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Pick a nation, farm your land, dispatch settlers to start new towns, discover science, start wars and knock up the Hanging Gardens of Babylon in Norwich... here the world is your fun-sized cartoon oyster. Winning means perfecting one of a series of disciplines, from building wonders of the world to fostering the rise of great people to science-ing up until you can launch a mission to Alpha Centauri - a goal that in past games was so lofty it would only ever be seen by a minimal elite. For fans of the PC game, Revolution's massive simplification of the game's systems and options, along with its insistence that you go to war with your neighbours (seeing Gandhi issue threats of violence if you don't hand over a newly researched technology is just one treat that awaits) may jar, but for everyone else this is accessible and hideously addictive.
In a market that’s oversaturated with incredibly talented artistsand writers, up-and-comers and semi-professionals alike face theoutrageously difficult task of gaining recognition in their chosenfield. One dilemma out of many is that many young artists are forced tocompete against traditional animators that didn’t get out of the mass layoffs and salary cuts plaguing Disney in the year 2001, the eventual closureof the animation giant’s 2D studios creating a flood of overqualifiedprofessionals entering into jobs that would normally be moreaccommodating towards talented students and other entry levelapplicants.
While this is hardly a bad thing– one would have a hard time arguingagainst widely-distributed mediums getting a boost in artistic quality–it leaves a lot of people scratching their heads, wondering how thehell they could possibly make it in the professional world, especiallywhen it comes to video games. You know how they say the right answer isoften the simplest? Well, here’s a simple answer to the headscratching:learn how to become a professional.
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Art in its many varied forms has, and always will be, a staple ofevery human culture that has ever walked the Earth. Over time, nearlyeveryone has debated what constitutes art that’s worthy of display, ofreflection; why a single image may evoke a great deal of emotions inone person while it leaves another cold and uninterested. This worksrather well for art contained within the many varied galleriesscattered across the globe, but that kind of ambiguity will rarely getyou honorable mention in mediums that rely heavily on– you got it–technical expertise.
The consumer market may be easy to fool with rudimentary attempts atfan art from your favorite game or anime, but knowing you have thetalent and expanding that talent are two extremely different things. Unfortunately, thanks to social networking sites like deviantArt and its numerous clones, many are under the delusion that the groping their ego receives in the form of comments or favorites make them impervious to conventional criticism. So here’s rule number one, in case you missed it:
You are never above criticism no matter how good you think you are. The only way an artist will be anywhere near capableof making ends meet in a market that’s incredibly competative is bystanding out, both in their list of skills and in the body of work theypresent in their portfolios.Fresh ideas are just as paramount to getting that dream job you’redrooling over, but having a solid understanding of drawingfundamentals– perspective, life drawing (prudes are advised to get over naked people) and proper use of negative space– is going to be one of your most treasured assets.
Recently, I had the opportunity to speak to a representative from Raven Software’s creative team over lunch, and later received a tour of their headquarters (which I, unfortunately, can’t tell you about, other than to say: holy crap that was cool). My tour guide had been a technical artist for Electronic Arts in the past, citing the impressive wealth of knowledge that landed him those jobs in the first place. Hestated in no uncertain terms that one of the ways an applicant canreally stand out is by showing proficiency in manipulating gameengines, saying that being able to produce mods for various games using the Unreal Engine would be an immediate edge over other prospective employees. Similarly, a solid understanding of 3D software such as Maya–including how to create detailed textures for the models you create– isincluded in the mix, even if your entire job revolves around sketchingconcepts with pen and paper. In short: wherever your strengths may lie,being able to showcase versatility in many different aspects of gamedesign is much more likely to land you a job in the industry.
Sounds difficult, doesn’t it? As if learning all the basics of drawing wasn’t hard enough, right? Well, it isdifficult; no matter how much encouragement you might receive from yourpeers and loved ones, nothing will erase that fact… but if you’reanything like me, you look forward to the learning process as much asyou look forward to landing that dream job.
I would not recommend anyone to get a quad core for gaming. I have a socket 939 Operteron 180, a 2.4GHz dual core with 2mb of L2 cache. I got it for $170, which is not bad for a dual core Opteron. You may say "That thing sucks you couldn't do any good gaming on it". Well apparently, with my 7900GT, I played the Crysis demo with medium-high settings (physics were maxed as far as I remember) and with a 25-45 framerate, my cpu usage stayed below 90%. Now, if my video card were not the downfall, it is possible my cpu would reach 100% but if I had a better video card, I probably would be using a better cpu as well. My point is, even a 2.4ghz dual core is good enough to play crysis, so those "know-it-alls" who get their precious 2.8ghz quad core intels have not only wasted a ton of money but have more performance than they'll really need.
The video game market is changing incrediblyquickly right now, probably at the fastest rate since the big crash ofthe mid-1980s.
Not only is the market expanding to include women and casual gamersonce again, the definition of what constitutes a game is expanding. Iwouldn't say it’s expanding within the minds of game developers, but itis expanding in the context of the mass media and mass consumers, andthat’s who drives the market in the first place.
As sick to death as we all are of talking about microtransactions,free-to-play MMOs, and casual online spaces, the advent of these thingsis changing the game landscape for good, whether we like it or not.
Interactive Media - At Face Value The lines between an online community portal and an MMO are blurredto the point of being indistinguishable. Consider the numbers — Audition Online has tens of millions of users worldwide, and a dedicated TV show in Vietnam. Kart Rider has tens of millions of users. Ditto Habbo Hotel and Club Penguin.
Traditional games - like most people reading this are developingtoday - may never be able to reach that large of an audience. Our gamesare too focused, too hardcore, and bear too much of the stereotype of“gamer.”
Right now, Halo 3, Grand Theft Auto IV, and World of Warcraftare considered our blockbuster titles, and flagships for the industryin popular culture. But when you think about it, it’s still justshooting aliens, playing gang banger, and swinging your sword in theforest.
Boiled down to their essentials those things appeal to a verylimited group of people, and the complexity of game controls preventseven blockbuster movie attendees, whom we should be attracting, fromplaying these things.
At least, that’s the common line. But is that really the case? Doaliens, wizards, and soldiers really make a piece of entertainmentinaccessible? Many millions of people went to see the Iron Man movieover the past two months, and a large percentage of them have probablynever picked up a comic book in their lives.
Why is it that people will go see The Lord of the Rings' movies, but many of them will not play the games?
The Real Mass Market It’s common knowledge that game controllers are intimidating, thatconsoles have a certain stigma to them, and that most mass marketconsumers consider games to be either a waste of time, or activelydetrimental.
These can all be debated until the end of time, but the perceptionexists, and either that has to change (Nintendo is doing good workthere), or we have to change. Otherwise we’ll end up with acomparatively small fraction of a growing market.
Will it be possible to make a game like Assassin’s Creed or BioShockin 2015? It’s already becoming difficult to justify large budgets forsingle-player experiences, and it stands to reason that it will getmore difficult as time goes on. What does that mean for developers ofthese games? What happens to the concept of a game auteur?
One possibility is for these hardcore games to essentially becomethe art-house cinema of the video game world, which would be odd, asthat’s a role currently filled by indie titles.
Interestingly, never has the film/game analogy worked less well than it does currently. In the PS2 era, you could correlate Grand Theft Auto III with a movie blockbuster, and Ico with an art-house film.
But now, in terms of scope, money, and global social impact, Kart Rider or Club Penguin would be that blockbuster, and Call of Duty 4 would be the art-house equivalent, though content- and budget-wise Call of Duty 4 is much more your traditional blockbuster material. Something seems awry there.
The fact is, these simple-to-play social experiences are here.They’re growing in popularity, they’re dwarfing our multi-milliondollar projects that sell through to 5 million people at max, and theycost a fraction of the price to make.
With the market expanding as it is, and the dollars going wherethey’re going, the $20 million budget bestselling console title oftoday is going to be the hardcore niche title of tomorrow, art-house ornot. Unless development costs get significantly lower, it seems we havean online future to look forward to.
New Things Are Stupid To wit: online games are taking over, and I, curmudgeon that I am, don’t really like it.
Certainly there will always be the hardcore players that will wantthat deeper experience. There’s no doubt about that. But the questionis: in an industry where we’re getting our asses kicked financially byweb developers, of all people, who will pay us to make it?
When Blizzard unveiled Diablo III earlier this week, it didn't comeas much of a surprise to anyone. Well, there was one guy who thoughtStarcraft 3 was being developed alongside Starcraft 2 with a projectedrelease date of one week prior to the release of the game it wasfollowing, but no one has taken Cliffy B. seriously since he predictedthat Mario would never appear in another video game after Super MarioSunshine.
Sure, it didn't blow any minds, but theannouncement came as welcome news. Diablo II is still the first thing Iinstall on my computer after a trojan-laden lolita incest hentai comicforces me to reformat. It's hard to believe that in the last eightyears no one has been able to step in and create a better action-rpg.It's even harder to believe that a ten year old girl can lubricate herentire body with egg yolks then squirm into the urethra of her mother'spenis and follow it until she returns to the womb, but I saw thedrawings. It can happen, people.
After watching theDiablo III gameplay footage, I was really excited. The visuals werefantastic, a lot of small improvements had been added without seemingto get in the way of what makes the series great, and by the end of thevideo I found myself moving my mouse around the screen as if I wasplaying. That's sad, but what's even sadder is that I'm not a big-timegame journalist so I can't come up with a term like "gamesturbation" todescribe the lonely and desparate act while making myself cool andquotable.
Imagine my surprise when I discovered that mypositive impressions were irrational and baseless, while most of theinternet saw the game for what it truly was: A personal insult to themand a serious threat to all they hold dear. If you find that you'vemistakenly become mildly optimistic about the game, read on to find outwhere I went wrong so you can adjust accordingly.
My Initial (Wrong) Opinion:Wow, it's the world from Diablo in 3D, rendered like a painting toretain the 2D flavor of the previous games. The dark and ominous themesare still there, only now we don't have to use our imaginations to fillin the details suggested by blocky sprites.
The Internet's (Correct) Opinion: Wow, it's a shitty cartoon! This is NOT the same world that Diablo I and II took place in. No way.
DoI see a rainbow? I'm sorry, but rainbows don't exist in the Diablouniverse. I have read all the lore, and there is not a single mentionof rainbows in there. Big surprise that Blizzard retconned rainbowsinto Diablo. Vapid morons. Who do they think they are? I've beenplaying this series they created for years, and they fuck everything uplike they own it.
Here's the dark and gritty Diablo II, which Diablo III should look like:
Here's a cartoon:
Or is that Diablo III? I honestly can't tell.
Blizzardshould give the game a dark atmosphere by literally making the game toodark to see anything and then maybe add some film grain on top ofeverything. If the technology is available, the black silhouette of athumb could get in the way of the player's view to obscure the gamefrom time to time and add to the game's overall darkness.
My Initial (Wrong) Opinion:In addition to gold and loot, monsters will occasionally drop globesthat heal your character when picked up. You'll be able to focus moreon the gameworld instead of micromanaging a potion inventory. Thisfrees up the hotbar for your character's abilities.
The Internet's (Correct) Opinion: Globes of health. That float. Riiiight.
Itmade so much more sense when glass bottles full of healing syrup fellout of monsters onto rocky dungeon floors without breaking. You know,when your character had thirty bottles strapped onto his belt and noone thought twice about chugging something that had been stuffed into apoisonous mummy for the last thousand years. This magical orb shit isgoing to ruin my sense of immersion big time.
My Initial (Wrong) Opinion:The Witch Doctor looks like a variation of the Necromancer that focuseson infectious diseases and fire instead of death and the art of lookinglike J. Mascis. Being able to cast your offensive spells on pets sotheir attacks are buffed with those spells' abilities seems like itcould be a lot of fun. I can imagine buffing one pet with a spell thatslows enemies, another pet with some form of Weaken, and a third with adamage-dealing plague to mop up.
The Internet's (Correct) Opinion:WHERE DID THE NECROMANCER GO??? I'm not buying this game. Even if allof the unannounced classes are Necromancers, it's too late. Blizzardhas abandoned its true fans.
My Initial (Wrong) Opinion:Did that thing just flatten one player under its foot, then pick up abarbarian and bite his head off? Okay, that's awesome. Hardcore modejust got hilarious.
The Internet's (Correct) Opinion: So the player characters only come up to this thing's ankles? That's stretching it way too far.
I'msorry, but this terribly designed throwaway boss does not fit into thecompendium of realistic monsters that we've all become accustomed tosuch as skeletons that hide in barrels, pygmies that stand on eachother's shoulders to create larger pygmies, and enormous Satanic grubs.
The Princess Bride game - based on the much-loved Rob Reiner flick from 1987 - has finally been released:
Gosh, it looks like Dragon's Lair, doesn't it? It plays that way too- all clunky controls and really basic interaction. It's essentially 5minigame mechanics: 'Time Management' on the farm, 'InconceivableTrivia' with Fezzik, 'Puzzle Platformer' vs. the ROUSes in the FireSwamp, 'Hidden Objects and Potion Cooking' with Billy Crystal and CarolKane and 'Inventory Collection & Assembly' at the castle. A Flashgame in Princess Bride clothing. Meh. It doesn't feel much like it'saimed at me (an old skool fan of the film), which the new 'song' by atrio called Clique Girls is testament to. (Avril Lavigne has a wholelot to answer for)
But if you are sill compelled, you can download the free trial (PC only at the moment) from here.
As an addendum, I've been trying my darndest to figure out the bestplace to add this little bit of telly trivia. Did you know that Connections, the 1980s TV series in which science historian James Burke takes us on a personal journey along the pathways of innovation, was turned into a computer game?
Which other inconceivable game-media marriages have you seen? Do tell and I'll put them in a long post in the future.
Here are a couple of starters for ten:
Just being able to play games is only the beginning. If you're goingto call yourself a proper gamer (as opposed to a casual pretender)there are a few requisite skills that you must master first. 50 skills,in fact. And they're all right here...
1. Give a game a review score without ever actually playing the game A cursory glance from 20 paces of a grainy postage stamp-sized superlo-res scanned-in screenshot pinned to the ass-feathers of a headlesschicken in a sandstorm should be all you need to confidently attributean authoritative and infallible review score to any game. It's howprofessional reviewers have been doing it for years.
2. Be able to spot whether a game is running in 720p Just by looking at it.
3. Survive with only four hours sleep (max) a night We all abide by the 'one more go' mantra. It demands that we are strong in the face of severe sleep deprivation.
4. Play Wii without using the wrist strap Or, master the art of gripping. Even newborn babies can do it.
5. Attack the weak point for massive damage Look for the big red/yellow/orange thing. It's normally located on anenemy's back/ass/forehead. If a sustained assault yields unsatisfactoryresults, try attacking it with the last weapon you picked up. Thatnormally works a treat.
6. Be an expert in the work of one particular developer besides Miyamoto Support the people that make the games you love. Pick a team. Find ahero. Whether it's an entire studio or just a single creative. Getexcited about the games they make. Know their history and what they'reabout. Hunt out their gameography. Get informed. We're sure Mr Shigstuff won't mind if some of the love gets spread around.
7. Beat a really bastard hard game on any tier of difficulty higher than Normal Real men play on MASOCHIST!
8. Estimate remaining PSP battery life and calculate device's lastability on journey If you've gone to all the trouble of uploading an extensive selectionof softcore pornography to your PSP in advance of a business trip, itcan be hugely upsetting to run out of juice before you've even had achance to make yourself tired in the airplane convenience.
9. Play driving games without 'steering' the controller Unless you're a girl. Then you can't help it.
10. Become unhealthily obsessed with one particular game and play only that game for six months solid Winners don't quit. They become addicts.
11. Instantly recognise any game being played on a TV show or in a movie Computer Space in Jaws, Asteroid Deluxe in The Thing, Galaga in Trains,Planes and Automobiles, Centipede in Never Say Never Again, thesound-fx of Pac-Man in Ferris Bueller's Day Off... plenty more here.
12. Easily spot at least 5 differences between any PS3 and 360 comparison shots, that are invisible to the normal human eye You're looking for things like lighting, texture resolution, draw distance, anything pink or slightly gay, lumps or growths etc.
13. Expertly pick the right game for the right moment You might think your sozzled post-pub friends are having an absoluteparty huddled around your monitor watching you level up in World ofWarcraft. But they're not.
14. Be able to navigate to the 'Invert? Yes/No' option in under 5 seconds
Pause. Controller Options. Invert Yes/No. Unpause.
15. Be fluent in l337 5934k Bµ7 Ð0n'7 b3 4 7w47 4nÐ 3v3r µ$3 17. H3r3'$ 4 h4nÐ¥ 7r4n$£470r, jµ$7 1n (4$3.
16. Instinctively know the location of all controller buttonsand their respective numerical, alphabetical or symbol-baseddenominations When playing, a real gamer never has to look at the controller. Unless it's to check that it's not on fire.
17. Perfectly repackage console/PC snugly back in its box, complete with Styrofoam and cable ties Put those ninja-honed Tetris skills to good use.
18. Make in-game moral choices quickly and without flinching Stop being such a lightweight and kill the Little Sister already. We'repretty sure God doesn't take make-believe evil into account whendeciding who gets locked out.
19. Have a selection of "I only lost because..." excuses prepared and rehearsed in the event of defeat Here's a few for free: "...I couldn't take my eyes off your lap"; ...Ihurt my fingers when your mum sat on them"; "...Satan told me to";"...I was a victim of sexism" and so on.
20. Own non-gaming friends at absolutely anything You've never played the game before. The pad's missing buttons. You'vegot amoebic dysentery and you can feel a hairy-ass spider crawlingacross your face. So what? When you're up against a newbie there is noexcuse for anything less than comprehensive ownership.
21. Perform tea-bagging like a pro Don't bang away like a demented pneumatic penis. Get rhythm. Tea-bagging is an art - as our own educational video reminds us.
22. Immediately know what to dump when your inventory is full Don't know what to drop after the Goblin's Cleaver of Apathy made youover encumbumbered? Stop being a massive tool and just relinquish someof the unused crap you've been pointlessly clinging on to for the last30 hours.
23. Engage in the 'Are games art?' debate without sounding like a pretentious twat or a moronic dumbass Find the middle-ground between this:
"I think you'll actually find that videogames are a post-modernexpression of individualism while simultaneously collectivising itsdigital form and manifesting as abstract interactive entertainment."
And this:
"Art is for pussies. I just want to kill make-believe people."
24. Always spot the 'hidden area' Remember: nothing screams "HIDDEN AREA!" louder than a cracked wall.
25. Gather enough tech speak to make it sound like you know how to make games better than developers themselves
"Sure, they might have nailed the anisotropic and bilinearfiltering, but you can unzip me like a banana if the Cartesiancoordinates and phong shading aren't an absolute bucket of wank." Smartsounding development speak makes you superior. This site is a good place to start.
26. Memorise enemy/item spawn points
Want to know how tHE dEfec8or is always smoking your ass withthe rocket launcher? It's because he's all over the longitude andlatitude of those maps, and he's snorting up the coordinates of everyspawn point and he knows exactly what it'll spawn and he knows exactlywhen it'll spawn it. It's called dedication and that's why tHE dEfec8oris a winner.
27. Complete unlocking/defusing mini-games first time, every time Should be like making Einstein recite his five times table.
28. To never be suckered by game store offers pimping crappy games and shitty third party peripherals An Hour of Victory and Turning Point: Fall of Liberty bundle for 40notes with a TatTech controller thrown in for free is not a bargain,it's a piss-take.
29. Be condescending, patronising and impatient when playing with non-gamers Alternatively, feign kindness and offer to show them "how to do it". Once you've got the controller, never give it back.
30. Be shit-faced drunk and still be able to rock at Guitar Hero or other popular party game Preferably be able to keep getting more drunker while playing.
31. Bluff your way through a conversation about a retro game you never actually played Don't ever admit to having not played some geriatric, incontinent pieceof gaming history that some rose-tinted retrosexual is eulogising. Justfudge your way through. It's not hard: "Geoff Spectacles and theSubatomic Android Invaders on the Vic-20? Of course I played it! Thatwas the one with the monochrome 2D graphics and beepy sound effectswasn't it?"
32. Instantly identify enemy types by the sound they make Don't stop with enemies. Utilise your ears as nature intended andrecognise weapons, vehicles, power-ups, score multipliers... anythingat all with the amazing power of hearing.
33. Confidently guess what a developer's secret project/unannounced title is If all else fails, predict Shenmue 3.
34. Passionately champion at least one obscure game that nobody has ever heard of and win it some new fans Ever heard of Warriors of Elysia? It's the long overdue sequel to Bikini Karate Babes. We're sure it's going to be awesome.
35. Get the highest possible rank/medal/award in any tutorial level Tutorial levels are weak and pathetic. An insult to proper gamers,they're a monumental mismatch on the same scale as a bare-knucklesbrawl to the death between Chuck Norris and Barbara Bush.
36. Know which elemental attack will be most effective against an enemy Water>Fire. It's not exactly rocket surgery.
37. Master the art of reloading Don't ever let your gun get caught with its pants down. It's humiliating.
38. To simultaneously perform other important life tasks while playing Multi-tasking is the cornerstone of every real gamers' brain. Youshould be able to eat pizza, guzzle coffee, fill in a jobapplication, build a house of cards AND successfully evade a six-star wanted level in GTA IV all at the same time.
39. Skip every cut-scene and still understand what's going on No matter how convoluted the machinations and exposition, when it boilsdown to it you're basically just trying to beat the baddies.
40. Identify boss battle attack patterns in under 20 seconds Lunge. Lunge. Guard. Burrow into ground/disappear/become temporarilyinvincible. Emerge from ground/reappear/stop being invincible. Chargespecial attack. Release special attack. Expose weak spot in atactically foolish and totally unnecessary manner <Playerstrikes> Repeat until dead.
41. To know everything about the game without ever having to consult instruction manuals Apart from a few semantics and trivialities, once you've read one instruction manual, you've pretty much read them all.
42. Argue effectively in a gaming Internet forum
At the most basic level this entails typing "HAVE YOU ACTUALLYPLAYED THE GAME!?" over and over and over until the foul dealer ofscurrilous mistruths slinks away like the miserable dog that he is.
43. Well developed bladder control You're not going to get to level 70 by taking a piss break every three hours.
44. Condense even the most convoluted control system into easy-to-manage verbal instructions "Basically, move the sticks and press X"
45. Always know the best spots for camping So you can root them out or dig in deep, depending on your mood.
46. Memorise important cheat codes for fast fingered employment at a moments notice If you can't remember Up, Up, Down, Down, Left, Right, Left, Right, B, A then you weren't there.
47. Have at least one game that you are unbeatable at Take the time to master a game. Play it with your eyes closed. Learnevery pattern, every combo, every counter, every weak-spot. But don'tbrag about it. Just casually lure people into your virtual domain. Toywith them. Give them false hope. Maybe even let them win a couple oftimes and say something all humble and wimpy like: "Gee, you really gotme. Well played." Then bring the real noise and let the shuntingcommence. Their humiliation will feel rudely satisfying.
48. Be like Rainman when converting Microsoft/Wii points It's the ultimate geek party trick. If you can calculate that 190,608Microsoft points is $2,381.65 without even flinching then you will get chicks. Believe us. Mental arithmetic makes ladies hot.
49. Read the back-of-box blurb and decipher it into 'What It Actually Means' "State-of-the-art 3D environments and characters" = "We done some graphics". More here.
50. Know when NOT to talk about gaming "Sure, as maps go if you've got a competent team together thenCrossfire can be pretty badass, but Wetworks is off-the-hook whenyou're gunning solo. Oh yeah, sorry to hear about your entire familygetting killed with the bird flu. Must be a real bummer. So... youwanna play some COD?"
You see, for all the talk of monthly periodicals' demise, SEO'simpending reign, the downfall of FM stations and television'sinevitable implosion, we, err, sort of forgot to mention one thing:essentially that, despite posting up ratings far from the halcyon daysof the pre-TMZ.com era, mass media outlets such as ABC, CBS, CNN andNBC; Time, Newsweek and USA Today;and even regional Cineplex chains still generate the kind of audiencenumbers most interactive entertainment execs would give their last USBcable to connect with. Tactics may be changing, with custom tradeshows,advertorials, movie-type trailers and cover wraps replacing simple pageads and product giveaways. But as an industry, we're far from preparedto divorce ourselves completely from traditional advertisingplacements, or shift marketing dollars exclusively onto the Internet.
"Something most gamemarketers miss about the broadcast space is the need to keep messagingpointed and simple" - Steven Roberts, DIRECTV
To wit, column after news brief after investigative report may continueto bemoan the death of old-world media. However, as any marketingdirector can attest, its core vehicles still remain one of the bestways to rapidly generate mass awareness amongst PC- or console-owningaudiences. Hence, although blogs and video aggregators deliver greatbang for the buck and generate tremendous street-level buzz, theycontinue to be promotional outlets that most core publishers have yetto wholly embrace, let alone fully commit to. Thus the reign ofhigh-profile primetime spots for titles like Grand Theft Auto, Madden and Halo rolls on.
And so, just as I humble myself before my new daughter, who hasn't meta pair of slacks she hasn't enjoyed redecorating yet, I willinglyprostrate myself before the industry-at-large and beg forgiveness. Asthe following executives – representing the television, motion pictureand direct marketing industries, respectively – are quick to remind, weshould all think twice before acting so rashly and completely writingthese businesses off.
Suffice it to say that they may not generate the same kind of headlinesin 2008 as rich media providers, online networks or widget creators,but thanks to new technology, changing tastes and increasing audiencefragmentation, let's just say they're far from out of the game.
Steven Roberts Vice President & General Manager, Games and StrategicInitiatives for DIRECTV, overseeing broadcast ventures like 24/7interactive games channel Game Lounge and the internationally televisedChampionship Gaming Series professional league. "Broadcast TV is absolutely not dead – just changing. Popular as gamingis, you can't look at entertainment in a vacuum... you have to considerthe overall mass-market. There are 120 million television homes outthere, with millions of people who just want to be entertained in thesame way they have for the last 50 years. NFL football still puts uphuge ratings every Sunday, and millions still tune in to watch livemusic and sports – you don't see that on an Xbox 360 console.
"True, television has to evolve, and will become more interactive toengage subscribers... if that's what users want. But what we're reallylooking at here in the immediate is developers/publishers grapplingwith a question of increasing audience segmentation. Something mostgame marketers miss about the broadcast space is the need to keepmessaging pointed and simple. That doesn't mean downplaying keyelements or features that you want understood: Just presenting them ina straightforward, easily comprehensible way that speaks to a specificaudience. Implementing better virtual cameras into games would be awelcome start... For broadcasters, it's very difficult to showdifferent elements of a title in ways instantly conducive to helpingpeople understand what it's all about.
"It's also important to look beyond the 30-second spot. There's plentyof room for advertisers to tap into broadcast vehicles, whether throughtelevised competitions, interactive online program extensions orproduct integration. Placing games front and center by showing ahalf-hour of screens, video footage and people playing these titlesmakes sense. But what you really need for effective campaigns here isto build elements of user interaction into your advertising and pair itwith programming that's consistent with the demographics of the gameitself.
"It all comes back to basics. People won't skip an ad on a DVR or turnaway to get a glass of milk if it's compelling, the message is clearand it's telling you something that you want to hear. Creative doesn'tjust have to wow either: It also has to make sense for the audiencesegment. While marketing can be fun and have an edge to it, ultimately,for on-air placements, it's vital to make sure the message is verytargeted, specific and simple."
"For all the uproar surrounding the movie business lately, gamemarketers shouldn't underestimate in-cinema advertising's power. Mostmedia features a device (remote control, mouse click, radio dial, etc.)that lets audiences tune unwanted messaging out. But at the theater,you've paid to be there, are a captive audience and want to beentertained. This receptivity begets results if the creative is good:Recall scores average around 60%, with categories like gaming actuallysoaring into the 80-90% range.
"Definitely, the big screen's sexy. Via streaming media, you canliterally send ads for M-rated games to all R-rated movie screenings inany given city; appear alongside only specific types of films; ordeliver different messages to different geographic markets on-demand.But publishers need to look beyond the most obvious opportunities –lobbies can also be a marketing wonderland. Standees, banners,concession items... From 20-minute pre-shows packed with original,exclusive and entertaining content to game posters disguised to looklike cinematic counterparts, options for building brand equity areendless.
"Hollywood is far from dead. Are gamers going to see Shrek, The Matrix and Pirates of the Caribbean?Of course... it's common sense. Research also shows emotions aremagnified at the theater – and the same holds for audience reactions tocommercials as well as films. It's hard to argue with a dark room, agiant screen and a group of people who've willingly paid to be thereand want to see what's in store.
"Also note – 80% of tickets are sold on weekends, a time when peoplewant to go shopping, and theaters are generally located in shoppingdistricts. Stick a retail discount on a box office handout, and youdon't just achieve grassroots interaction, or present a clear call toaction. It's also conceivably the last message a consumer sees beforehaving to drive home past a Best Buy or Wal-Mart where your game'sconveniently stocked."
"People are more distracted than ever – advertisers need to cut throughthe clutter. You have to find ways to surprise and entertainaudiences... It's important to design options that let you really spendtime with consumers in a meaningful way.
"Consider core gamers. You can look at where they're hanging out – atfraternity houses, sports bars, military bases, wherever – thendiscover ways to be there. It's even possible to reach players atschool and weave gaming properties into an educational message. Theseinstitutions appreciate it when game companies can provide them withbranded book covers, locker calendars or workshops that incorporatethese titles to teach lessons, just to name a few possible choices.
"Basically, you have to create options that make sense for the contentand target demographic, then craft a vehicle that fits. This could be abranded video game tournament, for example, or involve catching fans ata sporting event and giving them things they can wear to the game.There are alternative ways to reach virtually any shopper.
"It's crucial for publishers to connect with fans on a one-on-onelevel, because as excited as TV/film imagery can make them, people wantto go hands-on and try your games. To do so, you have to interface withthem on the street. Demos at malls, movie theaters, health clubs, etc.are essential to building buzz: There's a direct link between samplersconverting into purchasers. Experience is everything, and consumers aregoing to be the strongest ambassadors for your brand – word-of-mouth isincredibly powerful in the enthusiast gaming community.
"A holistic strategy is important, though: Alternative marketing shouldjust be one part of a diversified tactical plan. If I can see an ad foryour game during Lost or American Idol, then it happens to be at a barwhere I can try it, it'll pique my interest... Suddenly, brand andbuyer are making a meaningful connection. Remember though, that theseplacements have to be unobtrusive. You can't invade someone's space –you have to make kiosks, stands, booths, etc. – something that adds to,not takes away from, the entertainment value of any activity or event."
So, we just launchedthe 11th Annual Independent Games Festival a few days back, as you mayrecall - with some of the topline additions including some neat newjudges and a new Innovation Award.
Anyhow, yesterday I spent much of my lazy Sunday, as Chairman of the Independent Games Festival, improving the official IGF website - and one of the neat things now fully fleshed out is a semi-canonical history of IGF press clippings on IGF.com, linking to the major press coverage of the show over the previous few years.
There's a surprisingly large amount of stuff in here, some of which you probably haven't seen - from this year's excellent 1UP.com video coverage, through Wired News covering the indies to watch, to Veronica Belmont (nowadays at Sony's Qore) chatting to IGF folks at the IGF Pavilion for Mahalo.
I also took some time to go through the Gamasutra 'Road To The IGF'features written by folks such as myself and Alistair Wallis inprevious years - there's a gigantic amount of interviews with IGFfinalists or just plain entrants to read through. And of non-associatedwebsites, GameDev.net's IGF interview coverage is the most canonical - it goes all the way back to 2002, blimey.
Anyhow, browse the giganto set of links at your pleasure, and final reminders, then - the deadline to enter the competition is November 2008, and the IGF Pavilion and Awards itself will be taking place in March 2009 at Game Developers Conference 2009 in San Francisco.
Whenit comes to video games, everyone talks about first person shooters andRPG's. But don't forget about god games. They differ greatly from theaction of those other genres, but their difficulty lies in how theyrequire skill in strategizing and dealing with real time challengeswhile utilizing only what resources are available.
11.) Utopia (1982)
Utopia was released in 1982, and is probably the first god game of all time. Unlike most games of this genre, Utopia isa two player game. Players controlled their own island, and got pointsfor things like feeding the people and preventing violence from rebelactivity. Players can also sabotage the other player by putting rebelsoldiers on their island in the hopes that they destroy somethingvaluable. Alright, you wouldn't play this game today in favor ofsomething more modern, but in its day, Utopia was a great strategy game that allowed you to destroy something your friend had built. Props for that.
10.) Populous (1989)
Populous, which was released in 1989 by Bullfrog for the computer,is considered one of the earliest god games. The user plays the roleof god, or some sort of deity, and is given a plot of land in which heor she has to create a civilization. Your civilization has to protectitself from other civilizations. The only way for a player to advancein the game is to accrue points through the statistics of theircivilization. Depending on the amount of points, players can advancemultiple levels at once.
9.) Black and White II (2005)
Released in 2005, Black and White 2 is the sequelto the game that enables the player to be a god that rules over avillage. They can choose to be either a good god or an evil god, whichis obvious by the way the god conducts himself ie, protecting hisfollowers when in need, or just destroying their homes for no reason. In order to control the game, the player utilizes a hand that performstasks for the inhabitants of the village, tasks like miracles can onlybe performed with a certain amount of prayer power, that is, thefollowers must be asking for a miracle if you want to grant one. Black and White 2 built on the potential of its predecessor, and made the series even better.
8.) The Settlers (1994)
The Settlers is a pretty straightforward premise: You'rehelping people who've moved onto a new land to create a community thatproperly feeds, shelters, and protects all its inhabitants. In orderto import goods, you need to build roads, if you want protection, youneed knights, and if you want knights, you need a healthy supply ofgold or they'll bolt. Send your knights to attack other lands, and beas ruthless as necessary. The Settlers is your chance to be a cut-throat feudal lord.
7.) Zeus: Master Of Olympus (2000)
Slightly different than most god games, Zeus: Master of Olympusgives the player the role of city builder, as opposed to being anactual god. In fact, players can build temples to the gods forrewards. Players are encouraged to gather raw materials like wood,bronze, and marble for buildings. Players are encouraged to buildphilosophy and drama schools, as well as gymnasiums to train athletesto compete in the games that are held every four years. Land isrequired to grow crops like wine grapes, and olives. Zeus: Master of Olympus is a fun way to live like the Greeks.
6.) SimCity2000 (1993)
The sequal to SimCity, SimCity2000 gave playersmore control of their environments. Players are able to build newfacilities, namely, sports stadiums, hospitals, schools, prisons, andzoos etc. One of the coolest things the game allows the player tobuild is the arcology, a giant and futuristic structure meant to housemany people. At one point in the game, if the player has built enougharcologies, all of them will take off in order to start newcivilizations on far away planets.
5.) Roller Coaster Tycoon (1999)
Who doesn't want to design and build rollercoasters? Roller Coaster Tycoonfrom Frontier Developments gave players the chance to do just that withthis 1999 release, and it didn't disappoint. Players were able tocreate their own amusement parks from scratch, all the while dealingwith financial and landscape restrictions. In order to have asuccessful park, it's important to maintain a level of customerhappiness, enough employees to entertain guests and repair rides, witha wide array of both intense and low-intensity rides to appeal to allpossible guests preferences. Don't forget to hire a cleaning crew,guests will vomit if they go on intense rides.
4.) The Sims (2000)
The Sims is the best selling video game for the PC ever. It passed Myst and has sold over 6 million copies. The Sims doesnot have an ultimate goal or ending of any sort. Goals are to simplycontrol a sim and have them lead a good life, and accomplish personalgoals. This can be done by getting a good job, having a nice house,interacting with other sims and forming relationships, among otherthings. It is possible to fail however, and this occurs when theplayer's sim dies. Death can happen due to starvation, accidents (likedrowning or electrocution), or disease. Sims can have a limited amountof personal freedom in the game, but any action they perform isoverwritten by the player's commands. The Sims offersplayers the chance to control another person's life, which isimportant, especially if you're trying to escape the shittiness of yourown.
3.) Evil Genius (2004)
Give into your destructive urges with Evil Genius. Thegame parodies many of the classic evil genius cliches; secret lair onan island, a giant map of the world, evil henchmen, and secret agentssent to destroy you. The player is given the chance to choose one ofthree characters to run their evil organization. From there, you needto research weapons, enlist the help of evil minions, and devise plansfor the destruction of the world. When you've reached the point ofworld domination, you can launch a powerful and destructive weapon thatwill bring the world to its knees, with you as its leader.
1.) Darwinia
While not specifically a god game, Darwinia employs a lotof god game like elements in order for the player to completeobjectives. The storyline revolves around Dr. Sulpaveda, a mysteriousman who invented a digital theme world that is currently beingdestroyed by a virus. Dr. Sulpaveda enlists the players help indestroying the virus so that he can protect the years of research he'sput into the digital world. It's very unique in that the player isdefending a world that doesn't exist except as a digital place on acomputer.
1.) (Possibly Upon Release) Spore (2008)
We admit, this game hasn't even been released yet, but by the looks of it, and the hype surrounding it, Sporecould be the best god game of all time. The ideo of the game is tocreate an entire species beginning with the creation of a single celledorganism. Your cell eats weaker cells and plants, gaining "DNA points"which allow you to buy upgrades. You continue to grow the cell untilit grows into a social animal, where it can finally ascend into spaceto interact with other complex beings.
SEGA Europe Ltd. proudly presents Beijing 2008™ - The Official Video Game of the Olympic Games: Gymnastics events.
Appearing on the Xbox 360® video game and entertainment system fromMicrosoft®, the PLAYSTATION®3 computer entertainment system and PC,Beijing 2008™ delivers a host of Gymnastics events.
The Gymnastics events in Beijing 2008™ are split up into male andfemale events. One of the three female events is the Uneven Bars, wherethe player uses both analogue sticks to mimic the movement of theathlete. In the Floor Exercise, the player uses the four buttons of thecontroller to guide the player to the rhythm of the music. The last ofthe female events is the Balance Beam, in which the player needs tokeep the athlete on the beam while pressing the 4 buttons correspondingto the colour on the beam to make the athlete move.
The first of three Gymnastics Events are the Parallel Bars, in whichthe player uses the analogue sticks and buttons to complete theathlete’s routine. In the Vault, players need to build up speed withtheir lower buttons, and use the analogue trigger to launch them offthe board over the horse, while turning the analogue sticks willbalance the landing. The final male event is the Rings, in which youfollow the arm movement of the athlete with both your analogue sticks,while you make sure the landing is stable by pressing a buttoncombination that shows on-screen.
Beijing 2008™ was released globally last Friday for the Xbox 360,PLAYSTATION®3 computer entertainment system. The PC version will bereleased 11th July.
Digital delivery -- downloading games directly onto your console --is going to be a big part of the future of videogames. But Sony,Microsoft and Nintendo are all taking different approaches to theconcept, and none of them are entirely superior.
In this week's episode of Game|Life the Video, we rate the Wii's,Xbox 360's and PlayStation 3's games-on-demand services in twocategories: How the services stack up against each other now, and howthe companies' strategies will shape the future potential of theservices.
Which has the most potential: Xbox Live Arcade, WiiWare or PlayStation Store? Tell us in the comments section, won't you?
As always, if you're having trouble viewing the embedded video above,this week's episode of Game|Life the Video is also available on Wired's YouTube channel and on iTunes.
Games on the whole are all pretty weird but we, as gamers, just takethis on board without really questioning them. We never wonder whereSonic puts all those rings when he’s quite clearly naked (possibly inhis oversized socks?) or indeed why he’s even naked at all!! Nope it’sSonic, he must have a reason and just hasn’t felt the need to explainhimself! The following 5 games will make you think though, as they arejust TOO bizarre to sit comfortably with our sense of what’sacceptable, observe:
5. Monster Party (NES)
The weirdness kicks in right from the off in Monster Party, the gamestarts with a cut scene of the main character, Mark, walking home froma baseball match with his bat over his shoulder. A gargoyle named Bert(as all the famous gargoyles are) spots him and whisks him away to hishome planet charging him with killing all the invading monsters withhis trusty bat.
It’s the bosses that really steal the show here with one being agiant spider lying on the floor, you enter the room and he shouts“Sorry I’m already dead” and that’s it, you win!! Result!! Othersinclude 2 zombies who dance for 30 seconds then collapse and die, abouncing shrimp and a huge cat that throws small kittens at you.
4. Chou Aniki (PC Engine)
Described as the most homoerotic game ever, Chou Aniki, meaning“Super Big Brother”, could be described as a one on one beat ‘em upalthough all the characters float. The series is hugely popular inJapan and the highlights include musclebound men in Speedos firingwhite liquid from holes in their head, lesbians, a boss fight against anaked man in a bathtub and the temple of Gay Pleasure!
There really is no other way to describe it than 100% gay. Amazinglyenough while the original never made it out of its home country it hasrecently been released on the Virtual Console, just don’t let anybodycatch you playing it.
3. Sexy Parodius (PSOne)
Another sexually explicit game though this ones a bit more for thestraight people out there, Sexy Paridous features bunny sisters Hikaruand Akane and is full to the brim of Japanese Hentai nudity.
The game plays pretty much the same as any other Paridous bar theinclusion of huge naked Lady’s as bosses! Nice!! This, the 4th game inthe series, is my favourite but that’s probably because I’m a bit of apervert and you’ll find it on the recently released PSP title ParidousPortable. Like Chou Aniki you would have a bit of explaining to do ifyou were found playing this alone.
2. Bible Adventures (NES)
It’s my opinion that there just isn’t enough games based on the goodbook and developer The Wisdom Tree must have felt the same when theydecided to make this.Part of a series that included must have titlessuch as Super 3D Noahs Ark, Sunday Funday and the King of Kings.
Bible Adventures saw you take part in various biblical stories suchas loading the animals onto the ark, battling against Goliath andtransporting the baby Moses down the Nile. Possibly the best part wasthe ability to throw Moses in the river and watch him slowly drown.
1. Takeshi’s Challenge (Famicom)
No doubt I’ll get a few comments along the lines of “This gameshould have been in it etc.” but there can be no debate that this trulyis the weirdest game of all time. Developed by Japanese film directorBeat Takeshi the title screen proudly displays the words “This game wasmade by a man who hates video games”! He obviously hates the peoplethat play them as well as not only is it the weirdest it quite possiblythe hardest!
Different parts of the game require you to sing into the built inmicrophone in the Famicom’s controller, another tells you to do nothingfor 60 minutes and another to avoid getting divorced. All this leads toa boss that needs to be hit twenty thousand times to die which takesroughly three hours. Truly, truly bizarre.
The NPD Group has released US PC software sales datafor the week ending June 21, with EA's Spore Creature Creator comingout on top.
Maxis reported that one millionSpore creatures were created and shared during the stand-aloneprogram's first week of availability. The full Spore game will bereleased in September.
Sales of Spore Creature Creator werestrong enough to place the game at number six on the All Categorieslist - the only game to appear alongside business, education andutility software.
The Top Ten best-selling PC games in the US for the week ending June 21 were:
1 Spore Creature Creator (EA)
2 The Sims 2 Double Deluxe (EA)
3 Age of Conan: Hyborian Adventures (Eidos)
4 World Of Warcraft: Burning Crusade Expansion Pack (Vivendi>
The Spore Creature Creator was software that allowed players to create their own creatures with a standalone version of the Creature Editor from Spore; the software was one of the first aspects of the game to receive focused development, and had undergone ten rewrites since the start of development. It was rated E by the ESRB in early March 2008, indicating that the editor would be released separately well before the game's release as a utility program. Electronic Arts told MTV Asia that "EA Screen will provide visitors a chance to interact with EA's game producers hailing from the studios, and unveil the hugely anticipated SPORE Creature Creator demo version to gamers for the first time in Asia." Electronic Arts VP Mark Buechner stated on the Spore Facebook page that the editor would be released in June or July 2008, saying, "We are looking at releasing it two to three months before the launch of the full game."
The SimCity Box artwork showed a blurb stating that the creature editor would be included with it. IGN revealed that the Spore Creature Creator utility will be available in two different versions on June 18, 2008. There was a paid version (for $9.95) and a free demo that was downloadable from Spore.com and included for free, bundled with The SimCity Box. The free version of the editor only contained 25% of the available creature parts that were found within the full version.
The utility included a test environment for players to see their creatures go through animations and allow the player to import other user-created creatures through the Sporepedia at Spore.com. The utility included screen capture and video tools as well, including YouTube functionality.
The editor also gave the user the ability to create animated avatars,and output in RSS and embeddable HTML code to facilitate easy incorporation into such sites as MySpace and Facebook.
Shortly after its introduction, the Creature Creator was used to create creatures with oversized genitalia, either stand-alone or engaged in coitus (a phenomenon quickly dubbed 'sporn'). EA responded with e-mails sent to those who made pornographic machinima from its demo, and has flagged certain on-line accounts for "TOS violations". Furthermore, YouTube has pulled several such videos for violations of its own TOS.
By June 24, 2008, users had already created over one million creatures.
It has been noted by those using the Spore Creature Creator, that while the Social and Attack categories can reach a max score of 20 with enough parts on the creature, the Abilities category does not achieve a max in the Creature Creator. This has led to speculation from it being the brain levels to advanced sensory abilities to telekinesis.
Electronic Arts confirmed that Spore will be receiving post-release expansion packs. No other information is available as to what sort of content the packs will feature, but EA has hinted it will be similar to The Sims expansions.
A Wii spinoff of the game has been mentioned by Will Wright several times, such as in his October 26, 2007 interview with the Guardian.Buechner confirmed it, revealing that plans for a Wii version were underway, and that the game would be built from the ground up and would take advantage of the Wii Remote, stating, "We're not porting it over. You know, we're still so early in design and prototyping that I don't know where we're going to end up, so I don't want to lead you down one path. But suffice to say that it's being developed with the Wii controls and technology in mind."The Xbox 360 and PlayStation 3 versions of Spore are still under consideration.
Merchandising
There will be an iTunes-style "Spore Store" built into the game, allowing players to purchase external Spore licensed merchandise, such as t-shirts, posters, and future Spore expansion packs.There are also plans for the creation of a type of Spore collectible card game based on the Sporepedia cards of the creatures, buildings, vehicles, and planets that have been created by the players.There are also indications of plans for the creation of customized creature figurines; some of those who designed their own creatures at E3 2006 later received 3D printed models of the creatures they created. The Spore Store also allows people to put their creatures on such items as T-shirts, mugs and stickers.
The Spore team is working on a partnership with a comic creation software company to offer comic book versions of your own Spore story. Comic books with stylized pictures of various creatures, some whose creation has been shown in various presentations, can be seen on the walls of the Spore team's office.
