Currys retailer to introduce own game ratings - confusion?

With all the recent confusion over game ratings in the UK and the rest of Europe, electronic retail chain Currys is attempting to make things simpler by creating its own system. The new system will rate games based on how fun, suitable, and challenging they are, which will be determined by a consumer panel and then turned into a sticker that's placed on the cover of the game.

"The notion that video games are played by teenagers tucked away in their bedrooms is past its sell-by-date," Amanda Clift, head of brand for Currys, told Sky News. "Video gaming is now a mainstream form of family entertainment and we've seen a huge surge in the number of non-core gamers purchasing consoles and games."

According to Currys, 80 percent of the Wiis that it sells are bought for family use, and a copy of Wii Fit was sold every four seconds when the game was released in the UK last Friday.

Despite the good intentions, this idea might just confuse consumers even more. Putting a sticker on the box would make two ratings that parents have to figure out, instead of just one. If for some reason the two ratings conflict, what does an uninformed parent do then? What really is needed is a more standardized system that is simpler to understand.