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Computer firm Apple has announced plans it hopes will put it at the heart of consumers' home entertainment systems.
On Tuesday it unveiled a device which will stream music and video wirelessly between televisons and computers.
The plug-in hardware is due to be released early next year and has been given the temporary name of iTV.
As well as announcing updates of its best-selling iPod music players, Apple also launched a new service allowing users to download films.
The move into movies was widely predicted by observers, and follows a similar launch by online retailer Amazon.