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370 results for press
E3 2008 Coverage and Events in Business and Industry in Gaming, Media, Web, IT and Computing
Monday, July 14th:
9:30am (PST): Microsoft Press Conference (LIVE blogging)
2:00pm (PST): Electronic Arts Press Conference (LIVE blogging)
Tuesday, July 15th:
9:00am (PST): Nintendo Press Conference (LIVE Blogging)
11:00am (PST): Sony Press Conference (LIVE Blogging)
2:30pm (PST): Ubisoft Press Conference (LIVE Blogging)
4:30pm (PST): Capcom Press Conference (LIVE Blogging)
E3 Showcase floor and developer meetups throughout the day. Publisher meetings include:
Warner Bros. Interactive
Atari
SEGA
Wednesday, July 16th:
9:00am (PST): E3 Keynote
2:30pm (PST): Konami Press Conference
E3 Showcase floor and developer meetups throughout the day. Publisher meetings include:
SouthPeak Interactive
Harmonix/MTV Games
Sony Online Entertainment
Gamecock
Thursday, July 17th:
E3 Showcase floor and developer meetups throughout the day. Publisher meetings include:
Midway Games
Bethesda
LucasArts
Capcom
Posted by Editorial Team Mon Jul 14, 2008 11:15 am
Has the PC sports market has declined? in Business and Industry in Gaming, Media, Web, IT and Computing
Consoles like the PlayStation 3 and Xbox 360 have lured sports gamersaway from a PC market already moving towards a download model and underthreat from piracy, forcing developers to prioritise other formats.
That's the view of Peter Moore, boss of EA Sports, who outlined his views on Peter Moore's Official Blog this week.
Next-generation consoles "with their high definition graphicsand 5.1 sound capabilities have attracted millions of consumers toeschew the 'lean in' PC sports gaming experience for the 'lean back'full room console experience," Moore wrote.
                   
"Businesses have to make hard trade offs for where toinvest for the best return, thus creating capital to make even moregames," he explained. "I know this concept touches a nerve with some ofyou, but our industry is founded on publishers that have driven forfinancially-successful games and then re-invested the proceeds indevelopment of even more content for gamers to enjoy.
"It's a simple financial premise, and an obligation forpublically-traded companies who answer to their shareholders. We arenot making games in garages or bedrooms any more."
But Moore reserved his harshest criticism for the people who steal games off the Internet. "Piracy is an issue," he wrote.
"Sorry, I know many of you disagree with me on this, but thenumbers don't lie. Companies spend millions developing content, anddeserve to see a return on investment for their risk. The employeesdeveloping the game design, writing code and creating art deserve toget paid for their work. Period."
Moore's comments are particularly interesting as they come just days after Blizzard CEO Mike Morhaime told Eurogamer.netthat suggestions the PC games market is in decline are "just completelydead wrong". "PC is the gaming platform with the largest installed basearound the world. It's also the platform with the best margins,"Morhaime had said.
Morhaime was reacting somewhat to similarsentiments from Valve boss Gabe Newell, whose company flew journaliststo Seattle in May from around the world to evangelise the PC as aplatform.
Quote:
"We think the number of connected PC gamers we areselling our products to dwarf the current generation of consoles puttogether," Newell had told the press on that occasion. "There aretremendous opportunities in figuring out how to reach out to thosecustomers."

For his part, Moore added that EA Sports is stillexploring options on the PC. "In order to make fundamental shifts in anecosystem, you sometimes have to hit the reset button. That's what wehave done this year at EA Sports as regards some of our franchises onthe PC," he wrote.
"That does not mean that we aren't coming backnext year with new, innovative, maybe even less-expensive ways to playall of our franchises on the PC, but for right now we are assessing allof the options open to us to shift the current paradigm for our gameson this platform," he wrote.
Posted by Editorial Team Tue Jul 08, 2008 6:52 am
Don't buy Nvidia's GTX 200 cards now! Price cut on the way! in Gaming
Mountain House (CA) – It appears that AMD’s ATI Radeon 4800 GPU has turned out to be a much better chip than initially expected and AMD’s aggressive pricing puts enough pressure on Nvidia to prompt price adjustments. If you are planning on purchasing a GTX 260 or 280 card, you may want to delay until next Monday. Price cuts are on the way.

Over the past several days we have spent some time with several Nvidia’s partners in the Silicon Valley and in Taiwan, which made it obvious that there are tensions between GPU manufacturers and add-in board companies. A raging price war put five companies on the verge of bankruptcy. We cannot disclose who almost kicked the bucket, but we were told that three vendors are still walking on very thin ice.  

With the debut of GeForce GTX 200 series, made some adjustments protecting its partners with greater margins, but the ATI Radeon 4800 series is changing that scenario again. AMD has received praise from the press for its ATI Radeon 4800 series, causing Nvidia partners to demand price adjustments. We were told that Nvidia finally stepped down from its pedestal and agreed to offer limited price protection for some products - as well as price cuts.

We contacted Nvidia to get more details on this information and were provided with the following statement by Bryan Del Rizzo and Ken Brown, spokespeople for Nvidia:

"We’re working with our partners on adjusting the prices for the GTX 280 and 260. The changes are being implemented over the next few days and will take effect sometime next week. Please obtain final retail pricing from the partners, because they set them for their products."

The third sentence has to be taken with a grain of salt, a most partners complained to us about Nvidia’s Unilateral Minimum Advertised Price Policy, short UMAP, and the way it affects them. For the consumer, however, we have yet another example how well competition works. The race between the Radeon 4800 series and GTX 200 will ultimately drag prices down.

According to our sources, Nvidia cut the price of the GTX 280 by $90 and $30 for the GTX 260. Of course, that is a price cut Nvidia is handing down to its partners and does not reflect retail prices.

GeForce GTX 260 cards currently sell for $379.99 on Newegg ($399.99 minus $20 instant rebate on XFX, BFG and PNY cards), while GTX 280 cards sell for $619.99 ($649.99 minus $30 for the XFX board).

After Nvidia’s adjustment, we should see Monday prices going down to $359.99 for GTX 260 cards and to $559.99 for GTX 280 cards. Please note that we are not including the possibility for additional rebates that may be offered. For example, if you purchase PNY's GTX 280 from Newegg.com, you currently pay 569.99. After price cut, this might dip down to $479-499, lowering the price below $500 mark.

It appears that we might end up with permanent price brackets at $199, $299, $399 and $499. This would greatly simplify the search for the best possible graphics card at a certain point. Also, this opens the battlefield between single and multi-GPU setups: Could two boards for $199 provide more value than a single $399 or $499 card?

We are sure, hardware review websites are going to find out.
Posted by Editorial Team Tue Jul 08, 2008 6:48 am
CrossfireX: 2560x1600 gameplay becomes a reality in Hardware, Internet, Networking, Comms and Security
“AMD ATI Radeon4850/4870 CrossfireX” review at Guru3D. Hilbert’s lost it again – high poweredgraphics have that effect on him... Anyway, what’s come to light, lately, isthe high power consumption of the 4800 series (now double-up on the cards andimagine), and the irregular driver performance. You can see a broad spectrum ofresults, but when Hilbert gets CrossfireX to work, it works great. But do putthings in perspective when reading: with the latest generation of graphics cardsworking in dual-GPU setups, you’ll be looking at buying a 30-inch LCD for2560x1600 gameplay.Readit here.
XS Reviews is cracking open the Zalman GS1000 computer case, targeted at justabout anyone who wants to build a supercomputer at home. It supports E-ATX andvery long PCI cards and has hot-swappable bays for HDDs. Lots of space inside,if you’re “just” using a standard ATX mobo, but the panels are a bit dodgy,thinks the author. Not a snip at £100, but if Zalman could swap out those panelswith something better, they’d have a winner.Readon.
A few years ago we were hack-napped off to a press conference abroad just tosee how Philips would conquer the world of mobile telephony. Some 18 monthslater, Philips withdrew from the market, unable to compete with the big namesand (our personal opinion) mostly due to their utterly rubbish user interface.Now Philips is reviving the brand (Xenium 9@9) in China with the brand new X800.ePrice in Taiwan has the review. The X800 is a full touchscreen design (no, youwon’t have nightmares about the old Xeniums) and it looks like something out ofHTC’s workshop, to be honest. Careful when reading the page, it didn’t play nicewithGooglenglish,but you’ll get the gist (and the photos).
Andrew at Tweak Town took some time to write a guide on how to replace theheatspreaders on your RAM. Naturally it’s one of the warranty-voiding themes,but if you’re in need of improving cooling, it’s a necessary evil. Andrewsoutlines three basic methods to do this (hot, cold, lukewarm), but it all comesdown to be REALLY careful with sharp metallic objects in close proximity of aPCB.Letloose the mad aussie scientist in you.
T-break had a party with the ECS P45T-A Black Edition. ECS isn’t really knownas a top grade mobo maker, but it doesn’t fall behind the competition featurewise with this one. The board supports Crossfire, but it’ll break down the lanesinto 2x8 as per the P45 specs, but when you try your hand at an overclock, Abbasthinks you’ll be left wanting. The “Black Edition” brings to mind ideas ofmodding, overclocking and serious tweaking. That isn’t the case, it seems. Goodprice, tho’.Readon.
Tosh has hit the Portégè brand with its shrink ray and launched the G810.It’s no longer a notebook, as it were, it’s a Windows Mobile 6.0 smartphone witheverything touchscreen. It’s targeted at the same market as the HTC TouchCruise, but you really can’t avoid comparing the details with the iPhone. It’sHSDPA enabled and even includes GPS functionality. The only real thing goingagainst it is the slow speed of the image capture (slow flash, we guess). $550will buy you one.Readthe review here.
Hardware Zone is gobsmacked by Gigabyte’s most extreme P45 mobo – the aptlynamed GA-EP45T-EXTREME. This board has it all, it seems, even a waterblock onthe northbridge that runs liquid cooling to the southbridge and the rows ofcapacitors. It also allows you to stick in 3 ATI cards and is populated by abevy of LEDs that alert you about your overclocking misdeeds. It’s only apreview, butit’stasty.
Posted by Editorial Team Tue Jul 08, 2008 6:42 am
50 Skills that Every Gamer Should Master in Gaming
Just being able to play games is only the beginning. If you're goingto call yourself a proper gamer (as opposed to a casual pretender)there are a few requisite skills that you must master first. 50 skills,in fact. And they're all right here...
1. Give a game a review score without ever actually playing the game
A cursory glance from 20 paces of a grainy postage stamp-sized superlo-res scanned-in screenshot pinned to the ass-feathers of a headlesschicken in a sandstorm should be all you need to confidently attributean authoritative and infallible review score to any game. It's howprofessional reviewers have been doing it for years.
2. Be able to spot whether a game is running in 720p
Just by looking at it.
3. Survive with only four hours sleep (max) a night
We all abide by the 'one more go' mantra. It demands that we are strong in the face of severe sleep deprivation.

4. Play Wii without using the wrist strap
Or, master the art of gripping. Even newborn babies can do it.
5. Attack the weak point for massive damage
Look for the big red/yellow/orange thing. It's normally located on anenemy's back/ass/forehead. If a sustained assault yields unsatisfactoryresults, try attacking it with the last weapon you picked up. Thatnormally works a treat.
6. Be an expert in the work of one particular developer besides Miyamoto
Support the people that make the games you love. Pick a team. Find ahero. Whether it's an entire studio or just a single creative. Getexcited about the games they make. Know their history and what they'reabout. Hunt out their gameography. Get informed. We're sure Mr Shigstuff won't mind if some of the love gets spread around.
7. Beat a really bastard hard game on any tier of difficulty higher than Normal
Real men play on MASOCHIST!
8. Estimate remaining PSP battery life and calculate device's lastability on journey
If you've gone to all the trouble of uploading an extensive selectionof softcore pornography to your PSP in advance of a business trip, itcan be hugely upsetting to run out of juice before you've even had achance to make yourself tired in the airplane convenience.
9. Play driving games without 'steering' the controller
Unless you're a girl. Then you can't help it.

10. Become unhealthily obsessed with one particular game and play only that game for six months solid
Winners don't quit. They become addicts.
11. Instantly recognise any game being played on a TV show or in a movie
Computer Space in Jaws, Asteroid Deluxe in The Thing, Galaga in Trains,Planes and Automobiles, Centipede in Never Say Never Again, thesound-fx of Pac-Man in Ferris Bueller's Day Off... plenty more here.
12. Easily spot at least 5 differences between any PS3 and 360 comparison shots, that are invisible to the normal human eye
You're looking for things like lighting, texture resolution, draw distance, anything pink or slightly gay, lumps or growths etc.
13. Expertly pick the right game for the right moment
You might think your sozzled post-pub friends are having an absoluteparty huddled around your monitor watching you level up in World ofWarcraft. But they're not.
14. Be able to navigate to the 'Invert? Yes/No' option in under 5 seconds
Pause. Controller Options. Invert Yes/No. Unpause.
15. Be fluent in l337 5934k
Bµ7 Ð0n'7 b3 4 7w47 4nÐ 3v3r µ$3 17. H3r3'$ 4 h4nÐ¥ 7r4n$£470r, jµ$7 1n (4$3.

16. Instinctively know the location of all controller buttonsand their respective numerical, alphabetical or symbol-baseddenominations
When playing, a real gamer never has to look at the controller. Unless it's to check that it's not on fire.

17. Perfectly repackage console/PC snugly back in its box, complete with Styrofoam and cable ties
Put those ninja-honed Tetris skills to good use.
18. Make in-game moral choices quickly and without flinching
Stop being such a lightweight and kill the Little Sister already. We'repretty sure God doesn't take make-believe evil into account whendeciding who gets locked out.
19. Have a selection of "I only lost because..." excuses prepared and rehearsed in the event of defeat
Here's a few for free: "...I couldn't take my eyes off your lap"; ...Ihurt my fingers when your mum sat on them"; "...Satan told me to";"...I was a victim of sexism" and so on.
20. Own non-gaming friends at absolutely anything
You've never played the game before. The pad's missing buttons. You'vegot amoebic dysentery and you can feel a hairy-ass spider crawlingacross your face. So what? When you're up against a newbie there is noexcuse for anything less than comprehensive ownership.
21. Perform tea-bagging like a pro
Don't bang away like a demented pneumatic penis. Get rhythm. Tea-bagging is an art - as our own educational video reminds us.
22. Immediately know what to dump when your inventory is full
Don't know what to drop after the Goblin's Cleaver of Apathy made youover encumbumbered? Stop being a massive tool and just relinquish someof the unused crap you've been pointlessly clinging on to for the last30 hours.
23. Engage in the 'Are games art?' debate without sounding like a pretentious twat or a moronic dumbass
Find the middle-ground between this:

"I think you'll actually find that videogames are a post-modernexpression of individualism while simultaneously collectivising itsdigital form and manifesting as abstract interactive entertainment."
And this:
"Art is for pussies. I just want to kill make-believe people."

24. Always spot the 'hidden area'
Remember: nothing screams "HIDDEN AREA!" louder than a cracked wall.
25. Gather enough tech speak to make it sound like you know how to make games better than developers themselves
"Sure, they might have nailed the anisotropic and bilinearfiltering, but you can unzip me like a banana if the Cartesiancoordinates and phong shading aren't an absolute bucket of wank." Smartsounding development speak makes you superior. This site is a good place to start.
26. Memorise enemy/item spawn points
Want to know how tHE dEfec8or is always smoking your ass withthe rocket launcher? It's because he's all over the longitude andlatitude of those maps, and he's snorting up the coordinates of everyspawn point and he knows exactly what it'll spawn and he knows exactlywhen it'll spawn it. It's called dedication and that's why tHE dEfec8oris a winner.
27. Complete unlocking/defusing mini-games first time, every time
Should be like making Einstein recite his five times table.
28. To never be suckered by game store offers pimping crappy games and shitty third party peripherals
An Hour of Victory and Turning Point: Fall of Liberty bundle for 40notes with a TatTech controller thrown in for free is not a bargain,it's a piss-take.
29. Be condescending, patronising and impatient when playing with non-gamers
Alternatively, feign kindness and offer to show them "how to do it". Once you've got the controller, never give it back.
30. Be shit-faced drunk and still be able to rock at Guitar Hero or other popular party game
Preferably be able to keep getting more drunker while playing.

31. Bluff your way through a conversation about a retro game you never actually played
Don't ever admit to having not played some geriatric, incontinent pieceof gaming history that some rose-tinted retrosexual is eulogising. Justfudge your way through. It's not hard: "Geoff Spectacles and theSubatomic Android Invaders on the Vic-20? Of course I played it! Thatwas the one with the monochrome 2D graphics and beepy sound effectswasn't it?"
32. Instantly identify enemy types by the sound they make
Don't stop with enemies. Utilise your ears as nature intended andrecognise weapons, vehicles, power-ups, score multipliers... anythingat all with the amazing power of hearing.
33. Confidently guess what a developer's secret project/unannounced title is
If all else fails, predict Shenmue 3.
34. Passionately champion at least one obscure game that nobody has ever heard of and win it some new fans
Ever heard of Warriors of Elysia? It's the long overdue sequel to Bikini Karate Babes. We're sure it's going to be awesome.
35. Get the highest possible rank/medal/award in any tutorial level
Tutorial levels are weak and pathetic. An insult to proper gamers,they're a monumental mismatch on the same scale as a bare-knucklesbrawl to the death between Chuck Norris and Barbara Bush.
36. Know which elemental attack will be most effective against an enemy
Water>Fire. It's not exactly rocket surgery.
37. Master the art of reloading
Don't ever let your gun get caught with its pants down. It's humiliating.
38. To simultaneously perform other important life tasks while playing
Multi-tasking is the cornerstone of every real gamers' brain. Youshould be able to eat pizza, guzzle coffee, fill in a jobapplication, build a house of cards AND successfully evade a six-star wanted level in GTA IV all at the same time.

39. Skip every cut-scene and still understand what's going on
No matter how convoluted the machinations and exposition, when it boilsdown to it you're basically just trying to beat the baddies.
40. Identify boss battle attack patterns in under 20 seconds
Lunge. Lunge. Guard. Burrow into ground/disappear/become temporarilyinvincible. Emerge from ground/reappear/stop being invincible. Chargespecial attack. Release special attack. Expose weak spot in atactically foolish and totally unnecessary manner <Playerstrikes&gt; Repeat until dead.
41. To know everything about the game without ever having to consult instruction manuals
Apart from a few semantics and trivialities, once you've read one instruction manual, you've pretty much read them all.
42. Argue effectively in a gaming Internet forum
At the most basic level this entails typing "HAVE YOU ACTUALLYPLAYED THE GAME!?" over and over and over until the foul dealer ofscurrilous mistruths slinks away like the miserable dog that he is.
43. Well developed bladder control
You're not going to get to level 70 by taking a piss break every three hours.

44. Condense even the most convoluted control system into easy-to-manage verbal instructions
"Basically, move the sticks and press X"
45. Always know the best spots for camping
So you can root them out or dig in deep, depending on your mood.
46. Memorise important cheat codes for fast fingered employment at a moments notice
If you can't remember Up, Up, Down, Down, Left, Right, Left, Right, B, A then you weren't there.
47. Have at least one game that you are unbeatable at
Take the time to master a game. Play it with your eyes closed. Learnevery pattern, every combo, every counter, every weak-spot. But don'tbrag about it. Just casually lure people into your virtual domain. Toywith them. Give them false hope. Maybe even let them win a couple oftimes and say something all humble and wimpy like: "Gee, you really gotme. Well played." Then bring the real noise and let the shuntingcommence. Their humiliation will feel rudely satisfying.
48. Be like Rainman when converting Microsoft/Wii points
It's the ultimate geek party trick. If you can calculate that 190,608Microsoft points is $2,381.65 without even flinching then you will get chicks. Believe us. Mental arithmetic makes ladies hot.
49. Read the back-of-box blurb and decipher it into 'What It Actually Means'
"State-of-the-art 3D environments and characters" = "We done some graphics". More here.
50. Know when NOT to talk about gaming
"Sure, as maps go if you've got a competent team together thenCrossfire can be pretty badass, but Wetworks is off-the-hook whenyou're gunning solo. Oh yeah, sorry to hear about your entire familygetting killed with the bird flu. Must be a real bummer. So... youwanna play some COD?"
Posted by Editorial Team Tue Jul 08, 2008 6:41 am
Microsoft responds to Xbox 360 Elite rumours in Gaming
Microsoft has today responded to a number of misleading stories in the UK's mainstream pressearlier this week regarding alleged 'red ring' problems with the Xbox360 Elite console that have been experienced by numerous UK gamers.
Microsoft has now issued the following official response to these stories, which appeared in the Daily The Mirror and The Daily Telegraph:  
"Recentreports in the UK media regarding Xbox 360 contain inaccuracies andpure speculation, as well as news that is a year old.
"Promptedby what Microsoft viewed as an unacceptable number of repairs to Xbox360 consoles, a year ago Microsoft announced an expansion of its Xbox360 warranty. Effective 5 July, 2007, any original retail Xbox 360customer who experiences a general hardware failure indicated by threeflashing red lights is covered by a three year warranty from date ofpurchase, with all other issues remaining covered by the standardone-year warranty."
Why the red ring?
Microsoft'sofficial statement also reiterates the company's initial comments fromJuly 2007 that they had "conducted extensive investigations intopotential sources of general hardware failures," and that after"identifying a number of factors which can cause the general hardwarefailures, Microsoft has made improvements to the console."
Sowhat do those evil three red lights actually mean? Many reports seem tothink that they indicate a single overheating problem, but according toMicrosoft, this is not the case.
"The three flashing red lightserror message does not signal a single issue and can be caused by acombination of factors. For competitive reasons, we do not providespecifics about hardware components.
The statement adds: "Weencourage anyone who is experiencing issues with their Xbox 360 consoleto call the customer support centre. Our customer service team is wellequipped to ensure that all Xbox 360 repairs go smoothly."
No endemic problem
TechRadarhas contacted The Mirror, The Telegraph and a number of leading UKgames retailers to find out more on the alleged 'numerous problems'with the Xbox Elite.
Both stories quote a 16-year-old Jamie Kingfrom Sussex. If you happen to know or be that James King from Sussex,then please drop us a line to news@techradar.com and tell us more aboutthe problems you have had with your Xbox 360 Elite.
Posted by Editorial Team Tue Jul 08, 2008 6:39 am
The Independent Games Festival: A History In Press Clippings in Business and Industry in Gaming, Media, Web, IT and Computing
So, we just launchedthe 11th Annual Independent Games Festival a few days back, as you mayrecall - with some of the topline additions including some neat newjudges and a new Innovation Award.
Anyhow, yesterday I spent much of my lazy Sunday, as Chairman of the Independent Games Festival, improving the official IGF website - and one of the neat things now fully fleshed out is a semi-canonical history of IGF press clippings on IGF.com, linking to the major press coverage of the show over the previous few years.
There's a surprisingly large amount of stuff in here, some of which you probably haven't seen - from this year's excellent 1UP.com video coverage, through Wired News covering the indies to watch, to Veronica Belmont (nowadays at Sony's Qore) chatting to IGF folks at the IGF Pavilion for Mahalo.
I also took some time to go through the Gamasutra 'Road To The IGF'features written by folks such as myself and Alistair Wallis inprevious years - there's a gigantic amount of interviews with IGFfinalists or just plain entrants to read through. And of non-associatedwebsites, GameDev.net's IGF interview coverage is the most canonical - it goes all the way back to 2002, blimey.
Anyhow, browse the giganto set of links at your pleasure, and final reminders, then - the deadline to enter the competition is November 2008, and the IGF Pavilion and Awards itself will be taking place in March 2009 at Game Developers Conference 2009 in San Francisco.
Posted by Editorial Team Tue Jul 08, 2008 6:39 am
BBFC hits back at UK games industry and MS - 'we can cope' in Business and Industry in Gaming, Media, Web, IT and Computing
"We are disappointed and concernedabout attempts by one or two video games publishers to pre-empt,through recent press statements, the forthcoming public consultation onvideo games classification. Their statements are misleading in severalrespects," says BBFC director David Cooke.





Full report
   BBFC Rejects Criticism Of Byron Games Classification Proposals
The BBFC says itsaverage turnaround time for games classifications is eight calendardays and there should be no reason why the increased role for the BBFCenvisaged by Dr Byron should lead to delays.

A statement frothe BBFC reads: "BBFC classifications are already cheaper for manygames than those under the Pan European Games Information System(PEGI). Because the BBFC currently deals mainly with the mostproblematic games, BBFC costs will fall if, as Dr Byron recommended, wetake on all games, physical and online, rated '12' and above.

"It is absurd to imply that the BBFCcould not cope, or would need 'a building the size of Milton Keynes'.The BBFC is a larger and better resourced organisation than PEGI, andis well used to gearing up, and to providing fast-track services whereappropriate.

BBFC Statement




"We reject any suggestions that the Byronproposals for dealing with online games are not future-proof. Countriessuch as the USA and Germany already classify such games in a way whichreflects national cultural sensibilities. The BBFC has made clear thatwe are prepared to work through PEGI Online, which already recognizesBBFC symbols. But, with online games, the real need is not apan-national grouping of markets, but rather soundly based andindependent initial classification, full information provision, andresponsible self-regulation of online game-play backed by properlyresourced independent monitoring and complaints mechanisms.
Quote:

"The games industry really does have nothing to fear from a set ofproposals which would provide more robust, and fully independent,decisions, and detailed content advice, for the British public, andespecially parents. The Byron proposals, far from envisaging thecollapse of PEGI, specifically provide for a continuing PEGI presencein UK games classification. They also provide significant opportunitiesto reduce duplication of effort and costs. And they would make wideruse of a system, the BBFC's, which British parents recognize, trust andhave confidence in."


"TheBBFC has made clear that we are prepared to work through PEGI Online,which already recognises BBFC symbols. But, with online games, the realneed is not a pan-national grouping of markets, but rather soundlybased and independent initial classification, full informationprovision, and responsible self-regulation of online game-play backedby properly resourced independent monitoring and complaints mechanisms."

Games industry fear
Cookewants to reassure games publishers and developers alike, claiming: "Thegames industry really does have nothing to fear from a set of proposalswhich would provide more robust, and fully independent decisions, anddetailed content advice for the British public, and especially parents.
"The Byron proposals, far from envisaging the collapse of PEGI,specifically provide for a continuing PEGI presence in UK gamesclassification. They also provide significant opportunities to reduceduplication of effort and costs. And they would make wider use of asystem, the BBFC's, which British parents recognise, trust and haveconfidence in."


Plans to introduce cinema-style ratings for computer games aimed at theover-12s came under criticism as the world's largest games developer voicedits opposition to the proposals.
Electronic Arts (EA), maker of the Battlefields and Command & Conquertitles, said that the new scheme would confuse parents, be unworkable andlead to games being released later in Britain than in the rest of the world.
Computer games for the under-18s are rated under the self-regulatory, PEGI[Pan European Game Information age-rating system] scheme. The 18-plus titlesare examined by the British Board of Film Classification (BBFC).
Tanya Byron, parenting guru and columnist for The Times, has said in agovernment-commissioned report that parents do not understand the PEGIsystem and proposed that the BBFC rate all games that would attract a 12certificate and above.


EA, which makes about one in five of the games sold in the UK, wants legalenforcement of the PEGI system. Keith Ramsdale, who runs EA's business inthe UK, said: “What we need is a single system. "There are somegames that are already rated at 18 on the current system but would be at 15on the new cinema model. What we do need is legal enforcement of the PEGIstandard, because now if a child of 12 wants to buy a 16-plus game, theretailer has to sell it to them.”
His comments came as ministers begin consultations on how best to implement DrByron's proposals. She said that she sympathised with industry concernsabout the cost of compliance but did not accept EA's complaints. “Parentsdon't understand PEGI, and while adults don't buy Texas Chainsaw Massacrefor their children, they might still buy a [violent] game like Grand TheftAuto,” she said. Dr Byron said that legal enforcement of the PEGIregulations would be “a good compromise” between a statutory scheme andself-regulation. She added that her wish to have the BBFC rate all games“may be changed slightly as a result of the consultation”.
EA argues that the BBFC proposal is also unworkable because games increasinglyinclude extra levels or components downloaded from the internet. Mr Ramsdalesaid that the BBFC would need “a building with the size of Milton Keynes” tohouse all the censors needed to handle the thousands of game components andelements that companies like his hope to sell. The games industry has saidthat the proposed system could collapse because the BBFC could not cope.
Concerns about the need to regulate online games were overstated, Dr Byronsaid. “The majority of people buy games in the shops - that's where themarket is today,” she said.
EA asserted that the UK release of games would be delayed by “weeks, notdays”, while games released globally were made to comply with Britishratings. The pan-European PEGI system could be undermined if the UK, thebiggest single games market in Europe, walked away from it. Germany is theonly other big country in Europe to have its own ratings system. Last yearBritons bought £1.7 billion of video games.
Posted by Editorial Team Tue Jul 01, 2008 6:04 am
Nikon launches D700 - technology used in D3 in Film, Photography, Digital Animation, Broadcasting / Production
While there's been rumours surrounding the D700 for some time now, at a press event in London yesterday, with TechRadarpresent, Nikon finally confirmed it is to release the D700 andexplained how it fits into the company's expanding DSLR portfolio.
The D700 is a 12MP camera that uitlises the same image quality of its bedfellow, the Nokon D3.
The12MP images come courtesy of the cam's CMOS sensor, while othertechnology taken from the D3 include the EXPEED high-speedimage-processing system, 14-bit A/D conversion and 16-bit processingpipeline that helps with smoothing out images when they are reproducedon a large scale.

Lightweight design
TheNikon D700 is a lightweight and durable camera that builds on the workdone by the company with the D3, but achieves it with a smaller,lighter design.
Working in low-light conditions the D700 isimpressive, shooting up to ISO 6400 and delivering virtually noise-freeimages, according to its makers.
Continuous shooting can bedone 8fps with the appropriate battery pack, while autofocus is done toprecision with a 51-point AF system.
As Nikon has made its DSLRrange easier to carry, it has taken on board that people may want toshoot in less-than perfect conditions, so the company has added a sealto the camera that protects it from moisture, dust and evenelectromagnetic interference.
The sensor is also protected withan Integrated Dust Reduction System that stops the CMOPS chip fromcoming into contact with dust and humidity.
Recognition
Oneof the newer options is the ability for the camera to recognise peopleand places and to automatically configure the controls accordingly.Included is Nikon's Scene Recognition System, and the camera will alsorecognise certain colours that can aid in faster capturing of, say,individuals at a sports event.
As with most new cameras, the D700 houses Live View, but the company has made the mode more responsive this time around.
Accordingto Nikon, you can now focus the camera while in this mode, and you canalso zoom in, which can aid in setting up the focus for your shot.
The menu system is the same as that found on the D3 and D300 so regular Nikon users will feel right at home using the camera.
TheNikon D700 is an expansion of the companies FX range and has beendesignied to sit in between the D3 and D300 in terms of technology. Thecamera is out in July at a price of £1,999.99 (body only).

Nikon D700 Digital SLR Packs Powerful Punch PC World
Nikon debuts D700, full frame for the midrange CNET News
Nikon D700 goes official
T3, UK
http://www.dpreview.com/previews/nikond700/
Quote:

The introduction of Nikon's new D700 may been one ofthe worst kept secrets in an industry with more leaks than the Titanic,but it was still something of a surprise coming so hot on the heels ofthe D3 and D300. Essentially a D3 shrunk down and squeezed into a bodyroughly the same size as a D300, the D700 is Nikon's first 'compact'professional SLR, and seems designed to go head-to-head with whateverCanon has up its inscrutable sleeve to replace the EOS 5D.

Theimaging side of the D700 is pretty much the same as the D3; it sharesthe acclaimed 12.1MP full frame ('FX') sensor and has the sameprocessing engine, so we would presume output to be almost identical.The main differences (aside from being considerably smaller) arephysical; there's a different shutter (good for 150,000 exposuresrather than 300,000 on the D3), different viewfinder prism (with 95%coverage) and a slower burst rate. You also lose the rear LCD infopanel (there's no room for it) and one of the D3's two CF card slots,but you do get a couple of extra features to soften the blow slightly;most notably a self-cleaning sensor and a built-in flash. We'll look alittle more in-depth at the differences between the D3 and D700 in amoment.
Posted by Editorial Team Tue Jul 01, 2008 5:55 am
EA complains of game review cult, but does one exist? in Business and Industry in Gaming, Media, Web, IT and Computing
Is there a kind of "cult of opinion" that controls review scores? Itsometimes seems that reviews include a laundry list of complaints aboutplay or other issues, and then the score comes out of the machinesmelling fresh. While it's hard to say conclusively that reviewers gettogether to talk about what scores to give what games, it can sometimesseem like certain titles seem to get much higher scores than the textin the reviews would suggest. EA has noticed it too, and CEO JohnRiccitiello seems frustrated at the game press; it seems EA's gamesdon't know the secret handshake to get into the club.
"EA doesn't usually get the benefit of the cult—'everybody has to rateit a hundred' thing going on—that happens sometimes even when they maynot, based on the review, have played more than the first fifteenminutes of the game. But that's a separate issue," Riccitiello said atan investor event, as reported by GamesIndustry."It used to be... [a]ll Metacritics were higher once upon a timebecause it was ten professionals rating them. Now, sort of anybody witha pen can rate them, and it ends up with a bit of a wider track sometimes."
It's true that EA tends to have to fight harder to get respect inthe industry; game writers have a long memory, and no one is happy with some of the movesthat EA has made in the past. It's not rare that, at a trade show or EAevent, I'll be comparing notes with other writers and hear things like,"I hate to say it, but GAME X looks good," or "EA has some good stuffthis year, which is a nice change." It seems like praise for EA can, attimes, be hard to come by. The company's somewhat outdated reputationof cranking out repetitive sequels and tired, licensed titles has beenhard to shake, and backhanded compliments around the free bar at gamingparties are sadly common.
It might not be sinister, but EA does have a certain reputationamong gamers and reviewers that could be hurting it in some circles. Acult? Probably not. Some bad blood about past indiscretions? Verypossible.
Posted by Editorial Team Sun Jun 29, 2008 5:44 am
Official: Windows 7 date is confirmed (Windows Vienna) in Microsoft / Windows
Bill Gates may have only just saidhis goodbyes, but the Microsoft machine keeps on running with thecompany announcing information about the release of Windows 7.
Thepaint may not have even dried on the Windows that is Vista, but itseems that Microsoft is already looking to launch its successor withinthe next two years.
In a letter to enterprise and businesscustomers on Tuesday, vice president of Microsoft Bill Veghte announcedthat the approximate launch date for Windows 7 is January 2010.
Seventh heaven
Inthe letter, Veghte wrote: "Our plan is to deliver Windows 7approximately three years after the January 2007 general availabilitylaunch date of Windows Vista.
"You've also let us know you don'twant to face the kinds of incompatibility challenges with the nextversion of Windows you might have experienced early with Windows Vista.
"Our goal is to ensure that the migration process from Windows Vista to Windows 7 is straightforward."
Well,if Intel is anything to go by, it won't be the migration from Vista toWindows 7 that will be the problem, it will be the migration from XP toWindows 7 that most computer users will be worried about.
  
Milestone 1
The first known build of Windows 7 was identified as a "Milestone 1(M1) code drop" according to TG Daily with a version number of6.1.6519.1. It was sent to key Microsoft partners by January 2008 in both x86 and x86-64 versions. Though not yet commented on by Microsoft, reviews and screenshots have been published by various sources.The M1 code drop installation comes as either a standalone install or one which requires Windows Vista with Service Pack 1, and creates a dual-boot system.
On April 20, 2008,screenshots and videos of a second build of M1 were leaked with aversion number of 6.1.6574.1. This build included changes to WindowsExplorer as well as a new Windows Health Center.
A standalone copy of build 6519 was leaked initially to private FTPsby BETAArchive on June 10, 2008, which quickly spread to many torrenttrackers.


Later builds
According to TG Daily article of January 16, 2008, the Milestone 2(M2) code drop was at that time scheduled for April or May of 2008. User interface appearance changes are expected to appear in later builds of Windows 7.
Milestone 3 (M3) is listed as coming in the third quarter, with the release to manufacturing in the second half of 2009. The release dates of a beta version and a release candidate are "to be determined".
Bill Gates commented in a press conference in April 2008 that a new version [of Windows] would come "in the next year or so".According to additional clarification by Microsoft, he was onlyreferring to availability of alpha or beta versions of Windows 7.


Unveiling
The Windows 7 user interface was demonstrated for the first time at the D6 conference during which Steve Ballmer acknowledged a projected release date of late 2009.The build of Windows 7 that was on display had a different taskbar thanfound in Windows Vista, with, among other features, sections dividedinto different colors. The host declined to comment on it, stating "I'mnot supposed to talk about it now today".
Features
Windows 7 has reached the Milestone 1 (M1) stage and has been made available to key partners.According to reports sent to TG Daily, the build adds support forsystems using multiple heterogeneous graphics cards and a new versionof Windows Media Center New features in Milestone 1 also reportedly include Gadgets being integrated into Windows Explorer, a Gadget for Windows Media Center, the ability to visually pin and unpin items from the Start Menu and Recycle Bin, improved media features, a new XPS Viewer, and the Calculator accessory is multi-line featuring Programmer and Statistics modes along with unit conversion.
Reports indicate that a feedback tool included in Milestone 1 lists some coming features: the ability to store Internet Explorer settings on a Windows Live account, updated versions of Paint and WordPad, and a 10 minute install process. In addition, improved network connection tools might be included.
A new feature in build 6574, Windows Health Center, allows the user to monitor all of their PC's health problems, and concerns in one place. It allows turning User Account Control on and off, and monitoring 3rd party anti-virus programs, firewalls, etc.
In the demonstration of Windows 7 at D6, the operating systemfeatured multi-touch, including a virtual piano program, a directionsprogram and a more advanced paint program.
Windows Server 7
Posted by Editorial Team Sun Jun 29, 2008 5:43 am
NHS orders mass keyboard clean-up in Business and Industry in Gaming, Media, Web, IT and Computing
If you’ve read the reportsabout the average office keyboard being dirtier than a toilet seat, youmay want to take a leaf out of the NHS’ book. The healthcare body hasordered thousands of specialist germ-resistant keyboards.
According to a reportby the Press Association, the keyboards are completely flat and coveredwith a hypoallergenic coating that it’s claimed repells bacteria. AnLED built into each keyboard also flashes when it's due for a rub-downand the light only stops flashing once sensors are satisfied that thekeyboard’s been well cleaned with alcohol wipes.
Traditional keyboards can harbour lots of nasty germs, partlybecause they are rarely cleaned and becuase so many office workers eatlunch at their desks. Just try tipping your keyboard upside down now.Of course, returning to your desk without washing your hands after avist to the lav won't help matters either.

The NHS hopes the keyboard order, which is thought to be for 7500keyboards at a cost of over £1m in total, will help cut infection ratesand reduce instances of superbugs, like MRSA.
Dr Peter Wilson, a University College London Hospital consultantmicrobiologist and co-inventor of the cleaner keyboard, told the PAthat in tests the keyboards were shown to have a positive impact onkeyboard cleanliness.
The NHS’ keyboards will be manufactured by a US-based firm, butsimilar germ-resistant PC peripherals can already be ordered online.Manufacturer Man & Machine, which is taking Apple to court over the Mighty Mouse name, sells several ‘clean’ keyboard designs online.
Posted by Editorial Team Mon Jun 23, 2008 3:55 pm
Nokia N78 in Entertainment, Film and Music, Mobile devices and media
Nokia’s latest N-series "multmedia computer" bundles a 3.2-megapixelcamera, music player, satnav and maps into a sleek go-anywhere,do-it-all device. Wherever you happen to find yourself, you’ll be gladyou brought it.
The N78 is certainly a classy looking handset, and the smart touchgoes much deeper than its looks. Its sleek, gloss-black front may atfirst glance resemble the touch-sensitive minimalism of LG’s oft-copiedChocolate series, but in use, all is not as it seems.
Nokia's N78: packs in feature after feature

To press the illuminated buttons you actually press the plasticcasing inwards. The cover bends to accommodate your thumb rather thanreacting purely to your touch. It might seem like a low-techalternative, but in practice it seemed more reliable than thetouch-sensitive option, which in our experience can be a bittemperamental.
Nokia’s solution is a good combination of style and practicality.The numeric keypad is actually four raised plastic strips, with thenumbers backlit just above them. It looks lovely, but takes a bit ofgetting used to, and it has to be said that this keypad is far from thebest for rapid or prolonged texting.
The face of the phone oozes minimalist class, but strangely, theback feels like its made from low-grade material and creaks in yourhand, which detracts from the cool image. There’s another surprisehidden in the square navpad. Rubbing your thumb around the edgeactivates what Nokia calls the "navi-wheel", which moves the cursoraround the screen without the need to press the pad.
You can also do the iTrip thing with the built-in FM transmitter andbeam your music to your car radio. Incidentally, the Navi-wheel reallycomes into its own as you scroll through your music playlists, behavinglike a tiny version of Apple’s scroll wheel. Hmmm, are we sensing apattern here?
Of the few problems we encountered with this phone, there were theusual Symbian issues of running slowly when you’ve got severalapplications open at once, but it was nippy enough when we stuck todoing one or two things at a time and it was easy to switch offbackground applications using the aforementioned Applications button.

70MB of memory on board - plus a Micro SD slot for more

If the 3.6Mb/s HSDPA connection isn’t fast enough, you can alsoconnect over Wi-Fi. The usual N-series web browser is here in fulleffect, with options for viewing in landscape or portrait mode, pluszoom and the ability to flick through previously viewed pages. There’salso a PDF viewer and QuickOffice for viewing Microsoft Officedocuments, though if you want to create them you’ll have to pay for thefull Office suite.
And as a Symbian phone there are of course plenty more third-party apps available.
Battery life was pretty good, and we got a good three days ofmoderate use out of it, though heavy browsing will of course reducethis quite dramatically.
VerdictFrom its sleek, minimalist good looks to its raft of impressivelywell-integrated features, the N78 is a gorgeous little number. The3.2-megapixel camera, feature-packed music player, A-GPS and maps,quality web browser plus documents readers and email make it an idealtravelling companion for business or pleasure.
Posted by Editorial Team Thu Jun 19, 2008 3:03 pm
Nintendo DS centres open across UK - Download demos free in Business and Industry in Gaming, Media, Web, IT and Computing
It's hard to believe but there are still people wandering the streets who don't own a Nintendo DS.The console manufacturer is obviously keen to stamp this sort ofbehaviour out so its opened 30 DS centres in shops around Britain. Fromthe press release:

These new centres will offer anyone the opportunity tolearn more about Nintendo DS and its exciting range of software througha number of new and exciting ways including videos, TV commercials,demo games to play on the DS. Centre itself and most exciting of all,current DS owners will be able to download demo software to play ontheir own Nintendo DS.

Brain Training, Sight Training, More Brain Training, Big BrainAcademy, Mario Kart DS and 42 All Time Classics are the titlescurrently available for free demo downloads - the code stays on yourmachine until you switch it off. Stores currently housing the DSshowcases include Asda, Argos, HMV, Game and Zavvi - there's a list ofparticipating outlets here.
Each site will also offer free Nintendo Wi-Fi connection so if youalready own one, not only do you get free demos you also get to hangaround playing online games. It's like Apple Store for the hoi polloi.

Downloadable titles DS owners can playinclude Brain Training, Sight Training, More Brain Training, Big BrainAcademy, Mario Kart DS and 42 All Time Classics.

You can alsoplay in-store demos for games such as Sight Training, Nintendogs, BigBrain Academy, New Super Mario Bros, The Legend of Zelda; PhantomHourglass and Animal Crossing: Wild World.

The full list of DS centres is as follows:



  • Basingstoke - GAME, Unit 15 Festival Place
  • Birmingham - Argos, Priory Sq Centre, 33 Priory Queensway
  • Brighton - HMV, 48-50, Churchill Square Shopping Centre
  • Cardiff - Argos, Units E & F, Cardiff Bay Retail Park, Ferry Road
  • Chelmsford - Woolworths, 40 - 41 High Street
  • Chippenham - Woolworths, 24-25 High Street
  • Croydon - Woolworths, 60-68 North End
  • Exeter - Zavvi, SU 20/21 Princesshay Shopping Centre
  • Glasgow - GAME, 146 Sauchiehall Street
  • Glasgow - Zavvi, 235 Buchanan St
  • Leeds - Asda, Crown Point Retail Park
  • Liverpool - Woolworths, 74-75 St Johns Way, St Johns Centre
  • London - GAME-Hamleys, 188-1 96 Regent Street
  • London - HMV, 360 Oxford Street
  • London - HMV, 150 Oxford Street
  • London - Zavvi, 14 Oxford Street
  • London - Zavvi,Piccadilly Circus,
  • London - Woolworths, 168-176 Edgware Road
  • London - Toys R Us, Tilling Road, Brent Cross
  • London - Argos, 30-36 Market Place, Romford
  • Manchester - Argos, Unit E Central Retail Park Gt Ancoats St
  • Manchester - Zavvi, Unit M, Lower mall, Arndale Centre
  • Milton Keynes - Argos, 700 Grafton Gate West
  • Northampton - Argos, 4-7 St. Peter's Square
  • Norwich - GAME, 2-10 Back of the Inns
  • Oxford - Argos, Botley Road
  • Portsmouth - Argos, 207-211 Commercial Road
  • Reading - HMV, 13 Holy Brook Walk, The Oracle
  • Reading - Zavvi, 1-5 Oxford Road
  • Slough - Argos, 4 The Observatory Centre, High Street
  • Swindon - Asda, Orbital Shopping Park, Thamesdown Drive
Posted by Editorial Team Thu Jun 19, 2008 2:33 pm
Microsoft's entire E3 leaked - new games, new media for 360 in Gaming
Remember that angry chief of police from Lethal Weapon? The one that's going absolutely mentalover Mel Gibson and Danny Glover's various screw ups? Well that's whatMicrosoft's PR boss must look like this morning, as online survey siteIntellisponse leaks its entire E3 line-up onto the internet. Someone's going to get sacked.

On the game front there's first word onForza Motorsport 3 (as if it wasn't coming), which according toIntellisponse will include over 100 tracks and 400 cars on a two-discset. Let's hope they sort out the walkover AI this time.

Evenbetter is the first video of Silicon Knights' The Crucible, which looksa bit like Eternal Darkness meets Diablo with lots of hack 'n slashing.Watch the video on You Tube before it gets pulled.

On the causal front there's the once mentioned but never seen Lips,which turns out (as expected) to be a Singstar-style game on Xbox 360.

According to the Intellisponse blurb, "Lips is a music and singing gamethat includes 30 songs, 2 wireless interactive microphones, the abilityto use and sing your own music or download songs from an onlineservice. Designed to have fun with friends, Lips scores you on yoursinging (pitch, rhythm and tune) and your overall performance." Nan'lllove it.

And of course we've also got our first look at Microsoft's long-rumoured 'Mii' avatar system, which will replace Gamerpics when it launches at the end of the year.

That's your lot then. Microsoft's press conference is going to be a lotless exciting now. We contacted the UK arm of the publisher whowouldn't comment on any of it.
Posted by Editorial Team Tue Jun 17, 2008 4:29 am
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