zoom level is still not sufficient foryour viewing, you can change the zoom limit to suit your viewing habits.
Config name: zoom.maxPercent
Default: 300 (percent)
Modified value: any value higher than 300
Config name: zoom.minPercent
Default: 30 (percent)
value: any value
19) Configure Your Backspace Button
In Firefox, you can set your backspace to better use by getting it to either go back to the previous page or act as page up function.
Config name: browser.backspace_action
Default: 2 (does nothing)
Modified value:

  • 0 – go back previous page
  • 1- page up

20) Increase Offline Cache
If you do not have access to Internet most of the time, you mightwant to increase the offline cache so that you can continue to workoffline. By default, Firefox 3 caches 500MB of data from supportedoffline Web apps. You can change that value to whatever amount of yourchoice.
Config name: browser.cache.offline.capacity
Default: 512000 (in KB)
Modified value: any value higher than 512000 will increase the cache value
21) Auto Export Firefox 3 bookmarks to bookmarks.html
Unlike the previous version, Firefox 3 backup the bookmarks file in places.sqlite rather than the usual bookmarks.html. Since bookmarks.htmlallows us to export and sync our bookmarks with other browser, it willbe very useful if Firefox 3 can backup the bookmark to the bookmarks.html as well.
Config name: browser.bookmarks.autoExportHTML
Default: False
Modified value: True (auto export bookmarks file to bookmarks.html)
22) Disable Extension Compatibility Checks
This is useful if you want to use an extension that is not supportedby your version of Firefox badly. It is not recommended, but you canstill do it at your own risk.
Right click and select New->Boolean. Enter extensions.checkCompatibility in the field. Enter False in the next field.
Right click again and select New->Boolean. Enter extensions.checkUpdateSecurity into the field and enter False into the next field.
23) Disable Delay Time When Installing Add-on
Everytime you wanted to install a Firefox add-on, you will have towait for several secs before the actual installation starts. If you aretired of waiting, you can turn the function security.dialog_enable_delay off so that the installation will start immediately upon clicking.

Config name: security.dialog_enable_delay
Default: 2000 (in msec)
Modified value:

  • 0 – start installation immediately
  • any other value (in msec)

24) View Source in Your Favorite Editor
This is very useful for developers who are always using the ‘view source‘ function. This tweak allows you to view the source code in an external editor.
There are two configuration need to be made:
Config name: view_source.editor.external
Default: False
Modified value: True ( enable view source using external text editor)
Config name: view_source.editor.path
Default: blank
Modified value: insert the file path to your editor here.
25) Increasing ‘Save Link As‘  timeout value
When you right click and select the ‘Save Link As…‘, thebrowser will request the content disposition header from the URL so asto determine the filename. If the URL did not deliver the header within1 sec, Firefox will issue a timeout value. This could happen veryfrequently in a slow network connection environment. To prevent thisissue from happening frequently, you can increase the timeout value soas to reduce the possibility of a timeout.
Config name: Browser.download.saveLinkAsFilenameTimeout
Default: 1000 (1 sec)
Modified value: any value higher than 1000 (value is in msec)
26) Animate Fullscreen Toolbar Collapse mode
In Firefox’s fullscreen mode, toolbars and the tab strip are hiddenat the top of the screen and only shown on mouseover. To draw attentionto this, there is an animation of the toolbar sliding upwards andoff-screen when fullscreen mode is toggled on. For performance issue,the animation of the collapse of the toolbar only appear for the firsttime. For some reason that you may love/hate the animation, you canadjust Browser.fullscreen.animateUp to switch it on/off for every collapse.
Config name: Browser.fullscreen.animateUp
Default: 1 (animate the toolbar collapse only the first time)
Modified value:

  • 0 -disable the animation
  • 2- enable the animation for every collapse

27) Autohide Toolbar in Fullscreen mode
In fullscreen mode, the toolbar is set to autohide and appear uponmouseover. If you have a need to view the toolbar at all time, you cantoggle the value of browser.fullscreen.autohide to False to always show the toolbar.
Config name: browser.fullscreen.autohide
Default: True (always autohide)
Modified value: False (always show the toolbar)
2 Increase Add-On search result
If you go to Tools->Add-ons->Get Add-ons and performa search there, Firefox will only fetch and display 5 matching results.If you want Firefox to show more than 5 results (say 10), you canadjust extensions.getAddons.maxResults to get it to display more results.
Config name: extensions.getAddons.maxResults
Default: 5
Modified value: any value more than 5
This list of about:config is definitely not the complete list. If you have any tricks not listed here, please add it in the comment.
Posted by Editorial Team Sun Sep 27, 2009 3:32 pm
Pure Sensia DAB Wifi Radio - Colour touch screen, Facebook in Entertainment, Film and Music, Mobile devices and media
Sensia is a revolutionary internet-connected digital audio system with Flow technology and a large colour touchscreen, giving you a unique wayto enjoy internet radio content and podcasts, DAB and FM radiostations, your own music collection via Wi-Fi, online apps, Facebook and also Twitter and uniquebroadcast material.

Pure Digital -- DAB and WiFi radio extraordinaire -- has just made live a product portal for its forthcoming Sensia, which looks to be a serious leap forward in terms of features and design. For starters, this product ditches the typical retro vibe and goes for something entirely more Jetsons-esque, and while many of Pure's past radios have had some sort of display, the 5.7-inch touchscreen (640 x 480) is certainly a first. Boasting DAB and FM tuners, this device is also equipped with an 802.11g module that lets it pull down radio streams from the web as well as stream other media from networked PCs / storage. Other specs include twin 3-inch full-range drivers, an RF remote, optional rechargeable battery and a 3.5 millimeter socket for connecting those "other sources." Moreover, users will be able to tap into a variety of applications, from weather to news to Picasa to social networking. If all goes well, it'll ship before the holidays for £249.99 ($406).



PURE, the world’s leading radio maker presents Sensia, the world’sfirst high resolution DAB digital and internet-connected radio with aunique, large colour touchscreen which delivers a state-of-the-art andintuitive user-interface. Incorporating PURE’s award-winning ‘Flow’technology, Sensia is a revolutionary radio with a large 5.7” 640 x 480high resolution colour touchscreen. Sensia gives users a unique way ofinteracting with internet and radio content including: podcasts andlisten again services; DAB/DAB+* and FM; a growing set of custom PURE‘Apps’ such as weather, news, Picasa, Facebook or Twitter; and newbroadcast material such as station slideshows**. Sensia is also a mediastreamer enabling users to listen to music stored on a home computer ornetwork storage device via Wi-Fi technology.




Paul Smith, PURE’s general manager says: “PURE made its name as thecompany behind the success of DAB. We’ve since created a market leadingand multi award-winning, internet-connected product range with our Flowseries. Sensia is the next major innovation from PURE, which I amconfident will bring radio to a whole new ‘Facebook’ generation whilestill inspiring our traditional customer base. Radio will never be thesame again.”
Sensia has an extremely sophisticated touchscreen interface whichallows users to view and interact with the radio like never before:scrolling and spinning lists, tapping to select, sliding controls andswiping to change views. Users can choose between a multi-panel and afull screen view. The screen consists of a visual panel for viewingApps, station slideshows or album artwork; a list panel for scrollingthrough lists of radio stations or music stored on a PC; a now playingpanel and a control bar for operating Sensia.




Sensia is destined to be the centre piece of any room with adistinctive, elliptical shape and four striking colour choices: Brightred, vivid yellow, sleek black and cool white. A moulded stand issupplied, which allows the user to angle the radio to an optimumviewing position and a matching remote control completes the look.
A bespoke microsite has been created for Sensia atwww.touchmyradio.com which includes a 3D interactive overview of Sensiaas well as a virtual guide with a voiceover by Christian O'Connell,Absolute Radio’s breakfast DJ.
As with the award-winning Flow range, Sensia connects to The PURELounge, our own radio and media portal (www.thelounge.com) which actsas the index to the best of internet audio content and where users canregister their radio as well as save and organise favourites. Alsoavailable from The Lounge and via Sensia is a unique selection of PURESounds to relax you to sleep or wake you in a positive frame of mind.
Sensia also features PURE Clearsound technology for 30W RMS ofimpressive stereo sound; an input for an iPod/MP3 player; an alarm;countdown timer; sleep timer and a headphone socket. Add the optionalrechargeable PURE ChargePAK to listen to internet content anywherewithin range of the Wi-Fi network or to DAB and FM radio when furtherafield. Sensia also comes with a clever RF remote control which allowsusers to control the device from up to 10m away without directline-of-sight.
Sensia will be available in time for Christmas at just £249.99 (SRPinc. VAT) from all good stockists. For more information, please visitwww.touchmyradio.com, www.pure.com, www.thelounge.com or call 08451489001.
Editor’s Notes:*DAB+ is a new and enhanced version of DAB and is now being adopted bymany countries as their platform choice for digital radio. It’s likelythat it will be a few years before UK broadcasters take up DAB+, butthe majority of PURE products are already ‘DAB+ ready’.**Where supplied by the broadcaster
About PURE PURE is the world’s leading maker of broadcast andInternet-connected digital radios, the number one supplier of digitalradios in Europe and the creator of the world’s most popular and iconicdigital radios.
PURE radios increasingly support all the broadcast standards in the DABfamily used across Europe and beyond. PURE leads the way inInternet-connected radios with its Flow technology and the PURE Loungeportal (www.thelounge.com). Designed and engineered in the UK, all ofPURE’s products are manufactured with the environment in mind and atethically audited facilities. PURE is a division of ImaginationTechnologies Group plc. See www.pure.com.
See http://www.touchmyradio.com/ for more
Posted by Editorial Team Mon Sep 21, 2009 11:11 am
30 tips on how to upgrade your motherboard in Hardware, Internet, Networking, Comms and Security
It happens to all of us eventually, theExtremeTech staff probably more than most. Whether due to failure orobsolescence—or after you've run out of alternative upgrade paths—itcomes time to pull a motherboard out of a working system and replace itwith something different.
That's a job. It requires you to pull all of your expansion cards,disconnect and work around all the cabling, wrest the big board fromsometimes-tight quarters within a case, prep the new board, wiggle itinto that possibly cramped quarter, and, when you think you're alldone, you still have to coax Windows through the trauma of waking upwith new hardware.
We find the process daunting but fun—but then again, we're almostdisgustingly techy. If it's less of a treat for you, we've got, well, atreat for you. In the following pages we share our very best hints onswapping out a motherboard, culled from years of experience and scoresof system builds and upgrades.
Now, remember—this is a series of tips, not a step by step how-to.Don't expect a full-on motherboard installation manual; instead, usethe manual that comes with your motherboard, and use our tips to makethe job even easier.
Also, we're assuming you're keeping your existing Windowsinstallation in place. In general, it's better to perform a freshoperating system install if you're replacing your motherboard, butpractical realities often prevent this. So we've got a number of tipsthat should help you prep your Windows installation for the switch,then bring it up properly.
Preparing Windows for the Inevitable Freak-out
The first stepin motherboard replacement is to prepare the operating system, andsince most of the world runs on Windows, we'll concentrate on that.Before you even think about pulling the board out of the case:


  • Uninstall motherboard drivers. Anything you installed withthe disc that came with your previous motherboard (or anything youdownloaded specifically for that board) has to come out. You can dothis easily through Add/Remove Programs (XP) or Uninstall a Program(Vista) in Control Panel.
  • Don't forget, during your uninstallations, to remove drivers foronboard devices. If your motherboard contains, and you installeddrivers for, an audio codec, a graphics subsystem, a Wi-Fi networkinterface, a wired Ethernet interface, or what have you, uninstall thedrivers for them.

  • You may leave drivers for expansion cards in place, but you mayhave to reinstall them after the upgrade process. Graphics drivers areespecially touchy.
  • This is a good time for general maintenance: Clean up the harddrive. Empty the recycle bin, delete old files you don't need any more,uninstall unused programs, run a registry cleaner if you're into thatsort of thing, and generally tidy up. Then, defrag the hard drive.
  • Make a complete backup of your system. If you have the necessarysoftware, create an image (in other words, an exact snapshot saved to afile) of your entire hard drive(s). If not, use Windows' own backupsoftware to create a complete backup. At the very least, save off yourimportant data files to removable media. You must do this. Shouldsomething go awry and you lose the contents of the drive, you willregret it if you don't back everything up.


  • Remember Your Activations!
If you have applications that require activation, those may be tied tosome portion of your existing motherboard. The most obvious of these isWindows itself. However, a number of other applications, including somegames and Adobe applications, may also require activations.
The best thing to do is to deactivate and uninstallthese apps. This is particularly true for Adobe apps. You can thenreinstall and reactivate as needed after your motherboard upgrade isdone. Of course, you'll also want the correct CD key or serial numbersfor those apps. In the case of Windows, you may not be able to activateover the Internet, but will need to talk to a live human through theWindows activation phone line. We've never had a reactivation turneddown using this method.


Removing the Old Board
Now that you've tidied up, backed up, and generally prepared thesoftware, it's time to do battle with the hardware. The first step, ofcourse, is to remove the outgoing motherboard. Let's hope your computercase doesn't have any sharp edges. Tips ahoy:


  • Make sure you have plenty of room to operate. Clean off aworkbench and place the off, unplugged system upon it. Make absolutelysure there aren't any metal shavings or other metal detritus on thebench.
  • Be static-safe: Plant your feet and ground yourself before touching any electronics. If you move your feet, repeat the process.
  • Have some sort of repository ready for screws that would otherwiseroll or get scattered away. Old 35mm film canisters work well, as dopaint can tops, shot glasses, or (clean) ashtrays. As you pull screws, drop them in the container for easy access later when you're reassembling the system.
  • Pull as many wires as you can from the board before you pull it outof the case. It's easier to remove data and power cables with the boardscrewed tight into the enclosure.
  • Leave the CPU, cooler, and memory in place until the board is out.It's much easier to remove them (or just discard them if you'reupgrading everything) when they're out of the case.
  • Keep any expansion cards you remove from the PC in antistatic bags,especially if you plan to transfer them to the new system. Set them ina safe place until you're ready to place them into the newly remodeledcomputer.
  • Leave the cabling in place, but move it out of the way. Sure, youhave to pull cables from the motherboard, but you don't have to pullthe other ends. Leave the cables in your system's hard drive, opticaldrive, media card reader, and so on; simply pull them aside or cramthem in a handy crevice to make room for board swapping.



  • If your case has a removable drive mount rack, remove it to make more room for trading the motherboards.
  • Pull the motherboard up by the edges as much as possible. If youmust grab something else, grab a plastic expansion slot; don't move theboard by the CPU cooler, the installed memory, or the various north-and south-bridge heat sinks.
  • Place the board and any components you won't need in antistaticbags and keep them safe until you know you won't need them (say, incase the new board is a nonworking dud). You might even place the oldboard in the box your new motherboard came in, relabeling it with amarker.

Preparing and Installing the New Board
Now it's time to reverse the process and install the brand-newmotherboard, and any other new components, into the system currentlyunder the proverbial surgical knife. Here are the tips:


  • Unbox the motherboard and examine it. Familiarity will makelife easier, especially if it's significantly different from your oldone. Know where the SATA and, if necessary, IDE and floppy ports are.Check out the CPU socket if it's different from your old one (it'squite a culture shock to go from an AMD-style ZIF (zero insertionforce) socket to an Intel-style LGA (land grid array) socket).
  • Also examine the extra stuff that came with your new board. You'llprobably have SATA cables, an IDE cable, a floppy cable, some expansionbrackets for USB and/or IEEE 1394 ports with onboard headers, a bookand CD or DVD, and, depending on the price point of your board and thegenerosity of the manufacturer, other goodies. Decide whether you planto use any of it, and unwrap that which you will.
  • Check the layout of screw holes in the board and brass standoffs inthe case. Make sure they all match up, and move any brass standoffsthat do not match with motherboard screw holes.
  • Install the CPU, CPU cooler, and memory before you insert the boardinto the case. It's far easier to do that on a nice, flat surface thanit is when the board is deep within the confines of the enclosure.



  • Lay the board on the corner of the case and attach as muchcabling as you can. It's easier to attach cables with the board out ofthe case than with it buried within. Attach SATA, IDE, and floppy datacables to their ports; front-panel connectors to the front panelheaders; any expansion bracket ports you wish to use to the properheaders; and even the power supply cables.
  • Lower the board into the case by the edges. Again, if you have tomaneuver it by a component, avoid the RAM and cooling parts in favor ofexpansion slots.
  • Screw the case into place with every screw available. Secure itsolidly within the case. With electricity and fan action comesvibration: Using every available screw will cut down on vibration thatcan eventually cause premature failure of the board.
  • Finally, replace any straggling wires, add expansion cards and you're almost ready.
  • When you first start the system up, do it with the case open. Makesure the PC will POST before you even think of sealing it up. You mighteven launch Windows once before you close the case. There's some sortof law of nature that says if you close the case too early, somethingwill be loose or unplugged and you'll just have to open it again.<!-- start ziffarticle //-->

Resolving Windows' Contortions of Protest
A Windows computer doesn't relish the idea of getting new insides.Windows installs hoards of low-level subsystem drivers on installation,and when you change-up the low-level subsystems the OS gets fidgety.Here are some tips to make its reentry a bit smoother:


  • Begin by letting it do its thing. It will run its driverinstallation routine for what might seem like hours. Let it install allits low-level stuff; anything you install manually will supersedeWindows' built-in drivers.



  • As dialog boxes appear asking for discs or driver locations, click Cancel on them. You'll install any drivers Windows doesn't already have on your own.
  • Windows will probably want to reboot between two and fifty times(we're kidding!) before it lets you install drivers. Allow it to do so.
  • When the time comes that Windows finally stops installing its owndrivers, start installing your own. Do them in this order: Motherboardcore INF files; then any other motherboard drivers (SATA/RAID,Ethernet, audio, and so on); then graphics; then any other devices thataren't working.
  • If you're unsure about which devices need drivers, use DeviceManager. It's available in the System area of Control Panel andpresents a list of devices in the computer. Devices lacking driverswill appear with an alert icon near their entries.
  • When your drivers are all installed, you should be through with the process. Enjoy your new souped up computer!

Upgrading your motherboard doesn't have to be an adverse experience.Our tips should help you streamline your motherboard install, reducefrustration, and enable a smooth transition.
Posted by Editorial Team Fri Mar 27, 2009 1:48 am
Uwe Boll: GTA movie: 'I'm right guy to do it ' in Entertainment, Film and Music, Mobile devices and media
Please sweet lords of the internet don;t let this hack near another project. He needs to be locked up hasn't he done enough harm ? Couldn't someone good do it ? Say like Brian Singer, he could make up for trashing superman.
Posted by Mik Gojic Thu Jan 29, 2009 1:59 am
How to be a Internet Cafe Ninja in Gaming
Posted by Editorial Team Mon Jul 14, 2008 5:31 pm
Gaming:The WTF World of Wikipedia - 15 unbelievable "tr in Business and Industry in Gaming, Media, Web, IT and Computing
You. Your friends and family. Your classmates and coworkers. In thebrave new world of the internet, everybody has power. Information isinteractive, knowledge is collaborative and history is open source. Thenerdy kid next door has just as much influence as a high schoolteacher; the dorky dude at the comic book shop has just as much voiceas a college professor.
Problem is, the nerds and dorks tend to have a lot morefree time - and passion - than the teachers and professors. The endresult? A hilariously skewed, terrifyingly twisted view of the world inwhich all the wrong things are deemed "important" and worthy of seriousacademic discussion.
Here are 15 mind-boggling examples.

See what we mean? When the deadliest, costliest war in the history of mankind has been trumped by a videogame franchise about that war,you know something's off. One involved over 50 countries and took over70 million lives; the other involves button mashing and tea bagging.
On an encouraging note, we did have to add all the Call of Dutygames' individual pages together to reach the crazy number above. On adiscouraging note, we didn't have to add Call of Duty 4 and itsnon-WWII setting, which would have brought the total word count to aneven crazier 18,927.
Oh, and on a simply ridiculous note? Call of Duty 4: Modern Warfare beats "modern warfare"... 5,858 to 2,873.
Also less important than Call of Duty!
American Revolutionary War = 8,078
American Civil War = 11,729
English Civil War = 8,030
Napoleonic Wars = 7,951
Hundred Years' War = 7,992
War on Terrorism = 10,674
War on Drugs = 7,628
Cold War = 10,117
• "War" = 9,233
While the magic menagerie of super-powered, frilly-maned, sparkly-eyed, rosy-cheeked wonder beasts might make for slightly more exciting cards than a Three of Spades, the emphasis here is still extremely wonky.
Poker has been around for longer than anyone can remember... the Pokemon Trading Card Game was invented in 1996. Poker has created millionaires and forced bankruptcy... the Pokemon Trading Card Game might have resulted in some lost lunch money and a temper tantrum or two.
Also less important than Pokemon Trading Cards!
Baseball cards = 4,686
Blackjack = 5,228
Roulette = 5,492
Checkers = 2,326
Pool (Billiards) = 621
Bowling = 407
Wheel of Fortune = 4,521
• "Trade" = 3,038
• "Games" = 2,830

Before you get the wrong impression, no, the Master Chief does not win in a Wikipedia matchup against George W. Bush... though his approval ratings are undoubtedly higher.
The truly astounding thing, however, is that he does emerge victorious against not one, not two, but TENof this country's past commanders in chief. Yes, 23% of the men whohelped make the United States the strongest nation on Earth are easilydefeated by a fictional and faceless videogame character who barelyknows how to speak and takes orders from a naked hologram. Go America!
The orange word count above is an average taken from the USPresidents beaten by the Master Chief. Here's the full, patheticbreakdown:
Leaders of the Free World less important than Master Chief!
James Monroe = 2,820
(5th President)
John Quincy Adams = 3,457
(6th President)
John Tyler = 3,431
(10th President)
Zachary Taylor = 2,235
(12th President)
Millard Fillmore = 3,631
(13th President)
Franklin Pierce = 4,203
(14th President)
James Buchanan = 3,888
(15th President)
Rutherford B. Hayes = 2,686
(19th President)
James A. Garfield = 3,915
(20th President)
Chester A. Arthur = 3,078
(21st President)
          
                   
     


In the future, when Captain Kirk is battling tribbles and Data islearning how to love, this lopsided comparison will make completesense. Why wouldn't the entries for the glorious Starship Enterprise dwarf that for a dusty museum piece like the automobile? We expect the pages for hoverboards, robot maids, personal time machines and giant laser death rays to do the same.

For the present, though, why does a make-believe spaceship deserve more words than the planet's principal mode oftransportation? Also, why does that make-believe space ship deserve noless than nine separate pages, including unique entries for six different models of the NCC-1701? Seriously?!

Also less important than the Starship Enterprise!

Planes = 5,132
Trains = 2,850
Boats = 1,884
Bicycles = 5,112
Motorcycles = 5,446
Shoes = 3,241
Lunar rovers = 1,844
Space shuttles = 6,217
Space stations = 1,830
Outer space = 3,000







You think Hideo Kojima's cut scenes are long? Try reading Leo Tolstoy's epic tome. War and Peace waspublished in four books over five years, covers nearly a decade ofhistory and includes more than 1,400 pages, more than 560,000 words andmore than 3 million characters. It's generally considered one of thelongest novels - hell, one of the longest things - of all time.

Somehow, though, the writers on Wikipedia managed to summarize thewhole plot in 1,922 words. Well done! Now we'd be really impressed ifyou guys could squeeze the plot of a single damn videogame - even therambling old man that is Metal Gear Solid 4 - into less than 2,548 words.

The top numbers (in orange) are for the entire entries.The numbers in the preceding paragraph, as well as the list below, arefor the subsections entitled "plot," "story," or "synopsis."

Also less important than Metal Gear Solid 4!
(by plot, story or synopsis)


Romeo and Juliet = 770
Hamlet = 780
Moby Dick = 845
Of Mice and Men = 288
A Tale of Two Cities = 1,341
Atlas Shrugged = 673
The Hobbit = 465
Citizen Kane = 430
Casablanca = 834
Chinatown = 854







We won't get jealous and play the competition card here. EGM isimportant, a veritable titan of the industry with a massive and devotedfollowing. Many of us here at GamesRadar include ourselves in that camp.

But come on... do the latest screenshots of Chun-Li'sthighs really carry more weight than the 2008 election? Do you reallyneed to know the review score for Turok more than you need to know thereasons for the recession? Is the dropping price of the PS3 morecritical than the rising price of gasoline?

Yes, Electronic Gaming Monthly - and any videogame publication - is totally worthy of 4,429 words. We just wish that Time and other vital news sources received the same attention.

Also less important than EGM!

Newsweek = 1,393
USA Today = 2,685
National Geographic = 1,949
The New Yorker = 3,874
The Washington Post = 2,449
CNN = 4,281
Fox News = 3,758
• "Magazines" = 842
• "Newspapers" = 3,537
GamesRadar = 201







We love, love, love the soundtracks to Final Fantasy... but someone put way, way, way too much effort into this Wikipedia page. The intro alone is nearly 700 words, lengthier than the entries for many singers, bands and genres. Rock and roll, the biggest genre of them all, doesn't stand a chance.

Of course, the vastness of the web was made to hold such exceedinglyniche minutiae, but even the fan who owns all of these compilationalbums probably agrees that they could have fit onto the page forgeneral Final Fantasy music. Unless that fan is the one who wrote this obsessive love letter to begin with...

Also less important than obscure Final Fantasy music!

Beethoven = 6,268
Mozart = 6,331
Frank Sinatra = 5,743
Kelly Clarkson = 5,849
Amy Winehouse = 7,269
Rihanna = 2,977
Kanye West = 4,713
Jay-Z = 6,658
Nirvana = 4,157
Radiohead = 6,495



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Jeffrey Dahmer was a cannibal, Charles Manson was a deranged cultleader and John Wayne Gacy, worst of all, dressed up like a friggin'clown. Yet the complete list of these horrible, horrible murderers -together with dozens of depraved others - is apparently about 3,000words less significant than the list of Maverick boss characters in the Mega Man X series.

And that's compared to the list of serial killers by country. Look up the list of serial killers by number of victims andthe difference grows to 6,000. Go ahead and add the two lists togetherif you want - at 8,000 words total, they still fall short of the sheerterror and infamy inspired by Cyber Peacock, Blizzard Buffalo,Overdrive Ostrich and Armored Armadillo. Ooh, we're getting chills justthinking about them!


Above: The true face of evil







Let's be honest. Who doesn't love Gardulla the Hut? Who didn't havea poster of Cole Fardreamer or Elan Sleazebaggano hanging on theirbedroom wall as a kid? Who wouldn't beg their parents to buy them thatKlaatu action figure for the holidays?

Qwi Xux, Plo Koon, 2-1B, Chief Chirpa, Yarna D'al Gargan, BaronSoontir Fel, Meewalh, Oola, Commander Cody, Baron Soontir Fel, TraskUlgo, Gartogg, Wam "Blam" Lufba and, of course, little Windy... all ofthem are forever entwined in our dreams and imaginations.

Clearly, the list of minor characters in the Star Wars universe should be seven times as large as the page on the Founding Fathers of the United States. Clearly.

Also more important than the Founding Fathers!

Minor Star Wars droids = 10,105
Minor Star Wars villains = 9,648
Minor Star Wars bounty hunters = 5,236
Minor Sonic the Hedgehog characters = 12,595
Minor Mortal Kombat characters = 6,286
Minor StarCraft characters = 5,640
Minor One Piece characters = 17,446
Minor Sailor Moon characters = 7,251
Minor Gundam Wing mobile suits = 3,584
Minor recurring characters in Star Trek: Deep Space Nine = 5,097

Heed our warning - Wikipedia is only the beginning. Soon, textbookswill have entire chapters devoted to fairies and fishmen. Languagestudents will learn Goron instead of Greek. History class will forgothe Romans for the Rito, while anthropology discards the Spanish andSwedish for the Subrosians and Skull Kids.

Nonsense, you say? Tell that to the 730 million residents of Europe, whose deep and diverse ethnic backgrounds just got pwned by a bunch of elves, gnomes, talking twigs, golden frogs and mutant chickens.
Oh yeah, and Tingle.

Also more important than the population of Europe!

Elder Scroll races = 8,489
Pokemon types = 4,362
Final Fantasy monsters = 6,637
Halo aliens = 5,478
Middle-earth orcs = 4,845
Fictional cats = 10,248
Fictional dragons = 8,651
(there are non-fictional dragons?)





No surprises here. After all, Superman (10,641 words) has been known to survive a nuclear explosion... inside his own ass. And Batman (10,818 words) invented his own damn brand of shark repellent Bat spray!

Obviously, these guys are far superior to the rest of us. End of discussion.



Above: Holy sardine!






Both the fictional Umbrella Corporation and the real world National Human Genome Research Institute studythe mysteries of genetics. Both engage in the cutting edge field ofbiomedical engineering. Both are located in small towns. Both haveseemingly harmless, yet somehow creepy names. Both have seeminglyvague, yet somehow menacing logos.

Wait a second - are these two organizations actuallyone and the same?! Has Umbrella been a front all along, a clever ployto distract us from the true zombie overlords? We knew that tiny word count seemed suspicious...


Above: Oh shit.






According to Wikipedia, Kirby is "a small, pink, spherical creature with large red feet."

Exactly. Done. Enough said. Oh, if only that were the case...instead, that is merely the first sentence of a 1,512 word subsectionentitled Characteristics, which goes on to describe - in disturbinglydetailed sub-subsections - the Personality, Abilities and Species of Kirby. Yes, species.

The dog hasan overall longer page, sure, but the fact that Kirby's"characteristics" actually overcome those of man's best friend isabsolutely insane. They shouldn't even be close.








                              

                                                                                                                                                                                                                                                                    
                    
               
          
          
          
                   
            


As expected, Jesus whoops Mario byquite a large margin in total Wikipedia word count. In a miraculousturn of events, however, Mario's Legacy section is actually longer thanJesus' Legacy. Yes, you heard right - a pixelated plumber is consideredto have had a bigger impact on the world than the central figure ofChristianity and, to some, the physical embodiment of God. Wow.

Then again... Jesus can walk on water and heal the sick,but Mario can shoot fireballs out of his hands and turn into a raccoon.Jesus has an awesome beard, but Mario's got a super sweet mustache.Jesus ushered in much of modern religion, but Mario ushered in much ofmodern gaming. Both can come back from the dead, though to be fair,Jesus only did that once.

Dunno, seems like a tie to us





Also less important than Mario's legacy!


Albert Einstein's legacy = 153• John F. Kennedy's legacy = 436• Susan B. Anthony's legacy = 252• Princess Diana's legacy = 196• The Wright brothers' legacy = 175• Mother Teresa's influence in the world = 117






At last, we reach the ultimate showdown. In this corner, we have God, who Wikipedia describes as:

"... the principal or sole deity in religion..."
"...the creator and overseer of the universe..."
"... omnipotent and eternal..."
"... the source of all moral obligation, and the greatest conceivable being existent..."

His opponent? Knuckles of Sonic the Hedgehog fame, who Wikipedia describes as:

"... a red, teenage, anthropomorphic echidna..."
"... the fourth most popular character in the series..."
"... shy around girls..."

And, uh, yeah. How did this guy beat God by more than 4,000 words again? Well, to reach Knuckles' number, we did have to add two pages together, one for his game character and one for his comic character. To level the playing field, we should probably give God the Bible or something, right? Of course, we'll also have to give Knuckles his comic books and two videogames (Knuckles Chaotix and Sonic & Knuckles) to keep things even...




Damn! Sorry God - you lose again. Looks like we have a new omnipotentoverseer in the universe... or at least in the strange, silly, scaryand seriously skewed universe that is Wikipedia.
Posted by Editorial Team Mon Jul 14, 2008 5:21 pm
'The Internet Hates Diablo III' in Gaming
When Blizzard unveiled Diablo III earlier this week, it didn't comeas much of a surprise to anyone. Well, there was one guy who thoughtStarcraft 3 was being developed alongside Starcraft 2 with a projectedrelease date of one week prior to the release of the game it wasfollowing, but no one has taken Cliffy B. seriously since he predictedthat Mario would never appear in another video game after Super MarioSunshine.
         
Sure, it didn't blow any minds, but theannouncement came as welcome news. Diablo II is still the first thing Iinstall on my computer after a trojan-laden lolita incest hentai comicforces me to reformat. It's hard to believe that in the last eightyears no one has been able to step in and create a better action-rpg.It's even harder to believe that a ten year old girl can lubricate herentire body with egg yolks then squirm into the urethra of her mother'spenis and follow it until she returns to the womb, but I saw thedrawings. It can happen, people.

         
After watching theDiablo III gameplay footage, I was really excited. The visuals werefantastic, a lot of small improvements had been added without seemingto get in the way of what makes the series great, and by the end of thevideo I found myself moving my mouse around the screen as if I wasplaying. That's sad, but what's even sadder is that I'm not a big-timegame journalist so I can't come up with a term like "gamesturbation" todescribe the lonely and desparate act while making myself cool andquotable.
         
Imagine my surprise when I discovered that mypositive impressions were irrational and baseless, while most of theinternet saw the game for what it truly was: A personal insult to themand a serious threat to all they hold dear. If you find that you'vemistakenly become mildly optimistic about the game, read on to find outwhere I went wrong so you can adjust accordingly.

         


         
My Initial (Wrong) Opinion:Wow, it's the world from Diablo in 3D, rendered like a painting toretain the 2D flavor of the previous games. The dark and ominous themesare still there, only now we don't have to use our imaginations to fillin the details suggested by blocky sprites.
         
The Internet's (Correct) Opinion: Wow, it's a shitty cartoon! This is NOT the same world that Diablo I and II took place in. No way.
         
DoI see a rainbow? I'm sorry, but rainbows don't exist in the Diablouniverse. I have read all the lore, and there is not a single mentionof rainbows in there. Big surprise that Blizzard retconned rainbowsinto Diablo. Vapid morons. Who do they think they are? I've beenplaying this series they created for years, and they fuck everything uplike they own it.
         
Here's the dark and gritty Diablo II, which Diablo III should look like:
         


         
Here's a cartoon:
         


         
Or is that Diablo III? I honestly can't tell.
         
Blizzardshould give the game a dark atmosphere by literally making the game toodark to see anything and then maybe add some film grain on top ofeverything. If the technology is available, the black silhouette of athumb could get in the way of the player's view to obscure the gamefrom time to time and add to the game's overall darkness.

         
My Initial (Wrong) Opinion:In addition to gold and loot, monsters will occasionally drop globesthat heal your character when picked up. You'll be able to focus moreon the gameworld instead of micromanaging a potion inventory. Thisfrees up the hotbar for your character's abilities.

         
The Internet's (Correct) Opinion: Globes of health. That float. Riiiight.

         
Itmade so much more sense when glass bottles full of healing syrup fellout of monsters onto rocky dungeon floors without breaking. You know,when your character had thirty bottles strapped onto his belt and noone thought twice about chugging something that had been stuffed into apoisonous mummy for the last thousand years. This magical orb shit isgoing to ruin my sense of immersion big time.

         

         
My Initial (Wrong) Opinion:The Witch Doctor looks like a variation of the Necromancer that focuseson infectious diseases and fire instead of death and the art of lookinglike J. Mascis. Being able to cast your offensive spells on pets sotheir attacks are buffed with those spells' abilities seems like itcould be a lot of fun. I can imagine buffing one pet with a spell thatslows enemies, another pet with some form of Weaken, and a third with adamage-dealing plague to mop up.

         
The Internet's (Correct) Opinion:WHERE DID THE NECROMANCER GO??? I'm not buying this game. Even if allof the unannounced classes are Necromancers, it's too late. Blizzardhas abandoned its true fans.

         

         
My Initial (Wrong) Opinion:Did that thing just flatten one player under its foot, then pick up abarbarian and bite his head off? Okay, that's awesome. Hardcore modejust got hilarious.

         
The Internet's (Correct) Opinion: So the player characters only come up to this thing's ankles? That's stretching it way too far.

         I'msorry, but this terribly designed throwaway boss does not fit into thecompendium of realistic monsters that we've all become accustomed tosuch as skeletons that hide in barrels, pygmies that stand on eachother's shoulders to create larger pygmies, and enormous Satanic grubs.
Posted by Editorial Team Tue Jul 08, 2008 12:53 pm
Has the PC sports market has declined? in Business and Industry in Gaming, Media, Web, IT and Computing
Consoles like the PlayStation 3 and Xbox 360 have lured sports gamersaway from a PC market already moving towards a download model and underthreat from piracy, forcing developers to prioritise other formats.
That's the view of Peter Moore, boss of EA Sports, who outlined his views on Peter Moore's Official Blog this week.
Next-generation consoles "with their high definition graphicsand 5.1 sound capabilities have attracted millions of consumers toeschew the 'lean in' PC sports gaming experience for the 'lean back'full room console experience," Moore wrote.
                   
"Businesses have to make hard trade offs for where toinvest for the best return, thus creating capital to make even moregames," he explained. "I know this concept touches a nerve with some ofyou, but our industry is founded on publishers that have driven forfinancially-successful games and then re-invested the proceeds indevelopment of even more content for gamers to enjoy.
"It's a simple financial premise, and an obligation forpublically-traded companies who answer to their shareholders. We arenot making games in garages or bedrooms any more."
But Moore reserved his harshest criticism for the people who steal games off the Internet. "Piracy is an issue," he wrote.
"Sorry, I know many of you disagree with me on this, but thenumbers don't lie. Companies spend millions developing content, anddeserve to see a return on investment for their risk. The employeesdeveloping the game design, writing code and creating art deserve toget paid for their work. Period."
Moore's comments are particularly interesting as they come just days after Blizzard CEO Mike Morhaime told Eurogamer.netthat suggestions the PC games market is in decline are "just completelydead wrong". "PC is the gaming platform with the largest installed basearound the world. It's also the platform with the best margins,"Morhaime had said.
Morhaime was reacting somewhat to similarsentiments from Valve boss Gabe Newell, whose company flew journaliststo Seattle in May from around the world to evangelise the PC as aplatform.
Quote:
"We think the number of connected PC gamers we areselling our products to dwarf the current generation of consoles puttogether," Newell had told the press on that occasion. "There aretremendous opportunities in figuring out how to reach out to thosecustomers."

For his part, Moore added that EA Sports is stillexploring options on the PC. "In order to make fundamental shifts in anecosystem, you sometimes have to hit the reset button. That's what wehave done this year at EA Sports as regards some of our franchises onthe PC," he wrote.
"That does not mean that we aren't coming backnext year with new, innovative, maybe even less-expensive ways to playall of our franchises on the PC, but for right now we are assessing allof the options open to us to shift the current paradigm for our gameson this platform," he wrote.
Posted by Editorial Team Tue Jul 08, 2008 12:52 pm
50 Skills that Every Gamer Should Master in Gaming
Just being able to play games is only the beginning. If you're goingto call yourself a proper gamer (as opposed to a casual pretender)there are a few requisite skills that you must master first. 50 skills,in fact. And they're all right here...
1. Give a game a review score without ever actually playing the game
A cursory glance from 20 paces of a grainy postage stamp-sized superlo-res scanned-in screenshot pinned to the ass-feathers of a headlesschicken in a sandstorm should be all you need to confidently attributean authoritative and infallible review score to any game. It's howprofessional reviewers have been doing it for years.
2. Be able to spot whether a game is running in 720p
Just by looking at it.
3. Survive with only four hours sleep (max) a night
We all abide by the 'one more go' mantra. It demands that we are strong in the face of severe sleep deprivation.

4. Play Wii without using the wrist strap
Or, master the art of gripping. Even newborn babies can do it.
5. Attack the weak point for massive damage
Look for the big red/yellow/orange thing. It's normally located on anenemy's back/ass/forehead. If a sustained assault yields unsatisfactoryresults, try attacking it with the last weapon you picked up. Thatnormally works a treat.
6. Be an expert in the work of one particular developer besides Miyamoto
Support the people that make the games you love. Pick a team. Find ahero. Whether it's an entire studio or just a single creative. Getexcited about the games they make. Know their history and what they'reabout. Hunt out their gameography. Get informed. We're sure Mr Shigstuff won't mind if some of the love gets spread around.
7. Beat a really bastard hard game on any tier of difficulty higher than Normal
Real men play on MASOCHIST!
8. Estimate remaining PSP battery life and calculate device's lastability on journey
If you've gone to all the trouble of uploading an extensive selectionof softcore pornography to your PSP in advance of a business trip, itcan be hugely upsetting to run out of juice before you've even had achance to make yourself tired in the airplane convenience.
9. Play driving games without 'steering' the controller
Unless you're a girl. Then you can't help it.

10. Become unhealthily obsessed with one particular game and play only that game for six months solid
Winners don't quit. They become addicts.
11. Instantly recognise any game being played on a TV show or in a movie
Computer Space in Jaws, Asteroid Deluxe in The Thing, Galaga in Trains,Planes and Automobiles, Centipede in Never Say Never Again, thesound-fx of Pac-Man in Ferris Bueller's Day Off... plenty more here.
12. Easily spot at least 5 differences between any PS3 and 360 comparison shots, that are invisible to the normal human eye
You're looking for things like lighting, texture resolution, draw distance, anything pink or slightly gay, lumps or growths etc.
13. Expertly pick the right game for the right moment
You might think your sozzled post-pub friends are having an absoluteparty huddled around your monitor watching you level up in World ofWarcraft. But they're not.
14. Be able to navigate to the 'Invert? Yes/No' option in under 5 seconds
Pause. Controller Options. Invert Yes/No. Unpause.
15. Be fluent in l337 5934k
Bµ7 Ð0n'7 b3 4 7w47 4nÐ 3v3r µ$3 17. H3r3'$ 4 h4nÐ¥ 7r4n$£470r, jµ$7 1n (4$3.

16. Instinctively know the location of all controller buttonsand their respective numerical, alphabetical or symbol-baseddenominations
When playing, a real gamer never has to look at the controller. Unless it's to check that it's not on fire.

17. Perfectly repackage console/PC snugly back in its box, complete with Styrofoam and cable ties
Put those ninja-honed Tetris skills to good use.
18. Make in-game moral choices quickly and without flinching
Stop being such a lightweight and kill the Little Sister already. We'repretty sure God doesn't take make-believe evil into account whendeciding who gets locked out.
19. Have a selection of "I only lost because..." excuses prepared and rehearsed in the event of defeat
Here's a few for free: "...I couldn't take my eyes off your lap"; ...Ihurt my fingers when your mum sat on them"; "...Satan told me to";"...I was a victim of sexism" and so on.
20. Own non-gaming friends at absolutely anything
You've never played the game before. The pad's missing buttons. You'vegot amoebic dysentery and you can feel a hairy-ass spider crawlingacross your face. So what? When you're up against a newbie there is noexcuse for anything less than comprehensive ownership.
21. Perform tea-bagging like a pro
Don't bang away like a demented pneumatic penis. Get rhythm. Tea-bagging is an art - as our own educational video reminds us.
22. Immediately know what to dump when your inventory is full
Don't know what to drop after the Goblin's Cleaver of Apathy made youover encumbumbered? Stop being a massive tool and just relinquish someof the unused crap you've been pointlessly clinging on to for the last30 hours.
23. Engage in the 'Are games art?' debate without sounding like a pretentious twat or a moronic dumbass
Find the middle-ground between this:

"I think you'll actually find that videogames are a post-modernexpression of individualism while simultaneously collectivising itsdigital form and manifesting as abstract interactive entertainment."
And this:
"Art is for pussies. I just want to kill make-believe people."

24. Always spot the 'hidden area'
Remember: nothing screams "HIDDEN AREA!" louder than a cracked wall.
25. Gather enough tech speak to make it sound like you know how to make games better than developers themselves
"Sure, they might have nailed the anisotropic and bilinearfiltering, but you can unzip me like a banana if the Cartesiancoordinates and phong shading aren't an absolute bucket of wank." Smartsounding development speak makes you superior. This site is a good place to start.
26. Memorise enemy/item spawn points
Want to know how tHE dEfec8or is always smoking your ass withthe rocket launcher? It's because he's all over the longitude andlatitude of those maps, and he's snorting up the coordinates of everyspawn point and he knows exactly what it'll spawn and he knows exactlywhen it'll spawn it. It's called dedication and that's why tHE dEfec8oris a winner.
27. Complete unlocking/defusing mini-games first time, every time
Should be like making Einstein recite his five times table.
28. To never be suckered by game store offers pimping crappy games and shitty third party peripherals
An Hour of Victory and Turning Point: Fall of Liberty bundle for 40notes with a TatTech controller thrown in for free is not a bargain,it's a piss-take.
29. Be condescending, patronising and impatient when playing with non-gamers
Alternatively, feign kindness and offer to show them "how to do it". Once you've got the controller, never give it back.
30. Be shit-faced drunk and still be able to rock at Guitar Hero or other popular party game
Preferably be able to keep getting more drunker while playing.

31. Bluff your way through a conversation about a retro game you never actually played
Don't ever admit to having not played some geriatric, incontinent pieceof gaming history that some rose-tinted retrosexual is eulogising. Justfudge your way through. It's not hard: "Geoff Spectacles and theSubatomic Android Invaders on the Vic-20? Of course I played it! Thatwas the one with the monochrome 2D graphics and beepy sound effectswasn't it?"
32. Instantly identify enemy types by the sound they make
Don't stop with enemies. Utilise your ears as nature intended andrecognise weapons, vehicles, power-ups, score multipliers... anythingat all with the amazing power of hearing.
33. Confidently guess what a developer's secret project/unannounced title is
If all else fails, predict Shenmue 3.
34. Passionately champion at least one obscure game that nobody has ever heard of and win it some new fans
Ever heard of Warriors of Elysia? It's the long overdue sequel to Bikini Karate Babes. We're sure it's going to be awesome.
35. Get the highest possible rank/medal/award in any tutorial level
Tutorial levels are weak and pathetic. An insult to proper gamers,they're a monumental mismatch on the same scale as a bare-knucklesbrawl to the death between Chuck Norris and Barbara Bush.
36. Know which elemental attack will be most effective against an enemy
Water&gt;Fire. It's not exactly rocket surgery.
37. Master the art of reloading
Don't ever let your gun get caught with its pants down. It's humiliating.
38. To simultaneously perform other important life tasks while playing
Multi-tasking is the cornerstone of every real gamers' brain. Youshould be able to eat pizza, guzzle coffee, fill in a jobapplication, build a house of cards AND successfully evade a six-star wanted level in GTA IV all at the same time.

39. Skip every cut-scene and still understand what's going on
No matter how convoluted the machinations and exposition, when it boilsdown to it you're basically just trying to beat the baddies.
40. Identify boss battle attack patterns in under 20 seconds
Lunge. Lunge. Guard. Burrow into ground/disappear/become temporarilyinvincible. Emerge from ground/reappear/stop being invincible. Chargespecial attack. Release special attack. Expose weak spot in atactically foolish and totally unnecessary manner <Playerstrikes&gt; Repeat until dead.
41. To know everything about the game without ever having to consult instruction manuals
Apart from a few semantics and trivialities, once you've read one instruction manual, you've pretty much read them all.
42. Argue effectively in a gaming Internet forum
At the most basic level this entails typing "HAVE YOU ACTUALLYPLAYED THE GAME!?" over and over and over until the foul dealer ofscurrilous mistruths slinks away like the miserable dog that he is.
43. Well developed bladder control
You're not going to get to level 70 by taking a piss break every three hours.

44. Condense even the most convoluted control system into easy-to-manage verbal instructions
"Basically, move the sticks and press X"
45. Always know the best spots for camping
So you can root them out or dig in deep, depending on your mood.
46. Memorise important cheat codes for fast fingered employment at a moments notice
If you can't remember Up, Up, Down, Down, Left, Right, Left, Right, B, A then you weren't there.
47. Have at least one game that you are unbeatable at
Take the time to master a game. Play it with your eyes closed. Learnevery pattern, every combo, every counter, every weak-spot. But don'tbrag about it. Just casually lure people into your virtual domain. Toywith them. Give them false hope. Maybe even let them win a couple oftimes and say something all humble and wimpy like: "Gee, you really gotme. Well played." Then bring the real noise and let the shuntingcommence. Their humiliation will feel rudely satisfying.
48. Be like Rainman when converting Microsoft/Wii points
It's the ultimate geek party trick. If you can calculate that 190,608Microsoft points is $2,381.65 without even flinching then you will get chicks. Believe us. Mental arithmetic makes ladies hot.
49. Read the back-of-box blurb and decipher it into 'What It Actually Means'
"State-of-the-art 3D environments and characters" = "We done some graphics". More here.
50. Know when NOT to talk about gaming
"Sure, as maps go if you've got a competent team together thenCrossfire can be pretty badass, but Wetworks is off-the-hook whenyou're gunning solo. Oh yeah, sorry to hear about your entire familygetting killed with the bird flu. Must be a real bummer. So... youwanna play some COD?"
Posted by Editorial Team Tue Jul 08, 2008 12:41 pm
Rethinking Traditional Advertising Methods in Business and Industry in Gaming, Media, Web, IT and Computing
You see, for all the talk of monthly periodicals' demise, SEO'simpending reign, the downfall of FM stations and television'sinevitable implosion, we, err, sort of forgot to mention one thing:essentially that, despite posting up ratings far from the halcyon daysof the pre-TMZ.com era, mass media outlets such as ABC, CBS, CNN andNBC; Time, Newsweek and USA Today;and even regional Cineplex chains still generate the kind of audiencenumbers most interactive entertainment execs would give their last USBcable to connect with. Tactics may be changing, with custom tradeshows,advertorials, movie-type trailers and cover wraps replacing simple pageads and product giveaways. But as an industry, we're far from preparedto divorce ourselves completely from traditional advertisingplacements, or shift marketing dollars exclusively onto the Internet.

"Something most gamemarketers miss about the broadcast space is the need to keep messagingpointed and simple" - Steven Roberts, DIRECTV

To wit, column after news brief after investigative report may continueto bemoan the death of old-world media. However, as any marketingdirector can attest, its core vehicles still remain one of the bestways to rapidly generate mass awareness amongst PC- or console-owningaudiences. Hence, although blogs and video aggregators deliver greatbang for the buck and generate tremendous street-level buzz, theycontinue to be promotional outlets that most core publishers have yetto wholly embrace, let alone fully commit to. Thus the reign ofhigh-profile primetime spots for titles like Grand Theft Auto, Madden and Halo rolls on.
And so, just as I humble myself before my new daughter, who hasn't meta pair of slacks she hasn't enjoyed redecorating yet, I willinglyprostrate myself before the industry-at-large and beg forgiveness. Asthe following executives – representing the television, motion pictureand direct marketing industries, respectively – are quick to remind, weshould all think twice before acting so rashly and completely writingthese businesses off.
Suffice it to say that they may not generate the same kind of headlinesin 2008 as rich media providers, online networks or widget creators,but thanks to new technology, changing tastes and increasing audiencefragmentation, let's just say they're far from out of the game.
Steven Roberts
Vice President & General Manager, Games and StrategicInitiatives for DIRECTV, overseeing broadcast ventures like 24/7interactive games channel Game Lounge and the internationally televisedChampionship Gaming Series professional league.
"Broadcast TV is absolutely not dead – just changing. Popular as gamingis, you can't look at entertainment in a vacuum... you have to considerthe overall mass-market. There are 120 million television homes outthere, with millions of people who just want to be entertained in thesame way they have for the last 50 years. NFL football still puts uphuge ratings every Sunday, and millions still tune in to watch livemusic and sports – you don't see that on an Xbox 360 console.
"True, television has to evolve, and will become more interactive toengage subscribers... if that's what users want. But what we're reallylooking at here in the immediate is developers/publishers grapplingwith a question of increasing audience segmentation. Something mostgame marketers miss about the broadcast space is the need to keepmessaging pointed and simple. That doesn't mean downplaying keyelements or features that you want understood: Just presenting them ina straightforward, easily comprehensible way that speaks to a specificaudience. Implementing better virtual cameras into games would be awelcome start... For broadcasters, it's very difficult to showdifferent elements of a title in ways instantly conducive to helpingpeople understand what it's all about.
"It's also important to look beyond the 30-second spot. There's plentyof room for advertisers to tap into broadcast vehicles, whether throughtelevised competitions, interactive online program extensions orproduct integration. Placing games front and center by showing ahalf-hour of screens, video footage and people playing these titlesmakes sense. But what you really need for effective campaigns here isto build elements of user interaction into your advertising and pair itwith programming that's consistent with the demographics of the gameitself.
"It all comes back to basics. People won't skip an ad on a DVR or turnaway to get a glass of milk if it's compelling, the message is clearand it's telling you something that you want to hear. Creative doesn'tjust have to wow either: It also has to make sense for the audiencesegment. While marketing can be fun and have an edge to it, ultimately,for on-air placements, it's vital to make sure the message is verytargeted, specific and simple."
"For all the uproar surrounding the movie business lately, gamemarketers shouldn't underestimate in-cinema advertising's power. Mostmedia features a device (remote control, mouse click, radio dial, etc.)that lets audiences tune unwanted messaging out. But at the theater,you've paid to be there, are a captive audience and want to beentertained. This receptivity begets results if the creative is good:Recall scores average around 60%, with categories like gaming actuallysoaring into the 80-90% range.
"Definitely, the big screen's sexy. Via streaming media, you canliterally send ads for M-rated games to all R-rated movie screenings inany given city; appear alongside only specific types of films; ordeliver different messages to different geographic markets on-demand.But publishers need to look beyond the most obvious opportunities –lobbies can also be a marketing wonderland. Standees, banners,concession items... From 20-minute pre-shows packed with original,exclusive and entertaining content to game posters disguised to looklike cinematic counterparts, options for building brand equity areendless.
"Hollywood is far from dead. Are gamers going to see Shrek, The Matrix and Pirates of the Caribbean?Of course... it's common sense. Research also shows emotions aremagnified at the theater – and the same holds for audience reactions tocommercials as well as films. It's hard to argue with a dark room, agiant screen and a group of people who've willingly paid to be thereand want to see what's in store.
"Also note – 80% of tickets are sold on weekends, a time when peoplewant to go shopping, and theaters are generally located in shoppingdistricts. Stick a retail discount on a box office handout, and youdon't just achieve grassroots interaction, or present a clear call toaction. It's also conceivably the last message a consumer sees beforehaving to drive home past a Best Buy or Wal-Mart where your game'sconveniently stocked."

"People are more distracted than ever – advertisers need to cut throughthe clutter. You have to find ways to surprise and entertainaudiences... It's important to design options that let you really spendtime with consumers in a meaningful way.
"Consider core gamers. You can look at where they're hanging out – atfraternity houses, sports bars, military bases, wherever – thendiscover ways to be there. It's even possible to reach players atschool and weave gaming properties into an educational message. Theseinstitutions appreciate it when game companies can provide them withbranded book covers, locker calendars or workshops that incorporatethese titles to teach lessons, just to name a few possible choices.
"Basically, you have to create options that make sense for the contentand target demographic, then craft a vehicle that fits. This could be abranded video game tournament, for example, or involve catching fans ata sporting event and giving them things they can wear to the game.There are alternative ways to reach virtually any shopper.
"It's crucial for publishers to connect with fans on a one-on-onelevel, because as excited as TV/film imagery can make them, people wantto go hands-on and try your games. To do so, you have to interface withthem on the street. Demos at malls, movie theaters, health clubs, etc.are essential to building buzz: There's a direct link between samplersconverting into purchasers. Experience is everything, and consumers aregoing to be the strongest ambassadors for your brand – word-of-mouth isincredibly powerful in the enthusiast gaming community.
"A holistic strategy is important, though: Alternative marketing shouldjust be one part of a diversified tactical plan. If I can see an ad foryour game during Lost or American Idol, then it happens to be at a barwhere I can try it, it'll pique my interest... Suddenly, brand andbuyer are making a meaningful connection. Remember though, that theseplacements have to be unobtrusive. You can't invade someone's space –you have to make kiosks, stands, booths, etc. – something that adds to,not takes away from, the entertainment value of any activity or event."
Posted by Editorial Team Tue Jul 08, 2008 12:40 pm
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